Marketing planet Earth one project at a time.

Archive for June, 2018

Uniform Code

vlcsnap-2018-06-30-09h49m39s237

First World – The presidential suite at The Hotel Commonwealth in Boston.

Last week I talked about lists. Well this week I was able to cross off, or at least through, one thing on my list – uniforms.

Whenever I plan to put a script into production I go through it with a fine tooth comb to break down exactly what’s needed.  For First Signal the Nehru styled suits for two of the characters have been secured for some weeks. Personally, I thought it was going to be a bit of a challenge to get the look I wanted with the budget I set for costumes. I soon discovered there were numerous manufacturers that offered countless styles and ranges in price. In the end I got what I wanted for that look.

FBI Conference Room-Serpentine

Serpentine – The Aquarius boardroom at The Verve Crowne Plaza in Natick.

But there was one type of uniform that was proving a bit elusive–Air Force officer service dress. Yes, a good number of regional costume shops had air force officer uniforms. They would have worked fine if our story was set in the early 1990s. But as First Signal is set in the year 2014, we needed a contemporary look.

To start I discounted contacting the big costume houses that work with “Hollywood” budgeted films and TV shows. My thinking was why on Earth would they want to work with an indie film on the scale of First Signal? So contacting the official uniform suppliers to the Air Force began in earnest. But in the majority of cases you need to be authorized military personnel to make a purchase from those companies.   So short of purchasing items piecemeal on eBay and the like, this was a major item on my list that wasn’t budging.

Denise Marco and Isabella Ramirez in Serpentine

Serpentine – Northstar Ice Sports in Westborough.

When I saw the season finale of Madam Secretary and the number of military uniforms that were used on that episode, I decided I had to take a different route. I went to their listing on IMDbPro to see who was in charge of costuming. No sooner did I contact one of the wardrobe supervisors via LinkedIn did he get back to me with companies and contact names. Yes, these were the big costume houses on the west coast.

vlcsnap-2018-06-30-10h06m27s80

Justice Is Mind – Four Winds Equestrian Center in Oxford.

The welcoming reception I received from Eastern Costume put aside my preconceived anxiety about contacting one of these companies.  To say they are knowledgeable about costumes would be an understatement. After sending them some pictures of the types of Air Force service dress uniforms I was looking for, they gave me a rundown on prices that will work for First Signal. Is it a bit more than I budgeted? Certainly. But in this case anything less than a contemporary look just wouldn’t have worked.

Justice Is Mind - The FVMRI process begins

Justice Is Mind – MRI Center in Haverhill.

The search, however, continues for a suitable location. The one thing I have done with all my films is to secure locations via a trade marketing partnership. It’s a pretty straight forward process that works great for everyone. A location allows us the opportunity to film and I promote and market the location.  Well after the actors and crew have left, a location sees themselves promoted regularly on social media, mentioned in the press, credited at the end of the film, on official sites and other entitlements that benefit all concerned long after “That’s a wrap” is called. I have no doubt that a suitable location will be secured. But there are always surprises in this business. Like when you believe you have a deal and suddenly it goes from trade to a $10,000 plus fee! Um no thanks, I’ll keep looking! The one thing I have long learned in this business is never be desperate to do a deal. I look for partners not takers.

Conference

vlcsnap-2014-07-18-09h35m22s69

Justice Is Mind – The Massachusetts School of Law in Andover.

Advertisements

Desk Set

Capture

The cover photo on First Signal‘s Facebook page.

Since First Signal’s table read last Saturday there has been a flurry of activity behind the scenes. From location scouting between Massachusetts and New Hampshire to waiting to hear from the Department of Defense on production assistance, the pre-production process of a feature film is a myriad of activity that gives new meaning to one word – lists.

With our aim to secure the final locations in the next ten days, those working on the pre-production side will see their respective lists grow exponentially. As I believe organization is critical to any production, keeping a well ordered list means that you’re one step closer to the start of production.

Speaking of productions, this past week was an interesting one from the acting side of things.  When I was auditioning for a film in Boston, I ran into one of the actors that I cast in First Signal. I think we were reading for the same part! To quote Bette Davis in Now, Voyager, “The world is small, but Boston is big”.  Suffice to say we shared some interesting stories while waiting to be called.  The one thing I’ve learned about the New England market, is that there are a number of us that operate on both sides of the desk. Personally, I prefer it that way as it gives me a fresh perspective on the business.

Milstar (1)

In First Signal a Milstar satellite receives an alien signal.

However, it was all business on Friday when I was at Charles River Media Group.  A few weeks ago I was cast in a book promo/trailer. The book is not a work of fiction, but fact. The story takes place in Austria during World War II.  The producer, who is also the author, gave all the actors a personally signed copy. I started to read the book last night and it’s a page turner. I’ll write up the project once the production releases stills.

This was my first time working with this director (who was also the director of photography). From the costuming he sourced to the way he directed the shoot, his style was engaged and calming. The actors were tremendously professional and took their respective parts seriously. The end product should be stunning.

Indeed this market is a small one. No sooner did I arrive and I recognized one of the actors I worked with from the Joint Base Cape Cod exercises. Although another actor doesn’t know it yet, when the time comes I plan to reach out to him to see if he’d like to play one of the secret service agents in First Signal.

This week I also launched the Facebook and Twitter accounts for First Signal. Suffice to say I was encouraged by the response. These are only the first steps towards developing the overall marketing communications plan for the project.

Checklist.

unnamed

Location scouting in Lowell.