Marketing planet Earth one project at a time.

Russia

First Signal

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The “war room” in Fail Safe.

If you’ve seen Justice Is Mind, First World or Serpentine: The Short Program, you know I don’t shy away from using multiple locations to tell my stories. I’ve been very lucky with my productions to secure some unique locations.

Each one of those projects had one or two critical locations. For Justice Is Mind it was a courtroom and MRI facility. For First World it was a presidential suite and a horse farm. For Serpentine it was a figure skating complex. Each of those locations brought gravitas to their stories.

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Grace Kelly in Dial M for Murder.

For this new project, my aim is a simple one. Keep the story largely contained to one interior room and one outdoor scene. My goal is both for story and cinematography. With the primary story taking place in a windowless bunker one of my inspirations is Alfred Hitchcock’s Dial M for Murder. For those that have seen this classic, the story primarily takes place in an apartment. As that film was first produced as a play, it largely makes sense that it would be confined to one location.

This new story is a prequel to First World and revolves around one particular meeting. While I would obviously love to see First World produced, I also know that it’s a science fiction epic that would require, while maybe not an “epic” budget, certainly one in the seven figures. For this project, the aim is to contain production costs for independent production.

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First World at the Hotel Commonwealth.

While Dial M for Murder is one inspiration, another is Fail Safe. The scenes in the Pentagon’s “war room” worked on a variety of levels. What I particular liked was the rear projection that was used to display the military crisis between the United States and U.S.S.R. Because this type of “special effect” was produced while the movie was being photographed, it saved time in post-production.

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One of the courtroom scenes in Justice Is Mind.

With a good amount of my research completed, I’ll shortly start the writing process. The fall and winter months are my favorite time to write an original story. Believe me, it’s the cold weather that will set the mood for this piece!

This story will revolve around a particular signal intercept and how certain government and military officials are responding to it. To give you an idea of the conflict in this story, I’ll borrow a quote from Valkyrie, “This is a military operation. Nothing ever goes according to plan.”

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Denise Marco and Isabella Ramirez in Serpentine

Serpentine: The Short Program was mostly produced at NorthStar Ice Sports.


The Network

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The Strand  has already started promoting our March 6 screening.

I have often stated that there is so much more into filmmaking than making the film itself. While one naturally wants a quality project that maximizes available resources, it’s also about getting the word out.  Although social media helps, there is nothing like a media placement that drives awareness and needed attention.  Thank you to the Ice Network and Community Advocate for that attention.

This past week Lois Elfman, my former business partner, wrote a great article for the Ice Network.  This article was particularly important for a variety of reasons. First, in addition to the article itself, the Ice Network will also be streaming Serpentine: The Short Program after our March 6 premiere at the Strand Theatre. Second, from 1993 – 2004 Lois and I published a figure skating magazine. For nearly a decade it reigned as the world’s largest under our leadership. There wasn’t a skater, official, ISU member nation or skating club that didn’t know about it. But the Ice Network is today what we published yesterday. Indeed, it was an honor to see this article on their site as it reaches the sport on a worldwide basis.

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It also important to mention that there was a third party to this story, albeit a bit behind the scenes this time. That would be acclaimed skating coach Thomas J. McGinnis who also was our business partner at the skating magazine. Tommy not only saw the vision I had for the magazine at the very beginning, but for Serpentine as well. Thus his much appreciated Executive Producer credit you will see when the film is released.

A film release not only consists of a marketing plan but a test. This past week I went to the Strand Theatre for a DVD test of Serpentine: The Short Program and a DCP test of Justice Is Mind. While the Strand screened Justice back in 2013 from a DVD, we now have the film in a DCP format. Both tests went great. I’ll say this, out of all the theaters I have screened Justice Is Mind the Strand presents the best picture and sound.  There is nothing like seeing your film come to life on the big screen and that thrill was just as exciting with Serpentine.

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The screen test of Serpentine at the Strand Theatre.

Serpentine: The Short Program also got the green light from Amazon Instant Video this week. I say green light because that’s literally what happens with the circles on the Amazon platform when everything is cleared to go. We did have one red light as our original poster submission just said Serpentine. It had to also include The Short Program. Starting on March 7 the film will be available on Amazon in the United States, Japan, United Kingdom, Germany and Austria.

Finally, I will conclude this post with the importance of art. On Friday night my mother and I saw the acclaimed National Symphony Orchestra of Ukraine at the famed Mechanics Hall in Worcester, MA. Part of the program included Symphony No. 9 in E minor, Op. 95 “From the New World” by Antonin Dvorak. One of my particular favorites.  The strength, precision and passion in which the symphony played under the direction of Theodore Kuchar presented one of the most exciting symphony performances I have even seen.

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Mechanics Hall before the sold out audience arrived.

I say strength because unless you live on another planet the continued existence of Ukraine hangs in the balance with the Russian invasion and annexation of the Crimea to say nothing of the armed conflict on their Eastern border. I simply ask every American reading this blog, how would you feel if another country walked across our border and occupied part of our country? The proud history of the Ukrainian people existed long before the United States was even a thought. While this historic national symphony of a challenged peoples tours our great country, isn’t it time the United States helped restore the greatness of another before it’s too late?

Conduct music not war.

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A 2014 photo from the National Symphony Orchestra of Ukraine’s website.


Center Ice

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Denise Marco as Elizabeth Rogers and Isabella Ramirez as Suzanne Wilson.

Last Sunday principal photography on Serpentine, The Short Program wrapped! After eight months of writing and two months of pre-production planning, I was more than pleased with the end result. A special thanks to the cast, crew, location partners and sponsors for making this possible. After taking the past week to organize the video and sound files, the hard drive will transfer to our editor on Monday to begin the post-production process. It’s this stage that turns a puzzle into a completed print.

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The FBI conference room scene.

But make no mistake about this process, as an independent filmmaker you are pretty much responsible for everything…even the weather. And while I believe organization and communication are critical to a successful production, it does come down to both diplomacy and flexibility. A film production, whether it’s a short or a feature, is unlike any other type of business. You start by yourself and then suddenly ramp up. For Serpentine that meant over 30 people and three locations (for Justice Is Mind it meant over 200 people and 15 locations). As a screenwriter there is a thrill like none other than watching your screenplay come to life. Isn’t this why we do what we do?

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The Assistant Director, played by Vernon Aldershoff, during the FBI conference room scene.

For me this production was both a reunion as well as working with some terrific new people. It started with the FBI conference room scene at The Verve, Crowne Plaza. When Michael Coppola arrived I was immediately reminded of First World where he played a secret service agent. But it was the night before that I wrote an additional new scene for Michael and Vernon Aldershoff (Assistant Director in Serpentine and Henri Miller in Justice Is Mind). Of course, the last thing I wanted to do was to tell the cast and crew about a new scene when we didn’t even shoot the intended one! I waited to see if we were ahead of schedule and we were. It worked out great.

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Paul Lussier as sponsor Philip Harrison and Kim Gordon as the President of The American Figure Skating Federation.

It was at Northstar Ice Sports that the word scope came into focus. First, I am beyond thankful to Denise Marco, the board and staff of Northstar for this opportunity. By scope I’m talking about the size of the set. It was about making sure all actors, cameras and crew were properly placed to make sure the scenes worked. For weeks I drew this out from the skating program, to camera and actor placements. What may not have seemed obvious to some would be very obvious in post-production.

Reuniting Kim Gordon and Paul Lussier from Justice Is Mind was a particular goal of mine from the beginning. Their on screen chemistry in Justice was what every director dreams of. So when they both signaled their availability for Serpentine I immediately signed them on to the project. As a director, there is also a comfort factor in terms of direction when working with actors that you know will deliver. In advance of our shooting I forwarded a detailed memo on character and scene development for all actors and crew. As time is a serious commodity on an independent film set, I think it’s best for everyone to understand the entire tone and feel of a scene when they arrive.

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Directing Paul, Denise and Kim.

As a director I don’t believe in grandiose demonstrations of direction to actors and crew just to prove a point. In my simple view of it all, the most that should happen on set are adjustments. There’s no time to teach someone how to act on set. (Side note: On Justice Is Mind one adjustment I gave to an actress was how to say a particular phrase of profanity. I’ll just say this, it’s an American thing in terms of word emphasis and slang).

Our last day of filming was at a friend’s house. It was a fitting end to the production after coming down from two days of intense work at Northstar and the fact that there was only one line of dialogue. As I said to everyone, these scenes are largely atmospheric and what composers live for.

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The MetroWest Daily News reported on Serpentine.

Another highlight of our week was when the MetroWest Daily News interviewed me about Serpentine and sent a photographer to our shoot at Northstar. Not only did they write an excellent article, but created a video as well. You can access both at this link.

Over the next few months I’ll be working on a variety of marketing and promotional efforts as we build towards our February release. During this time look for more stills, behind the scenes images and a trailer.

Cut.

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It’s not all serious on set. Isabella made a cake for Denise!


The Serpentine Code

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A screenshot from the official website.

After seven months of writing and research, along with attending a World Figure Skating Championships this past March for inspiration, I announced my latest project on Friday. Serpentine – A champion figure skater finds herself in a government conspiracy involving her missing mother and a Cold War mystery that culminates at the world championships in Moscow. The official website can be found at this link.

The name of the project came to me the first week I started to write it. In figure skating the word “serpentine” is used throughout a variety of areas from figures to footwork, to spiral sequences and generally consists of an “S” type of pattern. Serpentine is also mentioned in cryptography and as a code word. For this project the title Serpentine links all aspects of this story.

For independent filmmakers it’s one thing to write the screenplay and come up with a title, but then there are numerous aspects that need to be addressed prior to launch – writing a logline and synopsis, building a website, sending the script to trusted sources for review and comment, registering the script with the Writers Guild of America and U.S. Copyright Office and submitting the title to IMDb and other sources (thank you Rotten Tomatoes!). Then comes development and bringing the project to life.

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From the official website.

Those that follow me on social media or this blog, know some of the groundwork that I’ve been developing. In as much as it’s important to keep a public face, there are those countless conversations and presentations that go on behind the scenes that are not discussed publicly until they are a done deal. Remember Justice Is Mind’s international premiere on Cunard Line’s Queen Elizabeth? That was months in discussion before the approved press release.  I could have announced Serpentine months ago, but I wasn’t finished with the screenplay and had to ascertain a variety of areas within the sport to see if I wanted to move forward. But forward we are moving.

I could not be more encouraged by the response Serpentine has received since Friday. But suffice to say the next couple of weeks will be inordinately busy. From developing location deals to securing talent, I plan to post this week for cast and crew. The goal is to produce the short sometime in October with an early 2017 release. If all goes well, the idea is to produce the feature in 2017 with release after the Winter Olympics in 2018.

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Does this plan sound remotely familiar? It should. I produced a short film version of Justice Is Mind titled Evidence in 2011. The release of the short in 2012 led to the production of the feature film later that year with a 2013 release.  In the case of Serpentine, the plan is produce the first ten pages of the script that introduces the primary characters and storyline.

Before I close this post, I want to thank those that have supported me in developing this story. Your words of encouragement and comments on the project have been greatly appreciated over the past weeks and months.

But foremost in those thanks goes to Adam Starr who designed the concept poster you see below.  I have been working with Adam since 2000 on numerous projects. In fact, the first project he did for me was a corporate promotional video for my old publishing company. In terms of posters Adam designed First World, Evidence and Justice Is Mind. To learn more about Adam and the story behind the poster, please visit the website.

On the ice. Representing…

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First Draft

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The political thriller around the sport of figure skating culminates at a World Championships in Moscow.

After six months of research and writing I finished the first draft for the political thriller around the sport of figure skating. From the tranquility of local skating rinks to the power capitals of the world, the story centers around a champion figure skater, her mysterious new sponsor and the president of the “American Figure Skating Federation” as they traverse a Cold War mystery that has engulfed the skater’s family since the 1970s. While the title of the story will soon be revealed, the working logline is as follows, “A champion figure skater finds herself in a decade’s long government conspiracy involving her missing mother and a Cold War mystery that culminates at the world championships.”

Writing an original story takes time, at least for me. I move the process along, but don’t rush it. I let the characters speak to me and the settings they are in. While the story started and ended the way I had originally planned, I always find it interesting how suddenly the idea comes for this character to do this or that character to do that. In the end, I like to see characters evolve.

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In the story, an official draw turns into a media spectacle when questions are hurled at officials and skaters that nearly derails a sensitive negotiation between two world powers.

Since SOS United States went under review some months ago, I’ve had the time to devote to this project, a project that I’m planning to put into production the way Justice Is Mind came to market. Some have asked how this process moves forward. First, the script is now being read by my trusted attorney for the last twenty five years. In addition to trusting his judgment and comments, it’s also for legal purposes. Over the week the script will get registered at the Writers Guild of America and then at the U.S. Copyright Office. After WGA registration the script will roll out to a select group for their comments.

During the script review process a concept poster will be produced along with website registration and a preliminary design. The project will be formally announced once the concept poster is complete along with a synopsis. I usually let a project sit for a week or two after a first draft before I tackle the synopsis. It’s not so much as a challenge to write, but you need to decide what to write. I never like giving away the whole story because in the end the synopsis is also a promotional tool. In Justice Is Mind we don’t learn the outcome of the trial, just that the situation is dire. If you want to know what happens, I say watch the movie.

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The FBI has been investigating the skater’s family since the late 1970s following a Cold War incident in West Germany that concludes at the World Championships in present day Moscow.

But following the Justice Is Mind model, will be the production of a short film version to develop interest and present the production aspects of the intended feature, in this case, the first ten pages of the script that introduces the primary characters and their world. By the end of next week, or first of the following, I will be reaching out to several actors and crew that I have worked with on First World and Justice Is Mind. This will be in addition to reaching out to area skating rinks that I’m familiar with and other locations.

Of course, critical to the process will be the interest of a skater who can project the starring role on and off the ice. A tall order? We shall see. The one thing that will not happen is using a double. It was one thing in Justice Is Mind when an equestrian was used in the advanced riding scenes, but even the actress that played that part was a rider.  Yes, I’ll be looking for a “Lynn-Holly Johnson” type. On the production side, there will be the filming of the skating sequences and having them look as dynamic and exciting as possible. I already have color scheme in mind that will play out throughout the production.

Yes, this is a very exciting time but having been down this path before with Justice Is Mind it’s all about planning, production and execution.

On the ice.

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With Mary Wexler (Judge Wagner) at the Massachusetts premiere of Justice Is Mind in 2013. The short film version, Evidence, premiered at this theater in 2012.


Foreign Affairs

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Star Wars unites a world in this galaxy.

Russia. Spain. Taiwan. First, the email came in from a colleague if I could assist a filmmaker in Spain to register his film in the United States. That was followed by a university in Taiwan that wanted to license Justice Is Mind. As the week drew to a close a distributor in Russia approached us about a VOD for Justice in Russia, Ukraine and Kazakhstan.

In the world of filmmaking “chain of title” is critical to establish a variety of documented steps of ownership rights to a film. As a former magazine publisher, I’ve been working with copyright matters for years. Sadly, I’ve seen some projects that don’t take this matter seriously. If you don’t have a properly established chain and necessary releases, it can severely complicate matters when it comes to dealing with a distributor. The chain starts with registering the script. Believe me it’s worth the fee.

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Justice Is Mind. In Berlin, Germany a Russian agent secures the FVMRI technology from Dr. Pullman.

The next chain of events this week came when I was contacted by a university in Taiwan that wanted to have Justice Is Mind for their library. Obviously, I was flattered and directed them to the variety of download and streaming options for the film. I even pitched them to screen the film like we did at some domestic universities here in the United States. It will be interesting to follow this development. Perhaps it could serve as a model for international university screenings.

On Thursday we received an offer for Justice Is Mind from a distributor in Russia that wants to distribute our film on a variety of VOD platforms in that part of the world. While I’m still reviewing the agreement, unlike some other recent distributors that approached us, this one appears to be pretty buttoned up. This is when I go back to my magazine experience and a phrase from President Reagan “Trust but verify” when it comes to foreign companies. I don’t say this because of the United States/Russian connection that Reagan was referring to during the Cold War, but from a business point of view with independent verification aka “due diligence.” Because once you sign on the dotted line and transfer the film assets, it’s done.

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First World. The Prime Minister informs the President about the secret missions of the Apollo space program.

What has been very interesting for 2015 is how much the film industry has changed on the global stage. Everything from financing to production to distribution has literally taken a 180 degree turn. Some will say for the better, some for the worse. It all depends on your point of view. Film Specific had an interesting take on all of this last week. Their webinar can be found here. But if there is one thing that prevails in all of this it’s marketing. Yes, I’ve written about this before. In my view it’s marketing on all fronts, from presenting new projects to potential investors such as SOS United States and In Mind We Trust, to the continued marketing of established projects such as First World and Justice Is Mind. As I’ve said before, consistency is key for the long term.

Of course while all this was going on, I was patiently awaiting the release of Star Wars: The Force Awakens. I remember sitting in a theater in 1977 and seeing Star Wars come to life. Was it that moment that I wanted to be a filmmaker? I don’t know. All I do know is that with all the issues the world is facing right now it’s great to see a film that brings everyone together in a unifying force to enjoy a medium that the world over appreciates.

The movies.


Real World

From the In Mind We Trust concept trailer.

“Portrait of a Young Man” from Justice Is Mind as seen in the concept trailer for In Mind We Trust. The painting has been missing since World War II.

When I wrote Justice Is Mind in 2010 I had no idea that the science of mind reading and its related legal and ethical implications would present itself in the real world the way it did (Pamela Glasner’s article in The Huffington Post pretty much sums it up).  There’s no question this public awareness helps when I market the film.

In the sequel, In Mind We Trust, part of the storyline picks up from the end of Justice Is Mind – lost artwork from WWII. In the story it’s revealed that Wilhelm Miller worked in transportation whose responsibility was to ship stolen artwork via train, artwork that disappeared at the end of the war and begins to resurface through the Miller family.

China's Long March-2F rocket carrying the Shenzhou-9 spacecraft.

China’s Long March-2F rocket carrying the Shenzhou-9 spacecraft.

It is oddly ironic that over the last few weeks there has been substantive media attention to an alleged underground NAZI gold train that disappeared at the end of the war.  Apparently, a death bed confession revealed its whereabouts.  There’s no question that there are countless unresolved mysteries from that time period. And the stealing of artwork, gold and other treasures during the war is another horrid atrocity that the world continues to face and rightly so.  Now that Poland’s military is involved in the search, we should have a resolution one way or the other sooner rather than later.

But then we move forward in time to First World and SOS United States. When I wrote First World back in 2006 sure China had ambitious plans with their space program. But I had no idea it would move along at the pace it has. There’s no question, that unless something substantive happens to China’s economy, that country will land a man on the Moon. Much like the space race when the Soviet Union successfully put Sputnik in orbit, it was a wake-up call to the United States. And wake-up our country did by landing a man on the Moon in 1969. Curious how Russia announced this past week they are going to the Moon. Something tells me that China and Russia will soon be cooperating.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

In SOS United States the HMS Queen Elizabeth aircraft carrier is targeted by a foreign power.

This of course brings us to SOS United States. Although China is moving along at a rapid clip, they are disadvantaged in certain areas of military might, particularly in aircraft carrier development, thus the conflict in my political thriller around the HMS Queen Elizabeth aircraft carrier and her ordnance.

But it is the continued cyber-attacks by groups in China directed against United States interests that really is the crux of the world we live in and a major plot element in SOS United States. And let us not forget how Chinese warships entered United States waters off Alaska this week.

In my view, every film whether the subject is good, bad or indifferent needs some sort of hook. Something that will pull the audience in from the real world while they escape into the narrative world of a movie.

New World.

Cyber attacks inside the United States that have been directed from China.

Cyber attacks inside the United States that have been directed from China.