And so the new season started with a bang—literally. Yesterday I attended the Massachusetts Military History Exposition in Orange, MA. This is the second year this group produced this show. While last year focused on World War II, this year’s outing represented a timeline of military history. My favorite group was those representing the 16th century.
The group from the year 1528 called “Das Geld Fahlein” offered an excellent history on how troupes from those days were organized, compensated and fought. Imagine you are a knight in “shining armor” on a horse galloping towards several hundred of these 30 foot long spears and other types of sword defenses. It may have been low-tech even by 1528 standards but it did what it had to do—stop the enemy.
Another area of interest to me has been about communications and infrastructure during World War II. I talked to a few reenactors at the German camp about some technical aspects of how they communicated back then. The distance limitation in radio communication and the shelf life of the field batteries was very interesting. Needless to say, there’s always something new to learn at these events.
Of course the highlight of these types of events are the battle reenactments. While “Hollywood” would have multiple takes over a period of days if not weeks to shoot something like this, this is a one take moment. Once the action starts it just keeps going until there’s a victor. Yesterday was also the first time I used Facebook Live. I broadcast the World War II battle and had viewers all over the country. You can watch the video at this link.
But through all the uniforms and equipment of wars long past, there is the educational component of these events that’s so important. It is through events like this that one learns about the issues of those times and what brought yesterday’s societies to conflict and then peace. Like my experiences last year attending these events, it’s the reenactors that bring them to life. Their depth of knowledge and passion is what makes for a most enjoyable experience.
As so many of my projects have some sort of military component to the story, while I have a great time at these events, it’s all about networking and learning about the talent involved. Why on earth would I seek to hire actors, get costumes and source equipment from the ground up if I could reach out to one of these groups?
With Marche Du Film (Cannes) coming up, I always find it interesting to learn about the new players while reading about the fate of others. No doubt in the weeks ahead we will read in the trades about the big splash of a new company’s star driven acquisition or the sorry story of others that used to hold court on private yachts. Having been to Cannes many years ago (not for the festival) the location is truly a stunning one to announce a major project.
There is no question that this is an industry of flash. When you have good news to announce you do so publicly, loudly and in grand fashion. The whole point is to cut through the noise to get your project noticed. As I’ve said time and time again, this industry is as much about making motion pictures as it is about promoting them. This is why in so many cases when you see a production budget you multiply it by itself for marketing and public relations.
But then there are the rest of us that aren’t making $175 million motion pictures (at least not yet!). What filmmakers like me rely on is reliable consistent revenue from VOD. While so many players come and go in this industry, we rely on VOD platforms to be there year after year. Although sites like Netflix are in a public relations battle with Cannes, Amazon is playing by the rules and, “was not coming to the South of France “looking to disrupt Cannes,” adding, “You have to approach Cannes on its own terms.”
And while Cannes is one of the world’s greatest launching pads for a film, there are VOD sites like TubiTV that are also making waves. Just this past week the site announced a $20 million outside investment. Justice Is Mind has been on TubiTV for several months and has started to gain some solid traction. I’ve also noticed an increase in traffic for Justice on other VOD sites. All these upticks bode well for the industry as a whole. It shows that consumers are watching across a variety of platforms and it doesn’t matter if they are star driven $100 million plus budgets or films made for under $100K. At the end of the day audiences want to be entertained and they want the choice to be theirs.
But as the industry enters a new season it’s a review of my current projects First World, SOS United States, Serpentine and In Mind We Trust, the sequel to Justice Is Mind. Are my websites updated? Do they convey the current status of each project? You know what they say about first impressions, you only get one to make one.
There is, however, a cardinal rule that I live by. I never disclose who I’m talking to and who I submitted to. This is why I declined to respond to a local entertainment publication that reached out to me on one of my projects. This is like when actors announce who they just auditioned for (or what festivals a filmmaker submitted to). I promise you that doesn’t help you get the part any quicker. In fact, it can have an opposite result. The same holds true for behind the scenes conversations. Sure, the trades like to know what’s going on, but confidentiality is paramount.
However, I will say this. The world’s largest oversees mobile player picked up Justice Is Mind from our distributor earlier this year. But until it’s live, I’ll hold on the formal announcement.