Marketing planet Earth one project at a time.

First World (movie)

A Civilization Gone with the Wind

This past week First Signal went to picture lock. This is a milestone in any film as it means that we are in the home stretch of post-production. The next steps in the process are color grading and sound mixing. We are still on schedule for a May completion. However, just as I was going to register for The Marché du Film (Cannes), the market was postponed until possibly late June.

Prior to this postponement, film festivals, sporting events, theaters and all forms of gatherings were being cancelled around the world. Countries were closing their borders, entire industries shuttering, tens of millions suddenly out of work. Companies instructing their employees to work from home. Financial markets all but collapsing overnight. The stock market losing trillions every time the bell rang. The military called up. Elected officials instituting never to be believed powers. The Department of Justice looking to suspend Constitutional rights. No, this isn’t a movie this is reality on planet Earth.

The existence and livelihood of 7 billion people is being threatened by a virus that has a worldwide case count of 318,000 and 13,000 deaths. Another statistic that is only now getting discussed is how many have recovered — 96,000.  The question that begs to be asked is how long can this go on before the worldwide economy is permanently broken? A scientist friend remarked to me this week “that a good economy isn’t much good if everyone is sick.” My response was simple, “The sick need a good economy to get better. If we don’t switch it back on, there won’t be the capital to fix this problem.”

Yes, we certainly have some sort of new virus that needs to be sorted. Yes, people will die from it. But equally in the affirmative are the number of people that are recovering. The CDC states that from October – March 38,000,000 had the flu with 17,000,000 doctor visits, 390,000 hospitalizations and 23,000 deaths (these are all on the low end). Odd, I don’t recall the United States and world economy being shut down over this. But for some reason this new virus is going to “overwhelm” our hospitals. Who came up with that narrative? But one thing is a fact, this new virus has brought out the worst in humanity.

I’ve talked to a variety of people around the country and the world. None of them can believe we are in the present situation. We saw how fast governments and elected officials closed the world. We saw how fast the media (particularly cable news) and social media fed this frenzy. We saw how fast they stirred the world population into hysteria. We now see how civil liberties and constitutional guarantees are being threatened. I’m not a conspiracy theorist, but for those of us that think, one does need to question what happened. Why now? What truly is the reason behind this?

For the few I know that have lived through World War II, the country was never like this. Yes, food was rationed, certain products just weren’t available and forget buying a car. But for some reason, this virus calls for a worldwide economic collapse. In general the world, particularly the United States, was enjoying a solid economy with record low unemployment. In a week, that ended.

At some point, hopefully soon, it will need to be decided to switch back on the economy. Because one thing is truly certain, people, companies and governments will run out of cash either during the shutdown or when the unemployment ranks swell into the tens of millions when those less fortunate will need government services such as food and housing just to survive.

It’s time for common sense.


In Orbit

The Athol Daily News

Liftoff of the trailer for First Signal went off without a hitch. To put in in space terms, we are now in low Earth orbit. A special thank you to WMUR, Athol Daily News, Greenfield Recorder and Britflicks for reporting on the trailer. We’ll continue orbiting until First Signal is released and we venture into deep space. OK, enough with my outer space analogy on releasing a trailer!  

Two weeks ago I had several browsers open with the trailer ready to be published. Did I spell the title of the trailer correctly? How does the formatting look for the email newsletter? Once I proofed everything for what seemed like a tenth time I finally entered the commands to go live. When the time came everything worked. But it wasn’t for a lack of planning. The organizing and release of the trailer took about three months. It wasn’t just about the actual video file of the trailer but all the marketing around it.  

When you are an independent filmmaker your team is small if not but one. There’s no marketing communications group to handle this effort. Oh sure, you ask people to read this or double check that, but at the end of the day the responsibility is yours. Like it always happens before I launch something, I think of the steps it took to get to that point. It all started as an idea at the Naval Justice School in Newport, RI in 2017.

Britflicks

Up until that point I honestly never thought I would be revisiting this First World Universe I created.  First World, the script, came out in 2006 with the short film version following in 2007. With the global financial crisis in full swing, it was next to impossible to get a film financed. At one point, just before the collapse, the financing and production teams were in place. But then, seemingly overnight, financing fell out of the markets and that was the end.

Slow but sure the markets recovered. A filmmaker friend of mine knew about my frustration with getting First World made and challenged me to write something that I could film on a true indie budget.  A moment that involved mind reading in the sequel I wrote for First World turned into Justice Is Mind.  The rest, as they say, is history.

Shortly after the trailer was released, I started to receive interest from sales agents and distributors I didn’t meet at AFM. I have to say that was very encouraging. The whole goal of a trailer is to “sell” the feature. As I can well appreciate how inundated these representatives are, the fact that they are even interested at this point bodes well for the project. What kind of deal will ultimately emerge? That’s really impossible to tell as there are numerous factors involved.

While post-production continues with an end of April (early May) completion date, marketing of the trailer continues, while I plan for the release of the feature and presentation to sales agents and distributors.

On a closing note, I’m aiming to have a draft of the sequel to First Signal completed before the film is released. To turn a military phrase, it’s about preparedness.

 “If I don’t put an end to this now, the military will be running this office.”

President Helen Colton
The sequel to First Signal.