Marketing planet Earth one project at a time.

Archive for February 16, 2012

Now Showing

When I received the email newsletter this morning from Olde Mistick Village Art Cinemas with its subject line Now Showing, I just assumed it was only going to mention the feature films the Mystic, CT theatre was exhibiting over the next few days. To my surprise, Justice Is Mind: Evidence was included in the offerings not just as Now Showing but as an Exclusive Showing. Either way, it’s beyond cool and I’m looking forward to introducing Evidence to audiences on Saturday, February 18. Our showtimes are 1:45, 4:10 and 7:00.

Since Evidence’s theatrical premiere at the Strand Theatre on January 20 and our online premiere on Constellation.TV on February 2, momentum has certainly been building for the project. Oh sure, a couple of film festival notify dates have come and gone without acceptance, but after two seconds of  “I wonder why they…” you just move on.

About an hour before our online screening, I received word that IndieFlix picked up Justice Is Mind: Evidence for distribution. Elated, didn’t even begin to describe how I felt on that news. Needless to say, I announced the deal after our online presentation. There is a certain satisfaction in knowing that a company believes enough in the product you made to market it to their customers. Stay tuned for the release date.

I think it was actor Maximilian Schell who said it best in the DVD extras from Judgment at Nuremberg, this really is an industry of chances and luck. But we also know that this industry, like any other, is also about hard work and perseverance. I believe the latter presents the former in due time. Point in fact, the anonymous contributor who donated $1,000 to our crowdfunding campaign this past weekend.  A contribution of any size is very much appreciated, but one on that level signaled to me that Justice Is Mind is a project on the go.

With just over two weeks left to our IndieGoGo campaign and countless investor presentations out for consideration, sure we have a way to go before the feature can be green lit, but for anyone that has sought to raise capital to produce a motion picture it’s all about honing something else…the pitch.

Now showing.


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