Marketing planet Earth one project at a time.

screenwriting

Motors & Mansions

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My Pontiac Solstice at Chateau-sur-Mer

I can’t take credit for this week’s blog post title.  I lifted it from Audrain Automobile Museum’s email promoting their third production of Cars & Coffee in partnership with the Preservation Society of Newport County.  Yesterday’s outing took us to the beautiful Chateau-sur-Mer.

This type of production is a win-win for both the museum and the society. First, in a very cool way, they draw traffic to these storied mansions of yesteryear. Second, the auto museum gets the message past their beautiful location on Bellevue Avenue. Needless to say, I highly recommend visiting the museum and the mansions the next time you are in Newport.

I’m not sure who created the idea for this event but it’s a brilliant promotion. Marketing and event production should be seamless and effortless in its look. When the consumer arrives it should just appear that the event happened, rather than feeling forced.  When they are at the event it’s a welcoming atmosphere with like-minded people. When they leave, they are looking forward to the next production.

This past week I was talking to a potential new marketing client. Sadly, he was one of these overly analytical types who didn’t want to listen to anyone except his inner ego. He couldn’t understand why his product wasn’t selling. I suppose I could have told him that his inner ego isn’t a customer. I passed on working with him.

While I go for the cars, it’s really the conversations I enjoy the most. I’ve been working on a production idea in Newport and for the first time I mentioned it to a few attendees. Is this market research? Absolutely. If you can’t interest those that live in that world why develop it.

As some may recall, when I had the idea for a political thriller around the sport of figure skating I went to the World Figure Skating Championships in Boston last year. After talking to a variety of insiders and former colleagues, I wrote Serpentine. Serpentine: The Short Program can be streamed on Amazon or the Ice Network.

Next trip.

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Chateau-sur-Mer


New Season

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In Serpentine the climax of the story happens at the world figure skating championships in Moscow.

With Marche Du Film (Cannes) coming up, I always find it interesting to learn about the new players while reading about the fate of others. No doubt in the weeks ahead we will read in the trades about the big splash of a new company’s star driven acquisition or the sorry story of others that used to hold court on private yachts.  Having been to Cannes many years ago (not for the festival) the location is truly a stunning one to announce a major project.

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In First World all communication platforms in the United States are being monitored.

There is no question that this is an industry of flash. When you have good news to announce you do so publicly, loudly and in grand fashion. The whole point is to cut through the noise to get your project noticed. As I’ve said time and time again, this industry is as much about making motion pictures as it is about promoting them. This is why in so many cases when you see a production budget you multiply it by itself for marketing and public relations.

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In SOS United States an F35 from the Queen Elizabeth aircraft carrier goes to intercept an ocean liner that may have a nuclear bomb on board.

But then there are the rest of us that aren’t making $175 million motion pictures (at least not yet!). What filmmakers like me rely on is reliable consistent revenue from VOD. While so many players come and go in this industry, we rely on VOD platforms to be there year after year.  Although sites like Netflix are in a public relations battle with Cannes, Amazon is playing by the rules and, “was not coming to the South of France “looking to disrupt Cannes,” adding, “You have to approach Cannes on its own terms.”

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In Mind We Trust, SOS United States, Serpentine and First World center around Washington, D.C.

And while Cannes is one of the world’s greatest launching pads for a film, there are VOD sites like TubiTV that are also making waves. Just this past week the site announced a $20 million outside investment. Justice Is Mind has been on TubiTV for several months and has started to gain some solid traction. I’ve also noticed an increase in traffic for Justice on other VOD sites. All these upticks bode well for the industry as a whole. It shows that consumers are watching across a variety of platforms and it doesn’t matter if they are star driven $100 million plus budgets or films made for under $100K. At the end of the day audiences want to be entertained and they want the choice to be theirs.

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In SOS United States the SS United States returns as the Leviathan.

But as the industry enters a new season it’s a review of my current projects First World, SOS United States, Serpentine and In Mind We Trust, the sequel to Justice Is Mind. Are my websites updated? Do they convey the current status of each project? You know what they say about first impressions, you only get one to make one.

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In Serpentine the FBI has been following a champion figure skater as part of an unresolved Cold War mystery.

There is, however, a cardinal rule that I live by. I never disclose who I’m talking to and who I submitted to. This is why I declined to respond to a local entertainment publication that reached out to me on one of my projects. This is like when actors announce who they just auditioned for (or what festivals a filmmaker submitted to). I promise you that doesn’t help you get the part any quicker. In fact, it can have an opposite result. The same holds true for behind the scenes conversations. Sure, the trades like to know what’s going on, but confidentiality is paramount.

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Where do they come from in First World.

However, I will say this. The world’s largest oversees mobile player picked up Justice Is Mind from our distributor earlier this year. But until it’s live, I’ll hold on the formal announcement.

Presentation.