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Evidence, the short film version of Justice Is Mind, went worldwide this week on Amazon.

This past week I finished watching season one of The Man in the High Castle. Between the story, acting, production values and world building, it has to be one the best, if not innovative, shows I have ever seen.  This groundbreaking series from Amazon yet again demonstrates that the streaming services have arrived.  When you watch a “TV show” produced by and for a streaming service that exceeds the quality of cable TV, you can see how “cord cutting” has come into being.

But like so many TV series and films, it was interesting to learn that The Man in the High Castle was in development for years. It just demonstrates that persistence and patience is again the key to moving forward in this industry as nothing happens overnight.  When Evidence, the short film version of Justice Is Mind, went live on Amazon in the US, Japan, United Kingdom, Germany and Austria this week, I was reminded by one of the actors that Evidence was five years old. Justice Is Mind was written in 2010, followed by the production of Evidence in 2011 and the feature film version in 2012. Since Justice Is Mind was released in 2013 the marketing has been ongoing. Why? Because the next goal is a TV series around the concept. When will that happen? In this industry, that would be anybody’s guess.

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From Amazon’s The Man in the High Castle.

An editor from one of the industry trades recently posted the following to their Facebook profile, “The hardest part about this industry is even when you find your champions, so much of your success is out of their control. They can work their asses off to help you, but they’re still climbing Mount Everest while dragging a dozen anvils behind them.” The point is obvious, this is an industry that works on teams. All you have to do is look at the cast and crew lists on IMDb to see the staggering number of people involved. For Justice Is Mind that number was well over 100.

A friend of mine recently said to me, that I write what I can produce. That’s partially true. Justice Is Mind was written exclusively with the idea that I might be able to pull this off within my own network of contacts. Whereas a project like First World requires substantial resources with my political thriller SOS United States falling in the middle.  Even the short film version of First World had a cast and crew of over 25.

First World UK

Since going live in the UK, First World has streamed 806 minutes.

Since First World and Evidence went worldwide on Amazon, it has been interesting to see new audiences discovering these projects. That is the glorious thing about streaming. Your project is discoverable. But in each of these projects, they had some sort of theatrical and exhibition push prior to their online premier. It’s this type of audience development that propelled them forward online.

The one thing I remember when writing Justice Is Mind is that I could visualize it happening. The same is holding true for this political thriller I’m writing around the sport of figure skating. Of course there are elements that raise the bar from my last feature, from filming on ice performances to “dressing” an arena to look like a “world championship”.  But like the Justice Is Mind project, the plan is to first produce a short film version to not only generate interest in the project, but to develop a team that can see it through.

Center Ice.

Worlds

A pivotal scene in the figure skating political thriller takes place in the “tunnel” where the skaters and coaches enter and exit.

Independent Audience

Worlds

Writing the final act of the figure skating political thriller.

“Not paying enough attention to the script.” I couldn’t agree more when I first read that statement attributed by Arnon Milchan of New Regency on The Tracking Board. Time and time again I read in the trades, or general consumer press, about the issues a film has faced because of the script. In so many of these cases it seems that a script was rushed to fulfill some sort of contractual obligation. But as I posted this past week on Facebook, no amount of A list actors can rescue an ill-conceived script.

The article that Milchan was quote in revolved around the dearth of the mid-budget movie. I fondly remember the variety of movies that studios used to distribute in mainline theaters that didn’t revolve around a comic book, endless sequel or rehash of something we already saw (like the latest Star Trek and Star Wars films). But thanks to determined filmmakers, great films like Trumbo, Spotlight and The King’s Speech are being made and, honestly, always will be. It’s just a matter of finding the right audience to support it from financing to distribution.

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First World on Amazon in Japan.

As I come up towards the end of the political thriller I’m writing around the sport of figure skating, there is the continued promotion of either projects completed or in development. In my post last week I talked about my “special relationship” with the UK.  A few days after my post, I was nicely surprised when Daniel Elek-Diamanta sent me a re-imagined look for the SOS United States concept poster. While I wanted the first concept poster to reflect the vintage era of the ocean liner, this one presents the same view but with a contemporary look. When developing a new project, it’s all about promotion and this concept poster really captures it!

In the world of filmmaking, particularly as an independent filmmaker, it’s all about promotion and getting the word out. It’s about exploring every avenue of distribution and pitching your project. We all look around to see what other filmmakers have done to promote their projects, but what works for one film may not work for another. But there are some distribution avenues that are just a no brainer – Amazon.

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Evidence, the short film version of Justice Is Mind, will soon be on Amazon.

When Amazon announced their new Amazon Video Direct program I could not be more excited. Although First World was available in the United States for some years, I now had the ability to have it in Japan, United Kingdom, Germany and Austria. Last week it went live in those countries. Yesterday, I uploaded all the necessary digital assets for Evidence, the short film version of Justice Is Mind (the feature is with a distributor). The process was painfully simple to reach an audience in the tens of millions.

But when I saw someone post on their Facebook page, “I fear my work will get lost in a sea of titles and get drowned out by larger studios.” That’s a defeating position to take. Once it’s live on Amazon it’s just a matter of external promotion through social media and other channels. Amazon operates on an algorithm of suggested films. All it takes is a few people to find your project on Amazon and it will just continue to grow. While there are other VOD platforms popping up every day, they rely on the filmmaker to bring the audience whereas Amazon already has the audience. Yes, you’re in a sea of films. But I’d rather be in an ocean than a puddle.

Now sailing.

SOS United States - UK Poster

A contemporary concept poster for SOS United States by Daniel Elek-Diamanta.

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