No, I didn’t make up the title of this week’s post. It was the title of a story that appeared in a Worcester Magazine article “Justice trumps privacy in Justice Is Mind”. Suffice to say I was enormously pleased with the piece. The writer, Cade Overton, really captured not only the essence of the film but how it fits into the real world we live in today.
Marketing a film, particularly an independent one, is not easy by any stretch. You are in a constant state of submitting whether it be to the media, distributors, festivals, networks, events, agents, etc. And as I prepare my notes for an upcoming workshop I’m teaching the end of the month, the three P’s come to mind plan, perseverance and persistence.
From a business plan implementation point of view, this past week for Justice Is Mind went really well. I’ll just say publicly, that two original programming execs got back to me about Justice. These are not only very positive developments, but ones that have been established over time from other projects I’ve been working on. Building relationships like this take time and to add another P….patience. So fingers crossed here.
Pitching a project takes some bit of calculation and planning. By example, Justice Is Mind, First World and my new political thriller will never be pitched to Lifetime. What would be the point? Programming executives receive pitches all the time so the goal, obviously, is to have something that they may be interested in rather than wasting their time. Speaking of, somehow I got onto some list of “producers to submit materials to”. While I only develop my own work (for now), I was getting pitches from writers to produce their comedies. A little research on their end would have shown that’s not a genre I’ve ever been involved in (although I do love a good comedy…oh the days of Rodney Dangerfield!). Thankfully, I found the website and removed my profile.
Speaking of planning, The Wrap this week talked about how digital sales are increasing exponentially amidst the continued decline of DVD sales. I could have told The Wrap about this two years ago after our distributor just stopped selling DVDs altogether. What’s being considered internally now with Justice is the digital distribution side. To be sure, there’s no shortage of platforms and viewing options available. The key, in my view, is to establish an audience for the film first with our theatrical, sci-fi and law school screenings so when the film is available digitally, there is a footprint out there of enthusiasts.
What is of particular interest to me at the moment is the continuous changing landscape of this industry from the development of projects, the financing, delivery and then distribution. There is generally no playbook. Oh the practical still exists of course, finance and shoot the movie and get it to audiences. The sea of change is in the layered platforms of distribution that are pulling revenue and audiences away and towards each other. In the end, it’s about the distribution of rights.
But in the beginning it is to quote Bill Sampson in All About Eve, “Wherever there’s magic and make-believe and an audience, there’s theatre.”
And so with our Massachusetts premiere coming up on Monday night at The Strand Theatre in Clinton, we return to where the Justice Is Mind project first exhibited with the short film version in 2012. I leave you with a quote from Marlene Dietrich in Judgment at Nuremberg.
“It should be quite an evening.”