Last night I attended the world premiere of Daniel Groom’s Alternate Ground to a sold-out crowd at Chunky’s Cinema Pub in Nashua, NH. Although Dan has directed several short films, this was his feature film directorial debut. Alternate Ground’s combination of sci-fi and horror worked brilliantly in this UFO abduction film. While watching Alternate Ground unfold, I was reminded of some classic sci-fi and horror films from the 1970s and 80s that I adore. I don’t know if that was his intention or not, but from a marketing point of view it was a brilliant combination of classic film with contemporary storytelling. Suffice to say it was well done.
Prior to the film’s start, Dan remarked to the audience about the importance of independent film and the filmmakers that bring them to life. The word “sacrifice” doesn’t even begin to describe what the filmmakers, cast and crew do to bring art to the silver screen. I promise you the passion in a truly independent film such as Alternate Ground is 1000x more than any studio could achieve. Last night you could see that passion on screen and from those attending. It’s that passion that drives the independent filmmaker to continue pushing forward to do one thing – create.
Some years ago, I was asked by someone why I work so hard on my film projects when the promise of a return is nebulous at best. I simply responded, it’s a story I need to tell. This person continued to press me on the subject until I finally said something on the order of, it’s people like me that create what you see on TV, in the theatres and the books you read. Without creatives there is no substance to society. Without creatives life is just black and white with no color. The person that was pressing me was someone who, sadly, works a terribly boring job. And while I can say I’ve worked many boring jobs in my life, you must find the time to be creative, to express yourself in whatever medium that brings you, and hopefully others, some joy. To Daniel Groom, his cast, crew and partners, you brought a great amount of joy last night.
Liftoff of the trailer for First Signal went off without a hitch. To put in in space terms, we are now in low Earth orbit. A special thank you to WMUR, Athol Daily News, Greenfield Recorder and Britflicks for reporting on the trailer. We’ll continue orbiting until First Signal is released and we venture into deep space. OK, enough with my outer space analogy on releasing a trailer!
Two weeks ago I had several browsers open with the trailer ready to be published. Did I spell the title of the trailer correctly? How does the formatting look for the email newsletter? Once I proofed everything for what seemed like a tenth time I finally entered the commands to go live. When the time came everything worked. But it wasn’t for a lack of planning. The organizing and release of the trailer took about three months. It wasn’t just about the actual video file of the trailer but all the marketing around it.
When you are an independent filmmaker your team is small if not but one. There’s no marketing communications group to handle this effort. Oh sure, you ask people to read this or double check that, but at the end of the day the responsibility is yours. Like it always happens before I launch something, I think of the steps it took to get to that point. It all started as an idea at the Naval Justice School in Newport, RI in 2017.
Up until that point I honestly never thought I would be revisiting this First World Universe I created. First World, the script, came out in 2006 with the short film version following in 2007. With the global financial crisis in full swing, it was next to impossible to get a film financed. At one point, just before the collapse, the financing and production teams were in place. But then, seemingly overnight, financing fell out of the markets and that was the end.
Slow but sure the markets recovered. A filmmaker friend of mine knew about my frustration with getting First World made and challenged me to write something that I could film on a true indie budget. A moment that involved mind reading in the sequel I wrote for First World turned into Justice Is Mind. The rest, as they say, is history.
Shortly after the trailer was released, I started to receive interest from sales agents and distributors I didn’t meet at AFM. I have to say that was very encouraging. The whole goal of a trailer is to “sell” the feature. As I can well appreciate how inundated these representatives are, the fact that they are even interested at this point bodes well for the project. What kind of deal will ultimately emerge? That’s really impossible to tell as there are numerous factors involved.
While post-production continues with an end of April (early May) completion date, marketing of the trailer continues, while I plan for the release of the feature and presentation to sales agents and distributors.
On a closing note, I’m aiming to have a draft of the sequel to First Signal completed before the film is released. To turn a military phrase, it’s about preparedness.