Marketing planet Earth one project at a time.

United States military

First Item

This coming Sunday, June 27 is the Massachusetts premiere of First Signal at The Strand Theatre in Clinton, MA. Suffice to say, I’m looking forward to our next screening. Since First Signal arrived on VOD in April it’s been continuous steady marketing efforts, but a screening is an event. As such, it should be promoted that way. To that end, I was very pleased to see The Item’s “Area native film, ‘First Signal,’ gets Massachusetts premiere at The Strand” article in the latest issue.

When I was reflecting on my past films at The Strand, it was The Item that always published a solid article before a screening. Those notices are a godsend to any filmmaker as they not only alert audiences to a screening event but contribute to the overall branding of the film. Securing press for a VOD only release of an independent film is not easy. But a theatrical screening? That sets it apart from the tens of thousands of other films vying for ink and eyeballs.

As I mentioned to a friend in the industry a few weeks ago, the media and filmmaking landscape has changed significantly since I released Justice Is Mind in 2013. Simply, there are more films being released and less media outlets to report. And if they can report, page counts and staff have been reduced. My point—getting media attention takes work and is harder. Yes, there are countless blogs and then there is social media, but a “newspaper article” is quite grand as they reserved space for you. Almost like a film festival, they vetted what they are going to report.  

1931 Chrysler CG Imperial

In regard to marketing and promotion, we are eight weeks into First Signal’s series of actor interviews. For those that want to gain some insight into the creation of First Signal and how the world of independent filmmaking works, you can check them out at this link. As each interview was about 35 minutes long, we had them broken down into three parts for each actor. Starting this Saturday, I’ll be posting part three of each actor’s interview. Look for a new one each Saturday for the next month.

Panzer V “Panther” Ausf. A

Today I went to the American Heritage Museum (where we filmed First Signal’s actor interviews), to attend their Tanks, Wings and Wheels event. The team that brings this museum to life does so in a way that has you leaving with a unique perspective on the history of war. From the introductory film to the WWI trench experience to the “Winds of War” War Clouds room followed by the main exhibits, the American Heritage Museum is a total immersive experience brilliantly presented. For those of you that are interested in learning more about this outstanding military history museum and attending some of their unique events, check them out at this link.  

The Strand.


The Report

A scene in First Signal that shows the UAPs

When I set out to write First Signal in 2017 my goal was to simply write a prequel to First World. What I couldn’t have foreseen was the timeliness of the film when it was released in 2021. It was in 2017 when The New York Times suddenly released videos that purported to be UAPs (Unidentified Aerial Phenomena). Provided by Luis Elizondo, who was once the head of the Advanced Aerospace (or Aviation) Threat Identification Program, the videos sparked a media frenzy the world hasn’t seen in decades on this subject.

In early June the head of the U.S. intelligence community along with the secretary of state will be delivering to the U.S. Senate a report on the topic of UAPs also know as UFOs. What will be revealed in that report and what will be disclosed to the public, I’m fairly confident will be two different things. But one thing is certain, the questions on who or what is behind these videos simply will not stop. In fact, any concealment by the government will only further exacerbate the claim that the government is hiding something from the public.

Cedric Yonah (Conor Timmis) in First Signal calls for restraint

I was about halfway through writing First Signal when these videos were released. While I wanted to include them in the story, I also wanted to broaden the “government coverup” aspect to not only include the central storyline of First Signal, but what the government may or may not do during such a crisis.

In one scene, General Reager states quite clearly that public doesn’t have the right to know the truth, “I call it protecting the people from themselves.” President Colton echoes his position when she states, “There are some matters of state that can’t be disclosed.” Do I believe that this may be the case with the upcoming June report? Who knows. But given present world events, I don’t think those of us that would frankly welcome an alien presence on Earth are going to be told much…if anything.

General Reager (Paul Noonan) and Senator Hadrian (Michael Coppola) plan to implement Operation Troy in First Signal

But putting aside my personal feelings on the matter of UFOs, the media around this subject is most certainly a boon for films like First Signal.  As an independent filmmaker we do what we can with the resources we have to attract attention to our projects. Yet we always hope for some sort of outside influence to further propel our films forward. This happened with Justice Is Mind when suddenly “thought identification” technology was in the news during the time the film was released.

One does have to wonder if this report to Congress could create something on the order of an Operation Troy like we see in First Signal. Honestly, if the military knows about an alien presence on Earth or in our solar system, wouldn’t they use every conceivable method at their disposal to fully understand it? Of course they would along with, more than likely, linking with the militaries and intelligence agencies of other countries. They say knowledge is power, but sometimes one must also ask the question, “Do you really want the answers to the questions you seek?

On a personal level, I do hope in my lifetime we definitively learn that we are not alone in the universe. I truly believe that this knowledge will benefit our planet not hinder it. As Cedric Yonah says in First Signal, “This is a time to study and investigate. Can you imagine what you could learn from them?

Operation Troy in First Signal establishes a worldwide surveillance program