A few months ago I came across a casting notice for a book trailer. The name of the book was Heil Hitler, Herr Göd by A.P. Hofleitner and was based “on true-life memoirs” around a family in occupied Austria at the end of World War II. As this period of history has always been of interest to me, I submitted for the part of Herr Göd.
Shortly after getting cast, I started my research. When we think of the European conflict of World War II, generally we look at Germany and what was going on in Berlin. But how many times do we think of the average family just caught up in it? That was the genesis of the book.
Once I arrived to set I met director Rob Gooding and author/producer “Andy” Hofleitner (who, as fate would have it, I actually met earlier in the parking lot). Andy presented each of the actors and crew a signed copy of his book. It didn’t take long to realize the passion behind this project. Not only are the accounts in the book true, but the family in Austria is Andy’s. The author of the memoirs was his grandfather. The “props” used in the book trailer were the actual ones from the story with one piece signed by Hitler himself. The gravity of the story suddenly became real. To know that you are not only recreating moments in history, but are actually touching it.
A few days after the shoot I started to read the book. From page one Hofleitner brings the reader back in time to a family caught in the crossfire of war. The family is far from idyllic and this is what Hofleitner does so well. His words create real world, conflicted and complicated characters facing the impossible. But through it all they persevere under the most trying of circumstances. Hofleitner’s masterful way of setting up scenes and bringing the characters in had me riveted to the last word. There is an escape scene from a factory that was so brilliantly written it had this reader in the center of the conflict. To know as I was reading each word that each one of these moments really happened, one wonders how such atrocities could have happened in the first place. But they did and that’s why we must never forget lest history be repeated.
For me the most engaging character was Max. His voice from being on the front and witnessing the horrors of the war, brought reality home when he would recount stories in the seemingly quiet village the family resided. Imagine you are sitting in your back yard enjoying a drink and hearing horrors so far away they must be fictional…right? But then, in a moment, the roar of Allied bombers destroy the tranquility of the moment.
Book trailers are a smart marketing tool. To quote from C. Hope Clark’s latest email newsletter, “Whether you are traditional or indie published, it’s about reach, connection, and sales.” And that’s exactly what a book trailer does. It visualizes the story you are about to read.
After dealing with a massive snowstorm the day before, the first day back at the Naval Justice School went well. As this is my fifth time doing the program, these are like class reunions between the actors and staff. But with every new class, we have new actors join the program.
I can’t speak for other regions, but in New England the acting community really is about six degrees of separation. While I may not have worked directly with some of the new actors, the other actors have or are familiar with their work. What struck me interesting with one of the new actors was him telling me about a project of his own that he’s putting into production himself. Sound familiar?
While any actor, screenwriter, cinematographer, etc., wants to be hired, there’s nothing more satisfying than creating your own work. It truly is magical watching your performance, your words and your images come to life. But one does not magically snap their fingers to get a project off the ground. In the end it’s about partnering with good people that believe in bringing the project to life.
In addition to the casting notices going up this week for First Signal, location searches will also begin in earnest. As I mentioned to someone already involved in the project, the way I approach a location is to trade the opportunity to shoot with a mutual public relations and marketing plan. I’ve taken this approach with the films I’ve produced and, with the exception of $100 to shoot in church for Justice Is Mind, it has worked.
The last thing you do as an “independent” filmmaker is ask what their rate or how much they would charge. I promise you, you’ll get frustrated when you hear numbers that are impossible to meet. Worse, you meet them and go broke in the process. You want to work with people and companies that are excited about the project. But that excitement is not without responsibility.
On a set I am the first to arrive and the last to leave. Why? Because it’s my responsibility to insure that I leave a location the same way I found it. Case in point was the conference room we used in Serpentine. In the film, the location was at the FBI in Washington, D.C. In the real world that was the Aquarius board room at The Verve Crowne Plaza in Natick, MA.
That room worked out great in the film, but it needed to be dressed. I purchased Washington, D.C. images to cover up the posters on one wall and added The Brandenburg Gate during the Cold War era to highlight a certain moment in the story (it was also an Easter Egg for Justice Is Mind). How did the viewer know they were at the FBI? Stock footage the moment before that showed the exterior of the FBI. What’s interesting about that footage is that one of my favorite shows, Madam Secretary, has also used that same clip.
With the script breakdown for First Signal almost complete, look for a casting notice in the coming days. And that military exercise I mentioned last week? Looks like that contract is coming through.