Yesterday was President Kennedy’s 100th birthday and it was celebrated by the over 4,500 that attended the Kennedy Library. The day’s long festivities even included a birthday cake for over 1,000 guests!
This was my third trip to the John F. Kennedy Presidential Library and Museum and it never disappoints. But given the current political climate in the United States, this visit was even more poignant.
The one thing that I took away from my visit yesterday was not only the enthusiasm of those that attended, but the messages that the museum offered. A world of hope, unity and democracy was what resonated with me. Look no administration is perfect and Kennedy’s had its issues, but at the end of the day civil rights, the arts, the space program and strong relations with our allies were the hallmarks that I reflect on.
I have been fortunate to have travelled most of Europe and have seen first-hand the good relations the United States projects to our allies. These weren’t just holidays, in most cases they were business trips where I worked with a variety of colleagues on numerous projects. Like Kennedy, I’ve been to the Brandenburg Gate but not when the wall was standing. For me, I drove in a convertible right under it. Or in this case, right through history.
At the Kennedy museum a piece of the Berlin wall stands alone in a corner. I can only imagine what the Berlin Wall looked like at the height of the Cold War never mind its intended purpose. We know from history that the building of walls does nothing to bring people together, it divides them.
I like to think that the word UNITED in the name of my country means more than just states but the world at large. On June 26, 1963 at the gate in Berlin, President Kennedy stated, “Two thousand years ago, the proudest boast was civis romanus sum [“I am a Roman citizen”]. Today, in the world of freedom, the proudest boast is “Ich bin ein Berliner!“… All free men, wherever they may live, are citizens of Berlin, and therefore, as a free man, I take pride in the words “Ich bin ein Berliner!”
One of the highlights from yesterday was the performance by the United States Navy Band. It doesn’t matter what side of the political spectrum you fall on, hearing them play was truly something to be remembered.
But it’s important to remember that yesterday was Memorial Day. A day to remember those who died while serving in our armed services. Those that made the ultimate sacrifice so we can enjoy the freedoms of democracy today. Think for a moment living in a world where freedom of the press, religion, choice, assembly, and so many other rights that we take for granted not existing.
Today we live in a complicated world, but I wonder if it’s really any different from the world that existed during the Kennedy Administration. The difference today is that social media has illuminated all facets of society here in the United States and abroad. It’s what we do with that illumination as a country and as a society that will mark our place in history. As President Kennedy famously said in his inauguration speech, “And so my fellow Americans, ask not what your country can do for you, ask what you can do for your country.”
With Marche Du Film (Cannes) coming up, I always find it interesting to learn about the new players while reading about the fate of others. No doubt in the weeks ahead we will read in the trades about the big splash of a new company’s star driven acquisition or the sorry story of others that used to hold court on private yachts. Having been to Cannes many years ago (not for the festival) the location is truly a stunning one to announce a major project.
There is no question that this is an industry of flash. When you have good news to announce you do so publicly, loudly and in grand fashion. The whole point is to cut through the noise to get your project noticed. As I’ve said time and time again, this industry is as much about making motion pictures as it is about promoting them. This is why in so many cases when you see a production budget you multiply it by itself for marketing and public relations.
But then there are the rest of us that aren’t making $175 million motion pictures (at least not yet!). What filmmakers like me rely on is reliable consistent revenue from VOD. While so many players come and go in this industry, we rely on VOD platforms to be there year after year. Although sites like Netflix are in a public relations battle with Cannes, Amazon is playing by the rules and, “was not coming to the South of France “looking to disrupt Cannes,” adding, “You have to approach Cannes on its own terms.”
And while Cannes is one of the world’s greatest launching pads for a film, there are VOD sites like TubiTV that are also making waves. Just this past week the site announced a $20 million outside investment. Justice Is Mind has been on TubiTV for several months and has started to gain some solid traction. I’ve also noticed an increase in traffic for Justice on other VOD sites. All these upticks bode well for the industry as a whole. It shows that consumers are watching across a variety of platforms and it doesn’t matter if they are star driven $100 million plus budgets or films made for under $100K. At the end of the day audiences want to be entertained and they want the choice to be theirs.
But as the industry enters a new season it’s a review of my current projects First World, SOS United States, Serpentine and In Mind We Trust, the sequel to Justice Is Mind. Are my websites updated? Do they convey the current status of each project? You know what they say about first impressions, you only get one to make one.
There is, however, a cardinal rule that I live by. I never disclose who I’m talking to and who I submitted to. This is why I declined to respond to a local entertainment publication that reached out to me on one of my projects. This is like when actors announce who they just auditioned for (or what festivals a filmmaker submitted to). I promise you that doesn’t help you get the part any quicker. In fact, it can have an opposite result. The same holds true for behind the scenes conversations. Sure, the trades like to know what’s going on, but confidentiality is paramount.
However, I will say this. The world’s largest oversees mobile player picked up Justice Is Mind from our distributor earlier this year. But until it’s live, I’ll hold on the formal announcement.