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Justice is Mind

First Day

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Stock footage that was used in Serpentine.

After dealing with a massive snowstorm the day before, the first day back at the Naval Justice School went well. As this is my fifth time doing the program, these are like class reunions between the actors and staff. But with every new class, we have new actors join the program.

I can’t speak for other regions, but in New England the acting community really is about six degrees of separation. While I may not have worked directly with some of the new actors, the other actors have or are familiar with their work. What struck me interesting with one of the new actors was him telling me about a project of his own that he’s putting into production himself. Sound familiar?

While any actor, screenwriter, cinematographer, etc., wants to be hired, there’s nothing more satisfying than creating your own work. It truly is magical watching your performance, your words and your images come to life. But one does not magically snap their fingers to get a project off the ground. In the end it’s about partnering with good people that believe in bringing the project to life.

In addition to the casting notices going up this week for First Signal, location searches will also begin in earnest. As I mentioned to someone already involved in the project, the way I approach a location is to trade the opportunity to shoot with a mutual public relations and marketing plan. I’ve taken this approach with the films I’ve produced and, with the exception of $100 to shoot in church for Justice Is Mind, it has worked.

The last thing you do as an “independent” filmmaker is ask what their rate or how much they would charge. I promise you, you’ll get frustrated when you hear numbers that are impossible to meet. Worse, you meet them and go broke in the process. You want to work with people and companies that are excited about the project. But that excitement is not without responsibility.

On a set I am the first to arrive and the last to leave. Why? Because it’s my responsibility to insure that I leave a location the same way I found it. Case in point was the conference room we used in Serpentine. In the film, the location was at the FBI in Washington, D.C. In the real world that was the Aquarius board room at The Verve Crowne Plaza in Natick, MA.

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A still from First World. The Presidential Suite at the Hotel Commonwealth in Boston, MA.

That room worked out great in the film, but it needed to be dressed. I purchased Washington, D.C. images to cover up the posters on one wall and added The Brandenburg Gate during the Cold War era to highlight a certain moment in the story (it was also an Easter Egg for Justice Is Mind). How did the viewer know they were at the FBI? Stock footage the moment before that showed the exterior of the FBI. What’s interesting about that footage is that one of my favorite shows, Madam Secretary, has also used that same clip.

With the script breakdown for First Signal almost complete, look for a casting notice in the coming days. And that military exercise I mentioned last week? Looks like that contract is coming through.

Now casting.

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A still from Serpentine: The Short Program. The Brandenburg Gate pictured from the Cold War era, is also an Easter Egg in relation to Justice Is Mind and its star Vernon Aldershoff (standing). In Serpentine he played an FBI Assistant Director. In Justice Is Mind he played Henri Miller with part of his story originating in Berlin, Germany during WWII.


The Breakdown

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A concept for the opening image of First Signal.

Whenever I start the process of preparing a project for pre-production I start to breakdown the script. Every filmmaker has their own process, but for me I start on page 1 and list what’s needed apart from the characters themselves. Aside from the three locations and uniforms, the majority of the breakdown notes for First Signal is stock footage.

I’ve posted about stock footage before and its importance in film production. Without stock footage First Signal would only come to light with a significant seven figure budget. One scene calls for a “Helicopter Taking Off From Roof”.  In the days before stock footage, such a scene would have to be produced. Now, it costs about $50.

For me the breakdown of a script brings the reality of production that much closer. Once that list is done, I just start to pull all these pieces together and check them off one by one. Of course, there’s always things that come up that seem next to impossible.  With Justice Is Mind it was the 11th hour securing of an MRI center to shoot the pivotal scenes of the mind reading process.

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Finding an MRI Center for Justice Is Mind wasn’t easy. But in the end it came together.

The one thing I’m adamant about when producing a film (or anything for that matter) is organization.  Nothing is worse than arriving on set and disorganization (or incompetence) seems to be the status quo. I honestly don’t understand it.

When I’m cast on a project I just do as I’m told. But I’m also observing everything. The one thing I have observed with these “large productions” is that there are simply too many cooks in the kitchen all trying to out maneuver each other. On a set there is only one cook, the director.  It’s pretty laughable when a production assistant gives you direction opposite of what the director just gave you. Their look when I say, “Well the director wanted me to do it the other way” is priceless.

As for communication, next weekend I’ll be posting a casting notice on Backstage and New England Film for the characters in First Signal that have not been cast. Auditions will be in April. These next two months are going to very busy. The next Naval Justice School class starts on Friday for the next few weeks, then it looks like I’ll be casting for a major military exercise in April and May.

Preparedness.

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Is this cloud formation hiding an Arctran?

 


Assembly Building

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A discovery in First Signal. What does it mean?

No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future.  Assembly building could also refer to the process of creating a film.

This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew.  Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.

Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).

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The Global Positioning Systems Directorate is part of the First Signal story.

With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.

Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.

Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release?  I’ll always believe the latter makes the most sense.

Components.

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The Vehicle Assembly Building with a Saturn V rocket.


The Launch

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SpaceX’s Falcon Heavy lifts off from pad 39A at the John F. Kennedy Space Center.

I programmed SpaceX’s launch date into my calendar. The upcoming launch of the Falcon Heavy was an event I wasn’t going to miss! But as can often happen with a launch, the time (and even date) can change at a moment’s notice. When the launch time did change, I went to the gym. As the time ticked down, most of the news oriented stations started to report on what was either going to be an historic success or a catastrophic failure.

I soon found myself paying attention to who was watching and who wasn’t. Yes, there were a good number of people watching (particularly in my age group). But then there were those that just didn’t seem to care. Judge Judy and Dr. Phil are fine enough shows, but you only get one chance at seeing history in the making and remembering where you were at the time. While I remember seeing the later Apollo missions on TV, at four years old I was a bit too young to remember Apollo 11.  To this day I still remember those grainy black and white images. But today’s broadcast was being carried in vivid HD.

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Moonbase Alpha in Space: 1999

Watching the Falcon Heavy liftoff from the same pad as Apollo 11 was epic. It reminded me of what’s possible when we join together to create greatness. It’s this type of science, cooperation, ingenuity and forward thinking that makes this country great not myopic politicians. Although the political winds of the Cold War set the space program on the course it achieved in the 1950s and 60s, it’s private enterprise that will take us on the next step of this final frontier.

There’s no question that my following of the space program led to my interest in science fiction. While the 60s had Star Trek (again, a bit before my time), my introduction to science fiction was in the 70s with such programs as UFO and Space: 1999. Each of those programs had a base on the Moon along with a fleet of ships.

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The thought identification process in Justice Is Mind.

Launching oneself into the world of screenwriting also carries its own set of risks (but not nearly as much as an actual rocket launch!), the primary one being the risk of getting a story wrong. Writing an original story is not an easy process. It takes time and research. When I set out to write a story, I usually do some baseline research so when I start to write I don’t need to stop until I reach that next point of needed additional research.  When I wrote Justice Is Mind the first phase of research was around thought identification with the second phase being the legal process around a court proceeding. For First Signal, the majority of the research revolved around satellite communications and the Deep Space Network.

As the submission process continues for First Signal, I’ll also be having a meeting this week with a filmmaker. I recently saw some of his work and he had that number one thing that’s so important when working with a crew – inspiration.  From my own projects to others, I’ve been on a variety of sets over the last year. And while inspiration is expected from actors, it’s just as important with members of a crew. You can easily see who’s on point and who needs a sharpening.

Next meeting.

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The Earth as seen from Lunaria in First World.


First Casting

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Michael Rennie stars as  Klaatu in The Day the Earth Stood Still.

No this isn’t the first casting notice I’ve ever posted, but it is for First Signal. The casting notice for the table read can be found on New England Film and on this website.

From actors I’ve cast in past projects to learning about new talent in the region, since the notice went live I’ve been very encouraged by the quality of the submissions. However, for this project I’ll be reaching out to additional sources for certain roles. The goal of the table read isn’t just to hear the script, it’s also about casting possibilities for the feature film itself.

The character of Cedric Yonah is particularly important to the overall story.  Not only does the actor need to be great at his craft, but he also must have a certain look. I can almost say that I’ve received enough quality submissions for all other characters, but I’m still looking for this one.  This isn’t exactly  “The search for Scarlett” but let’s just say the search is ongoing.

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Ed Bishop as Commander Straker in U.F.O. 

This reminds me of the classic sci-fi film The Day the Earth Stood Still. As I understand from the development process, director Robert Wise didn’t want to have a recognizable actor walk out of the spaceship as it wouldn’t have been believable. But it had to be an actor with gravitas and a certain look. The casting of Michael Rennie as Klaatu/Mr. Carpenter was brilliant.

Casting is not an easy process. I remember the three hundred plus submissions for Justice Is Mind. While I was fortunate to find some of the leading roles from the short film version Evidence, there were numerous parts that I needed to cast. In as much as you want to see a quality audition, it’s also about how you get along with the actor during that brief time.  I do believe it comes down to the sixty second impression.

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Casting for First Signal‘s table read has commenced.

However, what I still don’t understand is how simple submission instructions aren’t followed. When I submit for a project I make sure I follow the instructions to the letter (why wouldn’t I?). If you refuse to follow submission instructions, how are you going to be during filming? I kid you not I received a submission that literally said here is my IMDb link and Google me. Sorry, if you can’t submit a required headshot, resume and link to your reel you just get relegated to archive.

But this is just part of the development process. Every project takes on a life of its own. I always find it interesting where a project gets its start. First Signal started at the Naval Justice School. But Justice Is Mind actually got its start when I wrote the sequel to First World and was researching mind reading technology. Thus my discovery of the 60 Minutes story from 2009 on thought identification being developed at Carnegie Mellon University (CMU). Four years after that story Justice Is Mind screened at CMU.

The journey.

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With Vernon Aldershoff and Dr. Marcel Just at Carnegie Mellon University.


First Meeting

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LEO (Low Earth orbit) objects are part of the First Signal story.

Last week I had my first pre-production meeting on First Signal. That meeting was with an actress friend I met last year at the Naval Justice School who inspired me to write the story. She will be playing one of the starring roles. At some point this week I will be posting for actors relative to a table read.

As we both talked about last week, what’s exciting is building a project from the ground up. I fondly remember the days when I first heard actors saying the lines I wrote for First World. But it’s when it all comes together for a feature that project takes on a different scope. Those pre-production meetings for Justice Is Mind were involved to say nothing of the number of auditions. While it’s important to cast the right actors for a role, I believe it’s equally important they are enthusiastic about the story.

When one considers the number of projects looking for attention, enthusiasm is critical. Anyone that has been part of my projects knows that I push them (and everyone involved) as far as possible. As leadership starts from the top down, so does enthusiasm. Let’s be honest, nothing is worse than working with someone on a project who is a Debbie Downer. This isn’t about drinking the Kool-Aid, it’s about having a positive attitude.

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Are these buildings on the Moon?

Speaking of positive developments, all the actor contracts came through for the next class at the Naval Justice School in March. I’m looking forward to a class reunion with some as well as working with new actors I cast in the project. What’s particularly exciting is that we have a retired NCIS Special Agent that will be playing an NCIS Special Agent. As I said to her this week, your resume reads like a Tom Clancy novel! But in all seriousness, it will be great to work with someone so knowledgeable on the subject.

As for knowledge, I’ve been seeing a wide variety of reports relative to First Signal. From buildings on the Moon to alien spacecraft taking off, it certainly helps when you see mainstream media reporting on a project you’re developing.

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Is this an Arctran?

What I think is great about the independent film world are the sheer number of opportunities and distribution outlets now available to filmmakers. But that doesn’t mean putting all your eggs into one basket. Case in point The Sundance Film Festival. This article in Variety pretty much summed up this year’s festival and market.

I honestly can’t imagine producing a film in the high six or low seven figures and counting on a festival to bring in a distribution deal. When you consider how fractured audiences are now, producing something esoteric or polarizing isn’t going to secure a mainstream distribution deal.  As I mentioned in an investor pitch this week, “while it’s easy to source the past performance of other films, we know there are simply no guarantees in this industry when it comes to a financial return.” And while there are no guarantees, why limit yourself geographically when there’s a whole nation out there looking for unique stories? That’s what audiences want, a solid story.

SPACE – LAGRANGE POINT TWO

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Lagrange Points.


The Revelation

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First Signal starts in 2014 at the 40th G-7 Summit. As soon as the President arrives in Brussels she meets with an Air Force General who discloses an alien satellite in Earth orbit.

This week I completed a first draft of First Signal. I have to say there is something immensely satisfying about completing a script. From the moment I get the idea for a story it’s weeks and months of research, notes and random thoughts.

For me writing doesn’t start and stop at my computer. While I don’t believe in writer’s block, there are those times when after I do a bit of writing I just see the story stop for a moment. Sometimes it just takes a change of air to get the characters and storyline talking to me again. In my case, it’s generally a trip to the gym or watching a movie that brings me back to the computer.  In fact, after I saw Darkest Hour last weekend I was inspired to write a critical speech in First Signal. If you can’t get inspired after watching Winston Churchill there’s a problem!

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What did Air Force Space Command discover in Earth orbit?

Like Justice Is Mind I wrote First Signal to independently produce, not to submit to production companies or agents. While my other projects are in various stages of review or consideration by the latter, First Signal is not part of that mix.

It is ironic how this whole project came to being. Here I am at the Naval Justice School talking to one of the actresses. Suddenly, the idea for a limited location drama that largely takes place in an underground bunker came to mind. After talking with her about the idea, I just started to write it with her as one of the new characters in the “First World” universe.

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What does Russia and the United Kingdom have to do with this?

While I love acting and performing, I think my greatest joy comes from creating projects and original stories. Although it has been some years, I remember the days of Justice Is Mind and the dedicated cast and crew that made it possible. Unlike a play, when you create a motion picture it’s out in the world forever. As I often watch films from the 1930s and 40s, I wonder who may be watching my films in say the year 2088. From that era I count Gone with the Wind, Rebecca, Laura and Now, Voyager as some of my favorites.

Although I plan to reach out to a variety of actors and crew I’ve worked with in the past, the next step in this process will be a casting notice for a table read (one part is already cast).

First Signal—When Air Force Space Command receives a signal from an alien satellite in Earth orbit an emergency meeting with the President reveals a government conspiracy.

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The first draft of First Signal.


Next Act

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In this prequel to First World, the story starts in Earth orbit.

Last week I hit page 30 on this prequel story to First World. The title and logline came to me about halfway through this initial draft. With notes for the next two acts generally outlined, I’m aiming to have a first draft completed in January.

It’s always interesting how these new projects start. The idea came to me in September when I was at the Naval Justice School (NJS) talking with a couple of the actors about developing a new story. For the last two weeks I’ve been back at NJS with most of the students returning for this next class.

For me it comes down to motivation. If I’m not motivated to write a story, it just won’t be written. I firmly believe that environs make all the difference.  When you are around other creative types and engaged in the kind of work you enjoy doing, it’s amazing how ideas start to generate with collaboration bringing new opportunities.

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Part of the story takes place at NATO headquarters in Brussels.

Of course it’s one thing to write a screenplay, it’s another to produce it. This one is being written in the same fashion as Justice Is Mind, to produce independently without pitching to the industry. While there’s obviously nothing wrong with the industry pitch, that process goes in fits and starts. Hot one day, cold the other. Ask anyone in this industry and that’s just the way it is­­—if you take the traditional route.

As I’ve mentioned in previous posts, it’s one thing to produce a feature film, it’s another to promote it. I have to know if I’m OK devoting the next 2-5 years of my life developing and promoting a project. Justice Is Mind was literally a five year commitment. From screenplay (2010), short film version (2011), production of the feature film (2012), release of the film (2013) and marketing (2013-2015). I still promote Justice of course, and I continue to pitch the sequel, In Mind We Trust, as the basis for a TV series.

The “First World” project is about developing a franchise. It always has been. But commitment is important in this industry. It’s not just about making the film, it’s about staying with it for the long haul. As I learned with the short film version of First World and Justice Is Mind, you never know where a project can take you. It was a series of pitches that saw First World have a premiere in India at their The First Ever National Discussion on Science Fiction and Justice Is Mind having its international premiere on Cunard Line’s Queen Elizabeth.

The creation of a new story is always an adventure, a journey into the unknown. Believe me when I tell you, it’s a trip worth taking.

Next page.

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The First World story begins on July 20, 1969 when Apollo 11’s Eagle landed on the Moon.


Original Stock

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This opening shot in First World was created by the director for another program. As he owned the footage, he used it for this scene.

Writing an original story is by no means an easy process. There are times when I think and rethink various elements to make sure they flow. Does this transition from that transition make sense? Am I carrying the story forward and adding something with each moment? Even though I’m writing fiction, I always ask myself would people act and respond this way in “real life”?

But at one point it starts to click. For this story it happened around page twenty. While I have the general outline for act one, two and three (Yes, I believe in the three act structure), it’s the journey these characters take that will make the story what it is.

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This shot of the FBI in Washington, D.C. for Serpentine has also been seen in Madam Secretary.

But one thing that is easy, is creating worlds that are larger than they appear or you have the budget for.  With every film I’ve produced (and some commercials), I always use stock footage. From the White House in First World, to Reincar Scientific in Justice Is Mind to the FBI in Serpentine, it’s a simple purchase from one of the stock footage houses.

Most stock footage is very affordable. However, there are times when it can get pricey. Case in point was footage from the Nuremberg Trials after World War II in Justice Is Mind. In addition to the footage, I also had to obtain it at a certain aspect ratio.  But in today’s modern world of filmmaking, it’s amazing what’s available if you just look for it.

As this story largely takes place in one room, it will be stock footage that takes us out of the scene to illustrate certain moments of the story.  Why ask the Department of Defense if you can film a B-2 taking off from Whiteman Air Force Base if you can just acquire the footage for $79.

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In Justice Is Mind one of the characters is leaving Germany for the United States.

I remember after Justice Is Mind was released, I was asked by someone in the industry if I went to Logan International Airport in Boston to film planes taking off.  I remember jokingly responding that it was a real pain in the ass to get over all the fences and position myself with a cameraman at the end of the runway. I think they thought I was serious. Oh well.

As I dove back further in the First World story and archives, I came across a time in 2008 when certain funding commitments were imminent for the production of the film (it was going to be part of a slate of films with a particular producer). But then the global recession took hold and literally decimated the film industry (particularly on the independent side).  At the time it was disappointing, but everything happens for a reason.

It’s interesting how one is turned to a particular story. When the idea came to me during my moments at the Naval Justice School about developing a story in a one location environment, something drew me back to First World. Was it the military aspects of that story? The fact that I’ve already created these characters? Who knows, the one thing I never ask myself is why. I just write.

Next scene.

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Although Reincar Scientific is a fictional company, this building actually exists in Berlin, Germany.


Rocket Science

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A scene from the short film version of First World. An Arctran landing  anti-gravity propulsion

Last week I mentioned how producing a film is not rocket science, but writing about rocket science is a different story.

With Justice Is Mind I did an exhaustive amount of research on two fronts. The first was mind-reading technology with the second being the law as it applies to investigations and the courtroom. But at some point you reach a certain knowledge bank when you can start writing.

Once a project of mine is given the green light I bring it to experts to insure its veracity. Of course there’s creative licensing, but at the end of the day a rocket launches vertically not horizontally!

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A combination of science and science fiction in Justice Is Mind.

One of the things I enjoy the most about screenwriting is learning something new. Am I an expert on mind-reading, the legal profession and rocket science? Good heavens no. But I can certainly talk about it in the context in which it’s presented. That’s what filmmakers do. We present. We create a fictional world against fact. Sure, some stories are pure science fiction with no regard to science, but I like to root my stories in plausibility.

While I was inspired to write Justice Is Mind from a 60 Minutes story, did I ever actually think the science fiction I postulated in my story could become near science fact? As a storyteller I’m doing just that, telling a story. My feeling has always been that as long as the story is interesting, it will hold an audience.

We’ve all been reading the difficulty that films are having at the box office. There are countless discussions on why this is happening. I have my own theories, but what I truly believe it comes down to is having an interesting story that is well marketed.

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With Paul Lussier (l) at a near sold out screening of Justice Is Mind in New Hampshire.

When I was marketing Justice Is Mind the actors were brilliantly talented and on par with any A list actors you would see on the silver screen, but they were not A list from a public relations point of view. I couldn’t market the film with Starring So and So, but I could market the concept. The end result was audiences bought a ticket and came to our screenings. Some were nearly sold out while others saw an OK attendance. What it proved to all of us was that audiences will turn out for an interesting story.

Revisiting the First World story has also been interesting. In addition to my “rocket science” research, I had almost forgotten the mountain of work I have done on this project, from writing the original script, producing a short film version, writing a sequel and publishing a novella. It’s safe to say I have some well thought out characters to work with!

Anti-Gravity

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First World centers around the Apollo space program.


Film Markets

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When First World was on Hulu in 2008.

A few months ago I thought seriously about attending the American Film Market (AFM). Aside from the fact that I’m due for a visit to Los Angeles to catch up with friends and colleagues, there’s no question that networking opportunities at AFM are important to anyone in the industry.

Before I spend some thousands of dollars to attend (or on anything), one does have to be practical about it. Will there be a return? In my view, “Hollywood” is a year round industry and “pitching” isn’t married to a film market. But markets are something I’ve been tracking for several years and when The Hollywood Reporter starts its day 3 daily with the headline, “AFM Dealmakers in Revolt! ‘There’s Nothing for Us’”, I’m glad I didn’t make the trek.

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It’s about the marquee.

I predicted that when Hulu came online that VOD would be the future for independent film. Now in 2017, Amazon and Netflix are the saviors of independent film. Television, whether terrestrial, cable or VOD, has taken so many A and B+ actors out of the independent film world to the more lucrative TV industry. So what’s left? Well, to quote from The Hollywood Reporter’s day 3 daily, “A lack of big-name, must-have projects is leading to plenty of grumbling at the market, with some buyers wondering if this year marks the ‘death knell’ for the indies. Says one frustrated insider: ‘It’s B-, C- and D-quality stuff’”.

If you read the dailies from the film markets you know the hundreds, if not thousands, of films that are looking for some sort of home. Something to recoup the investment that has been put up for someone’s dream. This is an industry of dreams envisioned and dreams realized. It’s important, for obvious reasons, that we keep the dream alive.

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Earth.

In my view the dream will be kept alive with a good story. Plain. Simple. To the point. Star driven independent films only do one thing, drive up the cost of the film with no guarantee of return at the box office. That’s fact, not fiction.

When I wrote Justice Is Mind my goal from day one was to produce it myself (with investors of course). Sure, I presented it to some production companies, but the feedback was unreal. There is this assumption that after you do all the hard work you somehow need their help. Here is a recent email I received from a production company, “I didn’t had the chance to look in details at the project as they seem to be in too early stage for us. Don’t hesitate to keep us posted when you will have a budget, cast, financial plan.” Putting aside the horrid grammar, the question begs to be asked, “And I need you why after I’ve done all this work?” The answer is simple, I don’t need you.

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Directing Justice Is Mind.

Producing a film is not rocket science. You just need a good script and capital. Done. Yes, it is that simple. The “rocket science” comes up if you’ve never produced because there are countless details you need to know, particularly when it comes to post-production (sound engineering anyone?). It also can get involved if you decide to use a named actor and have to deal with the myriad issues around that. Seriously, at the end of the day a filmmaker just wants to see their dream come to life. Having produced four films (3 shorts and 1 feature) and seeing them come to life on the silver screen is a feeling like none other.

Tomorrow I start to write this new feature with the same production aim as Justice Is Mind. The title of this new feature may have the word First in it, but thankfully it will be the fifth.

Page One.

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A secret meeting.


In Line

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Kim Gordon and Paul Lussier in Justice Is Mind. Two of the most brilliant actors I have ever worked with.

It’s not fashionable for actors to not learn their lines. Your number one job requirement when cast in anything is to learn lines. If you refuse to do that, please find another occupation or avocation.

When I read this interview with Bill Nighy (one of my favorite actors) that is has become “fashionable” for actors to not learn their lines, I always wonder where such nonsense started. Seriously, how do you execute a film (forget a play) when an actor doesn’t have their lines down? This is akin to a Director of Photography not interested in operating a camera.

Over the years I have unfortunately come across actors and performers that think it’s OK not to be prepared. Being unprepared is not only disrespectful to those in the cast and crew that have done their homework, but as a director I’ll never cast you in anything.

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Robin Ann Rapoport and Vernon Aldershoff in Justice Is Mind with Michele Mortensen and Richard Sewell.

As a writer/director I do have to count myself lucky with the actors I have cast in my films. Out of the four films I’ve produced, only two of the actors arrived to set without having their lines memorized to say nothing of having read the script.

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Vern and Robin in Evidence. Two excellent actors reunited in Justice Is Mind and Serpentine: The Short Program.

In one of my short films I was very excited to work with a particular actor who was also a producer/director. I was incensed when not only didn’t he have his lines memorized, but laughed it off in the process. Didn’t he care that there were about 15 people on set that saw this behavior? It was during that moment that I was reminded of a student film I was in the year before. One of the actors I had a scene with made a big deal that actors need to know their lines. I kid you not when our scene started he didn’t have his lines memorized at all. He thought it was cool. I was having none of it. Needless to say when he submitted for Justice Is Mind his submission was deleted.

This being said, ALL the actors I worked with in Justice Is Mind and Serpentine: The Short Program had their lines brilliantly memorized. For those that have seen Justice you know it was a dialogue heavy production. The courtroom scenes alone were basically one monologue after another. Their preparation and professionalism made the production a smooth one resulting in an on time and under budget finish. Professionalism (which has nothing to do with union status) goes a long way.

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This one still from Serpentine: The Short Program features the stars of Justice Is Mind.

However, responsibility also falls to the director as well. Whenever I put a film into production, I always make sure the actors have received their scripts well in advance. Isn’t that my job? To give actors the tools they need to succeed? I can’t blame actors for not having their lines down if I don’t deliver them in a timely fashion.

Case in point I was approached this past week to be in a film that was shooting this week. Before I committed the director confessed they were still “tweaking” the script and it should be ready shortly. What the hell does that mean? Do I get it the day before? Or day of! Needless to say, I declined to be involved. I’m sorry, if you can’t get your act together on the production side, you’re asking for a disaster on set. Honestly, this isn’t rocket science.

Professionals.

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Jeffrey Phillips as the President with Lindy Nettleton as the Prime Minister in First World.  As a first time writer/director, I count myself lucky to have worked with these two professionals. Jeffrey was also in Justice Is Mind.


Next Chapter

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With fellow actors on our last day.

The weather in Newport last week could not have been nicer. On the drive home Friday, I was reflecting how fast time flies and the weather we had last December and March. Let’s just say it wasn’t very cooperative from black ice to blizzards! But this round could not have gone smoother. From the trials at the Naval Justice School where fourteen of us participated as role players in their mock trial program to evening festivities and touring, it was a great time all the way around.

As I discussed with one of the newer actors to the program, this is probably one of the most unique acting gigs they will do. It’s one thing role playing a character, it’s another interfacing with over sixty students, instructors and leadership at the school. It’s that depth of involvement that has many of us returning for every class.

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Out and about with Evan and Patience in Newport.

But with another class over, it’s time to return focus on to other projects. That new idea I mentioned in my last blog post means I will be firing up Final Draft this week. While I won’t go into the premise just yet, it will largely be a one location drama. The genre—science fiction.

As a writer my ideas come from a particular moment or experience. With Justice Is Mind it came from writing the sequel to First World. For this story, I had a basic idea for it last year and wrote down some thoughts placed in a folder called, brace yourself, ideas. But it was over the last four weeks at the Naval Justice School when I started to think about it again and talked to one of the actresses who I already have in mind for a part. Perhaps it was also the fact that fourteen of us are either in a classroom or a courtroom that the idea started to blossom.

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With Monty and Bruce. We all played NCIS Special Agents.

Like I told this actress, I generally can’t start writing a story until I have an ending in mind. I need to know where the journey will eventually end. Now, that may change at some point, but it’s something to work towards.

As for the genre, the numbers I’ve been gathering over the last several years just reaffirm the market interest in science fiction.  Ten years after its release First World is still generating revenue. The psychological sci-fi of Justice Is Mind, combined with a dramatic story arc through a courtroom, is what brought audiences to theaters and now online.

But for this weekend it’s time to decompress from the last four weeks. However, I will leave you with one word that will be mentioned in this new story…

…Lagrange.

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Celebration dinner at Midtown Oyster in Newport. It’s now a tradition.


Special Agents

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With some of the actors at the Naval Justice School last week.

The hotel is booked. The luggage is packed. Around noon I’ll be leaving for a week. This is the week of the mock trials and are the “performance” days. But unlike a theatrical or film premiere, no tickets are sold. There’s no public audience. But when all is said and done, all of us involved take our performances out into the real world.

Having played this character for the third time, there’s always something new to learn. Some new process, procedure or training an agent will need to know. Or an area of law that will be focused on. It’s one thing writing a legal drama like I did with Justice Is Mind, it’s another to be on the witness stand being questioned and cross examined by an actual lawyer.  In a screenplay I know where the dramatic arcs are. I never know when they are coming in this setting!

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Monty Lyons (l) in Justice Is Mind.

So often I hear about this acting class or that acting class. This technique or that technique. I see actors obsess about learning this secret or that secret to acting. In my view I’ve always liked the way Anthony Hopkins has described the process, “I just learn my lines.” In the case of the NCIS Special Agent I play, I need to know my background and statements. I then research certain areas of law and procedure that may apply and then visualize the setting.

As for settings, while I’ve worked with most of the actors and staff from the school before, it has been great working with Monty Lyons. As some of you may remember, Monty played a police detective in Justice Is Mind and did an excellent job in the role. In this program Monty and I play the same character. Owing to the structure of the program we don’t often see our characters performed by other actors, so when I saw Monty play the role the other day, it was interesting to see his take on it. If I was to score his performance from the old figure skating scoring system, I’d give him a 6.0!

Finally, reuniting with some of these actors has brought forth some new ideas for projects down the road.  Looks like I’ll start writing a new screenplay next week.

Newport.

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“Chateau-sur-Mer” one of the “Newport Mansions” in Newport, RI.

 


The Fall

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The Justice Is Mind sound wave as artwork by Daniel Elek-Diamanta.

Although fall doesn’t officially start until the 22nd, for most of us in New England, it starts after the Labor Day weekend. While I like the summer, I love the fall. It’s also the time of year when I tend to be the busiest.

This week starts another class at the Naval Justice School. In addition to falling back into my character as a Special Agent of NCIS, I’ll also be directing the mock-trial program on site for the agencies that retained us. I have to say this is one acting job I always look forward to. As the majority of the same actors have returned from the previous class, I think the same can be said for all involved.

What makes this a unique gig for actors is the ability to play a character for 11 days. As these are role-playing parts, once you have the situation memorized it makes for a great opportunity to really bring a character to life. The atmosphere of the school alone is what makes it engaging as a performer.

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Justice Is Mind expands to Udu Digital!

As for law and engagement, I learned this week that Kinonation, our distributor for Justice Is Mind, secured another outlet with Udu Digital. From their email to me, “Udu is an ad supported (AVOD) streaming service available on the Roku media player that’s used by over 13 million people every month in the US.”  It’s always nice to see another outlet picking up my first feature film!

And feature film is what the fall is also about. With the Toronto International Film Festival in full swing it’s always interesting to see what deals are struck. One film that did great was Chappaquiddick with a $20 million commitment. As a Massachusetts resident most of us know of the story chronicled in this film. It will be interesting to see how this film does in the state versus the rest of the country. At the end of the day the Kennedy name is nationally known. So that alone will carry some of the marketing.

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A behind the scenes shot when I was being taped for ESPN’s The Price of Gold.

But name and marketing will be key with one other film that is gaining substantial traction at the festival. That would be I, Tonya starring Margot Robbie.  While the film has been well reviewed, it has been reported that the film arrived to the festival without distribution. Of course that may have already changed, but the real question is this – what are the commercial aspects to one of the darkest moments in figure skating history?

In addition to being at the event in Detroit in 1994, I know some of the players involved (Nancy Kerrigan in particular). I was also interviewed for ESPN’s The Price of Gold documentary in 2014 about the incident. Part of me says this story has already been told…countless times. Is this the only story that figure skating can tell or could this mean a broader interest in movies around the sport? It’s impossible to tell at this point. And, you guessed it, I’m monitoring these developments because of Serpentine.

Finally, I wrap up this week’s post with a great piece of artwork from Daniel Elek-Diamanta. This is the sound wave from Justice Is Mind, Daniel’s first composing gig. He wanted a unique wallpaper for his computer. I’d say he struck the right chord!

Newport.

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Back to Newport this week!


Market Projection

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The USS Massachusetts at Battleship Cove.

Yesterday I attended the annual World War II Saturday at Battleship Cove. While there seemed to be less reenactors than last year, I found it just as engaging and interesting. If I come away with having learned a few more moments during that time in history, it’s well worth the visit.

By example, I learned some interesting details behind the Sino-American Cooperative Organization (SACO). Sure, I was generally aware that the United States and China had some sort of cooperation during the war, but when it’s illuminated it puts it in perspective. That “perspective” continued after SACO dissolved which was followed by China’s civil war.

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Justice Is Mind was picked up by China Mobile.

Speaking of China, Justice Is Mind has been picked up by China Mobile as a flat licensing deal. As I understand from our distributor, it’s now going through censorship and localization on their end. It will certainly be a milestone to break into the Chinese market. One does not need to be a filmmaker or read the industry trades to know that China is one of the leading film markets.

Given the tumultuous state of U.S. box office revenue this year, it’s imperative that these foreign markets are available to filmmakers.  For Justice Is Mind and First World our primary foreign market is the United Kingdom. I have also noticed that viewership in Japan is picking up.  But one driving force that continues to put films front and center is the importance of a marketing plan.

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Target marketing with Serpentine: The Short Program

I can’t tell you how many times the marketing plan for an independent film seems to begin and stop at the industry trades. Never mind when you read the first cut to studio budgets seem to be in marketing.  As I have often said you can have the greatest project in the world but if nobody knows about it nobody will care.

As soon as I finish writing a script, I start working on the marketing plan in terms of a target audience.  With distributors relying more and more on filmmakers to assist in the marketing plan, there really needs to be one in place before the first scene is shot. With First World it was science fiction conventions. With Justice Is Mind it was law schools and universities that focused on neuroscience. With Serpentine: The Short Program it was the Ice Network. Yes, like the aforementioned, films have their primary target audience then they broaden out from there.

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Target marketing with Justice Is Mind.

Amazon is a perfect example of that. Someone might have heard about Justice Is Mind from our primary plan, but found the film on Amazon. Their algorithm then points customers to other recommended films. At that point the plan is relatively complete. But it all starts with that primary plan to push consumer awareness then generally continues with social media and other digital marketing tactics on an ongoing basis.

It’s hard to believe that it was five years ago this month that we were producing Justice Is Mind. Yet here we are five years later with new markets opening. The greatest thing about the world of film is discovery. It doesn’t matter when the film was made, it’s about when a customer learns about it for the first time. In today’s world of VOD a film no longer has a shelf-life.

Plans.

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Character History

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Directing Vernon Aldershoff in Justice Is Mind.

The booking came through last week. I was cast as a NAZI officer in the upcoming feature film The Man Who Killed Hitler and then The Bigfoot. Other than the aforementioned designation, I didn’t know much about the part itself or even the film. Researching the film was easy enough, but the part remained elusive until I arrived on set.

Whether it’s a film of my own or one I’m cast in, I always arrive early. For me I like to get the lay of the land and get oriented to the surroundings, cast and crew. I knew this part was going to involve some sort of action when I found myself in hair and makeup getting a 1930s haircut. After being outfitted, I then learned what my part entailed.

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Margaret Miller discovers a dark family secret in Justice Is Mind.

For reasons of confidentiality I can’t divulge specifics. But let me just say this, my studies of World War II history, and in particular the rise and fall of The Third Reich, helped enormously. I only had to be told what the scene entailed and I understood what was involved with my character. I knew from that moment the mindset I had to find myself in and play it accordingly. There is no half way of playing a character like this, it must be 110% for authenticity. That moment of character happens when you put the uniform on to understand what it represented. At the end of the day we must never forget the atrocities of history dare they be repeated in the future.

As a filmmaker I was particularly impressed with the level of detail the director brought to this scene. He probably knew that certain details wouldn’t be seen on camera. But my guess is it wasn’t about that, it was about the actors believing they were in the moment. It is that type of detail that places directors like Robert D. Krzykowski above so many. It’s directors like this that you want to work with and give a performance that’s worthy of the efforts of so many on both sides of the camera. When the scene wrapped he thanked us all for being part of it.

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An 80 year conflict is resolved between father and son in Justice Is Mind.

When this scene was being produced I naturally couldn’t help but thinking of the time I directed Vernon Aldershoff in Justice Is Mind when he played a NAZI officer. I remember to this day the countless details from the uniform I ordered along with the action of the story itself. You only know if you got it right after it premieres. It was after the international premiere on Cunard Line’s Queen Elizabeth when a few Jewish women came up to me after the screening to comment positively on how I struck the balance between that moment in history and the conclusion of the film.

The entire process of filmmaking is designed to provoke emotions. We either enjoy a film or we don’t. It’s called free will. Like we don’t burn books, we don’t ban movies. When Deadline reported that Gone with the Wind, in which Hattie McDaniel won an Academy Award, was pulled from a theater in Memphis, TN because it was deemed insensitive, it’s clear that this theater and its patrons don’t want to understand history or the signal their action sends. Once you start going down this slippery slope, a return can be next to impossible.

By example I find, with the exception of Brokeback Mountain, most gay films to be ridiculous. It’s the same stereotypical story film after film after film. So you know what my answer is? I don’t watch them. There’s no mandate that because I’m gay I have to watch and support gay films.  We either watch films that interest us or don’t watch. But the last thing we do is ban and sensor. Because there is one thing I do want–

Choices.

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My favorite film of all time.


Actors and Agencies

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Tomorrow I’ll be attending The Westfield International Airshow. Part of SOS United States takes place at an air force base in Massachusetts. In the film the Concorde is seen as the “Air Force One” of the Prime Minister of the U.K.

This past week served to be an interesting one not only working with a variety of actors on the set of a movie filming in Boston, but in the selection process for the third outing at the Naval Justice School in September.

When the inquiry came in from the casting company about background work, I was interested because they also wanted to use my car in the film. My first Pontiac Solstice appeared in Justice Is Mind. My second, if it makes the cut, will appear in I Feel Pretty. I particularly liked how they “dressed” my car with New York State tags.

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My first Pontiac Solstice in Justice Is Mind.

But like the first time I did background work, it’s an opportunity for me to meet new actors and crew. I also wanted to see how they staged and used cars in a large scale production. With the camera setup, it didn’t take long to figure out why the cars were parked across the street.

As a director of course I take this all in on numerous levels. For me it’s like a vacation. I don’t have to worry about anything except showing up and doing what I’m told. Sure I felt a bit like Captain Kirk in Star Trek: Generations, but this wasn’t my ship I was just part of the crew. I will say this, the catering was excellent. Yes, I will judge your production, film or whatever by the type of food you serve. And if it ends with a great cup of coffee, that’s another star in my book.

But booking is where things turned for the next class at the Naval Justice School.  As Site Supervisor, sort of like director, I don’t make the final casting decision but I do recommend. As I mentioned to an actor earlier this week, “Those decisions are made in Washington.” It wasn’t gravitas on my end, the agencies that book the actors are based in the D.C. area.

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My second Pontiac Solstice with “New York State” tags.

I am always happy to recommend talent for other productions. If I’ve worked with you and the relationship was a positive one, those recommendations come easy. But if someone I know recommends an actor I haven’t worked with, I’ll forward the information if I like what I see with the caveat that I’ve never worked with this person before. This entire industry is a network. You never know who knows who and it is a terribly small world. It is that small world of industry contacts that had me sign with a new talent agency in New York this week.

While I have representation in the Boston market, I’ve been looking for a national reach for a few months. Let’s just say that some of the conversations and meetings have been beyond interesting and make for great cocktail conversation. But in the case of this new agency, we knew the same talent from a show I worked on over ten years ago, FOX’s Skating with Celebrities.

My point is this. It’s important to be nice whenever you can. Yes, there are sometimes difficult if not impossible people in this industry, but no gig lasts forever. This is an industry of moments and you only get one chance to make a first impression.

Recommendation.

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When I was on Skating with Celebrities in 2006.


Feature Presentation

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There is that moment in a theater when the words “Feature Presentation” come up just before the picture starts. Certainly as a theatregoer we’re excited to see the film, but as a filmmaker it’s a rush—particularly when it’s your movie.  That rush happened for me when Justice Is Mind and Serpentine: The Short Program screened together at The Strand Theatre in March. Ask any filmmaker and they’ll tell you, there’s nothing like seeing your film on the silver screen.

But for all the accolades that come with making a feature film, there are significant challenges that theatregoers don’t necessarily concern themselves with. The recent articles on Broad Green and Open Road chronicle the times ahead for some. While the capital to produce is there, it’s the net return that’s the issue. Thus consolidation or, in the case of Broad Green, production shut down. In my view it comes down to a reasonable budget with a solid marketing plan tied to distribution. To turn a phrase from Ron Popeil you can’t “Make it and forget it”.

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Producing my first film First World back in 2006. At the Commonwealth Hotel in Boston.

I met with a colleague a few weeks ago who wants to make his first feature film. He’s a talented filmmaker who has made some award winning short films. A short film is one thing, a feature is an entirely other animal. His concerns were numerous—completing the script, managing a crew, finance and distribution. Basically it comes down to taking that leap of faith. You have to believe in yourself and your own capabilities. Yes, you rely on others, but as Luc Besson said you have to be the General of the Army. Look at any film in production from the low budget independent to the major studio release, the entire project revolves around the director. This isn’t to say that the director acts unilaterally, they too have to report to someone or at least adhere to a structure.

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Behind the scenes of Serpentine: The Short Program.

As for structure and directing, I’m looking forward to returning as site supervisor for the Naval Justice School’s mock trial program in Newport, RI. Yes, it’s directing of a sort, but it’s just as much as adhering to the structure of their program. What I enjoy about this program is that it’s neither film nor stage, it gives me the opportunity to roleplay a character over multiple days without a set script rather a set of circumstances and situation. As director it’s generally to make sure that the actors have an understanding of this process as it’s not stage or film. There’s no call to action and cut, rather you are in character when in the school. My supervisory role is essentially making sure everyone shows up on time, answer related questions and to follow the rules of the base and the agency that has hired us.

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From behind the scenes to on screen. This scene is one of the primary media stills for Serpentine

One thing about this industry that I enjoy is the variety of opportunity it affords. Whether directing a film, writing a screenplay or working on a military base, it’s about being well-rounded. The one thing that has helped enormously with my work in Newport was the years I spent doing TV interviews (many live). While there was no script, there was a subject matter and certain facts I had to adhere to. My point is that whatever the work is, it’s about the accumulation of experience because who knows what that next part will be.

Casting.

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Back to Newport next month!


The Star

Tommy

From the opening credits of Serpentine. Tommy’s name racing along the ice.

On Sunday my friend and business partner Thomas J. McGinnis passed away after a long illness. For so many that knew him he was our North Star. A light that guided us throughout our careers.

Back in 1993 Tommy took a chance and believed in my vision for an international newsmagazine for the sport and art of figure skating. It wasn’t just his financial support that breathed life into this venture, it was the stature he commanded in figure skating and the numerous personalities and “stars” he introduced me to.

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With Tommy and Lois at The 25 Most Influential Names in Figure Skating. 2002. New York City. We produced this star-studded event in a theater.

I’ll still never forget that day. Here I was at a skating conference to give a presentation on what I planned to do. No sooner was it over when Tommy came up to me and said “Do you need an investor?” As a fledgling entrepreneur, I certainly did! Of course I knew who Tommy was. You couldn’t be involved in skating without knowing the name. Simply, his was a name that yielded grace, style and importance.

While so many judged my ability to pull off this venture, Tommy never questioned it. He used to tell me he knew a star when he saw one. I didn’t quite know what he meant at the time, but it didn’t take long for the magic that was Tom’s coaching on and off the ice to have its effect on me. He was filled with wonderful witticisms. One of the earliest bits of advice he gave me was, “Be available, but not too available.”

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Tom McGinnis and Tom Collins at a skating reception. Collins produced Champions on Ice.

Over the ensuing years, and with my other business partner Lois Elfman, we built a multi-million dollar media company that eventually saw the title available in over 60 countries. For years it was the world’s largest for the sport. Indeed, it was a venture we were all proud of. I fondly remember the days when Tom would visit the office or call. No matter who I was on the phone with, they were quickly placed on hold. This was Tommy calling and I was available!

Sadly, in 2004, we lost the company in a brutal hostile takeover from a predator investor who bought up our securities and foreclosed. In one day, a decade plus enterprise was over. Over 20 of us lost our jobs. Worse, Tommy lost his investment.  My God, how do I make that call? What do I say to this man who gave so much? Who believed in me?

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Todd Sand and Jenni Meno with Tommy at an event we sponsored.

When I made the call his first response was, “How are you?” How was I? How was I. With the emotional turmoil that Lois and I went through the months preceding, someone asked how we were. That was the type of person Tommy was. He was a coach. He knew that not every performance ended in a gold medal. He knew there were just as many difficult days as there were great ones. He knew the peaks and valleys of life. He imparted all this knowledge onto his students.

After the company, Tom and I were frequently in touch as friends. There were so many things we would joke about. I always wondered how old Tommy was. His response was as accurate as it was witty, “I’m older than you and younger than Dick Button.” OK!  As for Dick Button, it was Tommy who introduced me to him at Skates of Gold in 1993. Tommy knew everyone!

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At The 25 Most Influential names in Figure Skating. 2002. New York City.

Very few of us know the impact someone has had on us until an end is coming. Tommy’s investment bought me an education in the real world. I’ve often remarked that I wouldn’t have been able to produce a feature film had I not had the experience of running a company.

Over the last few days I’ve been looking at Tommy’s emails to me.  I can’t help think of the kindness and generosity this man imparted to me and so many others. Never a judgement, but a lesson. Never a criticism, but encouragement.  Let’s say I’ve shared many the tear. To be frank, he was the father figure I looked up to and admired. Someone who I could talk to and not be afraid.

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With Rosalynn Sumners at a Champions on Ice reception.

Tommy’s words of wisdom and support continued when I put Justice Is Mind into production. One of his emails read, “Mark, how wonderful. Best wishes for success” and on one of our screenings, “Mark, well done!  Congratulations and wishing you the best in success.” Making a feature film is not easy by a long shot, but knowing that Tommy was there wishing for the best was just another element that made that project go in the positive direction that it did.

When I announced my return to figure skating with Serpentine in 2016, Tommy wanted to be involved. He must have figured out that I do my best writing in the morning when he once responded, “You are an early riser. I thought the stars appeared only at night?” It was wonderful to add his name as an Executive Producer. It was like we had come full circle in our work together. When the Associated Press syndicated a story about Serpentine Tommy’s response was quick, “A hot property.”

In April I brought him a copy of Serpentine. I knew his health was failing. But he wanted to stay engaged. It was hard seeing a man so full of life slowing slipping from this world. There were many things we talked about. I left that day feeling sad. Waving goodbye to a friend I wasn’t sure I would see again.

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After a toast to Tommy. With Lois Elfman in New York City on Wednesday.

A few days passed and an email came in from him, “Enjoyed Serpentine very much. T.”  That email meant the world to me. A couple of emails after Tommy told me about his devastating health news while also promoting a friend who was appointed to the presidency of the Julliard School. That was Tommy, always thinking of and promoting others.  Our last email exchange was when I was updating him on some plans for Serpentine. His response “Great. Tom. XXX”

I did see Tommy about two weeks ago when he was in hospice. I thanked him again for our friendship and for believing in me. I held his hand and told him not to worry about anything.

While Tommy loved to be around stars and create them, indeed he was The Star. The rest of us simply orbited around him.  For those of us that were fortunate to come into his orbit, we were his students whether we realized it or not. From on ice to off, Tommy had a knack for discovering and nurturing talent. It was a rare gift. To turn a phrase from Auntie Mame, he invited us to his banquet so we never starved.

I will miss my mentor and friend. A voice in my life is now gone. But with Tommy’s performance and tutelage in this world transferred to another, perhaps it’s time we score his life while he was with us.

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Serpentine‘s world premiere poster. Thomas J. McGinnis Executive Producer.


The Conversion

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Distributing magazines and films around the world.

There were many times when I was in the process of making Justice Is Mind I remarked that my experience running a company helped create my first feature film.  Producing a film is nothing more than project management and being able to compartmentalize numerous areas of a production. From personnel to the creative, it’s keeping everything in order, on schedule and on (or under) budget.

I can’t tell you how many times I come across filmmakers that are all excited to direct only to see a project fall off the radar in post-production or worse not promoted. When I think about it being a magazine publisher is just like being a filmmaker. Pre-production is the creation of the editorial, production is organizing the editorial around advertising with post-production creating the final product, distribution and promotion. Sounds like a familiar process doesn’t it?

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A behind the scenes shot from my latest film Serpentine: The Short Program.

When I was operating my publishing company we were financed on cash flow only after a brief round of investment capital in the first few years. I had to figure out ways to do things that saved money while producing a premium result. I’ve brought this experience to my film work. Back in the day publishing companies would over staff for even the most mundane type of work. No wonder when the financial bottom started to fall out in that industry their top heavy structure caused them to collapse. The same holds true for filmmaking.

Certainly for productions of a substantial budget (like a Star Wars), you need a sizable crew for obvious reasons. But honestly I was on a recent production and was astonished at the ridiculous number of crew they had to film a simple bar scene. First, it was clear that there was no rehearsal. Second, the production of the scene fell on its own weight when the moving of a camera position was a herculean time consuming task. This was not a science fiction production or one that was going to require any special effects in post. This was just a bar scene. I sometimes will go incognito to see how other productions execute. Sometimes I learn things that I take with me, but in the case of this production you learn what not to do (unless you don’t care about a budget).

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Directing Vernon Aldershoff in Justice Is Mind.

I think the understanding of small crews came from my experience on set during those early days of publishing when I was frequently interviewed. Sometimes they would come to my office, but I usually would go to a location. Generally, there was just a camera operator, producer/director (who conducted the interview), sound operator and sometimes a gaffer (lighting). On occasion a makeup artist would be present. If there’s anything I learned about being on TV was the importance of makeup. Believe me the horror of seeing yourself on TV without makeup is something you’ll never forget! And with today’s high definition it’s just that, a makeup-less face will overly define everything.

On Friday I picked up the first three VHS tapes I had converted to digital. I have to say I think they came out pretty good. Of course things like this bring back all kinds of memories. It was a different time back then when social media didn’t exist (that wasn’t a bad thing). But when I look back we were always pushing the envelope. Creating targeted direct response commercials that ran during figure skating broadcasts, producing one of a kind themed cruise events and distributing our enthusiast magazines internationally.

If all this sounds familiar with how I produce and market my films, this is where it came from. But one does not execute alone. In all cases it’s about working with a dedicated team that sees your vision.

Next Project.

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Even back in 2002 the Russians were protesting. A still shot from the VHS conversion project.


New Direction

Denise Marco and Isabella Ramirez in Serpentine

Denise Marco and Isabella Ramirez in Serpentine.

This past week I was contracted to direct some commercial shoots through an ad agency. From a farm, to a school and a bank, each was a different experience. The talent for these shoots were “real” people not actors. The one thing that non-actors bring to a commercial for their own company is authenticity. If they don’t believe in what they’re selling who is? They also aren’t trying to create a character, they already are one.

All my films have had non-actors. In First World it was the equestrian. In Evidence it was a scientist as a court stenographer. In Justice Is Mind it was the pizza shop owner and MRI technicians. In Serpentine it was the skater and skating coach. In my view as long as you don’t ask for too much range, it usually works out fine. But that being said, it doesn’t matter if they are actors or non-actors, it all comes down to organization and coaching a performance.

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Brittany Wilkinson in First World.

There are some directors that are all about an obsessive amount of direction. I’ve seen this first hand as a performer. Sometimes I understand the level of detail they want, but often it’s just to demonstrate to everyone what title they hold on set. For me, if I don’t have any comment for an actor I’m directing that means it was OK with me. Particularly for non-actors, you have to find an emotional place for them to exist without thinking they are performing. For actors, who tend to analyze everything, I believe less is more. But in all cases, my one requirement is believability and when required a memorization of lines.

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Kim Merriam in Evidence.

In one of my films, one actor, who had the script for at least two months, arrived on set with almost no lines memorized. To say I was frustrated was beyond description, but the actor he played opposite was a true professional and thankfully picked up where he couldn’t. It was so bad, that we had to tape his lines to a window and shoot from an angle!

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Kim Gordon and Paul Lussier in Justice Is Mind.

As for lines, when I wrote Justice Is Mind the characters of Constance Smith and John Darrow had literal monologue after monologue and numerous other scenes with complex dialogue. But when Kim Gordon and Paul Lussier auditioned they brought such a realism to the characters that even I didn’t envision when I wrote the parts. It is no coincidence that I cast them opposite each other in Serpentine: The Short Program. At the end of the day, this is what a director lives for when casting—knowing you can cast actors without an audition.

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Paul Lussier and Kim Gordon in Serpentine: The Short Program.

This past week’s shooting reminded me of days long past when I directed my first TV commercial. It was a direct response spot for ESPN in the 1990s for the figure skating magazine I published. I fondly remember sitting in the editing booths with technicians going over one cut after another to a previously recorded narrator’s voice from a script I wrote. At the time I didn’t really know I was the director, but when I think about it they kept asking me if everything looked OK or if I wanted to try something different.  I now realize that they were training me on directing.

As they say, it all starts somewhere. And that’s what I told the talent I was interviewing this past week. Some may never be on-camera again, but there may be one or two who will remember the experience years from now when they are on network television.

Action.

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I just finished updates to SOS United States. This new poster was designed by Daniel Elek-Diamanta.


New Season

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In Serpentine the climax of the story happens at the world figure skating championships in Moscow.

With Marche Du Film (Cannes) coming up, I always find it interesting to learn about the new players while reading about the fate of others. No doubt in the weeks ahead we will read in the trades about the big splash of a new company’s star driven acquisition or the sorry story of others that used to hold court on private yachts.  Having been to Cannes many years ago (not for the festival) the location is truly a stunning one to announce a major project.

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In First World all communication platforms in the United States are being monitored.

There is no question that this is an industry of flash. When you have good news to announce you do so publicly, loudly and in grand fashion. The whole point is to cut through the noise to get your project noticed. As I’ve said time and time again, this industry is as much about making motion pictures as it is about promoting them. This is why in so many cases when you see a production budget you multiply it by itself for marketing and public relations.

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In SOS United States an F35 from the Queen Elizabeth aircraft carrier goes to intercept an ocean liner that may have a nuclear bomb on board.

But then there are the rest of us that aren’t making $175 million motion pictures (at least not yet!). What filmmakers like me rely on is reliable consistent revenue from VOD. While so many players come and go in this industry, we rely on VOD platforms to be there year after year.  Although sites like Netflix are in a public relations battle with Cannes, Amazon is playing by the rules and, “was not coming to the South of France “looking to disrupt Cannes,” adding, “You have to approach Cannes on its own terms.”

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In Mind We Trust, SOS United States, Serpentine and First World center around Washington, D.C.

And while Cannes is one of the world’s greatest launching pads for a film, there are VOD sites like TubiTV that are also making waves. Just this past week the site announced a $20 million outside investment. Justice Is Mind has been on TubiTV for several months and has started to gain some solid traction. I’ve also noticed an increase in traffic for Justice on other VOD sites. All these upticks bode well for the industry as a whole. It shows that consumers are watching across a variety of platforms and it doesn’t matter if they are star driven $100 million plus budgets or films made for under $100K. At the end of the day audiences want to be entertained and they want the choice to be theirs.

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In SOS United States the SS United States returns as the Leviathan.

But as the industry enters a new season it’s a review of my current projects First World, SOS United States, Serpentine and In Mind We Trust, the sequel to Justice Is Mind. Are my websites updated? Do they convey the current status of each project? You know what they say about first impressions, you only get one to make one.

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In Serpentine the FBI has been following a champion figure skater as part of an unresolved Cold War mystery.

There is, however, a cardinal rule that I live by. I never disclose who I’m talking to and who I submitted to. This is why I declined to respond to a local entertainment publication that reached out to me on one of my projects. This is like when actors announce who they just auditioned for (or what festivals a filmmaker submitted to). I promise you that doesn’t help you get the part any quicker. In fact, it can have an opposite result. The same holds true for behind the scenes conversations. Sure, the trades like to know what’s going on, but confidentiality is paramount.

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Where do they come from in First World.

However, I will say this. The world’s largest oversees mobile player picked up Justice Is Mind from our distributor earlier this year. But until it’s live, I’ll hold on the formal announcement.

Presentation.


Memory Avenue

IMAG1684I was walking down Park Avenue in New York City last Thursday on a way to a meeting and soon found myself strolling down memory lane. 3 Park Avenue started to loom higher and higher as I walked toward 20th street. It’s not the tallest building in the city by any measure, but the memory it holds for me was my first job in the big apple. The year was 1983 and it was a mailing list company. Of course it’s 2017 so I stopped to take a picture of the building and posted it to social media.

Time has flown since those early days. Did that first job help in my quest to become a magazine publisher years later? Did it lay some sort of foundation to my TV work? Then films? That of course is hard to tell, but I do believe every experience leads to another that builds to another. Some jobs we love and some we detest. At best we learn from the experience and move on. This first job was fine. It did teach me how mailing lists were sourced and sold.

The meeting I had was part of a larger goal of mine. Let’s just say that since I reactivated my SAG-AFTRA membership I’ve been looking into things.  But like so many I see on social media these days, I don’t broadcast every detail of my business activities until either a deal is done or it makes sense to do so. Seriously, why take the chance that a premature post could jeopardize a future opportunity (and don’t even get me started about those that take to social media complaining they didn’t get a part!)? Look none of us are perfect when it comes to social media. In the old days we would call our best friend and just rant on the phone, now it’s a quick post so the world can see…the world!

But while I was reflective of the past, I don’t live in it.  In those early days it was a literal production to get the word out on something. You had to hope that a radio station, newspaper or TV network picked up what you were pitching. Now you can broadcast live on social media. Indeed, it has democratized the world of promotion and is a godsend to the entertainment industry.

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With Lois Elfman at Dos Caminos in New York City.

Would I have been able to reach around the world with First World, Evidence, Justice Is Mind or Serpentine: The Short Program with the budget I had? Never. But like the days before social/electronic media, you still need a message. You just can’t post “watch me” you need to give someone a reason to in the first place. In my early days of publishing, my press releases would be faxed, now they are electronic. But they are press releases with the same general substance of title, summary and body.  The adage some things don’t change is true. And there’s nothing wrong with that.

As for things not changing, a trip to New York wouldn’t be complete without meeting Lois Elfman, my former business partner, for dinner. It was over dinner twenty years ago when I mentioned to Lois my intention to start a figure skating magazine. Now decades later it’s other projects. My thanks to her again for the great article about Serpentine she wrote for the Ice Network and securing the film’s distribution on their VOD platform.

Next post.

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