Yes, the title of this post is a twist on the book Scarlett, Rhett and a Cast of Thousands, but I was reminded just the other day on what goes into making a feature film. It was early summer in 2013 and our world premiere date for Justice Is Mind was set for August 18, 2013. Yes, the film was edited and scored, but we were still under the gun on those numerous last minute items like color correction and sound mixing. The one thing left to finish was the closing credits. It wasn’t until I started to add everyone in when the number of names credited was finalized at 201. But add in the employees of our location partners and the number was well north of that. It’s true when they say it takes a village, or maybe in the case of Justice Is Mind a small battalion, to make a feature film
With our Second Anniversary screening coming up on August 18 at Cinemagic in Sturbridge, Massachusetts, planning is well underway. As I’ve mentioned before, I treat every screening like it’s the first one. The deal with the theatre is secured; cast, crew, location and marketing partners are notified; a press release is sent and then there is the media pitch. My special thanks to the Worcester Herald and Examiner for their early coverage of the special day.
I am delighted to confirm that several of the stars, co-stars and featured performers have already confirmed their attendance. While many of us have traveled the theatrical release tour together, August 18 will mark for the first time in two years the coming together of those that I haven’t seen since the world premiere. Indeed, we are all looking forward to it.
But aside from a reunion of some of the cast and crew, it is about presenting Justice is Mind to new audiences. The work that goes into the production of a feature film is monumental. Indeed, some producers I know are starting to pull back on producing projects as they are time intensive. But when a film is finished, when you see it play in a theatre, your TV or even your smart phone, you realize at that moment that all the sleepless nights, self-doubt and over analysis is over. The work that has been put in by so many is being presented to the world. Thus, you want to do it again and again. At least I do.
The film industry is changing even more rapidly that it was when I first created the world of Justice Is Mind. But at the end of the day content is still king. There are now more platforms available to watch a film than ever before and they need product to fill their pipelines. Whether it’s a tentpole like the upcoming Star Wars (I can’t wait) or a truly independent film like Justice Is Mind, there is something for everyone.
The days are long. You feel there will never be an end in sight. But then there is that moment after the final rendering that the heart and soul of a cast of hundreds comes to life. For it has been the reception that Justice Is Mind has received that has led to the development of the sequel In Mind We Trust. By this time next week, the concept trailer will be released.
Justice Is Mind – The Second Anniversary Screening – August 18, 2015.
Tickets now on sale.
Yes, I am an American and proud of it. But it’s also dialogue from one of my favorite films Citizen Kane. Here’s a film made in 1941 by a 25 year old director by the name of Orson Wells. Citizen Kane is arguably one of the greatest films ever made. The film was controversial at the time because it was largely discussed that it was about William Randolph Hearst who owned an empire of newspapers. Hearst was so enraged by the film’s perceived comparison to his life that he made countless efforts to ban it.
July 4, 2015 – Independence Day here in the United States. Unless you live under a rock or just arrived from another planet, the world knows the fierce patriotism that engulfs our entire nation during this time, and rightly so. To be an American means to be able to have a voice. A voice of expression without fear of persecution from the state.
But it is the state of the film and TV industry in our country that perhaps gives us the greatest voice around the world. Yes, we have the world’s largest and best military and we forever give thanks to the men and women in uniform that defend the ideals of this country here and abroad. But it is our entertainment industry that shines a light on what it is to be an American. No matter your station in life, your political or religious beliefs, there is a film or TV series for you.
Those that know me, know what I like when it comes to my viewing pleasure. I tend to gravitate to films that tell a story with larger than life characters, but also ones that have some sort of message (apologies to Louis B Mayer). Films that highlight World War II and the Cold War tend to get my attention as they present the human spirit against the conflicts of mankind as they look to sort out the trials of hope against tyranny. But the one thing I have a zero tolerance for is the banning of films or TV shows.
When Judgment at Nuremberg was made it set forth to illustrate the atrocities of World War II that were perpetrated by judges in NAZI Germany. Was the film controversial? Yes, in some circles. But where did the film have its world premiere? Berlin, the former capital of the Third Reich that is now the capital of a unified Germany. My point? As controversial as it may have been at the time, it was important to present the film in a setting to spark conversation because if there is one lesson we must never forget from World War II is – to never forget.
In the United States these past couple of weeks, we have had to sadly relive the horrors of a Civil War that ended 150 years ago after the execution of innocents at a church in Charleston. At issue, of course, is the Confederate Flag. In my view it represents sedition and the enslavement of a people. To the view of others it represents a way of life that has long past. While I most certainly don’t condone the flag of another country (one we defeated) flying over United States state capitol buildings, the outright ban of it and pretending it doesn’t exist isn’t helping the larger conversation. Sadly, our country was founded on slavery. It is part of our history that so many want to forget, but we cannot forget. We cannot erase our history, but we learn from it the best we can and try to form a more perfect union. But when TV Land reacted by pulling the TV series The Dukes of Hazzard this past week, that wasn’t the answer.
History teaches us what happened when a certain country started to burn books, films and destroy artwork. If you don’t know what the country was, it was referenced earlier in this post. As Americans we cherish our right to choose, our right to live life free from oppression. My favorite film is Gone With the Wind. Yet, the calls to have that film banned by the overzealous is just an ignorant reaction. And to be frank, I don’t give a damn about those voices.
This is America. We don’t ban films and TV shows if we don’t like them we simply don’t watch them. I can tell you I find plenty of films and TV shows offensive, I’m not going to launch a boycott. I’m simply not going to support them. Do we really want to bring back the Hayes Code? Do we want to go back to McCarthyism? Do we want to be oppressed? I think not.
But putting aside my position on freedom of speech and expression, I have had the good fortune to be able to travel a good part of this small “pale blue dot” of a planet we live on called Earth. Indeed, our planet is a fragile one as is our society. One that we must all take care of. But throughout all my travels, there is a certain pride I feel when I pull out my passport or tell people where I’m from.
The United States of America.
In preparation for the second anniversary screening of Justice Is Mind on August 18, I’m going to Cinemagic tomorrow to give them the film. They’ll have our theatrical DVD and a DCP (Digital Cinema Package). The DCP was created for us by the Chatham Theatre. Sometime next week they’ll run the DCP test. Out of all the theatres which have screened the film, it looked and sounded the best in this theatre. While I know what the DVDs are capable of, I am looking forward to seeing the film in its highest possible resolution.
Since my last post, art is starting to imitate life. In SOS United States a Cyber Pearl Harbor by China takes out the United States power grid and military satellite communications. Last week the United States strongly believes that China is behind a cyber-attack that compromised millions of Americans. These weren’t just any Americans, the agencies targeted were the Office of Personal Management (OPM) and the Interior Department.
As part of the development process of SOS United States, I reached out to the media relations office of the National Security Agency a couple of weeks ago. This is the same process I did for First World when I contacted the Secret Service and the various universities and law schools for Justice Is Mind. For me, as a filmmaker and screenwriter, it’s important to get as many facts straight as possible. I believe adding reality brings believability and plausibility to a movie.
On a personal note, I have no problem with the work the NSA does. Unless you live under a rock and off the grid, we live in a very complicated world. A world that needs to be monitored for the safety of its citizens. As General Blair says in In Mind We Trust at a Congressional hearing, “Senator don’t talk to me about privacy when most of the planet posts their most intimate details voluntarily. You know as well as I that the next attack on the United States isn’t going to come over the pole as a nuclear device, it’s going to come from a computer.”
Speaking of In Mind We Trust, I am developing a concept trailer along with Justice Is Mind composer Daniel Elek-Diamanta. Originally, I was thinking it would be just about a minute long, but given the scope of the story we are expanding it to over two minutes. The first minute introduces elements in Justice Is Mind that propel the In Mind We Trust storyline.
Continuing with the development process, I was invited on Chris Denmead’s show Radio of Horror on WCUW 91.3 FM a couple of weeks ago. You can listen to the interview at this link where I talk about a wide variety of subjects around filmmaking. I met Chris when he participated in Justice Is Mind during the flashback wedding scene. As I’ve often said, this is an industry of networking and relationships.
Just as this week was coming to an end, I was alerted to this article in the Huffington Post stating “Scientists Can Read Your Mind Using These Images of the Brain”. It was great to read the latest news from Carnegie Mellon University’s research in this area and Dr. Marcel Just’s quotes. As some of you may know, I was inspired to write Justice Is Mind after seeing Dr. Just on a 60 Minutes story in 2009 that talked about ‘thought identification’. Justice Is Mind had the opportunity to screen at Carnegie last year.
It’s hard to believe that the 2nd Anniversary of the world premiere of Justice Is Mind is coming up on August 18. I am, therefore, delighted to announce that Justice Is Mind will celebrate its 2nd Anniversary at Cinemagic in Sturbridge, Massachusetts on August, 18, 2015!
To say time flies by would be an understatement. This is particularly true when you are doing the day to day marketing of a feature film. August 18 will mark the 21st screening since our world premiere. While Justice is available on VOD, there is nothing more exciting as a filmmaker than to see your work on the big screen. And with Justice now also available in DCP (Digital Cinema Package) thanks to the Chatham Theatre, for the first time we may be seeing the film at its highest resolution. I thought our theatrical DVDs were great, but seeing a DCP sample of Justice several months ago was truly incredible.
It’s interesting when you set out to make a film, because you just don’t know what market forces and conditions are going to exist when your film is released. Case in point women in film. Who would have thought that the inequities of women in leading roles in films would be at such a forefront in the media? Thankfully, Justice Is Mind is evenly split between men and women. For me as a screenwriter it just makes sense from an overall “reality” point of view. As Reese Witherspoon told the Hollywood Reporter at the Produced By conference the other day, “I was just reading scripts, and the scripts were sort of diminishing. I just started to notice they were making less movies for women, and that meant less parts for women.” Thus, Witherspoon started to produce films a few years ago.
Speaking of women in film, Mary Wexler, who plays Judge Wagner in Justice Is Mind and is one of our producers, posted a wonderful article in New England School of Law Alumni Magazine about her work as a lawyer, involvement in the film and mention of the sequel In Mind We Trust. Her quote, “Justice allowed me to combine my love of acting and my passion for the law,” said it all for me.
Above all else, filmmaking is a passion. Yes, there is the important economic and commercial side, but at the end of the day filmmaking is just pure fun. For me whether I’ve been on set as a TV personality, actor, producer or director, I’ve loved every moment of it. Now having been fortunate enough to see a feature film of my own produced, and the journey it can take you on, yes, I plan to do this again..and again.
Just yesterday I passed the 30 page mark on the screenplay adaption of Winds of Fall, while some possible producing and financing partners are reviewing SOS United States, First World and In Mind We Trust. This is not an easy industry by any stretch of the imagination and is one of patience. When I read that over 30,000 films were being marketed at Cannes in some capacity or another, thankful for our accomplishments to date with Justice Is Mind doesn’t even begin to describe how I feel.
It was just over a year ago at the screening of Justice Is Mind in Millbury, Massachusetts at the Elm Draught House Cinema where I announced that the International Premiere of Justice Is Mind would take place on Cunard Line’s Queen Elizabeth ocean liner on October 29, 2014. It seems fitting to remember this milestone as Cunard celebrates their own milestone today – their 175th Anniversary.
Having sailed on the Queen Mary 2 in 2007 and the Queen Elizabeth in 2014, there is something magical about Cunard. While there are many other brands, no other cruise line marries the storied history of travel by ocean liner to the contemporary atmosphere of today. As I watch their celebrations coming live from Liverpool, England on YouTube, I am reminded what a masterful job Cunard does of honoring its heritage while always looking towards the future. Indeed, Cunard has one of the most modern fleets in the world.
I fondly remember that day my mother and I arrived in Rome and traveled to port. Seeing the Queen Elizabeth come into view was a dream come true. While I was most certainly looking forward to the sailing, it was the fact that my film, Justice Is Mind, was going to have its International Premiere on board. For the over 200 people involved in the film, including our composer and sound mixer from England, Justice Is Mind now has an entry in the history of Cunard.
On this side of the pond, it’s Memorial Day today where we honor those who lost their lives defending the United States. One must also remember Cunard’s role in World War II. It was the great Cunard liners Queen Mary and Queen Elizabeth that were converted to troop ships to transport soldiers during the war. In December, 1942 the Queen Mary brought over 16,000 soldiers from the United States to England. It was Winston Churchill that said the Queen Mary and Queen Elizabeth helped shorten the war by at least a year.
So as we celebrate Cunard Line’s 175th Anniversary, we also remember the brave men and women who gave their lives to preserve our way of life in the United States, United Kingdom and all the nations that believe in freedom and democracy for all.
How I came up with the idea for Justice Is Mind is well known. I first saw a 60 Minutes broadcast that discussed ‘thought identification’ mind reading techniques being developed at Carnegie Mellon University. When Vernon Aldershoff and I screened Justice at Carnegie last April it was great having the opportunity to present the film at the very origins of its concept. But it was when I read about MMT NeuroTech in an article titled “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories”, where my attention was fully peaked. Indeed, the science fiction in Justice Is Mind will soon be science fact.
In this special edition of The Ashton Times, I asked Donald Harvey Marks, M.D., PH.D., the Founder and CSO of MMT Neurotech, about the process and science behind the article.
1) YOUR TECHNOLOGY RECORDS AND STORES MEMORIES, HOW LONG DO YOU THINK IT WILL BE BEFORE SUCH MEMORIES CAN BE DECODED INTO VIDEO FORM?
Decoding of memory into videos has been in existence for several years to some degree. A number of laboratories have shown this technique to be useful including those of UC Berkeley. MMT NeuroTech is working actively to make this available in the immediate future.
2) WHAT DO YOU BELIEVE ARE THE COMMERCIAL AND MEDICAL BENEFITS OF THIS PROCESS?
Memory recording is in many ways similar to the marvelous sense of discovery and personal freedom that people experienced when Edison introduced voice recording in the late 1800’s. Prior to that there was no method of hearing a person’s voice after the words were spoken. There must have been a similar sense of wonder thousands of years ago when the written word was first introduced.
Once there is widespread awareness of memory recording, I think that many individuals will want to make recordings for themselves and for other people. Recording a memory is the only way to preserve the personal awareness permanently. Rather than recording the outer experience through photography, video or the written word, you can record the inner experience- your own actual experience. Back in the day of Edison, people did not initially know the many things that would be possible by recording a voice. It was beyond their understanding until it actually began to happen. Now we are able to preserve the actual memory of an event or personal thought rather than the general occurrence. Playback on a screen should be possible and we have plans for developing play back inside the mind.
Noncommercial medical applications will include preservation of memory in those individuals who are losing their memory with possible future reimplantation of those memories. Memory recording will help in the study of complex memory processes for development of new medications or devices to facilitate memory, and treat memory impairment.
3) DO YOU SEE SUCH PROCEDURES BEING USED IN COURTROOMS AS WE SAW IN
JUSTICE IS MIND?
I think that memory recording will follow the introduction of the use of functional MRI for interrogation and determination of truthful vs deceptive responses. This technique is already being offered by MMT Neurotech. However our justice system protects the individual from self-incrimination so forced fMRI for criminal prosecution will not be possible.
4) WHEN A PATIENT ELECTS TO HAVE THIS PROCEDURE, WHAT DO THEY GO THROUGH?
For recording memories, the individual must be able to undergo an MRI. While the MRI is being done, questions are read to the person about every 15 seconds and they are asked to think about and visualize their answers. The questions are determined by the person and given to the examiner to read. There can also be private questions that only the person knows. Examples might be ‘think of the earliest memory of your mother’ or ‘think about the most exciting moment in your life’. Celebrities, sports stars or politicians may want to record their experiences for fans to potentially download or for historians to access in the future.
A single memory scan can last long as 15-20 minutes and scans can be repeated as many times as a person might want to preserve as many memories as they wish. Unlike with the CT scan, with the MRI there is no radiation. The data is downloaded from the machine and sent to a computational neuroimaging center at MMT NeuroTech where the data is stored and interpreted. The final product eventually is made available to the client. Not everyone can undergo an MRI, but most people can do so easily.
5) GENERALLY, THIS SEEMS TO BE A FAIRLY NEW SCIENCE AND TECHNOLOGY. WE HAVE SEEN WHAT’S BEING DONE AT CARNEGIE MELLON FROM THE 60 MINUTES STORY, TO WHAT HAS BEEN DONE AT BERKELEY TO REVEAL CRUDE VIDEO IMAGES OF MEMORY. ARE SCIENTISTS LIKE YOURSELF WORKING TOGETHER ON THIS PROCESS OR IS IT MORE PROPRIETARY AT THIS POINT.
MMT NeuroTech does have significant proprietary processes. We are interested in university affiliations and have already established several corporate affiliations.
On Thursday Justice Is Mind arrived on BitTorrent Bundle! I largely learned about BitTorrent through the media around the film Hits and the journey that project took to reach that platform. Of sheer coincidence, Justice Is Mind and Hits share an actor by the name of Ken Holmes. Ken played Christopher Thomas in Justice Is Mind and is just amazing at promotion on social media. He does a masterful job of not only promoting himself but the films he’s involved in. Actors take note this is what a director looks for – a talented actor who also understands the world of social media.
On BitTorrent Bundle not only is the feature film available to both stream and download, but our bundle includes the trailer, short film, screenplay, press kit, interviews, Q&A and select stills. In essence, for $4.99 you have the whole Justice Is Mind experience from script to screen and beyond. I have to say working with BitTorrent has been great. Their customer service and attention to detail is first rate.
What I mentioned in my press release is that when I wrote the screenplay and business plan for Justice Is Mind these platforms didn’t even exist. Now, they command users in the millions. I revisited my business plan for First World and SOS United States this week as well. While First World did discuss VOD, it still incorporated DVD estimates. Let’s just say DVD has now been discarded as a revenue stream you can count on never mind estimate. As I just wrote SOS United States several months ago, largely and thankfully, not much had to be updated on that front. With some investor and production meetings coming up in April, I know I’m going to need updated versions of these plans. As I near the end of the business plan for In Mind We Trust, the one area of revenue that’s critical for distribution is theatrical as it develops media and creates the audience that drives initial VOD traffic.
This past week a good friend of mine mentioned that he wants to turn one of his books into a screenplay. Nothing is more exciting than seeing the words you have written come to life. I remember to this day being on the set of First World watching the actors breathe life into characters that only existed on paper. To see it accomplished in a feature film like Justice Is Mind is a whole other milestone. In addition to sending him the script to Justice Is Mind, I also sent him this wonderful article by Jeanne Veillette Bowerman the Editor of Script magazine. I had the great pleasure of meeting Jeanne at the premiere of Justice Is Mind’s trailer at an Upstate Independent event in 2013.
Her article is a must read for anyone involved in the industry but specifically those that are involved in the world of screenwriting. There are so many wonderful takeaways and quotable lines. From “When a great script is sitting in front of an executive, they don’t give a shit how much or how little money you spent learning how to write it. They only care that they are going to make money on your words.” To “There are indeed charlatans in this business, as there are in any business. Do your research.”
My advice is pretty simple for anyone that wants to get involved in the world of screenwriting. Remember, your writing is different than my writing. Watch films that you enjoy that have done well in the market and then hunt down their screenplays. Watch the film again and then read the screenplay. You’ll see how things are done in print and how they translate to the silver screen.
But do ask yourself the following before opening your wallet, “By paying this fee am I helping my career or theirs?” Remember it’s your career first.
This Thursday I announce that Justice Is Mind will go live on another VOD platform which has over 170 million users around the world. What’s so interesting to me is the constant ever changing world of film distribution. Most of the VOD platforms we are now on didn’t even exist when I wrote the business plan for Justice. Imagine where this business will be in the next five years.
Speaking of business plans, I’m about two-thirds completed with In Mind We Trust. While this plan certainly has many characteristics that are similar to SOS United States in terms of demographics and the Cold War overtures, there are of course numerous differences. It’s highlighting those differences in terms of marketing and public relations that will certainly aide the project as it moves forward.
One area that has sparked quite a bit of discussion has been the past-life reincarnation of Henri Miller in Justice Is Mind. In In Mind We Trust this area of the story is fully realized. How incredible was it that NBC News, and countless other media outlets, reported this past week about one ten year old boy who details a past life he had as a Hollywood actor. The report itself is fascinating and you can watch it at this link. Personally, I do believe in past lives. Like the research and science that’s part of “thought identification” mind-reading, this will be another area that I’ll be watching develop.
As for developments there is an upcoming movie called Women in Gold that stars Helen Mirren in which she plays a character who seeks to reclaim a piece of artwork that was stolen during The Third Reich, a claim that winds up at the Supreme Court. Based on a true story, there are the parallels between that film and Justice Is Mind and In Mind We Trust. In Justice, the painting in question is Raphael’s Portrait of a Young Man that engages a conflict between Henri Miller and his father Joseph Miller. In In Mind We Trust, we learn the backstory of the painting and how it came into the possession of Henri Miller.
Of course some things have changed from a business point of view, locally, here in Massachusetts. Our state’s film tax credit may soon disappear. In my view, the credit obviously, is a good thing. But as I understand the way our state’s tax credit is written, it does need an overhaul. An overhaul is one thing, but a termination is something else. The large studio productions that shoot in the state will just take their business to other states and an entire industry will simply atrophy. Many businesses have made significant investments that will have to be written off in terms of infrastructure and jobs. Simply, there has to be another alternative.
While we didn’t qualify for the state tax credit on Justice Is Mind, we would on In Mind We Trust, SOS United States and First World. If, by example, In Mind We Trust is produced for say around $100K plus on the low budget end, it won’t matter really if there’s a credit or not. But bring in a multi-million dollar budget with named talent and suddenly, and rightly so, you are looking elsewhere as it comes down to the overall project. Think about it. A film, even with a budget of $500,000, can earn a credit of 25%+. That’s not money you leave on the table, you simply take the table to another state or country that maximizes your capital.
Last Monday I finished the first draft of the sequel to Justice Is Mind. By the early reports from those that have read it, they really enjoy the story. Certainly as a first draft there are edits, but all in all, I’m happy with it. It’s a continuation and expansion of the original story.
I think in the back of my mind I always had the idea for the sequel and planted clues all along the way in Justice Is Mind. Now with the sequel completed, it is also set up to continue as a pitch for a TV series.
When I first started to contemplate the sequel there were a variety of things that I knew would encompass a continuation. First, the sequel would start where the original left off. With a sequel you have to assume that some won’t see the original so you need some background to carry it forward. As I’ve publicly stated, Henri Miller has not been killed. It’s his resurrection that bridges the world of science and mysticism. From intelligence agencies, to secret courts, to scientific companies and the exploits of the Miller family, the story concludes at the Supreme Court of the United States.
The majority of the characters from Justice Is Mind return, but it’s in the sequel where we learn more about them and their various motivations. Combining the original characters with a variety of new voices, brings a new story to life that travels from New England, to Washington, DC, to Germany, Russia and Italy. From Senator Caraway leading the congressional investigation into pre-life memories to General Blair of Joint Special Operations Command on terrorism in Washington, DC to the President of Reincar Scientific. But through all this, the story centers around the Miller family. From the horrors of World War II to the present, the secrets of the Miller family are revealed in vivid detail.
In all my writing and research over the years, I can’t remember tackling something as involved as the sequel to Justice Is Mind. From past life regression, to intelligence operations, to the secretive FISA court, to Germany in World War II and studying case law and procedure for the Supreme Court of the United States. Personally, that’s one area of writing I enjoy – the research. You wind up learning things that you would probably never know unless you experienced it personally or actually wrote about it. While a satisfying experience, it is a labored one. This is why I’m such an advocate for laying the foundation with a complete and vetted script. The last thing I want to think of during production is the story, I just want to shoot.
While Justice Is Mind has 42 speaking parts (not including extras), the sequel has 61 with Margaret and Henri Miller leading in the number of dialogues and scenes. In so many ways the production of Justice Is Mind was a proving ground in terms of what was possible to accomplish. The sequel takes it up a deserving few notches – Margaret, Henri and Cast of Hundreds. Yes, a slight turn in title to a book about the making of my favorite film of all time –Gone With the Wind. For those that love that movie, I highly recommend Scarlett, Rhett, and a cast of thousands: The Filming of Gone With the Wind.
Those that follow me know me well enough that I’ve already started the process of developing the sequel for production. But that being said, a few observations of the New England entertainment market. We need a TV series in the region that incorporates a diverse set of talent – both known and unknown. As Justice Is Mind proved, talent on both sides of the camera need not be a household name for success.
What’s next? Synopsis.
I am pleased to announce that Justice Is Mind is now available on the theatrical distribution platform Tugg! To quote their website, “Tugg is a web-platform that lets YOU bring the movies you want to your local theater.” Tugg is a dynamic theatrical service that I have been aware of for the last couple of years.
For those of you that follow this blog, you know that Justice Is Mind has had a successful theatrical run. Out of 20 screenings to date, 12 have been theatrical. As none of these theatres have been rented (1 was sponsored), with an average attendance capacity of over 80% for each screening, we know the demand is there. What drove ticket sales? Promotion, media, networking and legwork. Each theatrical screening of Justice Is Mind averaged $1,113 per screen.
The simple difference with Tugg is the following; instead of the vast majority of tickets being sold the day of a screening, they are sold in advance. By example, let’s say someone wants to screen Justice Is Mind at their local theatre and they live in the Midwest. They request a screening at this link and then promote using the various tools that Tugg offers, combined with their marketing efforts and whatever marketing assistance we can provide. Once the threshold of tickets are sold in advance (it varies by theatre), the screening is confirmed and the promoter receives 5% of the ticket sales. It’s a win win for everyone. Why? Because if by some chance not enough tickets are sold in advance by a certain date, the screening doesn’t happen and nobody is charged. To learn more, please visit this link and our listing on Tugg for more information.
When Justice Is Mind had its international premiere on Cunard Line’s Queen Elizabeth last October, several of the guests remarked that they wished our film was playing at their local theatre. Tugg is the program that can make that happen!
The world of filmed entertainment, and in particular independent filmmaking, continues to undergo all kinds of market stresses. I talked about some of those issues last week and Variety outlined a host of them in an article titled Broken Hollywood. But I also truly believe that today the independent filmmaker has all kinds of opportunities to get their work seen. Justice Is Mind is a prime example of what’s possible; a theatrical run, convention and university screenings along with an international premiere on an ocean liner. Combine those screenings with various VOD platforms, including Amazon Prime and VHX, and the distribution mix works. With our arrival on Tugg, more VOD platforms on the way along with some additional screening plans being worked on, our efforts are far from over.
Speaking of efforts, the first draft of the sequel to Justice Is Mind is nearly complete with the story’s arrival at the Supreme Court. I’ll announce the completion of the first draft and then there will be the requisite edits before I can send the script out for review. Thus another reason to continue promoting part one – Justice Is Mind.
As I approach the final pages of the sequel to Justice Is Mind (I’m at 116), I’m entering what is probably the most involved plot aspects of the story; providing closure to one of the greatest mysteries of World War II, the resurrection of Henri Miller and a landmark Supreme Court case. All of this takes research and, what I call, “fictional plausibility”. For me I take known facts and provide a fictional twist. This is nothing new in screenwriting, but I do believe that if factual history is attached it should be honored before fiction is applied.
Speaking of screenwriting, I was reading Peter Bart’s latest column in Variety titled “Hollywood No Longer Shows It Has the Write Stuff”. He goes on to say, sadly, that studios and some filmmakers are omitting thanks to that one person that needs to be thanked—the screenwriter. How many times do we hear the word “collaborative” in this industry? Well, the screenwriter is the reason why everyone in on set. Simply put, you can’t build a house without a foundation.
Bart quoted from one of my favorite directors, Billy Wilder, “I like to believe that narrative movement can be achieved eloquently and elegantly without shooting from a hole in the ground, without hanging the camera from a chandelier and without the camera dolly dancing a polka.” This isn’t to take away from great cinematography, and I do love my “Hitchcock” wide shots, but without a quality screenplay it just doesn’t matter what you shoot. This is why I’m such a fan of classic films. And give me a political thriller from the 1960s any day!
Speaking of industry trades, there was a great interview with Voltage Pictures president Nicolas Chartier in The Hollywood Reporter where he talked about piracy and the state of the industry. The one thing he said that struck me was, “the DVD business is dead.” I agree. I was in a Dollar Store yesterday and saw a bin of DVDs for sale for only $1. Yes, some were films I never heard of, but plenty had star power behind them. Sure DVDs are still sold, but you have to wonder what’s left for the filmmaker after all the expenses.
For years I have been a supporter of Video on Demand. VOD is simply one of the most dynamic and exciting distribution opportunities for filmmakers. With a responsible budget, it is a way to make money on a consistent basis. I could not be more pleased with Justice Is Mind’s placement on Amazon Prime and VHX (among others). Traffic continues to build on a daily basis.
But that traffic just didn’t materialize overnight. We aren’t The Interview with the world media behind us. No, what has largely been responsible was our theatrical run along with the numerous special event screenings including our international premiere on Cunard’s Queen Elizabeth. Along the way we developed an audience, press and significant online entries. While a screenplay is the foundation to a solid film, a theatrical run is the foundation for VOD. It’s an equation that works.
So as I write the last pages of the sequel, I am hoping to soon announce our participation in a theatrical program that could bring Justice Is Mind to a theatre near you.
This morning I was reading the Hollywood Reporter’s excellent profile on filmmaker Christopher Nolan. I loved his quote, “If you want to make a calling card, you go to Kinkos. You don’t spend three years of your life putting a film together”. That could not be truer when making a feature film.
For the Justice Is Mind “project” it started in 2010 with the script, 2011 with the short, 2012 with the feature and 2013 to the present for the release and general marketing. Simply put, filmmaking is a long tail business. Yes, it’s all very exciting and “cool” to be shooting a film, but these are projects that we are married to for years. By example, my first short film First World was produced in 2006 and released in 2007. It’s 2015 and revenue is still coming in on monthly basis. It doesn’t take a rocket scientist to see the value in a film library. I just have three films in my library, but imagine a company with hundreds of titles all earning some sort of revenue on a monthly basis.
With First World under consideration and SOS United States completed at the script stage, I just passed the 95 page mark on the sequel (yes, I have a title) to Justice Is Mind. The story, is much bigger in terms of scope. Instead of a trial in Massachusetts, we are at a congressional hearing in Washington, D.C. Am I ready to release the title and logline? Not yet. While I’m happy where the story is going, I always remain “open minded” on direction.
For me writing and developing a story is like playing chess. The pieces of your story might move in a typical fashion at the start, and just when you think I’m going to give you what you want, I’m going to turn it. As Unsung Films said about Justice Is Mind, “And this is when the film changes gear for one last time, turning into a science fiction tale – unexpectedly and viciously.” Yes, there will be a couple of unexpected turns in the sequel. But like Justice Is Mind, the clues start early.
One of the reasons why I admire Christopher Nolan as a filmmaker is because he creates original stories that resonate (I loved Inception). Personally, I’m really over the homogenized films that are created to appeal to the widest possible audience, but don’t tell a story. Seventy years later Laura is still a great film. Likewise with the 1968 production of 2001: A Space Odyssey. That’s what we call long tail!
According to the Hollywood Reporter 2014 box office was down 5% from last year marking the biggest drop off in nine years. Sadly, this doesn’t surprise me. I just know from the audiences that saw Justice Is Mind, they want original stories. I understand the economics of why a studio spends $150 million on one motion picture, but imagine dividing that budget by 10? We know there are all kinds of original stories just waiting to be told. In the end it comes down to what audiences want to see and how they want to watch.
Yes, I have gone to Kinkos. To print scripts.
Another AFM is over. Aside from attendance being up, I’m not sure how much has changed from last year (or even the year before). We all know that foreign sales agents want top talent so they can sell internationally and VOD is disruptive. This “disruption” if you will has been in the works for years. But like the bygone days of magazine publishing when publishers refused to accept the internet, if one thing has changed this year it is that the industry has finally woken up to the reality that VOD is where this industry is and where it’s going for the foreseeable future. At the click of a mouse consumers will decide what they want and when they want it. But regardless of the trends it does come down to telling a story first and, oh yes, on a reasonable budget.
The foundation of every movie starts with the screenplay. In all this “noise” about the state of the industry it still surprises me how suddenly the screenplay becomes a sidebar in the conversations. How many times do we read about this “A lister” or that “A lister” attached to such and such a project. A lot of excitement, press, accolades and then the film comes out and it just doesn’t resonate with audiences…for whatever reason…and never recoups their budget. This is one trend that’s terrible for the industry. While the A lister may go to win an award for best performance, someone or some company is adding up losses. And losses are never good in any business.
But with VOD platforms on the exponential rise, budgets simply need to be adjusted as the DVD market has collapsed. I absolutely agree with AFM’s Managing Director Jonathan Wolf when he said, “We’ve got 50 companies who are in what we call mini-booths, where they only spend $3,900 for the space yet they’re bringing films and having a commercially acceptable experience. If you can make a couple films for $300,000 and sell each for $600,000, you have a business.” My political thriller SOS United States has a budget just north of $300,000.
I read a great story in IndieWire this week titled “Why It’s a Great Time to Be an Independent Filmmaker” by Naomi McDougall Jones. She could not be more right when stating, “I believe there are those who crave what I crave as an audience member; to be genuinely surprised; to have my own prejudices exploded; to leave the theater altered from whom I was when I went in.” These are the same comments I’ve heard from audience members that have seen Justice Is Mind.
Justice Is Mind and Jones’s film, Imagine I’m Beautiful, are apples and oranges in genre, but share the same type of approach to the market. We have a theatrical run, press and VOD. It’s all very doable. But it’s also work done the old fashioned way. It takes time (lots of it), research and effort.
But if there is one new trend from AFM this year that’s a major positive are the new distributors entering the market. With studios focusing on tentpoles they have created a need for the rest of the market. As Cinedigm CEO Chris McGurk tells Variety, “The majority of filmmakers have to be interested in a new model for releasing indie films, and you could not say that two or three years ago.”
And so as I write the sequel to Justice Is Mind and present First World and SOS United States for investment and development, I too believe this is a great time to be an independent filmmaker. It just takes the three ‘p’s I have often mentioned: plan, perseverance and patience.
It was one year ago yesterday that Justice Is Mind had its west coast premiere in Beverly Hills, California and it was just over a week ago that we had our international premiere on Cunard’s Queen Elizabeth. In a sea of films looking for attention, my goal since day one with Justice was to make every attempt to stand out from the crowd. Just take a read of the AFM dailies, there are a dizzying amount of films looking for attention and distribution.
I have never been one to follow the crowd. I don’t believe in doing what everyone else does just to be “in” or perceived as “popular”. Conformity has never been my strong suit. Ask anyone that has followed my career from publishing to film, I have always carved a niche for my projects.
I believe the verdict is in on Justice Is Mind. Having been screening the film theatrically for over a year the majority of audiences and reviewers have enjoyed the film. Audiences didn’t care about the “star power” of the characters. They just wanted to see a good story. Honestly, I don’t know why distributors (particular foreign sales agents) don’t understand that as well. On the Queen Elizabeth that was the test. An international audience from all over the world that applauded when the film ended. It wasn’t about the stars in the film, it was about the story in the film. Thankfully, the industry is changing and rightly so.
Unbelievably the trend as of late is that there’s plenty of capital but not enough bankable talent to sell the films into foreign markets. One industry executive quoted in Variety stated “From a financing perspective, it’s never been better. But it’s not about the money; it’s about the talent. The challenge right now in the independent market is getting talent to commit and stay committed”. But films are still being financed. One look at an AFM daily or the thousands of films that are produced every year contradicts that assertion. I think what this comes to is looking for the perfect project. Dear God we know that doesn’t exist because there’s one factor that no actor, producer, director, distributor, sales agent or investor can gauge…the audience.
With the rise of VOD, theaters hungry for films that tell a good story (the building in China is off the charts) and unique screening opportunities (like we did with Justice on the Queen Elizabeth), Justice Is Mind proved that a quality story works in the market from theatrical, VOD and special events. All this without “star” actors. When I was publishing many years ago I was told time and time again that nobody would read my magazines without known writers. Really? That’s why I had the number one magazines in our market. Don’t follow the crowd, make the crowd.
As a diehard fan of cinema from classics to contemporary, I have nothing against “stars” but projects shouldn’t be defined around “A” list talent. We all know that at the end of the day it comes down to what the audience wants.
Perhaps the best advice I ever received was to have a few different projects at the ready because you really don’t know what will resonate at the right time. I have First World, a science fiction epic; Justice Is Mind, a psychological sci-fi thriller and SOS United States, a political thriller. With Justice Is Mind produced and distributed, today I continue to market that film while presenting First World and SOS United States to interested parties to secure production. Tomorrow, I start to write the sequel to Justice Is Mind.
From the start of our trip on October 23 until we returned home on October 29, our voyage on Cunard Line’s Queen Elizabeth ocean liner could not have gone better. From joining the ship in Rome, to the outstanding weather and ports of call, to “White Star” hospitality of shipboard staff and crew, to the wonderful reception my filmmaking seminar and the international premiere of Justice Is Mind received, it was a combined holiday and business trip I will never forget.
I have traveled with a variety of cruise lines, but Cunard’s approach simply brings back a time when sailing by ocean liner was the way everyone traveled. The Art Deco design throughout the ship with artwork of Cunard’s history on display creates an atmosphere of a bygone era updated for the modern traveler.
My mother and I sailed with Cunard in 2006 on the Queen Mary 2, so we had an idea of what to expect. But as this voyage also combined a filmmaking seminar I was presenting along with the international premiere of Justice Is Mind, it helped to know the atmosphere prior to boarding.
A cruise invites one to socialize. To participate. To engage with new people from all other the world. From the author of The Witcher Keys by a guest to My Way to the Seven Seas by a crew member, to lecturers like Kim Sharman of the Royal Navy, the creative energy on the ship was just amazing.
But amazing also goes to the quality of food on board. I think someone at Cunard took a page from The Lord of the Rings. There is literally sometimes 1st breakfast and 2nd breakfast followed by “elevenses”, lunch, afternoon tea and dinner (thankfully we had late seating at 8:30 PM!). Experiencing quintessential afternoon tea by the English on board an ocean liner is something not to be missed. While I loved the Britannia Restaurant, our favorite place to dine was the Verandah Restaurant. Simply put, two of the best meals I have ever had.
Of course it was Justice Is Mind that brought us halfway around the world. A film that started as an idea back in 2010 landed us on the Queen Elizabeth one of “The Most Famous Ocean Liners in the World”®. While my filmmaking seminar was relatively standard on the process of creating a motion picture with Justice Is Mind as an example, this would be the first time in the history of the film that we would screen to an audience that had no connection to the project. Suffice to say, I was more than a bit anxious on how it would be received. Justice Is Mind is not a standard drama. From mind reading via an MRI, to courtroom battles, to reincarnation all the way back to World War II, it’s, as one reviewer put it, “A thinker with a psychological edge”.
When the credits started to role the audience erupted in applause. Relieved, happy and grateful immediately came to mind. Some offered hugs while others stated their sheer enjoyment of the film. Oh I’m sure there were those that didn’t care for it, but when I was hearing words of support from guests throughout the rest of the voyage, it was a great feeling.
My heartfelt thanks to Cunard for selecting me as a guest lecturer and for the staff and crew on board the Queen Elizabeth for welcoming my mother and me on the trip of a lifetime. And, of course, to the guests of the Queen Elizabeth that sailed on voyage Q418. Indeed, an adventure, a holiday, an experience to be remembered forever.
The journey continues.
As my mother and I prepare to leave for Europe this week for the international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth, I was more than pleased to see that Justice received three excellent reviews and some great comments on Amazon.
We are over a year out from our world premiere and yet activity around Justice Is Mind continues. This isn’t by sheer happenstance, it’s because I keep marketing the film. There have been so many articles in the trades as of late on adjusting release strategies based on windowing from theatrical to VOD. For me, I just keep marketing and promoting.
Sure, I have other projects I’m promoting like First World and SOS United States for development, but how long does a social media post take or a pitch to a media outlet or even a theater? I also plan to start writing the sequel to Justice Is Mind next month, so continued awareness is great for a variety of reasons.
When I read comments like, “Justice is Mind is a lot more compelling than I had anticipated. It had my attention” Movie Waffler, “The greatest strength Justice Is Mind has is in making you think” Fraking Films and “Mr. Lund has put up well-balanced and paced movie about a probable future” Examiner, these reviews certainly are a motivator. But it was a fan from Amazon that reached out to me with a wonderful email that stated in part, “your ability to make such an intriguing and important film, with fabulous continuity, honesty, realism, and passion deserves attention and recognition” that really made my day. Of course you aren’t going to please everyone and any filmmaker that thinks they are going to lives in fantasyland. But as a consummate optimist I just focus on the positive.
Positive, of course, is the upcoming international premiere of Justice Is Mind. Yes, as you can imagine I’m more than excited for this screening. First, the opportunity to present the film to a completely new audience is great, but the setting itself is one that is not only truly unique but my preferred method of travel. Ever since I can remember I’ve had a passion for the history of ocean liners and that bygone era of travel. Now modernized with a fleet of three ships that sail the world to exotic ports of call, no brand does it better than Cunard. With over a century and a half of leading the industry, Cunard blends yesterday and today with its grand fleet of ocean liners. I’ll do my best to post pictures from the sailing.
Speaking of pictures, I had the opportunity to go back in front of the camera this week for an appearance on The Folklorist. This Emmy award winning series has produced some amazing content since their inception and has featured a variety of actors that I have worked with over the years. For this episode, I had the great pleasure to work with Jeffrey Phillips. Not only did he play the President in the short film version of First World but I also cast him as George Katz in Justice Is Mind. Yes, whenever I see him I call him “Mr. President”. I also had a great time working with Kathy LaShay Berenson who played one of the Reincar Scientific executives and Gale Argentine who played the emergency room doctor in Justice Is Mind. Indeed, it is a small world. The episode is scheduled to air on November 6. It will also stream on their website at this link.
In a few short weeks, Justice Is Mind will have its International Premiere on Cunard Line’s Queen Elizabeth. Indeed, for more reasons that I can count, I am looking forward to this trip. And with my PowerPoint filmmaking seminar completed and all the other details attended to, it just comes down to the final organization before I leave for Rome.
Justice Is Mind is now in the international market. Since our arrival on, VHX, Viewster and Amazon (with other VOD platforms to follow), our film has left its domestic home for an international audience. Our screening on the Queen Elizabeth will be the launch event. I cannot think of a more fitting setting than an ocean liner in the Mediterranean Ocean. For the first time in the history of the film, those in the audience will have no direct connection to the movie other than their interest in seeing it. At the end of the day, that’s what it’s all about as a filmmaker. Introducing your work to new audiences.
The process of marketing Justice Is Mind internationally started back in 2011 when the short film version was produced. Did I know where Justice Is Mind was eventually going to go? No, of course not. No filmmaker has a crystal ball that can predict the future. What we do have is hope, ambition and determination and work tirelessly to accomplish what we do.
But as I’ve learned from our theatrical screenings, reviews and articles, every film needs to have some sort of hook to target and reach an audience. Theatrical screenings have been pivotal to Justice. With each one I learn something new whether it be demographics or areas of the film that resonate with an audience. Live screenings give a filmmaker a chance to interact with an audience that VOD will never really be able to do. While VOD is the revenue generator for independent film, it’s the theatrical audiences that are the driving force.
There have been so many discussions on the pros and cons of theatrical and VOD, particularly when it comes to windows. I can easily see the point of the theatres. Why would they want a film to also be available on VOD the same day it’s released in theaters? From a filmmakers point of view, it comes down to revenue and getting a maximum return on a limited marketing budget. This is a conversation and debate that will long continue.
This past week I made a variety of presentations for First World and SOS United States. And while making these pitches, I offered a hook on why I think they are marketable commercial projects. For First World, there is a new space race between governments and corporations. For SOS United States, we have a global military coalition targeting a variety of worldwide situations.
But until those projects get funded, the marketing focus is on Justice Is Mind. Just yesterday a great mini-feature was published on Fraking Films. Always nice when a story starts, “Today I’m excited to share with you a great looking indie film called Justice Is Mind.”
Although Justice Is Mind has been on Amazon Prime Instant Video for over a week, our “official” press release and email newsletter went out yesterday. With our social media efforts as part of the Viewster Online Film Festival and our theatrical screening in Chatham last week, I didn’t want this milestone to get lost. You can read our press release at this link.
Indeed this was a milestone. Having Justice Is Mind on both Amazon Prime and Amazon Instant Video in SD and HD formats opens up a world of possibilities. Getting on to Amazon Instant Video is a very straightforward process, but Amazon Prime is a different story. Simply, Amazon has to approve your film and I didn’t know what was going to happen until the film went live. But with this approval we are now in front of another 20+ million that subscribe to Amazon Prime. A special thanks to KinoNation our VOD distributor.
In addition to Amazon, Justice Is Mind is available on VHX and Reelhouse with bonus material and, at least until October 13, Viewster. I was more than pleased with our participation in Viewster’s festival. We generated some great conversations in the comments section and had a solid social media presence. Hopefully we will be able to extend our placement on Viewster. Additional VOD platforms will be coming online soon.
This past week I was working on my filmmaking seminar that will take place on Cunard Line’s Queen Elizabeth a few days before our International Premiere on October 29. When I was looking at the PowerPoint slides I was reflecting on the journey Justice Is Mind has taken from concept to screen. That’s what makes this business so exciting and such a rollercoaster. From the quiet times of planning to the highs of a screening.
Over the last several weeks, I have been presenting both SOS United States and First World for development. And like Justice Is Mind, I know this journey can take some time to accomplish. Not a week goes by when I read in the trades of a film that took time to come to fruition. For some projects its months, for some its years. And once a film is made, you are still with the project for years after. I was reading about one producer in the trades who said something on the order of, “When I decide to invest in a film I have to ask myself do I want to be in business with that person for five years or more.” It’s true, because the journey of a film doesn’t stop at the world premiere, in fact that’s when it begins again.
Point in fact, no sooner did my email newsletter go out and a major science fiction convention reached out to screen Justice Is Mind in January, 2015. How did this connection come about? I screened First World with them in 2008. As I’ve said before, I’ll say again, this is an industry about building long-term relationships.
What I learned when publishing magazines, I have taken to my filmmaking work. There’s no limit on where you can present your project. What it comes down to is determination, dedication, perseverance and a team that believes in the work, and more importantly, you.
As a filmmaker, there’s nothing more exciting than attending a theatrical screening of your film. But the Cape Cod Premiere of Justice Is Mind this past Thursday at the Chatham Orpheum was particularly special. Why? I had two sets of family attending this screening. My real family and the “Justice” family.
Thursday was our 12th theatrical screening (19th overall) and over the past year various cast members (and some crew) have attended the screenings. These reunions are always terrific. Sure, we all have our own lives, but the screenings are a reunion of friends as we celebrate something we all worked on together. For so many of us involved in this project, producing a feature film was a dream come true. It’s moments like this that should be enjoyed.
Also in attendance was my real family as well. In addition to my mother who played a member of the jury, my cousin, who lives in Dennis, and her brother and his wife who were visiting from Minnesota, joined the festivities. As I shot my first short film (First World) in Dennis at my cousin’s house in 2006, it was nice to show them where this journey as a filmmaker has taken me over the years.
But our screening last week was just different. For me it felt like one big party. I think this was due in large part to the atmosphere of the Chatham Orpheum itself. An intimate, state of the art venue that seats 147. In addition, there’s a full restaurant/bar in the lobby that just creates this social atmosphere of excitement around the experience of watching a movie. Add in friends and family and presto…party!
We are now entering the last four days of the Viewster Online Film Festival. In addition to being able to watch Justice Is Mind for FREE at this link, you can also vote, share and comment. Viewers also have the opportunity win a FREE trip to London for two! I have to say I think Viewster has done a fantastic job with this online film festival. For a film like Justice Is Mind we are able to present it to the world, for Viewster it brings in new audiences to their site. It’s a win-win for all involved.
With Justice Is Mind now available on Amazon and shortly coming online to other VOD platforms, I now focus on the upcoming international premiere on Cunard Line’s Queen Elizabeth for the end of October. Although my PowerPoint presentation for the filmmaking seminar I’m hosting onboard has been done for a few weeks, now I work on my narration.
The one thing I love about movies is the discovery aspect. Sure Justice Is Mind is still being actively marketed, but how about when someone comes across it twenty years from now? One of my favorite courtroom dramas is Witness for the Prosecution. Made in 1957, I first came across the film several years ago. Thankfully with the proliferation of VOD, movies are discoverable with a simple search on what you are interested in watching.
Of course development continues for SOS United States and First World. For every filmmaker there is that journey to secure investment. But now that I’ve traveled this road once already, I have a better map on direction. Because if there’s one thing that’s always changing direction, it’s the film industry.
The high seas.
Who would have thought that just over a year after our world premiere we would be part of worldwide online contest, have a theatrical screening, go live on one of the world’s largest VOD platforms and have an international premiere in just over a month on an ocean liner? What this tells me is that all films are not created equal in terms of “following the book of distribution” and that sometimes things just take time to build. But to say I am thankful to the cast, crew, theaters, reporters and distributors that have worked with us would be a vast understatement. And then there are the audiences that have supported Justice Is Mind since the beginning. From a social post to attending a screening, without an audience a project will goes nowhere.
On Thursday, September 11, Justice Is Mind went live on Viewster’s Online Film Festival. Click this link to watch for FREE. In addition you can vote, comment and participate with social media for the opportunity to win a free trip for two to London! For those of you that will share our link socially, Viewster asks that you include the hashtag #VOFF. Please hashtag #JUSTICEISMIND as well! Our official press release can be found at this link.
And this coming Thursday, September 18, Justice Is Mind will have its Cape Cod Premiere at the Chatham Orpheum Theater. While this will be our 19th screening, for me personally, I’m really looking forward to seeing some of the “Justice family” again. Indeed, I was quoted about that in the Cape Cod Times this past week in a great article of support for the screening. I’ve been involved in so many productions and events over the years but, for some reason, Justice is special. The reporter asked me about this and my response was pretty straight forward, all of us involved were on a collective mission to see the project all the way to the end. I know I’ve set the bar high for my next film, but that’s what this industry is all about raising the bar. Speaking of bar, they have one at the Chatham Orpheum. I will most certainly be having a drink…or two!
I also wanted to extend a thank you to the Cape Cod Chronicle and the Worcester Herald for their coverage of our September 18 screening. Supportive media are a driving component to building audiences.
But it was this morning that Justice Is Mind went live on its first major VOD platform through Kinonation. I’m pleased to announce that Justice is available on Amazon Prime and Instant Video. Now in addition to Viewster’s 18 million plus, we are part of a platform with Amazon that not only delivers 20 million plus through Amazon Prime, but another countless millions through Amazon Instant Video. For anyone that has purchased anything through Amazon, or sells on Amazon, we are all aware of the power of this platform. Like Viewster, Amazon is algorithm based. The more views, comments (good or bad), likes, shares, etc. helps a film succeed. I can only speak from experience working with them on First World. A special thanks to Roger Jackson and his team at Kinonation. Filmmakers, check them out. They are great to work with.
Next stop…The Chatham Orpheum Theater!
On September 11, 2014 at 3 PM GMT the Viewster Online Film Festival (#VOFF) will commence and run through September 25. The public will decide if Justice Is Mind advances to the jury who will announce the winners at the Raindance Film Festival in the United Kingdom on October 5th. While everyone wants to win, I’m just honored that Justice Is Mind was selected. For the first time, worldwide audiences will have the opportunity to see Justice Is Mind online for FREE. As soon as the direct link to Justice Is Mind is sent to us by Viewster, I will post it here…and promote the hell out of it!
What’s terrific about Viewster’s festival schedule is that, for our film, it runs right through our Cape Code Premiere on September 18 at the Chatham Orpheum Theater. This is akin to the popular “day and date” releases I have been reading about for the last few years. How it impacts on Justice Is Mind will be very interesting. Will we see a spike in votes? Praise? Critiques? Whatever plays out, it can only help.
The one thing all filmmakers love is organization. Both Viewster and the Chatham Orpheum Theater are so wonderfully organized. From the “creators kit” Viewster sends its filmmakers to the Chatham Orpheum’s staff and marketing team, it’s a filmmakers dream working with organizations that want to work with you.
I know it sounds cliché, but we are all in this together. VOD platforms and theaters need quality content and filmmakers need distribution outlets from traditional to digital. As I’ve said before, I will say again, I cannot stress enough the importance of both. Theatrical screenings build audience, awareness and press that just benefits you when you go to VOD. Likewise, VOD provides long term revenue to filmmakers. The old adage if you build it they will come, in my view, just doesn’t apply to movies. You have to market to call attention to yourself. If you aren’t going to toot your own horn who is?
Speaking about promoting, I’ve been reading the daily trade reports coming out of the Toronto International Film Festival. Again, it’s an honor if your film is selected, but dear lord the competition for attention is beyond the beyond. When you read about the quiet market and how distributors are now placing films with A list cast on direct platforms like Vimeo on Demand, you know this is an industry in transition. But I still hold true to consumer curation. As long as a film is “findable”, audiences will watch what they want to watch either in a theater or online.
For anyone that has followed me on any regular basis, you know I’m all about marketing. Simply put it doesn’t matter what you do if nobody knows about it. When I first published niche sports magazines in the early 1990s, well before anything called the internet, we had, and still do to some degree, this wonderful device called direct mail. You can be sure that when the net came into reality I put our web address on our direct mail efforts. I was advised by so many “experts” not to do that. Seriously. Isn’t it up to the consumer how they want to buy your product? The same holds true for film, you just have to be in as many places as possible. You want to hear conversations like, “I saw this at the Orpheum” “I watched it on Viewster” and after October “I saw it on the Queen Elizabeth”.
From the global platform of Viewster to the intimate audiences at a state of the art theater like the Chatham Orpheum, this will be a tremendously exciting month for Justice Is Mind.
Day and date.
Since Justice Is Mind premiered last August I’ve been interviewed by a variety of reporters. Whether they were about the legal aspects, the loss of privacy or the science fiction of the FVMRI procedure, each one of these interviews had a particular angle. For the record, I am beyond thankful for each article. As a former magazine publisher I know how inundated editors and reporters are from the countless pitches they receive. When they take the time to write about our independent film it makes this journey all the more special.
This past week I was interviewed by a reporter who asked me what my motivation was to make Justice Is Mind given how hard this industry is. My answer came quick, “To see it accomplished.” When one thinks of the numerous obstacles one must overcome to produce, complete and distribute a feature film, there is an innate sense of satisfaction seeing a project years in the making go from thought to screen. I remember sitting next to my best friend and her husband who backed the film in Albany, NY at our world premiere, and being beyond excited to see the start of Justice Is Mind on the big screen. Indeed, I know this excitement was shared with the over 200 people involved to make Justice Is Mind a reality.
As I’ve said before, I’ll say again, navigating this industry is not easy by any stretch. No matter what side of the camera you are on, the competition is endless. I shudder to think how many times we all heard the word “no” throughout our respective journeys. A couple of weeks ago when a parent asked me what advice I could offer his son who wanted to be an actor, I offered the same answer a producer gave me when I was 18, “You have to want this industry more than anything.” Watch the movie All About Eve when the character Bill Sampson sums up what it takes.
The next two months will be nicely busy for Justice Is Mind. With our Cape Cod premiere on September 18 at the Chatham Orpheum Theater, the Viewster Online Film Festival from September 11-25 and our international premiere on Cunard Line’s Queen Elizabeth on October 29, the journey continues. Part of this journey was the Chatham Orpheum Theater’s press release. Check it out at this link.
And while Justice Is Mind is introduced to new audiences, I continue to present First World and SOS United States. When I set out to write a screenplay, I write a story that’s interesting to me. Who would have thought that when Justice Is Mind was released that mind-reading and loss of privacy would be so front and center in the news. With First World it has been interesting to see where China is today with their space program versus when I wrote the script in 2006. As for SOS United States, who could have guessed that the military situations I presented in that story are so prevalent now. But putting that all aside, if it’s one thing I learned about investors, the pitch process is never the same as they all have different motivations. Adaptability is key.
The voyage continues.
It was one year ago to the day (tomorrow technically) that Justice Is Mind had its world premiere at the Capital District Film Festival in Albany, New York at the beautiful Palace Theatre. Family and friends of cast and crew were coming in from all over the United States to celebrate the debut of an independent film four years in the making. I might add that the weather was perfect.
Although my mother and I arrived the day before it wasn’t long that I started to see some of the actors that I hadn’t seen since we wrapped production the previous October. I remember one of the first people I saw was Mary Wexler who plays Judge Wagner. We were having lunch and I said to my mother, “Here comes the judge!” Our world premiere wasn’t just the debut of Justice Is Mind it was a great reunion of new friends.
The premiere went off without a hitch. No sooner did I arrive home and I started to work the phones and email. I was already pitching Justice Is Mind to distributors and I was waiting to hear back from certain film festivals we submitted to, but since Albany the film had a momentum. A momentum I wasn’t going to put on hold while waiting for others to get back to me. Before I knew it, we had the Massachusetts premiere at the Strand Theatre followed by the Maine premiere at the Levitt Theatre and so on. The theatrical screenings continued and included universities and science fiction conventions. Justice Is Mind was finding its way in a sea of films looking for attention.
With our international premiere coming up on October 29 on Cunard Line’s Queen Elizabeth, I am delighted to announce two new developments since my last post. Justice Is Mind will have its Cape Cod premiere on September 18 at the beautifully restored Chatham Orpheum Theater in Chatham, Massachusetts! And on the film festival front Justice was accepted into the Viewster Online Film Festival out of Zurich, Switzerland that will commence on September 11 and run until the 25th! I’d say it was a good week.
When I was looking through the collection of photos taken during our many travels this year, I cannot be more thankful to the cast, crew, theatres and patrons that have supported Justice Is Mind. Generally a film is released, plays theatres for a bit and then goes to VOD/DVD in what is becoming increasingly shorter windows. But here we are, a full year later, and Justice Is Mind is still…dare I say it…top of mind?
I think what has made this journey so successful is that all of us associated with Justice, and even our partners along the way, have taken a collective approach to promoting the film to the best of our ability without taking the spotlight off the project. The amount of work that goes into making a feature film is colossal. Sure, we all have “next projects” we are working on, but as long as there is an interest, as long as there is the will, there is always a…
A year ago this week I was in the final days of preparing for the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, NY. The film itself was completed and pressed to our theatrical DVDs the week earlier. I knew the majority of the cast and crew would be coming and we were able to secure some local media.
After Justice Is Mind wrapped production on October 13, 2013 we entered the post-production phase. The film needed to be edited, scored, special FX needed to be built, sound mixed, color corrected and a variety of other post production matters. When I considered the number of locations (15), actors (over 120), special FX (170) and a host of other matters, Justice Is Mind was not a “small” feature by any standard. I’ve produced before, but Justice Is Mind was by far my most ambitious project to date. The journey from script to screen may simply result in a DVD or digital file, but for anyone wanting to make their own feature film the details are in the middle and beyond.
Since our world premiere on August 18, Justice Is Mind has had the good fortune to screen in theatres, at universities and science fiction conventions throughout North America. Ambition did not just exist in post-production nor end after our world premiere. The ambition and efforts of so many involved in the project resulted in an independent film that stood out from the crowd.
When you consider that over 50,000 films are produced in any given year, I can’t help but be proud of our results to date. According to IMDB Justice Is Mind was ranked as the 8th “Highest Independent Film Released in 2013”, 42nd “Top US Grossing Independent Film Feature Films Released in 2013” and 48th “Most Popular Independent Film Feature Films Released In 2013”. Over on Box Office Mojo, out of ALL films released in 2013 (including studios), our film finished 538 out of 687. Am I bragging? I’m doing what all major studios and the independents do, I’m promoting. I’m advertising our progress to date. If the majors do this so can the “true” independents that need all the social media and print space we can get. These efforts have resulted in the upcoming international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth on October 29. I’m also hoping to announce a domestic theatrical screening that’s scheduled for September.
Has this been an easy journey to date? Absolutely not. Even with these results, one still has to deal with a provincial attitude that permeates in an industry that is resistant to change. But there are the progressives. Those that understand about consumer demand. Those that look at the aforementioned results and simply conclude—audiences want to see this film. Consumer demand is front and center when it comes to Video on Demand.
With our Video on Demand launch on VHX in July, Justice Is Mind has just gone up on Reelhouse and will soon be available on other VOD platforms. Celebrating our anniversary week, Justice Is Mind can be streamed at $2.99 or purchased for $5.99 at Reelhouse. Over at VHX you can buy the feature film for $2.99 or our deluxe package of videos (including the feature) for $5.99. Enter the special coupon code ANNIVERSARY on the buy option at Reelhouse or deluxe option at VHX and save an additional $3 for a total purchase price of only $2.99.
Full steam ahead.