Marketing planet Earth one project at a time.

World War II

Market Projection

vlcsnap-2017-09-03-07h25m02s162

The USS Massachusetts at Battleship Cove.

Yesterday I attended the annual World War II Saturday at Battleship Cove. While there seemed to be less reenactors than last year, I found it just as engaging and interesting. If I come away with having learned a few more moments during that time in history, it’s well worth the visit.

By example, I learned some interesting details behind the Sino-American Cooperative Organization (SACO). Sure, I was generally aware that the United States and China had some sort of cooperation during the war, but when it’s illuminated it puts it in perspective. That “perspective” continued after SACO dissolved which was followed by China’s civil war.

800px-Flag_of_the_People's_Republic_of_China.svg

Justice Is Mind was picked up by China Mobile.

Speaking of China, Justice Is Mind has been picked up by China Mobile as a flat licensing deal. As I understand from our distributor, it’s now going through censorship and localization on their end. It will certainly be a milestone to break into the Chinese market. One does not need to be a filmmaker or read the industry trades to know that China is one of the leading film markets.

Given the tumultuous state of U.S. box office revenue this year, it’s imperative that these foreign markets are available to filmmakers.  For Justice Is Mind and First World our primary foreign market is the United Kingdom. I have also noticed that viewership in Japan is picking up.  But one driving force that continues to put films front and center is the importance of a marketing plan.

ice-network

Target marketing with Serpentine: The Short Program

I can’t tell you how many times the marketing plan for an independent film seems to begin and stop at the industry trades. Never mind when you read the first cut to studio budgets seem to be in marketing.  As I have often said you can have the greatest project in the world but if nobody knows about it nobody will care.

As soon as I finish writing a script, I start working on the marketing plan in terms of a target audience.  With distributors relying more and more on filmmakers to assist in the marketing plan, there really needs to be one in place before the first scene is shot. With First World it was science fiction conventions. With Justice Is Mind it was law schools and universities that focused on neuroscience. With Serpentine: The Short Program it was the Ice Network. Yes, like the aforementioned, films have their primary target audience then they broaden out from there.

musttech

Target marketing with Justice Is Mind.

Amazon is a perfect example of that. Someone might have heard about Justice Is Mind from our primary plan, but found the film on Amazon. Their algorithm then points customers to other recommended films. At that point the plan is relatively complete. But it all starts with that primary plan to push consumer awareness then generally continues with social media and other digital marketing tactics on an ongoing basis.

It’s hard to believe that it was five years ago this month that we were producing Justice Is Mind. Yet here we are five years later with new markets opening. The greatest thing about the world of film is discovery. It doesn’t matter when the film was made, it’s about when a customer learns about it for the first time. In today’s world of VOD a film no longer has a shelf-life.

Plans.

SlateofFilms

Advertisements

Air Supremacy

IMAG2246

F-15 during the opening ceremonies.

Ever since I was a kid I’ve been fascinated with flight. Growing up in the 70s the Boeing 747 and Concorde were all the rage.  But my first glimpse of the United States military came from the 1980 film The Final Countdown starring Kirk Douglas.  That film was a brilliant combination of a narrative science fiction drama with the U.S. Navy and Air Force demonstrating real world capabilities. With this interest you can well imagine my excitement when I learned the Westfield International Air Show was returning to Massachusetts.

IMAG2198

C-5 Galaxy

From the “static” display of a C-5 Galaxy to the F-16 U.S.A.F. Thunderbirds, the air show programmers really outdid themselves this year. The show was appropriately titled “A Century of Airpower” as it featured such planes as a restored Douglas C-47 and B-25 bomber. In fact there was a whole cadre of planes from World War II.

IMAG2224

Douglas C-47

What was particularly moving for me was watching the C-47 perform the same mission it did 73 years ago when it dropped troops in the invasion of Normandy.  Watching this reenactment I can only imagine what it was like during the height of the war itself. It’s almost impossible to comprehend the sheer bravery of everyone involved in that mission.

IMAG2205

F-22 Raptor

But mission is what the United States military does better than any nation on this planet. One only has to attend one of these air shows to see the demonstration of these great aircraft and the men and women that make it all possible.

Yes, as an American, there is a great sense of pride seeing this all in action. But to be honest, it’s also about national and world security. Sure that last sentence may sound a bit over the top, but there needs to be a military superpower to insure that such global travesties like World War II never happen again or at minimum are contained.  As President George H. W. Bush would ask when our security was threatened, “Where are our aircraft carriers?”

IMAG2221

B-25 Mitchell

With a reported 50,000+ people attending over a two day period, of course I had to know someone at the show. In the early morning hours on Sunday I ran into Monty Lyons. Monty was featured in both Justice Is Mind and Serpentine: The Short Program. Great seeing you Monty!

IMAG2227

With Monty Lyons.

If you haven’t attended an air show I encourage you to do so. We see and hear so much about what the military does but don’t generally have the opportunity to see it up close in such a setting. Of course the actual air show itself is something to see, but it’s the static displays where you can really learn and experience something new. From lectures on their technical capabilities to what they do on missions. Yes, some of this research has wound up in my screenplays such as First World and SOS United States.

IMAG2212

F-16 Fighting Falcon

In summary a special thanks to the 104th Fighter Wing and organizers of the Westfield International Airshow for another spectacular event. But more importantly it’s to the men and women that serve in our armed forces, the veterans and those that have made the ultimate sacrifice, that have protected this nation and our way of live from its inception. Without them there is no United States.

America.

IMAG2238

The opening ceremonies.