Marketing planet Earth one project at a time.

Archive for October 31, 2021

First Universe

Operation Troy in action.

As I approach the end of the latest story I’m writing in the First World Universe, I can’t help but feel a wave of emotions. There’s the excitement of course about completing a new story, but then there is that twinge of sadness as it’s coming to an end. As a writer, we live with our characters. From their victories and failures to achievements and disappointments, their world is revealed for all to see.

While the story is new, some of the characters have already been established and brought to life in First Signal. The returning characters in this story are President Colton, General Reager, Major Sampson, Elisabeth Seward and James Griffin. As I saw how each actor brought these characters to life, it has made the writing of their actions and dialogue a bit easier as they are familiar. But in this story, there are numerous new characters with the creation of Kate Cloverton as the star.

Cloverton, a rising journalist for a major American media company, I realized after the first act is a combination of many journalists I have known over the years. While she’s determined to get the story, she exhibits self-doubt. She questions if the work she does really matters. It’s a colleague of hers that puts her back on track. A colleague who has had some limited success in his own career, but then finds that his efforts hit a brick wall.

I have seen the competitive aspects of journalists first-hand. There are those that are methodical in research and interviews with their eye on the long view without coming to a conclusion prematurely. Then there are those that have an idea for a story and will do whatever they need to do to publish their views. I think we can all agree that the latter has taken over the contemporary world of journalism.

But in this story, Cloverton is sent on a journey by an editor that has a mission of his own. While perhaps well meaning, this editor had no idea that Cloverton’s ingenuity, gut instincts and willingness to take risks, would set world governments and an alien presence on Earth on a collision of Biblical proportions. I should have a first draft completed by mid-November.

A couple of weeks ago after I received our first quarterly payment for First Signal from our distributor Indie Rights, I received a couple of messages from their filmmakers on what I did for marketing. After communicating their messages to our distributor, they asked if I would like to publish a case study on how I marketed First Signal. I was happy to do so.

While I don’t think what I do for film marketing is revolutionary, there is one thing I do that I sadly don’t see employed—consistent marketing. Marketing is all about consistency, scheduling and messaging. For me, I simply calendar what I need to do on a weekly basis and stay the course. What I largely do isn’t based on how much cash I spend, but how much time I spend. If spending an hour a day on marketing yields a positive cash flow, I’d say that’s time well spent.

Third Act.