From an unreleased film to the latest cameras, this was a most interesting weekend. At the invitation of Jared Skolnick (who was our editor on Justice Is Mind), I attended the Massachusetts premiere of Doomed: The Untold Story of Roger Corman’s The Fantastic Four. This was a great documentary on why this 1994 film was produced but never released. Director Marty Langford did an excellent job at bringing this infamous story to life. Check out their website at this link with some additional information here.
Being a science fiction fan, I heard about this story in bits and pieces. And being a filmmaker, I couldn’t help but watch this documentary and feel for the cast and crew that were involved. When I produced Justice Is Mind one of our locations was a nearby warehouse. While I didn’t tell many of the actors and crew at the time, in one corner were the remains of a set from an unreleased film that shot at this location a couple of years earlier. In the film industry, an unreleased film is akin to archeologists discovering a lost city. There are always questions, but most remain unanswered.
But at the Mass Media Expo yesterday, many of my questions were answered. Before attending an industry event, I always ask myself the following – am I going to learn something new; be introduced to people and vendors I may want to do business with or hear from industry insiders that reinforce what I’m doing or perhaps some new trends or ideas that I can apply. In all three cases I came away with something. The schedule from the expo can be found at this link.
First and foremost the attending producers have long stated what I’ve advocated. Being nice goes a long way and the search for funding is work done the hard way – cold calling, networking, etc. As I’ve long learned, if you don’t ask, if you don’t present, if you don’t market, how will anyone know what you want to do. The one thing I was stunned to hear, but not surprised, is how one producer gets blind pitched with a script attached! Look everyone wants to get their project off the ground, but a simple email of introduction with logline suffices as a preliminary introduction. As for being nice? I remember my first TV appearance on the Montel Williams show in 1994. A production assistant brought me coffee and was very attentive. She knew I was a basket case of nerves. In 2002 when I was reporting for CNN and other networks during the Winter Olympics, this assistant was now a producer.
The drone panel was pretty much what I wanted to hear. From regulations, to safety, new technologies and the companies in this space that operate locally, I now know who I’ll be reaching out to in the next couple of weeks about SOS United States.
But when it comes to technology and viewing habits, the panel on mobile content and storytelling was just that “telling”. Like it or not films are being watched on smartphones and tablets. And to those naysayers that say films should be shorter rather than longer, this expert panel stated that length isn’t the issue it’s the scene cuts that are speeding up. One only has to watch the TV series Scandal and How to Get Away with Murder to see this in action.
We look at others in the industry for viewpoints, new technologies to realize our concepts and a network of talent on both sides of the camera to execute. In the end we tell our story the way we want to tell it.
Act one. Scene one.
Whether it’s an investor, theater or media outlet, it all starts with a cold call or cold pitch. I have always taken the position “nothing ventured, nothing gained”. Sure we can all hope to be discovered at a “Schwab’s” or positing a proof of concept video to YouTube, but in the end it truly comes down to a pitch and then the presentation.
I have long discovered that it’s easier to pitch the office of a qualified investor than it is to a “Hollywood” production company. Why? A production company is fielding countless projects and they need that one thing to move any project forward—cash. I also have long believed in charting my own course rather than following the same route everyone else takes. Put it another way, I’d rather pull my car up to the front door than park blocks away.
Just this morning I was watching a video on IndieWire by writer/director Charlie Kaufman about his film Anomalisa (impressive wins at the Venice Film Festival). When asked why there was so much time between his projects, the Oscar winner stated freely a variety of challenges and that his film was made outside of the “studio system” and didn’t go the conventional route. The point? It doesn’t matter your credentials, this business takes a steady hand of determination and patience. Kaufman went on to mention that he was on this project for three years (his team also raised some funds on Kickstarter).
As some of you know, my political thriller SOS United States sees the Concorde fly again. Just yesterday an article on Road Warrior Voices revealed a determined group of investors and enthusiasts that may just bring the Concorde back. I’ve been following the steadfast voices behind this movement for the last couple of years. Their resolve, like those behind the SS United States ocean liner, is impressive. And, yes, I will be informing the group behind this hopeful return of the Concorde about SOS United States – with a cold pitch!
From script (2010), to short (2011), to feature (2012) to release (2013), Justice Is Mind has been a five year project. I remember those early days of pitching to the “establishment”. Why not. Isn’t that what you’re supposed to do because everyone else is doing it? Sure, a deal can happen. But in the end, producing it independently outside of any system has brought far greater returns on so many levels.
Next week there’s an industry event taking place in Boston. I’m largely planning to attend because of a panel around drones. We used a drone in Justice Is Mind for the climatic end scene, but SOS United States calls for a substantial amount of drone shots. Imagine skimming close above the ocean only to rise up to take in the gravitas of the USS Massachusetts battleship as the President of the United States addresses the nation.
With the Toronto International Film Festival (TIFF) in full swing, I enjoy reading the dailies and the state of the industry. What was a relatively unusual trend is that The Hollywood Reporter, Variety and IndieWire all generally reported that this market may be a slower one due to a conflux of trends; from the availability of cast driven projects to disappointments at the box office from previous festival sales. Truth be told, there is no crystal ball to predict what will resonate with audiences.
But if there is one thing that has to resonate with me, it’s inspiration. If I am not inspired by the subject matter, if I don’t believe in the material, if I can’t envision it on the screen, I can’t get behind it. One only has to witness the disaster that was the latest iteration of Fantastic Four. The film was a forced project for the sake of “rights” rather than passion.
With all my projects they are driven by something that inspired me. Whether it was the Apollo space program for First World, mind reading technology for Justice Is Mind or government conspiracies in SOS United States, it is the underlying material that motivates and inspires me. It’s not enough for me to be a filmmaker, I must be a promoter as well. Because if I don’t believe in the project why should anybody else.
This past week I ran into someone at my gym who has seen my films and he asked “How do I do it?” He was asking about the recent press we had around the second anniversary screening of Justice Is Mind. My response was pretty quick, “Because I believe in it.” I know how Justice has resonated with audiences. I know what their reactions have been after the screenings. But it was also coming up with an angle for the latest media push – second anniversary, positive audience reactions and a sequel in development with In Mind We Trust. It gave the media something to tell their audiences.
And this is what the industry is all about – the audience. I sometimes think this vital attribute is missed by the vacuum atmosphere of festivals. An audience at a film festival is vastly different from one at the local theater. At a festival you are probably a cinephile or industry executive and will see just about anything, but it’s the real world of the local theater that shines light on what an audience wants to see.
As The Hollywood Reporter stated, “Despite a challenging climate for indie film financing” projects are getting done because of valuable co-productions. Indeed this is an industry about partnerships. I learned this when our location partners for Justice Is Mind also became valuable marketing partners. It’s about inspiring others to see your vision.
When I wrote Justice Is Mind in 2010 I had no idea that the science of mind reading and its related legal and ethical implications would present itself in the real world the way it did (Pamela Glasner’s article in The Huffington Post pretty much sums it up). There’s no question this public awareness helps when I market the film.
In the sequel, In Mind We Trust, part of the storyline picks up from the end of Justice Is Mind – lost artwork from WWII. In the story it’s revealed that Wilhelm Miller worked in transportation whose responsibility was to ship stolen artwork via train, artwork that disappeared at the end of the war and begins to resurface through the Miller family.
It is oddly ironic that over the last few weeks there has been substantive media attention to an alleged underground NAZI gold train that disappeared at the end of the war. Apparently, a death bed confession revealed its whereabouts. There’s no question that there are countless unresolved mysteries from that time period. And the stealing of artwork, gold and other treasures during the war is another horrid atrocity that the world continues to face and rightly so. Now that Poland’s military is involved in the search, we should have a resolution one way or the other sooner rather than later.
But then we move forward in time to First World and SOS United States. When I wrote First World back in 2006 sure China had ambitious plans with their space program. But I had no idea it would move along at the pace it has. There’s no question, that unless something substantive happens to China’s economy, that country will land a man on the Moon. Much like the space race when the Soviet Union successfully put Sputnik in orbit, it was a wake-up call to the United States. And wake-up our country did by landing a man on the Moon in 1969. Curious how Russia announced this past week they are going to the Moon. Something tells me that China and Russia will soon be cooperating.
This of course brings us to SOS United States. Although China is moving along at a rapid clip, they are disadvantaged in certain areas of military might, particularly in aircraft carrier development, thus the conflict in my political thriller around the HMS Queen Elizabeth aircraft carrier and her ordnance.
But it is the continued cyber-attacks by groups in China directed against United States interests that really is the crux of the world we live in and a major plot element in SOS United States. And let us not forget how Chinese warships entered United States waters off Alaska this week.
In my view, every film whether the subject is good, bad or indifferent needs some sort of hook. Something that will pull the audience in from the real world while they escape into the narrative world of a movie.