Sorting through the numerous business cards and materials I gathered at AFM, I began my follow ups a few days after I arrived home. The return correspondence has been very encouraging. For obvious reasons I won’t publish the names of the companies I’m talking with, but suffice to say things are moving in a positive direction for two of my projects. The devil is in the details of course, but as filmmakers we are used to countless details.
As I begin to ramp up pre-production for First Signal with a May production start date, I was talking to a fellow filmmaker the other day about the importance of insuring there’s a market for our projects after we wrap production. There’s simply too much time and money involved to wind up on a shelf which translates to holding up a return on investment.
I’ve talked about this subject before when I was marketing Justice Is Mind. It was vital to me that Justice was introduced in a theatrical setting. While many submit to film festivals at considerable expense and wait for an acceptance (a practice that was frowned upon at AFM unless it’s an A level festival with potential buyers in attendance), I pushed for a theatrical run. The result was a limited run of 14 theatres, box office revenue, an international premiere on an ocean liner and substantive media placements. If I worked for years to get my film off the ground the last thing I’m going to do is pay $$$ to a second tier film festival. Then wait weeks (if not months) for a decision by a committee, then, if accepted, be at the mercy of a programmer to place my film in a time slot convenient to the festival, ceding box office revenue (filmmakers don’t receive a cut from festivals) and sharing in their public relations efforts with other films. As you can imagine, the public relations and release strategy for First Signal is already in the planning stages.
Speaking of planning stages, I had the opportunity today to visit the American Heritage Museum in Hudson, MA at the Collings Foundation. Some of you may remember my trips to the Collings Foundation for their World War II reenactment event “Battle for the Airfield” or their “Wings of Freedom Tour” around the country.
Although they are in “preview” until their Grand Opening in April of 2019, what I saw today was truly outstanding. The museum represents the history of war in America. Although it starts with the Revolutionary War all the way to the War on Terror, the primary focus is generally on World War I and World War II.
The tour starts in the orientation theatre and then proceeds to two immersive experiences before advancing to the main exhibit hall. The first is the World War I exhibit complete with a trench you can walk through. From there you proceed to the World War II exhibit which features a Mercedes-Benz W31 and Panzer 1A. Click this link to learn about all the tanks, vehicles and artifacts that will be part of the museum when it reopens in the spring. Of course, as a filmmaker, their use of archival film to enhance the static displays was brilliantly done.
A few months ago I came across a casting notice for a book trailer. The name of the book was Heil Hitler, Herr Göd by A.P. Hofleitner and was based “on true-life memoirs” around a family in occupied Austria at the end of World War II. As this period of history has always been of interest to me, I submitted for the part of Herr Göd.
Shortly after getting cast, I started my research. When we think of the European conflict of World War II, generally we look at Germany and what was going on in Berlin. But how many times do we think of the average family just caught up in it? That was the genesis of the book.
Once I arrived to set I met director Rob Gooding and author/producer “Andy” Hofleitner (who, as fate would have it, I actually met earlier in the parking lot). Andy presented each of the actors and crew a signed copy of his book. It didn’t take long to realize the passion behind this project. Not only are the accounts in the book true, but the family in Austria is Andy’s. The author of the memoirs was his grandfather. The “props” used in the book trailer were the actual ones from the story with one piece signed by Hitler himself. The gravity of the story suddenly became real. To know that you are not only recreating moments in history, but are actually touching it.
A few days after the shoot I started to read the book. From page one Hofleitner brings the reader back in time to a family caught in the crossfire of war. The family is far from idyllic and this is what Hofleitner does so well. His words create real world, conflicted and complicated characters facing the impossible. But through it all they persevere under the most trying of circumstances. Hofleitner’s masterful way of setting up scenes and bringing the characters in had me riveted to the last word. There is an escape scene from a factory that was so brilliantly written it had this reader in the center of the conflict. To know as I was reading each word that each one of these moments really happened, one wonders how such atrocities could have happened in the first place. But they did and that’s why we must never forget lest history be repeated.
For me the most engaging character was Max. His voice from being on the front and witnessing the horrors of the war, brought reality home when he would recount stories in the seemingly quiet village the family resided. Imagine you are sitting in your back yard enjoying a drink and hearing horrors so far away they must be fictional…right? But then, in a moment, the roar of Allied bombers destroy the tranquility of the moment.
Book trailers are a smart marketing tool. To quote from C. Hope Clark’s latest email newsletter, “Whether you are traditional or indie published, it’s about reach, connection, and sales.” And that’s exactly what a book trailer does. It visualizes the story you are about to read.