This past week the pitch process for First Signal began in earnest. As long as you follow the process outlined by the American Film Market (AFM), it’s pretty straight forward. There is so much that goes into getting ready for a market. For the last few weeks it’s been about updating my websites, building First Signal’s official website and preparing other marketing materials. They say you only get one shot at a first impression, so why not give your best one.
Post-production is moving right along. The film is nearing the halfway mark with a rough cut, with the first twenty minutes generally scored and color corrected. It’s these twenty minutes that’s being pitched to interested parties at the AFM. I can’t say enough good things about the post-production team of Daniel Groom, Daniel Elek-Diamanta and Adam Starr. The post-production process is highly detailed exacting work. It requires organization, patience and diligence. Traits, I’m happy to say, that we all have. But there’s something else none of us have, an ego that gets in the way of working together. To turn a phrase from McDonald Walling (William Holden) in Executive Suite, “In your own words, Shaw, I have only one interest around here – the good of this company.”
With this post, I’m releasing an additional still that introduces the mysterious Cedric Yonah and James Griffin. Titled “When Worlds Collide,” it follows the previously released still titled “Who are you?” In that still we saw General Reager and Major Sampson looking at someone. Now we know who they were looking at. It is from this point forward in the story that the tension in First Signal builds to a revelation that leads into the sequel.
It’s hard to believe that in six weeks I’ll be back in Los Angeles. It’s even harder to believe that it’s been over ten years since I lived in the city. Like so many of us that are part of this industry we are drawn to LA for its magnetism with the word “opportunity” in the air. While I loved my years living in New York City, it’s Los Angeles that always feels like my second home when I visit.
I was living in LA when I wrote my first screenplay First World. What was the genesis that gave me the idea? It may have been all my visits to the Griffith Observatory. For it was an event at that famed institution when I had the honor to meet Ray Bradbury. For the few minutes I talked to him and told him how much I admired his work, he asked me if I was a writer. I told him briefly about First World, he smiled, shook my hand and said graciously, “You keep writing.”
Now that First Signal is well into post-production it’s about the marketing plan. Part of that plan is the launch of an “official” website. Unlike social media that gets your news out quickly, I view a website as the central source for a brand or in this case a film. For those of you that followed Justice Is Mind, you saw how the website started and then built out during the post-production and distribution phases. When you consider the number of films looking for attention during any given year, you really need all the tools you can to make yours known. I am therefore pleased to announce the launch of First Signal’s official website https://www.firstsignalmovie.com/ Enjoy!
As I was telling a fellow filmmaker yesterday, when it comes to marketing your film you need to be relatively relentless. Unless your distributor is going to launch an aggressive marketing communications campaign to support your vision that responsibility is on the filmmaker—as it should be. Sadly, I see so many projects get released only to fizzle on the launchpad.
The job of a filmmaker is an all-encompassing one. It generally involves writing the script in relative solitude, to directing the project with cast and crew, back to solitude for post-production, then managing the release, distribution and marketing. I firmly believe that when you put the word “filmmaker” on your resume you can list your responsibilities in one word – everything. Frankly, that’s why I love this process. It gives me the opportunity to wear many hats.
One of those hats will be pitchman when I travel to AFM in November to represent First Signal and my other projects. With the edit at the 30 minute mark, the opening credits sequence nearing the completion stage and scoring well underway, so far everything is proceeding on schedule. Unlike last year when I waited to book my trip three weeks before the market and almost had to pay a premium, I booked my trip last week to get a good rate. In the next two weeks I start presenting First Signal to a list of sales agents and distributors I curated from AFM.
As for agents, I informed my talent agent yesterday that I was leaving their representation. While there are numerous reasons why I left, I was first reminded that my contract passed the one year mark. In addition, I took a look at my full page resume, and with the exception of one gig, I secured the rest on my own. With my on camera work largely reflective of domestic and international TV, I need representation that aligns with my experience or do what I’ve generally always done – represent myself.
The one thing I have learned over the past twenty plus years, is you need to market yourself—continuously. If you don’t market yourself, never mind your films, you will either be forgotten or passed by. There is simply too much talent out there competing for the same thing. The chance of you being discovered on a roster of talent or your film in a catalog is slim to none. I’m not saying you have to hire a personal publicist, but social media marketing (without looking like a narcissist), a press release targeted to the media and a quality email newsletter, go a long way in recognition.
On those notes, I plan to release First Signal’s second still next week.