I cannot begin to thank the actors, crew and location partners enough for making First Signal possible. When I started to write the script a few years ago, I really had no idea that the story was actually going to be produced. Then moment by moment, meeting after meeting, First Signal became a reality.
There were so many fits and starts during the pre-production phase I wondered if we were ever going to lens those first scenes. But through patience, perseverance and planning, principal photography started last May and wrapped in July. The post-production team of Daniel Groom, Daniel Elek-Diamanta and Adam Starr have been working feverishly to bring First Signal to life.
While pre-production and principal photography are obviously important, the real magic happens in post. It’s in post that one takes the time to insure that quality is always top of mind. For it’s quality that distributors are looking for. When I was at AFM the discussion wasn’t so much about “stars” but about the on screen production value. In essence, how does the film look and sound.
Now that the trailer is out, marketing begins again in earnest. The months of planning for this day are now here. Marketing is something I truly enjoy. If you believe in what you’re selling you can pitch it to anyone. This is where the three P’s (patience, perseverance and planning) come into play. If someone you pitch your project to says no, you just keep moving down the line. For Justice Is Mind, I must have pitched over one hundred theatres, in the end twelve screened the film. Had I given up after I heard what seemed to be the endless “no”, the limited theatrical run never would have happened.
Given the challenges independent filmmakers face on a daily basis, the release of a trailer is another reason to celebrate. It proves that like-minded people, with very busy schedules, came together for a singular purpose – to create a motion picture – to create a piece of art. Over the next few months the final pieces to the feature film puzzle will be completed. In ocean liner parlance First Signal is being “fitted out.”
Welcome to the First World Universe!
With the trailer edited and scored, we are in the rollout phase as the color grading commences. As each day passes we are rolling closer and closer to the day when the trailer for First Signal is released. I don’t think I’ve prepared nearly as much for the release of any of my film projects. Yes, Justice Is Mind was obviously important to me, but with First Signal being my first feature film in the “First World Universe,” I want to make sure I reach who I need to reach.
When I was talking to an acting friend this past week, we started to talk about certain sci-fi series and movies and what we do and don’t like. For me, I’m not so much into spectacle but story. I’d rather watch a solid story than things getting blown up. Yes, sometimes you need to blow something up, but I feel it should be done within the context of the story, not just for show and tell.
Last weekend we had First Signal’s ADR session. Watching these talented actors bring their characters back was nice to see. It was also an opportunity to show them the trailer and opening credits. Aside from some stills, they haven’t had the chance to see anything since we wrapped last July. I know when I’m part of a project as an actor I anxiously await to see what the product will look like.
With audio complete, the provisional score nearly done, VFX being built and the film close to a lock, I can almost see the light at the end of the post-production tunnel. But this is where all the details come up. From polishing the edit and score, finishing the VFX, sound mixing and color grading, creating a film is an arduous task and all about project management.
One of my favorite “TV” series these past few years has been The Man in the High Castle on Amazon. The entire production on both sides of the camera was first rate. When I started to write the sequel to First Signal it dawned on me the character of Major Sampson could parallel Juliana Crain. In High Castle, Crain was instrumental in the resistance movement and played all sides to achieve her goals. In the sequel to First Signal, Sampson finds herself torn between three worlds – the President of the United States, the Vice Chairman of the Joint Chiefs of Staff and Cedric Yonah the Premier of the Synedrion Council. As of this morning I just hit the sixty-page mark and I think I know how I want it to end. I think!
As for films that have a military storyline, I saw 1917 last weekend. I can’t say enough great things about this film. From filming the entire story in one continuous shot, to the production values and acting, 1917 was truly a delight. The cinematography alone is reason enough to see this film. I can only imagine the pre-production planning!
I was reading an email newsletter this morning and the author talked about having to love the journey not only as a writer but as it pertained to sales. As a screenwriter, there is that moment when you feel these characters talking back to you as you type their dialogue and action their elements. When you’re filming your screenplay, you see these characters come to life. When you’re watching your story on the silver screen or your TV, you know you’ve made a sale. There is something immensely satisfying being in the lobby of a theatre when someone asks to buy a ticket to your film. Equally when you get notice that your film has been streamed.
The journey is a long one, with many highways and exits ahead. But it’s a journey that I have loved since I wrote my first screenplay in grade school.
Stay the course.
The one thing about preparing for a film market is that it makes the process of filmmaking all the more real. It compels you to organize your marketing materials and position your film for the market, from building a website, to sales cards, to online profiles, stills and any other materials that showcase your film. The adage, if you build it they will come, doesn’t work in this industry (or any other for that matter). It’s not enough to make a film, you have to tell the world about it.
When I was organizing my home office yesterday, I found a variety of sales materials from last year’s AFM. I found a sales card for one film that at the time was in post-production and represented at the market by a well-known production company. When I looked the film up on IMDb, it was still in post-production and that production company was no longer affiliated with it. There could be a thousand reasons as to why this film is still in post or the company that was representing it no longer is. The one thing I do know, is there needs to be a Plan A, B and so on.
I was reminded through Facebook memories this week about the numerous screenings we had for Justice Is Mind. The year following our release in August 2013 was a very exciting time. Not a month went by when there wasn’t some sort of activity, be it a theatrical screening or media report. The apex of Justice Is Mind was our international premiere on Cunard Line’s Queen Elizabeth ocean liner. There was a moment during that cruise when I was standing on deck reflecting on the journey Justice Is Mind took to get to that moment. Suffice to say, it’s important to stay focused, believe in your project and move past any and all naysayers.
With First Signal now past the halfway mark in post-production, I see what opportunities lie ahead. But I can’t help but think of the journey it took just to complete principal photography. Despite the substantial challenges we faced in pre-production (too many to list!), First Signal eventually found its dynamic locations and talented cast and crew. If this process was easy everyone would be doing it. To quote President Theodore Roosevelt “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
To the outsider, they see a film and think it comes together magically. They generally have no idea what it takes to go from script to screen. When I attend the American Film Market in four weeks, I’ll come across hundreds of films each with their own unique story in various stages of production—all looking for a home. For me, this market will be one of many interesting ports First Signal visits.
With this post, I’m pleased to present two additional stills from First Signal and The Ashton Times AFM 2019 poster representing my projects.
This past week the pitch process for First Signal began in earnest. As long as you follow the process outlined by the American Film Market (AFM), it’s pretty straight forward. There is so much that goes into getting ready for a market. For the last few weeks it’s been about updating my websites, building First Signal’s official website and preparing other marketing materials. They say you only get one shot at a first impression, so why not give your best one.
Post-production is moving right along. The film is nearing the halfway mark with a rough cut, with the first twenty minutes generally scored and color corrected. It’s these twenty minutes that’s being pitched to interested parties at the AFM. I can’t say enough good things about the post-production team of Daniel Groom, Daniel Elek-Diamanta and Adam Starr. The post-production process is highly detailed exacting work. It requires organization, patience and diligence. Traits, I’m happy to say, that we all have. But there’s something else none of us have, an ego that gets in the way of working together. To turn a phrase from McDonald Walling (William Holden) in Executive Suite, “In your own words, Shaw, I have only one interest around here – the good of this company.”
With this post, I’m releasing an additional still that introduces the mysterious Cedric Yonah and James Griffin. Titled “When Worlds Collide,” it follows the previously released still titled “Who are you?” In that still we saw General Reager and Major Sampson looking at someone. Now we know who they were looking at. It is from this point forward in the story that the tension in First Signal builds to a revelation that leads into the sequel.
It’s hard to believe that in six weeks I’ll be back in Los Angeles. It’s even harder to believe that it’s been over ten years since I lived in the city. Like so many of us that are part of this industry we are drawn to LA for its magnetism with the word “opportunity” in the air. While I loved my years living in New York City, it’s Los Angeles that always feels like my second home when I visit.
I was living in LA when I wrote my first screenplay First World. What was the genesis that gave me the idea? It may have been all my visits to the Griffith Observatory. For it was an event at that famed institution when I had the honor to meet Ray Bradbury. For the few minutes I talked to him and told him how much I admired his work, he asked me if I was a writer. I told him briefly about First World, he smiled, shook my hand and said graciously, “You keep writing.”
Now that First Signal is well into post-production it’s about the marketing plan. Part of that plan is the launch of an “official” website. Unlike social media that gets your news out quickly, I view a website as the central source for a brand or in this case a film. For those of you that followed Justice Is Mind, you saw how the website started and then built out during the post-production and distribution phases. When you consider the number of films looking for attention during any given year, you really need all the tools you can to make yours known. I am therefore pleased to announce the launch of First Signal’s official website https://www.firstsignalmovie.com/ Enjoy!
As I was telling a fellow filmmaker yesterday, when it comes to marketing your film you need to be relatively relentless. Unless your distributor is going to launch an aggressive marketing communications campaign to support your vision that responsibility is on the filmmaker—as it should be. Sadly, I see so many projects get released only to fizzle on the launchpad.
The job of a filmmaker is an all-encompassing one. It generally involves writing the script in relative solitude, to directing the project with cast and crew, back to solitude for post-production, then managing the release, distribution and marketing. I firmly believe that when you put the word “filmmaker” on your resume you can list your responsibilities in one word – everything. Frankly, that’s why I love this process. It gives me the opportunity to wear many hats.
One of those hats will be pitchman when I travel to AFM in November to represent First Signal and my other projects. With the edit at the 30 minute mark, the opening credits sequence nearing the completion stage and scoring well underway, so far everything is proceeding on schedule. Unlike last year when I waited to book my trip three weeks before the market and almost had to pay a premium, I booked my trip last week to get a good rate. In the next two weeks I start presenting First Signal to a list of sales agents and distributors I curated from AFM.
As for agents, I informed my talent agent yesterday that I was leaving their representation. While there are numerous reasons why I left, I was first reminded that my contract passed the one year mark. In addition, I took a look at my full page resume, and with the exception of one gig, I secured the rest on my own. With my on camera work largely reflective of domestic and international TV, I need representation that aligns with my experience or do what I’ve generally always done – represent myself.
The one thing I have learned over the past twenty plus years, is you need to market yourself—continuously. If you don’t market yourself, never mind your films, you will either be forgotten or passed by. There is simply too much talent out there competing for the same thing. The chance of you being discovered on a roster of talent or your film in a catalog is slim to none. I’m not saying you have to hire a personal publicist, but social media marketing (without looking like a narcissist), a press release targeted to the media and a quality email newsletter, go a long way in recognition.
On those notes, I plan to release First Signal’s second still next week.
Capturing the essence of a movie usually starts with the one sheet (poster), followed by stills and then the trailer. It’s about developing the film’s brand and the PR campaign around it. For First Signal, the first official one sheet was designed by Daniel Elek-Diamanta (who is also our composer). The poster represents the famed “Earthrise” photo from Apollo 8 along with some sort of alien satellite or ship between the Moon and Earth. As the First Signal story is rooted in the Apollo space program, I thought the blend of science fact with fiction would make for a compelling picture.
With editing well underway, the next step in the branding process is to tell First Signal’s story through carefully chosen stills. Quoting Arthur Brisbane from an article in 1911, “Use a picture. It’s worth a thousand words.”
Our first “picture” tells part of the First Signal story with Air Force One arriving in Brussels, Belgium. To the casual observer they just see Air Force One over a newscast. But for those that are following First Signal, they will see much more. Not only does the still lend to the logline, an emergency meeting with the President, it represents the arrival of Earth’s most well-known plane. I say Earth’s because something else arrives later in the story. The rotating planet Earth in the chyron graphic is later identified as another world. But it’s the crisis in Ukraine that leads to a government conspiracy to thwart an insurgent military action that’s at the heart of the First Signal story.
Over the weeks and months ahead, the idea is to create a campaign to bring awareness to First Signal for its release in 2020. When you consider the tens of thousands of films made in any given year, the marketing and communications efforts need to be just as well thought out and planned as principal photography was. For First Signal it’s about building off our early press.
As for building, next week I start the research process for AFM. But prior to AFM, I’ll be presenting First Signal next week to some interested parties that are traveling to Toronto.
Finally, I’m re-presenting First Signal’s one sheet now with credits. As you will see, it truly does take a village to make a motion picture. While a director has a vision and acts as conductor, they are only as good as their orchestra.
Last Sunday First Signal wrapped principal photography. The final shot seemed particularly appropriate. It was a POV from Major Sampson (Patience McStravick). With Daniel Groom on camera, Patience guiding his shoulders to mirror her character and myself directing, it was that moment when I remembered the day all three of us met at a Starbucks in January 2018 to discuss First Signal. None of us could have foreseen the journey that was to lie ahead. While pre-production was fraught with fits and starts, the train of principal photography not only ran on time, but finished five production days ahead of schedule.
Shooting First Signal these last few months has been nothing less than thrilling for me. Oh sure, as director you worry about countless things, but when you see the progress and quality being produced from one day to the next, those worries quickly evaporate. Those pre-production matters that sought to derail the train are nothing more than a distant memory. Of course no vision comes to life without a dedicated cast, crew and location partners. Without their tireless efforts First Signal would still be just that—a vision.
The vision for First Signal was nicely magnified by some wonderful press over the last several weeks. WMUR-TV, The Concord Monitor, The Athol Daily News and the Greenfield Recorder all visited set (The Hippo did a great piece that you can find in my previous post). I couldn’t be more thankful for their coverage. It isn’t just about producing a film, it’s about getting it noticed. When you consider the tens of thousands of films that are made a year, having media support, particularly at this stage, is paramount.
Throughout the production process and this past week, I have kept the contacts I made at AFM last year informed about our progress. While one during production was keenly interested in First Signal, another got back to me last night and wants to see some footage as soon as possible for TIFF (Toronto International Film Festival). In addition to the festival itself, Toronto is one of the major film markets.
This is what producing a film is all about – distribution. Putting aside getting an actual deal for your film, there are simply so many platforms to distribute and market you really need a distributor to navigate this labyrinth.
Putting together the puzzle that was created during production, is now the purview of our editor and the rest of the post production team. This is where the tone and style of the film come to life. We’ve already decided on a color scheme and I’m pretty close on what I’d like to see for a score. While I’m overseeing post-production, I’ll be working on branding and other marketing aspects. Yes, making a film is thrilling, but seeing it come to life in the consumer market is where it matters.
In closing, thank you to all those that have supported this project. Your support over these months have made First Signal possible.
The train has left the station. I’ve often used that phrase to describe what happens on the first day of principal photography. There is nothing quite like that first day. You wonder if you’ve missed anything in the planning process because film production is all about details. Every day of principal photography is an event unto itself. But after months of pre-production, the First Signal train left on schedule.
I always arrive early to any set, but particularly so when it’s my own project. I view it as my job to have everything at the ready for the cast and crew. Last Monday our call time wasn’t until 9 AM, but I arrived at 7:30. One thing I had to do was to turn my “United States” car into a “Foreign” one. That meant changing my Massachusetts license plates into Belgian (First Signal takes place in Belgium).
After one of the staff at the McAuliffe-Shepard Discovery Center arrived early, I was able to load in my stuff and wait for the crew and actors to arrive. It didn’t take long for 9 AM to approach and then one by one they started to arrive. Before I knew it, we were ready to go with our first shot.
By the end of the day we largely accomplished what we wanted to. All the necessary indoor scenes, promotional photos and some key outside drone footage were shot. Although we still have a couple of drone shots to complete, the day by all measures, was a success. I can’t thank the crew, cast and staff at the Discovery Center enough for making First Signal’s first day a positive one.
Of course there are still many days to go until principal photography is over. Today, I’m putting the final touches on our shoot for next weekend that involves Senator Hadrian and General Reager. Weather permitting we will also be shooting a scene in their Observatory. Then there is the pre-planning for the primary conference room scenes with the majority of the actors the following weekend.
The one thing I want to reference from our shoot last Monday were the actors that played Secret Service agents. I’ve worked with two of them before on my own projects and as an actor. The other three I met through our casting notices. For one, this was his first film. For another, he was in the army. For another, he had a great eye for costuming. It was through their collective experience and efforts that brought an authenticity to their scenes.
There is nothing more exciting as a writer than seeing your words come to life through the process of film. When you combine great talent on both sides of the camera, against the backdrop of an ideal set, that’s when magic is made.
On a closing note, I want to particularly thank Patience and Dan for your efforts, dedication and friendship. I remember that day at the Naval Justice School when Patience and I first talked about a story that would largely take place in one location. Then, on her introduction, our first meeting with Dan at a Starbucks to talk about the possibilities.
The days are long, the lists are endless, but in the end there is a product everyone involved in can be proud of—a feature film.
The final days leading up to principal photography are ones that give the word “multitasking” a whole new meaning. Throw in a last minute casting and that brings it to a new dimension. But as I look at my lists, what I’m crossing off and what we have left to do, things are moving along.
I’m also pleased to announce that Wendy Hartman will play President Helen Colton in First Signal. Although I’ve known of Wendy’s work for some time, we haven’t had the opportunity to work together. But the one thing I have admired is her dedication to any project she becomes a part of. Welcome Madam President!
It would have been too easy to throw the towel in when I received the news that someone was pulling out this close to the start of production, but I have never been one to throw a towel. When you reach a certain point in this process you just double down and pursue all avenues.
After the auditions in Nashua I drove up to the McAuliffe-Shepard Discovery Center for a last minute location check. Our first day of shooting will involve just two locations, but it’s those last minute looks that are important. While visiting I had the most fascinating conversations with a few of the staffers about all things science and science fiction. They showed me some of the new shows in the planetarium. Every time I visit the Center I “discover” something new.
One area art direction I did some work on this past week was having Belgian license plates created for the first scenes we are shooting. I believe in authenticity and making every effort to get it right. A special thanks to Adam Starr for creating the plates and to my friends at FedexOffice for bringing them to life.
With some final fittings this week and picking up the tailored Air Force Uniforms, First Signal will soon be filming.
From when I started writing the script in 2017 to where we are today, I think of the journey and dedication of so many to see this project through. I can’t help but be reminded of when I started to put this “First World” universe together back in 2006 with the screenplay First World, to the short film version in 2007 to a near greenlight of the feature film version in 2008 until the economy crashed. It was from my writings in First World that the genesis for Justice Is Mind was born. That project seemed a lifetime ago until I was driving home yesterday and actually drove by one of the restaurant locations in New Hampshire we used in that film.
I believe this quote from Theodore Roosevelt sums up what many of us feel in this industry when a project finally moves forward after years in development – “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
The email came in on a Thursday afternoon. A producer from station KABC-AM 790 in Los Angeles wanted me to do a phone interview on Friday with Jillian Barberie and John Phillips for their popular morning drive talk show. The subject was figure skating. The topic was an incident between two skaters at the World Figure Skating Championships in Japan.
I co-starred with Jillian on FOX’s Skating with Celebrities. She was a skater and I was one of the judges. No sooner did we meet on set than we became fast friends off the ice. Needless to say I was very excited to do the interview. First, it was Jillian but second she’s a great interviewer. It was a reunion of sorts as we haven’t seen each other since I moved back east in 2008. The moment the interview started we picked right back up where we left off all those years ago. You can listen to the interview at this link. Those few moments on air with Jillian brought back so many great memories from my time in LA.
As for the world of entertainment, last year I was cast in a documentary titled Reconstruction: America After the Civil War. As you see in this still, it was shot entirely in green screen. In the production these shots will be animated to recreate areas of the documentary for which no photos or film exist. From what I’ve seen, this looks like a brilliant documentary about an important part of American history after the Civil War. The documentary airs on PBS April 9 & 16. To learn more click here.
In just over a month principal photography begins on First Signal. Since I wrote the script in late 2017, it’s amazing how fast time has gone by. It was becoming real enough over the last month when certain props arrived, but when the Air Force Uniforms started to arrive last week it was then that we all could feel the day coming.
I decided to buy the uniforms rather than rent. Not only was it about the same price for the weeks we needed them, I look at the uniforms as a smart investment. First, we’re not constrained to a limited amount of time with them. What happens if we need to reschedule shoot dates past the rental period? What happens if after we wrap we want to do some pickup shots? With this acquisition, the budget is locked down.
With cast and crew complete, final props being created and actors going through fittings, it’s this moment in pre-production where things are fine-tuned and coordinated. One could say we’re rolling out of our Vehicle Assembly Building.
No sooner did we finish our first pre-production test on January 26 at the McAuliffe-Shepard Discovery Center did we plan our second one for March 4. This was going to be more than a handful of shots and walkthrough. Our second test would involve lighting, sound and set construction.
I believe pre-production is the most important aspect of planning a film. It is this phase where even the slightest detail gets ironed out. How does the set look? Is the audio clear? What lens will work best for this shot? Because before you know it, the first day of production has arrived and you can only hope you covered all your bases.
When we first arrived, the main room we were going to shoot in was empty like a clean slate. One by one we brought the tables in and configured them to the set I had envisioned. There is that surreal experience as a screenwriter when you see a set coming to life that until that moment has only existed as words on a page.
One other critical component to our test was in camera special effects. So often in our modern world of filmmaking when we see a screen or monitor in a movie it’s shot with the actors without an image. The image, or special effect, is then put in during the post-production process. That was largely the case with Justice Is Mind when all 170 special effects were put in during post-production. In camera special effects for Justice wouldn’t have been practical as the majority had to be custom designed. For First Signal, the presentation that takes place during the primary scene is largely a slide presentation of still images. Thankfully that portion of the test was successful.
When we go into production I want the actors to actually look at something real. Not only does it help them get into the moment of their character, but it greatly assists with eyeline and saves an enormous amount of time in post-production. There is also something authentic about the lighting from a projector that can be used to enhance a particular character or moment.
The idea for doing in-camera special effects for this scene came from the movie Fail Safe. In the scenes at the Pentagon the image we see is rear projection. But in the command center it’s actually front projection. I can only imagine what the pre-production process was like on that film never mind the timing the actors and crew had to accomplish on set as that effect was film not a still image.
With our interior work completed we moved outside for a combination of drone and ground based photography. This is the scene where one of the major characters arrives at a “military base.” I’ve previously taken drone footage of the Discovery Center, but this was my first time tracking a vehicle. It’s all about practice!
Suffice to say First Signal’s second test went great. None of this would have been possible without the expertise and dedication of Daniel Groom, the Director of Photography; Patience McStravick, one of the producers who stars as Major Sampson and Paul Noonan who stars as General Reager. And a special thanks to the McAuliffe-Shepard Discovery Center. To turn their phrase, thank you for having us in your “universe.”
As we plan for an end of April start date with one dress rehearsal prior, some critical components of the production started to arrive this week…
With our next testing date for First Signal coming up in a week, my attention has started to turn to production design. Last year I went through the script page by page to see what we needed for props along with thoughts on the overall look of the film from a production design point of view. Fortunately, our primarily location at the McAuliffe-Shepard Discover Center provides the perfect backdrop.
One item I just ordered was a reproduction of the Apollo 11 plaque. Unlike what has been seen in some films, the plaques weren’t placed on the surface of the Moon, they were attached to the ladders of the descent stages. Although it’s just a reproduction, I can’t wait until it arrives. To know that the actual plaque is on the Moon is a testament to the achievements and dedication to the men and women that worked at NASA during those years.
The sad part of our present reality are the growing voices that believe manned missions to the Moon were a hoax. Let’s be clear on this; a civilian agency formed in 1958 that employs tens of thousands of scientists and engineers, has launched over 200 crewed missions, countless unmanned missions and has built facilities around the world or partners with other space agencies to facilitate these launches. When I posted this past week that I found it necessary to block someone on Facebook owing to their ignorance on this matter, thankfully there was resounding support for my action. Claiming manned missions to the Moon was a hoax, is akin to claiming that humans don’t live on Earth.
Although First Signal is science fiction, one of my goals is to spotlight science fact. From satellite technology to the Apollo 11 missions, to the museums that educate the public, the aim is to present First Signal’s story alongside the history of the space program and related technologies.
But it won’t be all about space, it’s also about coming up with ideas to enhance the story. By example, I thought of a particular pose a former President has in a portrait that will find its way into the story. Then there is the Doomsday Clock that will appear in one of the scenes. The Doomsday Clock has been featured in many movies. Look for it in Fail Safe (1964) in the scene with the President (Henry Fonda) and his translator (Larry Hagman).
What’s exciting about producing a film, is creating the world in which it lives. From costuming, to props to sets, it’s about bringing a story to life through the magic of filmmaking.
The shot list is complete and a preliminary schedule was worked out yesterday. It now goes to the actors, crew and the location partners for review. From what starts as a one person exercise writing a screenplay (I use Final Draft) now turns into project management. I can at least add another checkmark on my task list. But make no mistake, just because I checked off an item doesn’t mean that it’s completed.
One thing I realized years ago when I was publishing magazines was the importance of organization. In those early days being late meant paying heavy fees. In this industry it means that something doesn’t or can’t be filmed. Case in point the Air Force uniforms that we need. Do I buy them or rent them? While I have pricing for a purchase, I’m waiting to hear from the costume company. One thing I learned from producing Justice Is Mind is advanced planning when it comes to costumes.
In Justice Is Mind one of the actors had to be outfitted as an SS officer. I ordered the uniform from a Chinese company and it was shipped well in advance of our shoot dates. Although tracking showed that it arrived in the United States I still hadn’t received it yet. Finally, I talked to customs and got the “opinionated” custom agent on the phone who asked why I needed such an outfit. After I directed some choice words to him and cited certain regulations, the uniform arrived in time for our shoot.
While I look back at the scheduling for the number of events and films I’ve produced over the years, I realized I’m starting to develop an interesting inventory of wardrobe and props. I still have the original Nehru styled jackets worn in First World along with the briefing file the Prime Minster shows the President. It might not be bad to add Air Force uniforms to the collection.
In closing, NASA announced this week that the Mars rover Opportunity ended after a 15 year mission. When we consider the science this rover discovered over its decade plus mission, it truly paved the way for new “opportunities” as plans for an eventual manned mission to Mars come to fruition. For an original mission that wasn’t supposed to last more than 90 days, it is a testament in time, patience, research and excellence to all those in NASA that worked on this project.
Its stories like Opportunity that remind me of the day I first looked through a telescope and saw our neighbors in the solar system.
The date was set weeks ago – January 26. It was the day we were holding auditions for the final two characters in First Signal. From the moment I posted the auditions, I was encouraged by the quality of responses. When the day came the actors didn’t disappoint. I was uniquely impressed that many of them were off book. Impressed, because the sides I send aren’t just the standard two pages you usually receive for an audition (one of the sides even included a monologue). Frankly, I’ve never understood why so many auditions are based off the two page side. It’s even worse when those two pages only have like three or four lines for the part you’re auditioning for. Regardless of what side of the camera you’re on, I don’t believe you can properly ascertain a project based off a two page side.
I have some cardinal rules I follow when holding auditions. First, you send sides well in advance of the audition. Two, you include some background on the character with the sides. Three, and this is perhaps the most important, you don’t change the sides in the audition room (there is one local casting company that does that regularly and it infuriates me–I’ve stopped auditioning for them). For me, it’s about respecting the actor’s time and preparation. As a director, it’s about seeing a quality audition. To learn more about the cast (and some of the crew) of First Signal please visit our IMDb page.
The following day Daniel Groom (Director of Photography), Patience McStravick (Producer and Major Sampson) and I went to the McAuliffe-Shepard Discovery Center for our first day of testing. After a successful day of auditions, we were all in good spirits driving up to the Discovery Center as we knew we had the actors we wanted. We now could get down to the business of pre-production. For First Signal, we’re taking extra steps in pre-production to insure, to the best of our ability, a smooth production.
It’s one thing scouting a location, it’s another to film in it. From interesting angles, to lighting, to electrical, there are so many numerous things that go into the pre-production process. Since I knew we were going to film First Signal at the Discovery Center, I’ve had so many ideas come to mind to bring this project to life.
In First Signal the Discovery Center will act as a European air force base. When General Reager arrives we will see a full size replica of Mercury-Redstone rocket. Once inside he passes by an XF8U-2 Crusader Jet. Considering that the First Signal story is rooted in the space program of the 1960s and two of its main characters are in the air force, the Discovery Center is the perfect backdrop.
But it’s not just about what’s best for First Signal, it’s about promoting the Discovery Center itself. Long after the final “cut” is called, the Discovery Center will forever be featured in a film that will be seen for generations to come. Those that know me, know I’m a passionate believer in the space program and all those that make “space” possible. That, in so many ways, is what makes the Discovery Center so special – it’s about discovery.
With 2018 coming to an end in just over a week, I always reflect this time of year on what was accomplished. For me it’s not about volume but the quality. On the talent side, I’m looking forward to the PBS reconstruction documentary I was part of this past summer. It’s scheduled to air in the 1st half of next year. There was also my work with the Naval Justice School and the National Guard exercises. But perhaps my most ambitious mission to date was putting First Signal into pre-production and attending the American Film Market.
A film requires countless elements to be successful. There’s finding the right actors, crew, props, etc. But perhaps one of the greatest challenges is finding the right location. We often hear the phrase, “Location, Location, Location” when it comes to real estate, it’s also true when it comes to filmmaking.
Although we knew we were going to film the “bunker” scene at the McAuliffe-Shepard Discovery Center, I was hoping for other location possibilities at the museum. After an audition we held a couple of weeks ago, we drove up to the Discovery Center to meet with museum officials. This was also an opportunity for the director of photography and one of actors to see the facility. Needless to say, everything worked out beautifully. With the exception of the scenes in the field, First Signal will be entirely produced at the Discovery Center.
Excited doesn’t even begin to describe how we all feel about this opportunity. For First Signal the location provides a perfect backdrop to the story. For the Discovery Center it will showcase the museum for years to come. For both, the marketing and public relations opportunities are endless.
As a filmmaker what’s terrific about this arrangement is that it’s all being produced in one location. Nothing can be more taxing on a cast and crew when numerous locations are involved. It’s like you’re starting over from day one. When talent on both sides of the camera are relaxed and in a familiar environment, it only enhances the end result. Because that’s what this is all about, the end result.
The production of a feature film isn’t just about the days on set, it’s mostly about the pre and post production. This is why I always aim to plan as much as possible in pre-production so when the day comes when I first call “action” nothing is left to chance and we can all enjoy the process.
Like planning for a launch, that first day of production comes up faster than you think. As that day approaches you only hope that you’ve covered all your bases. But it’s all about surrounding yourself not only with a talented cast and crew, but a location partner that believes in your project as much as you believe in their mission.
No, this post isn’t about NASA’s new launch system but the systems created to produce the independent feature film First Signal. Since I returned from AFM a month ago the pre-production process has ramped up for a May 2019 production start date.
The process of bringing a film to life is one of organization and planning. Whatever I’ve produced, from magazines, commercials, events and films, the more I can execute in pre-production the easier the actual production is. Once production starts the train has left the station. You can only hope you’ve laid all the necessary tracks to complete the journey.
These tracks begin with rounding out the cast. Starting next weekend and into early 2019, auditions will commence for a few roles. With the majority of our filming taking place at the McAuliffe-Shepard Discovery Center, we can now plan accordingly from a production point of view.
However, before one scene is even shot, I’ve already started to lay out the general plans for First Signal’s marketing and release. While these plans may ultimately change, I think it’s important to have a good idea where you want to go so when you get to that destination you’re prepared. There’s simply too much time and money involved to not think of release plans. One thing is certain, in this age of independent film, you have to take the long view. Anyone going into this industry looking to make a quick impression (or buck) is in the wrong business. Case in point Justice Is Mind: released in 2013 to a limited theatrical run and now available on Amazon Prime and other outlets, it’s still being pitched for other opportunities and promoted on social media.
With First Signal’s URL reserved and social media already active, one of my next steps is to build the website. Although I was aware of it before I attended AFM, the one thing I was cognizant of was the countless number of films in various stages of production all looking for attention. Being a filmmaker isn’t just about shooting the film, you also need to be the marketing communications department. It’s simply one of the many hats you have to wear. Trust me, distributors will ask about your films online presence.
Since I registered for AFM (American Film Market) it has been a whirlwind of activity. From setting up personal and film profiles on MyAFM and Cinando to arranging meetings in advance, there seems to be no shortage of things to do as I prepare to leave for Los Angeles on November 1.
The one thing I’m looking forward to is learning something new. In an ever changing industry, I think it’s important to know where things are going. That doesn’t mean that I latch on to the next big thing. But it does mean that you have to be aware or at least open minded to change.
It’s easy for the casual observer to think that all innovation in the entertainment industry originates out of Los Angeles. Indeed, “Hollywood” is the entertainment capital of the world, and while proximity to the city certainly has its advantages, innovation truly comes from the four corners of the world.
Here in New England (Massachusetts to be specific) we have some terrific talent on both sides of the camera. Probably because I’ve lived here most of my life, I find it easier to get projects off the ground. But there are times when I have discovered that while we have solid talent, the pool is limited. Knowing that, sometimes it takes a bit longer to put together the right team.
When I saw First Man yesterday I was reminded what originally brought me into the world of film – the Apollo 11 mission to the Moon. Director Damien Chazelle assembled a dynamic team that wonderfully brought this historic story to life. Not only did Ryan Gosling deliver a solid performance as Neil Armstrong, but visually Chazelle created a film that brought the viewer back to those iconic moments in time.
Talking about teams, there is no team greater than those that work at NASA. During Apollo, it took “400,000 engineers, scientists and technicians to accomplish the moon landings.” It was a time when nothing seemed impossible. Those that say the moon landings were a hoax are just ignorant fools that suffer from denialism.
As I prepare to present my projects at AFM, one could say, in a small way of course, that it’s my very own Apollo. It’s about putting together the right team for the next project.
A few months ago while searching for First Signal locations I came across The McAuliffe-Shepard Discovery Center in Concord, NH. A museum that honors Alan Shepard and Christa McAuliffe with a “mission is to inspire every generation to reach for the stars, through engaging, artful and entertaining activities that explore astronomy, aviation, earth and space science” is right up my alley of interests.
Last Sunday I took a day trip to visit the museum. When you first arrive you are greeted by a 1:1 scale model of the Mercury-Redstone 3 (Freedom 7) that launched Alan Shepard to space. When you see a life size replica of the space program standing in front of you, it puts those early years of the space program into perspective.
For space and science enthusiasts, this museum really gets it right. You’re first greeted by a NASA funded tribute wall to Alan Shepard and Christa McAuliffe before proceeding to the main exhibits. Some of the exhibits include the experimental XF8U-2 Crusader Jet, the Mercury capsule and developmental path and images of the Lunar Reconnaissance Orbiter. The resolution of the images this satellite has captured make you feel that you are actually on the Moon. Stunning doesn’t even begin to describe what you’re staring at. Considering that part of First Signal’s story revolves around satellites, I found the CATSAT story to be particularly interesting.
Of course no science museum is complete without a planetarium. The Discovery Center’s 103 seat theater did not disappoint! I arrived just in time for the Take Flight show that brilliantly animated the history and science of aeronautics. After the show, there was the space shuttle simulator (it’s not easy!) that was very engaging. But I felt like I was in a scene from The Andromeda Strain when I took a picture of myself in infrared. Between the static exhibits and the interactive, the museum really has something for everyone. One thing I enjoy the most about developing new projects like First Signal is the research. It takes you to places that you might not normally go.
While I was at the museum, I couldn’t help but remember the tragedy of the Space Shuttle Challenger that took the life of all seven astronauts (including Christa McAuliffe). It reminded me of a quote I used in First World from President Reagan’s memorial speech about the accident. In one line he summed up what the dedicated men and women in the space program represent, not only to the United States but the world.
“The future doesn’t belong to the fainthearted; it belongs to the brave.”
– President Ronald Reagan; Houston, TX; January 31, 1986
The development of a film property isn’t just about the actual filming, it’s about creating imagery, branding and a marketing campaign. Long after you type the first word of your script, it’s the first image associated with the story that everyone remembers. How many times do we read about a project in development or one that has long ago been filmed, until we see an image associated with it? First Signal is much more to me than just another film project. It’s about setting the right tone and creating the “world” of First Signal.
Although I had a general idea of what I wanted to see in a promotional poster, I had no idea that Daniel Elek-Diamanta was thinking along the same lines. Daniel, as some of you know, is an accomplished composer. He brilliantly scored Justice Is Mind and Serpentine. Unless he’s not available, he knows he’s always my number one. Weeks ago he agreed to score First Signal. In addition to his talent scoring films, he’s also a brilliant graphic designer. When he sent me a surprise draft of a promotional poster for First Signal it’s like he read my mind (Justice Is Mind?).
I am therefore pleased to present the first promotional poster for First Signal by Daniel Elek-Diamanta! Inspired by the famed Earthrise photo from Apollo 8, with a star field created by Celestia an open source virtual 3D astronomy program, the poster was released today on IMDb and social media.
Also launching today is First Signal’s official url www.firstsignalmovie.com. The site presently points to First Signal’s Facebook page, but will soon be directed to a custom designed website. The footage has already been selected with Daniel working on an introductory score.
Standing out in this industry is a herculean task. Sure, I go to my social media feeds and I see what’s going on locally. But it truly comes down to making a national and international push for a project. I’ve never had any interest in being a “popular local.” For me, it’s about someone discovering my films who lives far away from where it was created.
When Justice Is Mind had its international premiere on Cunard Line’s Queen Elizabeth back in 2014, nobody on the ship, aside from my mother, knew me or anything about the film. All they knew what was in the daily communique. Those passengers were my most important audience. Thankfully the screening was, I’ll say it, smooth sailing.
I also received word this week that the Department of Defense is formally reviewing First Signal for possible cooperation. As some of you may know, the military has entertainment liaison offices that work with the industry. Although First Signal is science fiction, there are numerous elements to the story that are based in the real world. And like the legal aspects of Justice Is Mind, I think it’s important to insure the military and science aspects are properly vetted.
July 20, 1969. The 49th anniversary of the Apollo 11 mission – “we came in peace for all mankind.”
Although at 4 years old, I was too young to remember the historic event of the Eagle landing on the Moon, I fondly recall the later Apollo missions in the early 1970s. Those grainy black and white pictures being transmitted from the Moon to our television sets was a remarkable achievement. Indeed, it truly was “one small step for man, one giant leap for mankind.” In those days the world watched in wonder as the impossible was achieved, not once, but several times.
When you think of the new technologies, sciences and discoveries that resulted from the space program of the 1960s and 70s, it’s clear that a giant leap was achieved on numerous levels. You can’t bring together that many scientists and engineers and focus them on a single end goal without achieving breakthroughs that were literally out of this world. Of course, another result of the space program was the motivation it gave to so many.
In my case, I developed an interest in astronomy which led to my passion for science fiction. When I combined these interests and wrote First World in 2006, I had no idea where that journey would take me. In the film world it led to the production of the short film version of First World in 2007, followed by Evidence and my first feature film Justice Is Mind. In the real world, I have been fortunate to see the space shuttle Atlantis land at Edwards Air Force Base, Discovery and components of the Apollo program at Steven F. Udvar-Hazy Center, the Enterprise at The Intrepid Sea, Air & Space Museum and Freedom 7 at John F. Kennedy Presidential Library and Museum.
In the world of entertainment, two of my favorite TV series that involved the Moon are UFO and Space: 1999 with my favorite sci-fi movie being War of the Worlds (1953). But over the last several years “Hollywood” has produced some excellent must see films. I could list many, but my two recent favorites have been Hidden Figures and Arrival. Two completely different films, but with compelling messages of the possible when faced with the impossible.
As for possible, progress continues on First Signal. With Daniel Elek-Diamanta designing our first promotional poster, the look of First Signal is beginning to take shape. With more location scouting planned over the next several days, I have no doubt that the right location will soon present itself. When a launch is planned, all the conditions need to be right. I don’t want to settle on a substandard location just for the sake of keeping a schedule. Not only do I need to be excited as a director, but I want the actors and crew to feel equally motivated with their surroundings.
As we are about one month away from First Signal’s table read on June 16, we had a location confirmation lock with the expansive field we needed. I couldn’t be more pleased with this location. It’s exactly what the script called for.
As this location is on private property I won’t reveal its location. With an outdoor location, private property is better to shoot on. Why? It’s about privacy. While I’m all about someone learning the process of making a film, the actual process of making one is time consuming detailed work. On private property you don’t have onlookers watching from the sidelines and getting in the frame of the shot. But it’s also about taking pictures and posting them to social media, etc. Unfortunately, the wrong picture can ruin an entire film. Anyone that works in the industry knows the general policies that go with on set photography. Most sets have “still photographers” that take a variety of pictures that encompass an entire production.
While additional locations are being scouted, along with numerous other behind the scenes activity, the one thing I’m very cognizant of is the film market itself. There is no better market than Cannes to provide a fresh perspective on where the industry is going. As Alex Walton of Bloom tells the Hollywood Reporter. “International distributors are in need of product, but they’re also incredibly cautious because they’re in need of the right product. There are fewer films, fewer packages and fewer things to buy, so when we approach Cannes now, even compared to five or six years ago, it is with a completely different mindset,” Adds Entertainment One CEO Darren Throop who tells the Hollywood Reporter, “The whole concept of buying a good package on the open market and reselling it to cinema, pay and TV — that whole model has changed. The very foundation of independent film has changed.”
The one thing that has changed in the last several years is the development of franchises and the sci-fi genre has pretty much been a solid bet. As a director my job is to create a quality film that’s ready for the market. But as a producer I am making a bet on the market. It’s an interesting line to balance.
But putting aside numbers, market share and all that comes after the fact, it is the process of making a film that’s the most exciting. Watching the actors and crew bring life to your story is tremendously satisfying. As a screenwriter we spend hours, weeks and months behind a computer coming up with, what we hope, is an interesting story. But it’s seeing that story emblazoned on the silver screen that makes the entire process a worthwhile endeavor.
Part of that process is equipment. Yesterday, I purchased a drone for a pivotal shot at the end of the film. But no sooner did I complete this purchase and I’m suddenly thinking of all the other creative areas we can use a drone in First Signal. This technology has changed so much since we used one in Justice Is Mind. Add to that the cost has come down exponentially. This is why the process of filmmaking is so enticing and exciting. The democratization of the entire process from creating to distributing has changed for the better.
From finishing the latest class at the Naval Justice School to National Guard role playing exercises at Joint Base Cape Cod, the last six weeks have been a whirlwind of activity. But perhaps the most anticipated was last weekend’s auditions for First Signal.
Every film has its origins. First Signal can trace its back ten plus years ago when I wrote First World in 2006. After three screenplay nominations, the production of a short film version, over twenty screenings at sci-fi conventions around the world, that project was at the twelfth hour of funding with a production company attached only to see the economic collapse in 2008 hit the entertainment industry like a rocket explosion. Anyone that was around at that time and working in the industry knows what it was like. But in the end it’s called survival.
It was First World that gave birth to Justice Is Mind. The psychological sci-fi courtroom thriller with mind reading at the center of the story. When I was writing notes on a sequel story to First World, it was the development of a mind reading computer called CENTRAL (Computer Encoding Neuro Transmission and Library) that found its way into Justice Is Mind. In Justice the computer program was called FVMRI for Functional Video Magnetic Resonance Imaging. The rest, as they say, is history when Justice Is Mind was produced in 2012 and released in 2013. My goal since 2006 was to create a new sci-fi franchise around the “First World” universe. With First Signal the aim is to do just that.
Like Justice Is Mind, I wrote First Signal with the intention of producing it myself. Sure, one can pitch to “the industry” and wait…and wait…and wait. Or, take the bull by the horns and get it done. The key is to find enthusiastic actors, crew, location partners and a host of others to see the vision through. To say I am pleased with the auditions from last weekend would be an understatement—I was thrilled.
But first and foremost I want to thank actress Patience McStravick for inspiring me to write First Signal. If it wasn’t for our conversations last fall during our time at the Naval Justice School about a story that largely takes place in one room, I doubt this project would be where it is today. Then it was her introduction to talented filmmaker Daniel Groom. Patience starred in his film They Don’t Know (highly recommended!). With Patience and Daniel on board, First Signal was moving forward.
Auditions commenced last Saturday at the Nashua Library in Nashua, NH and then moved to The Verve Crown Plaza in Natick, MA on Sunday. Some I cast in my past films (and were good friends), some I recently worked with between the Naval Justice School and National Guard. Others I didn’t know. But prior to all this, some parts were already cast. There are times as a director you just know you can offer a part to someone without an audition.
Kim Gordon as the President of the United States was my immediate first choice for this role. Her portrayal as District Attorney Constance Smith in Justice Is Mind was brilliant. I wrote the Major Ellen Sampson role specifically with Patience McStravick in mind (Patience is an Army veteran as well).
But there was one actress that I wanted to bring back to the “First World” universe. It was in 2006 and I was getting ready to produce the short film version of First World. The short called for a Prime Minister of the United Kingdom. An actress by the name of Lindy Nettleton submitted. She arrived at the same time actor Jeffrey Phillips did who was auditioning for the role of the President. They both read for the parts together outside an elevator bank at the hotel I was staying at while I recorded it on my Palm Treo! During their reading I truly thought they were heads of state (Jeffrey also appeared in Justice Is Mind as George Katz). Although I stayed in touch with Lindy throughout the years, I had no idea if she would be interested in reprising this role after a decade plus. When she said she would play Allison Colby I was beyond elated! First Signal was coming full circle.
But the circle was complete with last weekend’s auditions. I could not be more excited to work with such talent. I invite you visit to First Signal’s IMDb page to learn about the talented group of actors in this project. For those that know how I promote, you’ll be learning more about them the weeks, months and years ahead.
This past Friday I finished my fifth class playing an NCIS Special Agent in the Naval Justice School’s mock trial program. When I first started in this program back in December 2016 I was simply cast as an actor, given background information to learn and literally jumped into the deep end of the pool. For those of you that have been following this blog for the last year, you know how much I enjoy this assignment. It’s important work. Not just for me as an actor, but for the school, the students and the military.
Now that I direct and supervise this program for the government contractor the responsibility level elevates. It’s not just important that I do my job as an actor, but I need to insure that others are doing their job as well. As a director my goal is that they present a strong performance on stage and off.
This round was particularly special for me when a recently retired NCIS Special Agent joined our group as an actress playing an “NCIS Special Agent”. Obviously, she brought a wonderful perspective to the part and was a joy to work with. But when she presented me with an “official” NCIS challenge coin, well that just made this round all the more exciting. But rewarding for me came at the end when I was getting ready to leave on Friday. One of the students walked up to me and thanked me for the work I did. Likewise, I thanked him for his service and the work he is doing. In the end, that’s what this is all about.
But as for out and about, it wasn’t all business. I had time in my schedule to visit the Audrain Automobile Museum to see their latest exhibit. If you find yourself in the Newport, Rhode Island area, I highly recommend a visit.
In regard to visiting, I will be at the Joint Base Cape Cod for a National Guard training exercise on April 6-7 and 10-11. To quote from the registration link for those interested in being a Casualty Role Player, “The training exercises will simulate an emergency response to a manmade or natural disaster including a structural collapse and/or nuclear, biological or chemical incident.” I will be there in a production capacity. To learn more, and to be considered as a Casualty Role Player, please visit this link.
It’s hard to be believe that auditions for First Signal will soon be here. With auditions set for April 14 in Nashua, NH at the Nashua Library and April 15 in Natick MA at the Verve Crowne Plaza, we have some great talent scheduled.
With First Signal being the first installment of what I hope to be a franchise in this “First World” universe I created a decade ago, the challenge is finding the right actors for the right parts. I’ve been fortunate over the years to work with some wonderful talent. Actors that are not only great at what they do on camera, but a joy to be around when the cameras turn off. That’s vital when casting a film. Because long after the last “cut” is heard and the cameras are turned off, it’s on to promotion and marketing.
No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future. Assembly building could also refer to the process of creating a film.
This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew. Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.
Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).
With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.
Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.
Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release? I’ll always believe the latter makes the most sense.