In the entertainment industry it is the “one sheet” that advertises and promotes a film. In an instant the release of a one sheet sets the tone for a film that could be weeks, months or years from release. It is a form of media that should be carefully thought out. While it’s impossible to convey the entire story in a film poster, it should at least project a certain atmosphere.
When I was in post-production with Justice Is Mind my goal was to conceive of a poster that would represent the general story. With an MRI image in the background we see two sides of Henri Miller. One looking forward in the present world and the other looking backwards into World War II. I had the general concept in mind when we were shooting so I had Vernon Aldershoff, the actor that plays Henri Miller, photographed accordingly.
With Serpentine, the story revolves around a figure skater caught up in a Cold War mystery. With a sheet of ice as the backdrop, a skater is centrally framed in Red Square to convey the premise of the story. For SOS United States, the image of two F35’s flying in proximity to a cruise ship, dramatizes the accompanying tag line that says it all.
There are times when the production of a one sheet has to be as accurate as possible. First Signal was one of them. While the science fiction aspect gives one a certain amount of creative freedom, some things need to be right. The Moon to Earth vantage point was modeled after the famed “Earthrise” picture taken from Apollo 8. But it was the star field that needed to be accurate. Thankfully, Celestia, a 3D astronomy modeling program, was available (Special thanks to Daniel Elek-Diamanta for creating the poster and finding Celestia!).
Right after I registered for AFM, I was wondering what I could create to represent my various projects. While they each had their own branding and collateral (depending where they were in the production pipeline), I realized that I didn’t. Those that know me and my projects know what I create, but there is a whole industry universe out there that doesn’t.
I am therefore pleased to present the one sheet for The Ashton Times. Designed by my longtime colleague and friend Adam Starr, it is designed to promote and illustrate the type of works I create. For the last couple of weeks it has been included in my industry communications and promoted on MyAFM and Cinando. As we are an industry of image, I think it’s important to create what we can to present our projects in the best possible light.
It seems fitting that I’m preparing to leave for AFM during the anniversary week when Justice Is Mind had its international premiere on Cunard’s Queen Elizabeth in 2014. That screening proved to me that you don’t have to be a major or mini studio or have A or B list actors in your film to have a marketable project. Indeed, you only need one thing…
…a good story.
A few months ago I came across a casting notice for a book trailer. The name of the book was Heil Hitler, Herr Göd by A.P. Hofleitner and was based “on true-life memoirs” around a family in occupied Austria at the end of World War II. As this period of history has always been of interest to me, I submitted for the part of Herr Göd.
Shortly after getting cast, I started my research. When we think of the European conflict of World War II, generally we look at Germany and what was going on in Berlin. But how many times do we think of the average family just caught up in it? That was the genesis of the book.
Once I arrived to set I met director Rob Gooding and author/producer “Andy” Hofleitner (who, as fate would have it, I actually met earlier in the parking lot). Andy presented each of the actors and crew a signed copy of his book. It didn’t take long to realize the passion behind this project. Not only are the accounts in the book true, but the family in Austria is Andy’s. The author of the memoirs was his grandfather. The “props” used in the book trailer were the actual ones from the story with one piece signed by Hitler himself. The gravity of the story suddenly became real. To know that you are not only recreating moments in history, but are actually touching it.
A few days after the shoot I started to read the book. From page one Hofleitner brings the reader back in time to a family caught in the crossfire of war. The family is far from idyllic and this is what Hofleitner does so well. His words create real world, conflicted and complicated characters facing the impossible. But through it all they persevere under the most trying of circumstances. Hofleitner’s masterful way of setting up scenes and bringing the characters in had me riveted to the last word. There is an escape scene from a factory that was so brilliantly written it had this reader in the center of the conflict. To know as I was reading each word that each one of these moments really happened, one wonders how such atrocities could have happened in the first place. But they did and that’s why we must never forget lest history be repeated.
For me the most engaging character was Max. His voice from being on the front and witnessing the horrors of the war, brought reality home when he would recount stories in the seemingly quiet village the family resided. Imagine you are sitting in your back yard enjoying a drink and hearing horrors so far away they must be fictional…right? But then, in a moment, the roar of Allied bombers destroy the tranquility of the moment.
Book trailers are a smart marketing tool. To quote from C. Hope Clark’s latest email newsletter, “Whether you are traditional or indie published, it’s about reach, connection, and sales.” And that’s exactly what a book trailer does. It visualizes the story you are about to read.