Marketing planet Earth one project at a time.

National Security Agency

In Review

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In Mind We Trust – the Supreme Court who will soon hear arguments for a landmark mind reading case

Last week I had the opportunity to submit In Mind We Trust as a pilot for a TV or Web series. As some of you know, In Mind We Trust is the sequel to Justice Is Mind. When I wrote the sequel a couple of years ago, I think the idea for a series was always in the back of my mind.

The question I had before I submitted was that the pilot might not make sense unless someone watches Justice Is Mind. The response back was pretty straight forward. “…to have a lot of unanswered questions at the end of a pilot script — it opens up the world any mysteries for the series.” Well if there’s questions they want, they’ll get it with this story!

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In Mind We Trust – What is Project Gateway?

It’s stories this industry wants and needs. Sure we read how the major studios are just focused on tentpoles (I loved Wonder Woman by the way), but the terrestrial networks and OTT services just continue to expand and need programming to fill their schedules. With Apple, Facebook, Vice and others actively moving to original series orders, the quest for stories continues.

The one piece of advice I was given when living in Los Angeles was to always have more than one project ready to present. I didn’t fully grasp it at the time, but it makes total sense. Some may love sci-fi but have no interest in political thrillers. Others may not want something sports related, but are looking for a drama. Well, the latter fit the bill with In Mind We Trust.

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In Mind We Trust – questions from Justice Is Mind are answered about lost artwork from WWII

Personally, if I had my druthers, who wouldn’t want to see their concept set up at a Netflix or Amazon. When I see the production values of The Crown and The Man in the High Castle (two of my favorite shows), it’s just amazing where the industry has gone over the last several years.  But like anything in this business, it’s about time and in the case of a series—staffing.

Unlike a movie that can be staffed pretty quickly, a series requires an unprecedented amount of personnel. Just take a look at the end credits of a show or their listings on IMDB. These aren’t just one off projects like a movie, these are, if the show succeeds, long-term commitments. But before any of this is even remotely considered, it comes down to the story itself.

When I think of the number of mind-reading, privacy and intelligence agency articles being published on a regular basis, I certainly think In Mind We Trust has as good a chance as any of getting a review. Thankfully, the concept has already gone through some market testing with Justice Is Mind. From a theatrical release to media coverage and VOD, anyone looking at this project can already see it’s more than just words on a page.

Concepts.

In Mind We Trust-Poster Concept

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Mixed Zone

Mixed Zone

The mixed zone at the World Championships. This set will be seen at the “American Championships”.

Today I finished Act Two of the political thriller I’m writing around the sport of figure skating. With a story that traverses a season in the sport along with over 40 characters on and off the ice, this stage of the writing process is a point of reflection. It’s a point when I review my notes (there are 25 pages) and read the script from the beginning. I liken it to building a road. The “earthwork” has been done, but it needs to be paved. For me, the Final Act (or in this case Act Three and/or Four) is both the most exciting and nerve wracking. Why? Because the road has to lead to a destination — a conclusion.

Every writer works in their own way. And while books, seminars and industry experts dictate how you should do the process, I promise if you talked to ten different screenwriters you would get ten processes of mixed results. For me, I look at a character or story arc and see if it has evolved. Nothing is worse than watching a movie and not seeing a character or story resolution.  I’d rather take some extra time to get the last acts right than have audiences leaving disappointed or, worse, with a predictable ending.

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The witness for the prosecution in Justice Is Mind. The turning point into the final act.

When I wrote Justice Is Mind the initial premise was someone facing their own memory at trial. But for anyone that has seen the movie, while that may be the central core, there’s a conflux of other activities going around it. In my view, nothing is linear in real life and it shouldn’t be in film. For me, I always love a good twist at the end or a surprise ending. Two of my favorites with surprise endings are The Sixth Sense and Witness for the Prosecution. Both films couldn’t be more different in genre, but they brilliantly pulled off an ending that I don’t think anyone saw coming. As of this moment, I believe I have the surprise ending all set for this story, but as it’s not written yet that can certainly change!

As for a mix of things, there was a great practical article in Forbes titled How To Finance An Independent Film by Bryan Sullivan. While I’ve known about these steps for some time, it was nice to see a “drama” free article just present the facts.  Often with the trades or some of the bloggers I follow (or used to follow), there’s this air of judgment or bias in their reporting that does nothing but lecture. This is an industry of creatives that develop stories for an audience. And while there most certainly are standard ways to accomplish that, the last thing we need to hear are “You can’t do this” or “You can’t do that” when it comes to building projects.  Bottom line, all projects and their path to market take different roads.

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Marlene Dietrich and Charles Laughton in Witness for the Prosecution.

I’ll admit there is a certain satisfaction in creating an original story. In the case of this story around the sport of figure skating, it’s worked out well so far that I was involved in the sport in so many different areas. From skating (I passed that Junior Free before the rule changes!), to teaching, to publishing a magazine for the sport to TV analyst work, I can say that this story travels from learn to skate, to receptions to the world championships with the FBI and NSA steadfastly involved that builds a story that takes us around the world.

Representing the United States.

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Haley Joel Osment and Bruce Willis in The Sixth Sense.