Having seen a rough cut of the first 43 minutes of Justice Is Mind, the story has now progressed to the FVMRI procedure. In Justice some pivotal moments take place in a medical setting. I can tell you first hand that securing medical-like locations is a herculean task all by itself. It’s not that people don’t want to work with you, there is something else that comes up like a cement wall—HIPAA (Health Insurance Portability and Accountability Act). Yes, the very act that I reference in Justice that doesn’t protect capital crimes revealed during the FVMRI procedure also protects patients in the real world from having their medical information compromised. We all certainly agree that patient records needs to be protected. But in the end, it just came down to assurances that patient information won’t be breached. My continued thanks to the MRI Centers of New England in Haverhill and the Vernon Medical Center in Worcester for your support of Justice Is Mind.
As for the rough cut of what I’ve seen so far? I’m more than pleased. There is no greater satisfaction as a filmmaker than seeing words you’ve written on paper come to life. With a variety of communications going back and forth between our editor, composer and me this week, the trailer is being edited and the score is being composed. I think it’s pretty safe to say that there are a fair amount of people looking forward to seeing the trailer!
The post-production phase is just as involved as pre-production and production. While the film is being built in the editing phase, there is the entire other side of the business of marketing, public relations and distribution that needs to be planned. Film Independent has a variety of terrific forum videos that touched on numerous aspects of independent filmmaking. First and foremost with the advent of social media tools available, David Dinerstein of LD Entertainment said that filmmakers “have so many tools at their own hand that they’ve never had before to start the process as early as possible.” Continuing on that same thought, Wendy Cohen of Participant Media (Lincoln) stated “what’s this movie’s presence is going to be online is not something that should come at the end…I know this is just extra work for everybody but it has to start at the very beginning.”
With more and more production companies engaging in self-distribution of their films, building an audience early on is just part of the process. As one of the panelists stated, “I think it’s a really exciting time in the independent film space. The studios are doing Batman and Superman and Ironman…I think they’ve left everything else to independent sources of financing.” Obviously I agree with this. But with the advent of all these new tools and technologies available to a filmmaker, it comes down to what’s best for the project. Do you sell all rights, partial rights or self distribute the entire film across all channels? Maybe you sign a DVD/VOD deal but keep theatrical? I’ve known some filmmakers that have sold all rights and some that have sold partial rights. Each has a different story to tell with their respective projects.
In regard to Justice what’s now being planned is a trailer launch event and distribution of the trailer – from posting, media and distributors with an eye on where to premiere the feature film in 2013. I think one of my favorite directors (The Day the Earth Stood Still, The Andromeda Strain and Star Trek: The Motion Picture) summed it up best when he said:
“My three Ps: passion, patience, perseverance. You have to do this if you’ve got to be a filmmaker.”
– Robert Wise