Marketing planet Earth one project at a time.

Archive for July, 2022

The Battle

The Battle of Bunker Hill – Re-Enactors

Over the weekend I attended another wonderful re-enactment event at the American Heritage Museum. The Battle of Bunker Hill was produced with enthusiastic re-enactors that brought to life one of the famed early battles in the American Revolutionary War. While I have attended numerous re-enactment events, these re-enactors went out of their way to engage with attendees to discuss this critical time in American history. Suffice to say I learned a few things!

While producing a movie is all about pre-production, rehearsals, etc., these re-enactment events are like watching a movie unfold in real time over several hours rather than months. Yes, most of these groups have all worked together, but their ability to produce this type of entertainment so quickly is impressive. For those of you in the New England area, the re-enactors from this past weekend will next perform at Old Sturbridge Village on August 6 &7.

This past week, First Signal received its quarterly VOD payment from Indie Rights. I could not be more pleased with our results to date. While I was reviewing the reports, I learned that First Signal secured a territory sale in South Korea. This is yet another milestone that First Signal has achieved. From our VOD placement, 1M+ views on YouTube and now a territory sale, First Signal is well on its way to achieving an awareness I only dreamed of.

Those of us that produce true independent feature films, do so because we love to tell stories. While we always hope for a return on our investment, it honestly isn’t top of mind. Yes, staying within a budget that has some hope for a return is important, but that cannot be the driver. The driving motivation to produce must first be a love of the craft.

I remember towards the end of principal photography on First Signal, that despite sweltering 100-degree heat, I was just vey excited to work those final days. Perhaps it was the realization that I knew the quality we produced the previous weeks, or it was getting into the rhythm of doing something that just felt natural. Whatever the reason, I do look forward to the day when I’m bringing my next project to life.

First Signal – Territory sale in South Korea

As for my next project, I completed my director reel a few days ago and will post it sometime this week. Having reviewed my previous five films and cutting out scenes that looked interesting, the challenge to select was just that: a challenge. The question begs to be asked, just what is a director reel? Having reviewed countless reels from other directors the question, in my view, is still unanswered. Some focus on cinematography, others focus on an intense scene or two, while some focused on visual effects. To be frank, they were all over the place.

In the end, I selected a variety of scenes and moments over a track of music that I believe reflect the scope of work I’ve produced over the years. For me, I wanted to show versatility in my directing ability. From conceiving a scene in outer space, to a confrontation between actors, to sports; my goal was to present a well-rounded view of my directing capabilities. While this reel doesn’t have a singular story arc per se, I think it does reflect that I like to tell stories that are unique in concept and execution.

Next project.

The opening scene in my director reel

First Million

The progress toward a milestone I was tracking happened early last week. First Signal was viewed over 1,000,000x on YouTube. When Indie Rights, our distributor, placed First Signal on the site I honestly didn’t know how it would be received.  What I did know, that unlike Amazon and Tubi, I would know how many viewed the film and then there would be the public comments. It didn’t take long for me to discover that First Signal found its true audience on YouTube.

This is one of those milestones that all of us associated with the film can be proud of. Who would have thought that a truly independent film such as First Signal would receive so much attention and solid commentary. Suffice to say, I could not be more pleased. Of course, the goal is to build on this popularity when I introduce the First World Universe to producers.

A still from First World

One thing I have learned about releasing and marketing an independent film is that the process is ongoing. The model I follow is what I see the studios do (of course on a much smaller budget!). There is the primary marketing push leading up to and during the theatrical run. Then another big push for the VOD release followed by steady promotion to keep the film visible. And that really is the goal, to stay visible.

When you consider the number of films just being released on Amazon, Tubi, Netflix and YouTube alone, staying visible is a challenge. Visibility in the eyes of the consumer requires a consistent message. In the case of a film, I’m asking for someone to watch it. Some may watch immediately on release, while others may take months to decide only to do so because they see a steady bit of marketing.

The opening credits of Serpentine: The Short Program

Another project I am actively working on is my director’s reel. While my personal website has a variety of on camera reels, I realized I don’t have a reel that illustrates my work as a director. For the last month I have been watching all my films and selecting scenes that I believe look interesting. Once I finish the selection process, I’ll aim to put together some sort of storyboard so when the reel is viewed it’s just not random clips, but imagery that ties into some sort of cohesive story set to a score.

Reviewing all my films has certainly been a trip down memory lane. I was living in Los Angeles when I put together the short film version of First World. Thankfully, I worked with a talented filmmaker and VFX wiz by the name of Adam Starr to bring it all together. Then there was the short film, Evidence, to see if my concept about mind-reading technology in the courtroom sparked interest. Within a year of the completion of that short the feature length version of Evidence, Justice Is Mind was in production. Justice was no small production with over two hundred people involved on both sides of the camera! But then my interest returned to figure skating when I produced the short film version of my political thriller Serpentine with The Short Program. Perhaps someday that project will be produced as a feature.

A still from Justice Is Mind

But not everything in this business happens immediately. I produced First World in 2006 and it took until 2019 to bring the First World Universe to life with the production of the first feature film in the series – First Signal. During a lunch with an agent friend while I was at the American Film Market in 2019, he remarked my steadfastness and commitment to see this new franchise come to life. You see, we had a lunch in 2005 when I completed the screenplay for First World. Let me just say, that time does fly by!

Persistence.

The opening credits of First Signal