Marketing planet Earth one project at a time.

State Secrets

witness-for-prosecution

In Witness for the Prosecution the ending was a guarded secret in production.

Unless you’ve been living in a galaxy that is truly far far away, inhabitants of the planet Earth are eagerly awaiting for Star Wars: The Force Awakens to hit theaters on December 18. We’ve seen the trailers, the stills and countless articles speculating on the story itself, but the latter is truly nothing less than a state secret – and well it should be. This past week on IndieWire even Mark Hamill stated, “I’m Not Even Authorized To Tell You I’m In Episode VII.”

When I was booked on Skating with Celebrities back in 2005 all of us involved in that show, including the studio audience, were sworn to absolute secrecy by an iron clad contract. The show was produced live to tape and then aired in early 2006. Yes, everyone I knew asked me in one way or another who won. Some were downright angry I didn’t confess the results and some were, ready, offended. Like I cared.  You don’t risk an entire production and litigation to satisfy one person, who will tell another and so on.

vlcsnap-2015-11-22-11h23m33s117

In Justice Is Mind this key witness for the prosecution turns the case.

There were so many things I learned on that show that I have taken to my filmmaking work. Like my contract with FOX, the agreements I put in place for Justice Is Mind had a photography and non-disclosure clause. Most were totally fine with it, but it did strike some as overly controlling. My on camera work up until Skating with Celebrities was mostly live so there was no need for a non-disclosure, but you quickly learn the reasons why such things are necessary. Think about it, do you want to risk giving away the ending to a project that has been years in development and lessen its commercial appeal? Even now, I don’t allow clips to be manipulated or edited without my written approval.

We very much live in a “look at me” society with social media leading the charge. Sadly, I see so many posts about submissions, meetings and auditions that I would want to keep off the radar. What if your film doesn’t get accepted? That meeting falls apart? You don’t get cast? At any given time I have more irons in the fire than I can sometimes keep track of (thank god I have my lists!). Unfortunately, premature announcements can derail a deal that may have come to fruition if given enough time.

week2

On FOX’s Skating with Celebrities in 2006. We all signed a strict non-disclosure agreement.

One such deal that was months in the making was the international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth ocean liner. Imagine if I had breathed a word of it prior to it being a done deal. Cunard just simply could have said they declined to screen the film, I would have had serious embarrassment written all over my face to say nothing of tarnishing the brand of a film I have worked on for years.  In the end the timing worked out great. The deal came through right before one of our screenings. I announced it publicly in May 2014 prior to our screening at the Elm Draught House Cinema.

IMDb  2015   a list by katieemy#2

Great to see Justice Is Mind number 2 to Star Wars: The Force Awakens on this list.

Perhaps one of the most famous plot secrets was around one of my favorite films Witness for the Prosecution.  In addition to director Bill Wilder holding the last ten pages of the film from the actors until it was shot, the end credits of the film features the following “The management of this theatre suggests that for the greater entertainment of your friends who have not yet seen the picture, you will not divulge, to anyone, the secret of the ending of Witness for the Prosecution.” Starring Tyrone Power, Marlene Dietrich and Charles Laughton, I highly recommend this 1957 classic.

But one thing that’s not secret was discovering that Justice Is Mind was named number two on a user created IMDb list. What film was number one on that list? Star Wars: The Force Awakens.

Black budget.

In Mind We Trust-page-0

Finishing edits to In Mind We Trust, the sequel to Justice Is Mind, this week.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s