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Apollo Missions

Virtual Market

First Signal is complete! What started as an idea in 2017 is now a completed feature film. The satisfaction of completing a film is like none other. When you consider the number of people and technical matters that go into the process, it’s project management bar none. While there are always difficult moments to overcome, as filmmakers we always come out on the other end wanting to do the process all over again. For when a film is complete, it truly is a piece of art. Not one that you hang on the wall, but one that you project on it.

The completion of First Signal arrives with additional film festivals that have accepted the trailer. I’m delighted to report that the trailer has won Best Trailer at the Crown Wood International Film Festival and Tagore International Film Festival. The trailer was also a finalist in the Prague International Monthly Film Festival. These early accolades create a wonderful foundation as I submit the feature film for festival consideration and implement the marketing and distribution plan.

This all comes of course as the entertainment industry is trying to right the ship in a sea of unprecedented uncertainty. Theaters are just now announcing plans to reopen at reduced capacity, production is slowly restarting and film markets have gone temporarily virtual. As for the latter, I’m registered for the Marche du Film that’s starting on Monday. I was looking forward to attending my first Cannes in person, but virtual will be fine for this year’s market. As Scarlett O’Hara said, “After all tomorrow is another day.”

I count myself lucky that we have been able to successfully navigate the post-production process of First Signal given the present situation. Although we had already planned to be in post-production during this time, one doesn’t plan for a worldwide upheaval that literally shuts down the world. Throughout this vortex, it was the dedicated post-production team of Daniel Groom, Daniel Elek-Diamanta, Adam Starr and Tim Haggerty that made the completion of First Signal possible. One member of our team went through a multi-country ordeal to get home and literally sent the final files the day before he was leaving. During the actual production of First Signal a couple of members were going through some very trying personal matters. It’s those types of efforts that give credence to, the show must go on!

The entertainment industry is resilient. We always find a way to overcome obstacles. Because if there is one thing the public wants, it’s entertainment. They want to escape into a story, experience new characters and visit their worlds. Since the dawn of theater neither war, famine, plagues or “out of this world” experiences have brought an end to this industry. If anything, it makes us work harder to do that one thing we all enjoy doing…

…create.


Launch Phase

Apollo 11 rolling out of the Vehicle Assembly Building

In the coming days I’ll be able to announce that post-production on First Signal is completed. With every inch closer to that accomplishment, I can’t help but think of the journey. It has been nearly three years from concept to competition. In hindsight I wouldn’t have changed a thing. Through all the fits and starts of locations, cast and crew, in the end everything worked out the way I hoped. As of this date the official trailer for First Signal has been selected by three film festivals!

However, another journey lies ahead. Fortunately, it’s a trip I’ve been on before – marketing and distribution. Yes, the plans include film festival submissions, distributor pitches, various screening opportunities and, I hope, some solid media interest in the “First World Universe.” With the world starting to reopen, the key will be to find partners that are interested in working with us. Like I did with Justice Is Mind, you want to work with those that want to work with you. I’ve always believed that distribution should be a partnership of cooperation, not just a take from any given side.

There’s no question that the entertainment industry has been financially decimated. I sadly know several people that have had to exit it permanently because of economic reasons (everyone needs to eat). While it’s encouraging to learn that production is starting to resume in certain parts of the world, some of the restrictions I see being proposed will only accomplish an increase in costs and time with nary a health benefit. Who is going to cover those increases when we are now in an economic depression? The economics of this whole situation is pretty simple. How is a distributor going to price a film when a sizable percentage of the global audience is on unemployment or reduced earnings? What it really comes down to is disposable income and what audiences are willing to spend to be entertained. I sincerely hope I’m wrong and that we see a vibrant return to some sort of market normalcy (I refuse to use the phrase ‘new normal’). As movies have always been a form of escapism, I believe audiences will return sooner rather than later to the theatrical experience.

A mysterious shadow in First Signal

The remainder of 2020 and a good part of 2021 will be devoted to the marketing and distribution of First Signal. I know the film will find its audience and a solid distributor will present itself. For me, I always try to look at a situation with a spirit of optimism and to avoid those situations that attempt to drag me into some sort of milieu. I’d rather navigate out of a small port with an overcast, than attempt to sail through a busy port in the center of a storm.

I can thankfully say that First Signal isn’t tied to debt covenants or other financial obligations. One of the benefits of being the sole executive producer is that I’m largely only answerable to myself on the financial front. But a film isn’t designed to be made and relegated to a shelf. A film is produced to be seen and enjoyed by an audience. One of the primary responsibilities as executive producer is to insure that my film gets released. If anything a producer has a responsibility to the actors and crew that shared the vision. Because that’s what film is all about – a vision.

While we all enjoy seeing our favorite films on VOD, there’s nothing like the theatrical experience. You enter a vast room with anticipation; that leads to the dimming of lights and the initial roll of the opening credits and the crescendo of a score.