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Releasing a Brand
I come from a world of brand building. Having once worked in the sales department at TIME magazine and being on the same floor marketing it was there they built a brand to stand the test of “time”. Life is interesting. You can be in the middle of learning something important and you don’t pay…
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Four Walling a Digital Plan
With the trailer for Justice Is Mind days away from being released, the plan that I’ve been working on since we wrapped will soon be put in motion. What does that plan entail? I promise you it’s more than posting the trailer to YouTube, Facebook, writing the requisite press release and hoping the world finds…