Many…many…years ago I worked for someone that instilled in me the importance of preparing a solid presentation when making a pitch and a quality “leave behind” (the document you leave behind after a meeting for further consideration). In those early days I didn’t really know what all that meant, but it soon made sense. As they say you only get once chance to make a first impression. That couldn’t be truer in the entertainment industry where everything is about communication and visualization.
Since my last post, three First Signal presentations have resulted in solid location possibilities and interesting cooperation. We shall see where these communications go. But the point is, there are mutual communications.
When I first make a pitch I make every effort to provide as much information as possible with an equal amount of brevity. Why? Because not only is time short for everyone these days, but a pitch needs to offer something beneficial for the party you’re making a pitch to. I also believe it’s important to be clear in what you want and what you can offer in return.
Case in point, I receive at least one pitch a month from screenwriters wanting me to consider their screenplay. Fair enough they don’t know that I only develop my own work, but they could at least do some homework on what I’ve done. It’s pretty clear I’m only interested in science fiction and political thrillers. But what really stuck out like sore thumb with a pitch I received this week, was the fact that this writer didn’t include a phone number, web site, IMDb link or other external links so I could review who they were. This was almost as bad as the actor that submitted to First Signal and said “Google me.” That’s not the way it works.
But what is working beautifully is my DJI Spark drone. Over the last couple of weekends I’ve been to Ogunquit, ME and Newport, RI and have been able to capture some cool photography. I also tested the active track feature with my car. A couple of the scenes in First Signal require a drone shot to follow a vehicle.
So with the vast majority of all the pre-production work completed on First Signal, there is one organization we are waiting to hear from that is considering our presentation for locations and cooperation. They have a department that deals specifically with the entertainment industry.
Last week I talked about lists. Well this week I was able to cross off, or at least through, one thing on my list – uniforms.
Whenever I plan to put a script into production I go through it with a fine tooth comb to break down exactly what’s needed. For First Signal the Nehru styled suits for two of the characters have been secured for some weeks. Personally, I thought it was going to be a bit of a challenge to get the look I wanted with the budget I set for costumes. I soon discovered there were numerous manufacturers that offered countless styles and ranges in price. In the end I got what I wanted for that look.
But there was one type of uniform that was proving a bit elusive–Air Force officer service dress. Yes, a good number of regional costume shops had air force officer uniforms. They would have worked fine if our story was set in the early 1990s. But as First Signal is set in the year 2014, we needed a contemporary look.
To start I discounted contacting the big costume houses that work with “Hollywood” budgeted films and TV shows. My thinking was why on Earth would they want to work with an indie film on the scale of First Signal? So contacting the official uniform suppliers to the Air Force began in earnest. But in the majority of cases you need to be authorized military personnel to make a purchase from those companies. So short of purchasing items piecemeal on eBay and the like, this was a major item on my list that wasn’t budging.
When I saw the season finale of Madam Secretary and the number of military uniforms that were used on that episode, I decided I had to take a different route. I went to their listing on IMDbPro to see who was in charge of costuming. No sooner did I contact one of the wardrobe supervisors via LinkedIn did he get back to me with companies and contact names. Yes, these were the big costume houses on the west coast.
The welcoming reception I received from Eastern Costume put aside my preconceived anxiety about contacting one of these companies. To say they are knowledgeable about costumes would be an understatement. After sending them some pictures of the types of Air Force service dress uniforms I was looking for, they gave me a rundown on prices that will work for First Signal. Is it a bit more than I budgeted? Certainly. But in this case anything less than a contemporary look just wouldn’t have worked.
The search, however, continues for a suitable location. The one thing I have done with all my films is to secure locations via a trade marketing partnership. It’s a pretty straight forward process that works great for everyone. A location allows us the opportunity to film and I promote and market the location. Well after the actors and crew have left, a location sees themselves promoted regularly on social media, mentioned in the press, credited at the end of the film, on official sites and other entitlements that benefit all concerned long after “That’s a wrap” is called. I have no doubt that a suitable location will be secured. But there are always surprises in this business. Like when you believe you have a deal and suddenly it goes from trade to a $10,000 plus fee! Um no thanks, I’ll keep looking! The one thing I have long learned in this business is never be desperate to do a deal. I look for partners not takers.