Over the last couple of weeks I’ve been talking to my friends in the UK about the upcoming “Brexit” vote. They all had different points of view from those that wanted to stay in the European Union and those that wanted to leave. This post isn’t about one American’s position, but about my special relationship with our friends across the pond.
Putting aside what we learned in school, I was somehow introduced to Barbara Taylor Bradford’s masterpiece A Woman of Substance. The story is based in the UK and to quote “A Woman of Substance charts the life of Emma Harte, from kitchen maid at the beginning of the 20th Century, to respected business woman and Grandmother in the 1980’s.” The book was turned into a brilliant mini-series that saw such famous British landmarks as the storied Harrods turned into Harte’s. You can bet that one of my first destinations was tea at Harrods!
When I started a newsmagazine for the sport of figure skating in the early 1990s, I found myself again in the UK when I attended the 1995 World Figure Skating Championships which were held in Birmingham, UK. I soon found myself conducting business in the country from distributing our magazine to working with editors. At one point I had struck a deal with the national governing body to conduct an all too “United States” direct mail effort. I say United States, because I learned the biggest lesson at the time…I discovered that the English like to buy their magazines at kiosks (newsstands). Oh sure we had a nice amount of subscribers, but we also secured a pretty good newsstand contract in the country as well.
After publishing, my first screenplay First World was partially based in the UK. Part of the story has the Prime Minister calling for an emergency meeting with the President of the United States at a military base in the UK to reveal the actual mission of the Apollo space program. I filmed that segment actually down the street where I now live. To this day we were so fortunate to have a wonderful British actress who now resides in the States to play the Prime Minister.
I’ll never forget her audition. I was staying at a hotel with some of the cast filming another scene when Lindy Nettleton arrived along with Jeffrey Phillips (who played the President). Owing to scheduling and space limitations the audition took place in a hallway. They were both brilliant. After the film was released, we had a few screenings at science fiction conventions in the UK.
When I posted notices for cast and crew for my first feature film Justice Is Mind we received responses from literally all over the world. But there was one composer from England by the name of Daniel Elek-Diamanta. In today’s day and age of the internet it doesn’t matter where you live, talent is talent. To say he had talent would be an understatement. Instinctively, not only did we click, but he understood Justice Is Mind instantly. He scored the entire film to critical acclaim. When our original sound mixer dropped out, he found a terrific company in Visionary Sound headed up by Timothy McHugh. In the end, they both saved the day.
Of course, perhaps one of the highest tributes Justice Is Mind received was when we had our international premiere on Cunard Line’s Queen Elizabeth ocean liner in 2014. Suffice to say you can’t get any more British than Cunard!
My point to all of this is simple, no treaty keeps people from working together for the common good. Talent doesn’t know boundaries it simply wants to create. From magazines to film, those that I’ve worked with in the UK have brought something special to the projects I’ve worked on. That’s what the “special relationship’ between the United States and United Kingdom means to me.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
This past week Justice Is Mind went live on Hoopla. To quote from their Facebook page, “hoopla digital partners with public libraries across North America to provide online and mobile access to videos, music and audiobooks. Enjoy thousands of movies, TV shows, videos, music and audiobooks that library card holders can borrow from their public library.” As I wanted to get Justice Is Mind into libraries at some point, our placement on Hoopla just took care of that across the United States.
When I say some point, I talk about a possible DVD for Justice Is Mind. Yes, on the back burner, is the possibility of making a DVD for Justice. I say possibly, because anyone that’s involved on the distribution side of the industry knows that profits in this sector have sunk like the Titanic (particularly for indie-films). Just go into any Wal-Mart and see the studio quality films in the $5 bin or even more market reality when you see a studio film at a dollar store for well a dollar. Because digital distribution doesn’t really involve a manufacturing component, it’s simply easier to execute on a domestic and international level. But believe me there are costs involved for VOD. Let’s just say that closed captioning in languages other than English gets a bit pricey.
There was a pretty good article on IndieWire this week titled “You Can’t Bulls—t’ And 6 More Revelations On How To Market An Indie Film.” I could not agree more with this statement “Even in the age of VOD, nothing beats the theatrical experience.” As I saw with Justice Is Mind in terms of audience and media placements, nothing does beat a theatrical experience. Simply, when you gather a group of people into a room to see a film it becomes a shared experience. There wasn’t one screening of Justice in which attendees didn’t ask questions or discuss the film after in the lobby.
When I set out to write a new screenplay I’m already thinking of how the project will be placed in the market. What angles does it have that I can pitch to a theater, distributor, school or convention? First World was a pretty straight forward science fiction film. But as a psychological sci-fi thriller, Justice Is Mind is a bit of a genre hybrid. But the one common theme was the ethics around mind reading and it’s possible, if not probable, ramifications on society.
While some in the industry complain that there are too many movies being made, I believe there’s never enough. Because there are always those hidden gems that one can discover and promote. The gem in the world of distribution is in fact VOD. When you have library after library of films available to stream instantly, they certainly take up less space than a DVD! But don’t get me wrong, I do love my DVD collection.
It’s these new platforms like Hoopla that offer a terrific new avenue of options to Amazon and Netflix (Justice is on Amazon). More importantly, and call me old fashioned, Hoopla works with libraries. When you have traditional publishing working with digital publishing, the experience can only be a positive one because it yet again gives the customer that one thing they want – choices.