As filmmakers we all believe that our project deserves the best. Indeed, if we aren’t going to champion our own project who is? But like the title of this post, Dickens’s novel was met with mixed reviews. In the world of entertainment, it’s all about the review, the acceptance of our work. And part of that world revolves around being accepted into a film festival.
IndieWire always has excellent, if not practical, articles that solidly pertain to the world of independent filmmaking. Fair Trade for Filmmakers: Is It Time For Festivals To Share Their Revenue? suggested that film festivals pay filmmakers to screen their films once accepted. Frankly, I think this is an excellent idea. Filmmakers need to get paid for their work. There are investors somewhere and probably actors and crew waiting for their cut of the pie. Of course the argument by the film festivals is that they barely get by financially (some sort of Hollywood-like accounting?) and are offering a platform for a filmmakers work to be seen. As one poster ignorantly claimed, “the solvency/insolvency of a festival itself is actually irrelevant if their very existence is almost entirely dependent on insolvent films and insolvent filmmakers.” But trust me the argument for and against is as old as the three act structure of a screenplay (and, yes, I still believe in the three act structure!).
However now I will be practical, every business venture has risks and filmmaking is no different than any other industry. What it comes down to is producing a solid product (and that has nothing to do with budget) and steering clear of bad advice. 1) You don’t put all your eggs in the distribution basket by ONLY submitting to festivals. Whoever told you to do that doesn’t know how distribution works. 2) After you submit to festivals, you don’t post on your website what festivals you submitted to—seriously a local filmmaker did that. So then what do you tell people when you haven’t been accepted? 3) Festivals are a marketing and public relations platform. Know how to write a press release. If you can write a script, you can write a press release—just apply the three act structure and you’ll be fine.
I was talking to my entertainment attorney a couple of weeks ago to catch up and to get a sense of what’s really going on in the industry beyond the trades and rhetoric. The one thing he told me is that the industry is pretty much all over the place. Nobody knows where the next great film is going to come from and the world of distribution is continuing to change. What we do know is that audiences are simply yearning for quality films.
While the cost to produce has come down with technology, that has had consequences to companies that support the system—the VFX industry is at a crossroads. When you have a film like Life of Pi win the Oscar for best visual effects, but the company that created the visual effects (Rhythm & Hues) goes into bankruptcy (MPC worked on and shared the award with Rhythm & Hues), something is seriously wrong with the economic picture. Who’s “write”? As Addison DeWitt said in All About Eve, “ Too bad, we’re gonna miss the third act. They’re gonna play it offstage.” Like festivals and the distribution chain for filmmakers, this is another critical part of the industry that is in an evolutionary state.
Putting aside the headlines and debates, for me seeing the trailer for Justice Is Mind on TVGuide.com this week just continued to confirm the acceptance of independent film on a stage that largely was the province of studio level or “mini-majors” projects. Yes, as independent filmmakers we are in charge of our own destiny, but that also means navigating a constantly changing industry and the great expectations of one group—the audience.
P.S. On a side note, I want to thank NASA for offering me a social media credential to cover the SpaceX Commercial Resupply Services (CRS-2) launch at Kennedy SpaceCenter this past week. Unfortunately, I couldn’t make it owing to some other commitments, but I look forward to the next opportunity. My congratulations to NASA and SpaceX for a great launch!