Marketing planet Earth one project at a time.

First World

The Brand

The bunker in First Signal.

Yesterday I ran into a colleague I hadn’t seen in few years. The first thing he asked me was “How’s the writing going?” I told him about First Signal and a few other things going on. As he runs a successful business in Worcester, I asked him how the salon was.  He responded “Busy.” I really didn’t have to ask him that because I know his salon is always busy. He’s been working on building his brand for years.

It took some years to build my brand in figure skating and equally as long as a writer and filmmaker outside of the sport. Building a brand isn’t something that happens overnight. It builds from one project to another. However, we now live in a world where people think that having a large social media following is a brand.  Social media, in my view, is great for amplifying what you’re doing in the real world. But without a foundation of something, it’s just likes.

When I started to revive the First World Universe to write First Signal a few years ago, I realized after reviewing all my original material and the media we had at the time, that I created a unique brand. One with its own voice. With First Signal I finally had the opportunity to present this world as a feature film. The first in what I hope to be a series of films in the First World Universe.

With the trailer nearly complete, the marketing train will soon be leaving the station. Once it leaves it can’t come back. While post-production has been going on in earnest with countless notes with the editor, composer and VFX artist, I’ve been working out the marketing plans for the trailer and ultimately the feature.  All of us on the post-production team know how important it is for the trailer to present the film. At the end of the day it’s about selling the feature.

One of the primary sets in the sequel to First Signal is the Oval Office.

As for the First World Universe, I’m just over the thirty-page mark for the sequel. This is the story that takes place before the events in First World.  In my view, writing a sequel is no easy feat. You must balance the established characters and their stories with something new. I think one of the most interesting sequels was 2010 from the legendary 2001.  Starring Roy Scheider, John Lithgow and Helen Mirren, 2010 created a wonderful “what if” possibility.

In the sequel to First Signal the following dialogue happens in the Oval Office

“Exactly. Now he’s operating covertly and illegally. If you lose and Reager legitimately controls the military and his commander in chief is complicit, history books won’t judge your actions today, because they’ll be none left. It will be the end of civilization.” – Elisabeth Seward, National Security Advisor to President Helen Colton

That dialogue derives from actions around Operation Troy in First Signal.

“General if I sign this. What’s the objective of Operation Troy?” – Helen Colton, President, United States of America.

“Identification.” – General John Reager, Commander, Air Force Space Command

This week I write the draft press release and email newsletter to announce the trailer. As for when the trailer will be released? Sometime in February

Coming Soon.

A VFX still from First Signal.

The Last Weekend

VFX begins for First Signal. The starfield for the end credits.

Before I started to write my last blog post for the year, I took a moment to review what I wrote this time last year and the year before. In 2017 it was “One project I’m excited for in the new year is the First World prequel I’m writing.” In 2018 it was “The pre-production process of First Signal continues towards a May launch.” For the end of 2019 I can proudly say post-production on First Signal is well underway.

The stars of First Signal.

I’ve often stated the word perseverance and what it means to never give up. I see so many projects being announced with great enthusiasm only to wither away. I’ve also stated that making a feature film is a task like none other. It’s about surrounding yourself with people that share your enthusiasm and vision. If it’s one thing I’ve learned this year is that it’s important to work with those that understand dedication and don’t just call it in. That dedication will be released in 2020 for all to see.

I don’t make New Year’s resolutions or subscribe to the “New Year. New Me” philosophy. By example, I workout an hour a day seven days a week. I know next week the gym will packed. Over enthusiastic people trying to run a hundred miles an hour on a treadmill when they don’t even enjoy taking long walks. They don’t see results in a month, so they stop coming. They don’t know that to run on a treadmill you first have to learn to walk on one. That means showing up, taking small steps and watching your diet. In the entertainment industry I see the posts “My feature will be produced this year!” or “This year I’m going to star in a film!” Um, well, what did you do three months earlier? Just wait for the 1st of January to arrive? Did you look at your script and see how it could be adjusted to shoot on a budget you could afford? Did you see that part in a film but not submit? Remember in this industry there are no small parts. And more importantly it’s all about risk.

When you join a gym you risk not having the body of Adonis after six months. But you know what? After those six months you may have lost twenty pounds, feel and look better and no longer crave that evening pint of ice cream. When you write a script you risk not having it ever produced. But after you adjust for a budget you can afford, you could soon find yourself in post-production. When you decide to be an actor you don’t start as a star. You submit and submit and submit. You accept the roles you can, no matter the size, because that can lead to a starring role.

That happened to one of the stars of First Signal. He was my first choice, but I cast another actor who lived closer to our shooting location. The actor I originally wanted didn’t dismiss the project when I offered him a background role. He stayed interested. When the actor I cast flaked off and ghosted me, I offered the part to him. He breathed life into this character that I never thought possible.

This is an industry not only about accumulating experience but dedication and enthusiasm. If you have experience and are known to be dedicated and enthusiastic, you will be top of mind when a project comes to being. This just happened to me when I was contacted by a production company for a project coming up for a few days in January. It might not happen in the end, but at least I was contacted (with no agent involved).

Believe me I don’t look at this industry through rose colored glasses. We all have those days where it seems like we aren’t gaining any traction or making any progress. But I do believe if you stick with it and are persistent those chances improve tenfold.

See you at the premiere of First Signal in 2020!