-
First Audience
To be a theatrical marketer you just have to do what I do when I go to the movies these days—you find someplace to sit in the lobby and look at theatergoers. I’ve worked in consumer marketing in one form or another for over twenty years and it just comes down to patterns. First, as a…
-
State Secrets
Unless you’ve been living in a galaxy that is truly far far away, inhabitants of the planet Earth are eagerly awaiting for Star Wars: The Force Awakens to hit theaters on December 18. We’ve seen the trailers, the stills and countless articles speculating on the story itself, but the latter is truly nothing less than…