Marketing planet Earth one project at a time.

Archive for July, 2015

First Story

This artist's rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This artist’s rendering made available by NASA on Thursday, July 23, 2015 shows a comparison between the Earth, left, and the planet Kepler-452b.

This past week was another exciting one for both space history and the space program.  From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.

I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.

The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.

An article titled "Scientists Say They Can Read Your Mind, And Prove It With Pictures" had the most impressions.

An article titled “Scientists Say They Can Read Your Mind, And Prove It With Pictures” had the most impressions.

In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.

Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Neil Armstrong descends a ladder on July 20, 1969 to be the first man to walk on the Moon.

Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.

When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.

Media alert.

Justice Is Mind-2nd Anniversary-Social Media


New Horizons

Pluto taken by the New Horizons spacecraft on 13 July 2015

Pluto taken by the New Horizons spacecraft on 13 July 2015.

Exactly one month from today Justice Is Mind will celebrate its Second Anniversary on August 18 at Cinemagic in Sturbridge, MA. Actors and crew continue to RSVP their attendance, traditional and social media is picking up, photographers are confirmed and the theater has the film. Believe me there’s still plenty to do with the media follow ups and general marketing push, but the event is tracking well. For me it comes down to planning and organization. Time moves quickly and before you know it you are seeing your event come up on the horizon.

When I was writing In Mind We Trust, the sequel to Justice Is Mind, there were a few things I wanted to make sure the sequel captured. First, the Miller family was still the nucleus of the primary story while key plot points from part one (Justice Is Mind) were expanded. In the case of In Mind We Trust it was the government’s involvement with mind reading and their partnership with Reincar Scientific. Also, when you consider TV shows like The Blacklist, Fringe, etc., audiences enjoy what I call “intelligent intrigue”.

In Mind We Trust - Concept Trailer

In Mind We Trust – Concept Trailer.

I am pleased to present the concept trailer for In Mind We Trust. The trailer can be watched on Vimeo or YouTube. My aim with the concept trailer was to introduce elements from Justice Is Mind that carry forward into the sequel In Mind We Trust. From part one we know the United States government and intelligence agencies are, for some reason, involved with mind reading technology. The answers become clear in the sequel, thus the concept trailer sheds some light on where the story will go. And as the U.S. Supreme Court has now become the defacto policy maker in our government, the concept trailer, like the screenplay, ends at America’s highest court in the land.

Of course, I want to thank Daniel Elek-Diamanta for the tremendous score he wrote for the concept trailer. The gravitas of his score just brings the entire concept trailer to life. Those of you that have been following Justice Is Mind know that Daniel scored the entire film. Indeed, as one of our actors said recently, it’s worth the price of the ticket just to hear his score. For those of you that can’t make our screening on August 18, please visit www.justiceismind.com for VOD viewing options.

Tickets now on sale. The Second Anniversary of Justice Is Mind.

Tickets now on sale. The Second Anniversary of Justice Is Mind.

But the real new horizon this week was not a movie, it was the actual New Horizons interplanetary spacecraft and successful Pluto flyby on July 14. The word “stunning” doesn’t even begin to describe the quality of the images New Horizons set back to Earth.

I was a bit too young (4) to appreciate the Apollo 11 Moon landing, but the excitement shared around the world about New Horizons encounter with Pluto was truly one for the history books. From NASA’s scientific achievement to the sheer enthusiasm of audiences around the world waiting and watching for those early pictures. I can only imagine how the New Horizons team felt when they were waiting for the spacecraft to communicate after its closest flyby. Nearly ten years in space, and years of planning before that, and you are waiting for a signal, until…

New Horizons phoned home.

Near Pluto's equator as viewed by New Horizons on July 14, 2015.

Near Pluto’s equator as viewed by New Horizons on July 14, 2015.

To learn more about New Horizons and its historic mission to Pluto, please click this link.


Henri, Margaret and a Cast of Hundreds

Cinemagic Justice

Yes, the title of this post is a twist on the book Scarlett, Rhett and a Cast of Thousands, but I was reminded just the other day on what goes into making a feature film. It was early summer in 2013 and our world premiere date for Justice Is Mind was set for August 18, 2013. Yes, the film was edited and scored, but we were still under the gun on those numerous last minute items like color correction and sound mixing. The one thing left to finish was the closing credits. It wasn’t until I started to add everyone in when the number of names credited was finalized at 201. But add in the employees of our location partners and the number was well north of that. It’s true when they say it takes a village, or maybe in the case of Justice Is Mind a small battalion, to make a feature film

With our Second Anniversary screening coming up on August 18 at Cinemagic in Sturbridge, Massachusetts, planning is well underway. As I’ve mentioned before, I treat every screening like it’s the first one. The deal with the theatre is secured; cast, crew, location and marketing partners are notified; a press release is sent and then there is the media pitch. My special thanks to the Worcester Herald and Examiner for their early coverage of the special day.

I am delighted to confirm that several of the stars, co-stars and featured performers have already confirmed their attendance. While many of us have traveled the theatrical release tour together, August 18 will mark for the first time in two years the coming together of those that I haven’t seen since the world premiere. Indeed, we are all looking forward to it.

But aside from a reunion of some of the cast and crew, it is about presenting Justice is Mind to new audiences. The work that goes into the production of a feature film is monumental. Indeed, some producers I know are starting to pull back on producing projects as they are time intensive. But when a film is finished, when you see it play in a theatre, your TV or even your smart phone, you realize at that moment that all the sleepless nights, self-doubt and over analysis is over. The work that has been put in by so many is being presented to the world. Thus, you want to do it again and again. At least I do.

The film industry is changing even more rapidly that it was when I first created the world of Justice Is Mind. But at the end of the day content is still king. There are now more platforms available to watch a film than ever before and they need product to fill their pipelines. Whether it’s a tentpole like the upcoming Star Wars (I can’t wait) or a truly independent film like Justice Is Mind, there is something for everyone.

The days are long. You feel there will never be an end in sight. But then there is that moment after the final rendering that the heart and soul of a cast of hundreds comes to life. For it has been the reception that Justice Is Mind has received that has led to the development of the sequel In Mind We Trust. By this time next week, the concept trailer will be released.

Justice Is Mind – The Second Anniversary Screening – August 18, 2015.

Tickets now on sale.

Tickets now on sale at the  Cinemagic box office or online.

Tickets now on sale at the Cinemagic box office or online.


I’m An American

Raising the Flag on Iwo Jima on February 23, 1945 during the Battle of Iwo Jima in World War II.

Raising the Flag on Iwo Jima on February 23, 1945 during the Battle of Iwo Jima in World War II.

Yes, I am an American and proud of it. But it’s also dialogue from one of my favorite films Citizen Kane. Here’s a film made in 1941 by a 25 year old director by the name of Orson Wells. Citizen Kane is arguably one of the greatest films ever made. The film was controversial at the time because it was largely discussed that it was about William Randolph Hearst who owned an empire of newspapers. Hearst was so enraged by the film’s perceived comparison to his life that he made countless efforts to ban it.

July 4, 2015 – Independence Day here in the United States. Unless you live under a rock or just arrived from another planet, the world knows the fierce patriotism that engulfs our entire nation during this time, and rightly so.  To be an American means to be able to have a voice. A voice of expression without fear of persecution from the state.

But it is the state of the film and TV industry in our country that perhaps gives us the greatest voice around the world. Yes, we have the world’s largest and best military and we forever give thanks to the men and women in uniform that defend the ideals of this country here and abroad. But it is our entertainment industry that shines a light on what it is to be an American. No matter your station in life, your political or religious beliefs, there is a film or TV series for you.

Orson Wells as Citizen Kane.

Orson Wells as Citizen Kane.

Those that know me, know what I like when it comes to my viewing pleasure. I tend to gravitate to films that tell a story with larger than life characters, but also ones that have some sort of message (apologies to Louis B Mayer).  Films that highlight World War II and the Cold War tend to get my attention as they present the human spirit against the conflicts of mankind as they look to sort out the trials of hope against tyranny. But the one thing I have a zero tolerance for is the banning of films or TV shows.

When Judgment at Nuremberg was made it set forth to illustrate the atrocities of World War II that were perpetrated by judges in NAZI Germany.  Was the film controversial? Yes, in some circles. But where did the film have its world premiere? Berlin, the former capital of the Third Reich that is now the capital of a unified Germany. My point? As controversial as it may have been at the time, it was important to present the film in a setting to spark conversation because if there is one lesson we must never forget from World War II is – to never forget.

Spencer Tracy, Ray Teal, William Shatner and Maximilian Schell in Judgment at Nuremberg.

Spencer Tracy, Ray Teal, William Shatner and Maximilian Schell in Judgment at Nuremberg.

In the United States these past couple of weeks, we have had to sadly relive the horrors of a Civil War that ended 150 years ago after the execution of innocents at a church in Charleston. At issue, of course, is the Confederate Flag. In my view it represents sedition and the enslavement of a people. To the view of others it represents a way of life that has long past. While I most certainly don’t condone the flag of another country (one we defeated) flying over United States state capitol buildings, the outright ban of it and pretending it doesn’t exist isn’t helping the larger conversation. Sadly, our country was founded on slavery. It is part of our history that so many want to forget, but we cannot forget. We cannot erase our history, but we learn from it the best we can and try to form a more perfect union.  But when TV Land reacted by pulling the TV series The Dukes of Hazzard this past week, that wasn’t the answer.

My favorite movie of all time - Gone With the Wind.

My favorite movie of all time – Gone With the Wind.

History teaches us what happened when a certain country started to burn books, films and destroy artwork.  If you don’t know what the country was, it was referenced earlier in this post. As Americans we cherish our right to choose, our right to live life free from oppression. My favorite film is Gone With the Wind. Yet, the calls to have that film banned by the overzealous is just an ignorant reaction. And to be frank, I don’t give a damn about those voices.

This is America. We don’t ban films and TV shows if we don’t like them we simply don’t watch them. I can tell you I find plenty of films and TV shows offensive, I’m not going to launch a boycott. I’m simply not going to support them. Do we really want to bring back the Hayes Code? Do we want to go back to McCarthyism?  Do we want to be oppressed? I think not.

But putting aside my position on freedom of speech and expression, I have had the good fortune to be able to travel a good part of this small “pale blue dot” of a planet we live on called Earth. Indeed, our planet is a fragile one as is our society. One that we must all take care of. But throughout all my travels, there is a certain pride I feel when I pull out my passport or tell people where I’m from.

The United States of America.

Earth. As seen from NASA's Cassini spacecraft through Saturn's rings on July 19, 2013

Earth. As seen from NASA’s Cassini spacecraft through Saturn’s rings on July 19, 2013.