Whenever I secure a theatrical screening, one of my goals is to obtain local press to bring awareness to the event. Sure, there’s the requisite social media engagement and Facebook event. But there’s nothing like securing media placements. This week the Sturbridge Villager wrote a terrific cover story on Serpentine and our upcoming premiere at the Strand Theatre on March 6. Not only did reporter Olivia Richman capture the essence of the film, but my background in the sport and passion for filmmaking.
It is about passion when a theatrical screening is on the horizon. For the thousands of independent films that get made every year only a sliver receive any sort of theatrical release or even one time screening. To fully capture that exposure I always seek to have the events “officially” photographed. I’m delighted to report that David Bruno of David Bruno Event Photography will be our official photographer for the evening.
Further to the above it also simply comes down to organization. By the time the day of the event arrives my aim is to actually enjoy the evening rather than running around at the last minute trying to rectify something. This is why I no longer participate in some third party events unless they are produced by professionals. I recall one science fiction convention I was at five years ago when despite my assurance that they had a DVD projector, screen and speakers set up, they didn’t. Compounding the issue was some volunteer lecturing me that their failure was my responsibility. Understand these words, if you dare to put on the hat of producer it is your responsibility to make sure things run smoothly.
As for distribution, next week I transfer Serpentine: The Short Program to the Ice Network. I have to say it will be great to see Serpentine on both Amazon Prime and the Ice Network. With Amazon being available to over 60 million and the Ice Network reaching figure skating enthusiasts around the world, the VOD distribution plan will bring the awareness this project needs to develop as a feature film.
Of course all these efforts with Serpentine remind me of the days when I first produced Evidence which led to production of Justice Is Mind. In some ways it seems like it was years ago (it was), in others it seems like it was yesterday. Because if it’s the one thing I endeavor to do is to promote my projects at whatever stage they are in. There are regular updates to Facebook pages, Twitter accounts, pitches for development, media and presentations for distribution and screenings.
Over the course of any given week I get Google Alerts on various subjects I track. One of them, no surprise, is for mind reading. When I received an alert for a recent article in MustTech News I pitched them Justice Is Mind for coverage. I was delighted to receive an email from them about a wonderful review they posted yesterday – “A must-watch film for those in love of thrill and science fiction!” That works!
And it’s back to work next week at the Naval Justice School in Newport, RI. I have to say I’m looking forward to falling back into the character of an NCIS Agent and working with some new actors and JAG students. Out of all the performance work I’ve done, this is the most unique. Not only is this a great acting opportunity from a role-playing point of view, but you learn something in the process about how the legal services work in the Navy, Marine Corps and Coast Guard.
Back to base.
Although summer doesn’t formally end until September, it’s the end of August when many of us reflect on what we’ve done. For some reason summer says you have to do things. Personally, the summer is just another set of months for me, albeit it’s warmer! But from some cool day trips, to planning the 2nd anniversary screening of Justice Is Mind to adapting a book into a screenplay, I would say my summer has been pretty complete if not complex.
Regarding Justice Is Mind’s screening on August 18, I had a pleasant surprise this past week. Although I knew she took some pictures and asked a few questions, I didn’t know the reporter from the Sturbridge Villager was planning a follow up story. But follow up she did when this story appeared in the Sturbridge and Charlton Villager along with the Webster Times. My thanks to Olivia Richman and her enthusiastic post-screening coverage of Justice Is Mind!
Our record media coverage of this screening certainly helped our VOD placements. Just after the screening Yidio, a video aggregator, sent out a notification that “Justice Is Mind is Hot”. The only way that was possible is if an inordinate number of people were watching and/or searching for the film. I’ll certainly take it!
This past weekend marked another milestone. I finished the adaption of Winds of Fall into a screenplay. My work on this project was actually mentioned in the Sturbridge Villager two weeks ago when they ran a story on Al Mercado’s new book. This is a story that is entirely character driven and largely set in the late 1960s. More on this project as it develops.
As for projects, with fall around the corner, it’s also time to make sure First World, SOS United States and In Mind We Trust are up to date along with their respective business plans. The summer is a great time to write and update, but it’s the fall months where new activity really starts in the film world. Anyone involved in film finance knows this is a process. Presentations made months ago can suddenly start to yeild conversations.
It has been interesting. For the last few years, my summers have largely been planning stages while the fall has seen the most activity. In 2012 it was the making of Justice Is Mind, in 2013 it was the primary theatrical run, in 2014 it was the international premiere, let’s see what the next few months brings.