Marketing planet Earth one project at a time.

science fiction

The Brand

The bunker in First Signal.

Yesterday I ran into a colleague I hadn’t seen in few years. The first thing he asked me was “How’s the writing going?” I told him about First Signal and a few other things going on. As he runs a successful business in Worcester, I asked him how the salon was.  He responded “Busy.” I really didn’t have to ask him that because I know his salon is always busy. He’s been working on building his brand for years.

It took some years to build my brand in figure skating and equally as long as a writer and filmmaker outside of the sport. Building a brand isn’t something that happens overnight. It builds from one project to another. However, we now live in a world where people think that having a large social media following is a brand.  Social media, in my view, is great for amplifying what you’re doing in the real world. But without a foundation of something, it’s just likes.

When I started to revive the First World Universe to write First Signal a few years ago, I realized after reviewing all my original material and the media we had at the time, that I created a unique brand. One with its own voice. With First Signal I finally had the opportunity to present this world as a feature film. The first in what I hope to be a series of films in the First World Universe.

With the trailer nearly complete, the marketing train will soon be leaving the station. Once it leaves it can’t come back. While post-production has been going on in earnest with countless notes with the editor, composer and VFX artist, I’ve been working out the marketing plans for the trailer and ultimately the feature.  All of us on the post-production team know how important it is for the trailer to present the film. At the end of the day it’s about selling the feature.

One of the primary sets in the sequel to First Signal is the Oval Office.

As for the First World Universe, I’m just over the thirty-page mark for the sequel. This is the story that takes place before the events in First World.  In my view, writing a sequel is no easy feat. You must balance the established characters and their stories with something new. I think one of the most interesting sequels was 2010 from the legendary 2001.  Starring Roy Scheider, John Lithgow and Helen Mirren, 2010 created a wonderful “what if” possibility.

In the sequel to First Signal the following dialogue happens in the Oval Office

“Exactly. Now he’s operating covertly and illegally. If you lose and Reager legitimately controls the military and his commander in chief is complicit, history books won’t judge your actions today, because they’ll be none left. It will be the end of civilization.” – Elisabeth Seward, National Security Advisor to President Helen Colton

That dialogue derives from actions around Operation Troy in First Signal.

“General if I sign this. What’s the objective of Operation Troy?” – Helen Colton, President, United States of America.

“Identification.” – General John Reager, Commander, Air Force Space Command

This week I write the draft press release and email newsletter to announce the trailer. As for when the trailer will be released? Sometime in February

Coming Soon.

A VFX still from First Signal.

Market Plan

As post-production continues on First Signal (we are on target for an April completion), I’ve been developing the marketing plan for the film. With the majority of independent films there’s no studio marketing department, no retained agency or staff.  Marketing is another skillset that filmmakers need to develop. Thankfully during my years of publishing magazines, and my own consulting business, marketing is something I’ve been doing for years. I had some excellent mentors in my early years.

I firmly believe that an independent film needs a central online destination. Building a website used to be a task that required a special set of design skills. Thankfully that is no longer the case. Wix is my preferred platform. If you know how to click a mouse, type copy and upload a video, you can have a website in no time. I no longer use their templates, but rather build my sites from scratch. Case in point my own personal website and First Signal’s.

While I was marketing First Signal through AFM’s platform, I came across one filmmaker who was promoting their project to attendees. This was not an inexpensive film. It had some known actors from the 80s and 90s. When they posted to check out the website, all the visitor found was the dreaded “under construction” notification. It was never fixed throughout the entire market. You spend all that time and money making a film, talk about a lost opportunity to introduce it. I can’t begin to tell you the thousands of films that are marketed through AFM—all looking for a home. As time is literally money at these film markets, you only really get one chance at a first impression. One critical component of first impressions is the trailer.

My favorite publicity still.

This past week I started to write the trailer. A trailer is perhaps the most important calling card of a film. Yes, a poster introduces the film, but a trailer brings it to life. As First Signal is what I hope to be a series of films in the “First World Universe,” getting it right is vital. In two minutes the goal is to condense the story, without giving it all away and to convince your audience to see more. There’s certainly no pressure to deliver!

While writing a trailer is challenging, it’s one that I do enjoy. It challenges me to look past the linear script and film and see how it can be presented to (hopefully) thrill audiences.

As screenwriters we all start with an idea. We look blankly at a white page on our monitors hoping it speaks to us. Our hands at the ready on the keyboard. Our notes, if any, to the side for glance. Then suddenly, the following happens:

Intro Logo/Intro Score: The Ashton Times

“This satellite intercepted a signal that originated from Lagrange Point Two.” VO General Reager over Milstar satellite.

First Trailer

A Milstar Satellite