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Posts tagged “science fiction

Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

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With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

FilmPosters


Pre-Production

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The observation room where the President of the American Figure Skating Federation and a mysterious sponsor will be watching in Serpentine. Northstar Ice Sports.

With the crew coming together and over 100 actor submissions this past week, pre-production on Serpentine is moving along. With Northstar Ice Sports confirmed along with a private residence, the last location I’m working on is a conference room that will serve as an FBI meeting.  Filming dates have gone out for one of the last days in October to the first few in November. To say there are a thousand details when putting together a film is an understatement.

When Justice Is Mind formally went into pre-production in May of 2012 I had three months to organize what ultimately became securing 15 locations via trade arrangements, 100 plus actors and a crew of over 17. Thankfully every star in the universe lined up correctly and those that worked on the project went above and beyond the call of duty. But make no mistake about it, there were issues that came up.  Things that needed to be dealt with on a day to day basis. There’s no such thing as a perfect world in filmmaking but resilience and innovation has always been the key.

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At a horse farm in First World.

The one thing that I always find rewarding about this process are those that come out wanting to help. For First World it was the securing of a horse farm, for Evidence it was being allowed to film in a house, for Justice Is Mind it was the LAST MINUTE securing of an MRI center, for Serpentine it was an ice rink. As a filmmaker the one thing that drives us all forward is enthusiasm. Nobody is saying you have to come to set with pom poms and break out into a cheer, but there should be the want to create and be part of something. To quote the IMDb videos, there are “No small parts”.

What I have learned over my twenty years of experience is that everything we do in this industry is cumulative. Some parts are small, some are starring roles. Some parts pay extremely well, some cover gas (maybe). But when you put them all together it’s what you call a body of work.

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At the MRI Centers of New England in Justice Is Mind.

All my work resulted in the production of Justice Is Mind. This past week I was reminded about the many theatrical screenings we had for my “freshman” feature. When I look at the pictures of us from those screenings and recall the work and dedication of so many, it’s events like those that make the journey all the more worthwhile. Yes, making a film takes time, dedication and resources, but it’s knowing what you create will far far exceed the time to produce it in the first place.

As for time, today I looked at the past 12 weeks of minutes watched on Amazon. When my three films have been watched for over 120,000 minutes in that period it further justifies what I do as a storyteller and filmmaker. While making a film is exciting, the joy comes in those that watch it.

Choreography.

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At the Cape Cod premiere of Justice Is Mind in 2014.