Shortly after my last post, the news came that Beyond the Curve International Film Festival had awarded First Signal Best Sci-Fi Movie. About a week later Aasha International Film Festival granted us the same award. It’s one thing to be accepted into a festival, it’s another to win an award. My sincere thanks to both festivals.
One thing I have noticed since First Signal started on the festival circuit was what festivals do for marketing and promotion. Some just don’t notify filmmakers through Film Freeway, they actively promote official selections and award winners on numerous social media channels, their websites and newsletters. This is a marketing practice that I’ve employed for many years.
When those festivals awarded us Best Sci-Fi Movie not only did I post enthusiastically to my social media channels, but included the news in my email newsletter. Naturally, I’m posting this news to my blog and have it on First Signal’s official website. Whether you are a film festival, filmmaker or actor, promotion is critical to stand apart in a field dominated by those that want to be heard. This industry is a visual one, being seen is paramount. But there is that line between being a braggart or promoter. I always aim to promote to bring awareness to a project or something of substance. “Look at me” postings don’t go very far with audiences. At the end of the day it’s about asking yourself, why do audiences need to know what I’m promoting?
As First Signal continues down the festival route, AFM returns “virtually” next month. As the registration fee is nominal, I plan on attending. I’m going to be particularly interested to learn about any new VOD/PVOD trends and what distributors stand out from the rest. In their case it’s not so much about promotion but reputation. I’ve previously posted about some unscrupulous sales agents and distributors that have approached me about First Signal (and other filmmakers I know about their projects). The one thing I’ve learned is not to be desperate to do a deal. It’s about taking the time for due diligence. I look at it like this, you wouldn’t buy a house without a home inspection, so conduct the same when a sales agent wants to do a deal—contact filmmakers that have signed with them.
While there’s no question that all our respective streaming channels are being put to excellent use, sadly the theatrical industry is struggling. Although Tenet did its best to bring audiences back to theaters in the United States, there simply wasn’t enough studio content to keep audiences coming back. When Regal announced the closure of all their operations in the United States, others like AMC and some smaller chains have vowed to stay open with some innovative marketing. I guess time will tell what type of market will emerge. Wonder Woman director Patty Jenkins had this observation, “It could be the kind of thing that happened to the music industry, where you could crumble the entire industry by making it something that can’t be profitable.” Remember folks, every industry needs to be profitable to be an industry—that also goes for the production of the films that go into the theaters. Without profitable returns, product won’t get produced.
In closing, whenever someone asks me “Is it safe” I never think about the current situation, but rather this film.
Since my last post, First Signal has been accepted as an official selection in the Bucharest Film Awards and Aasha International Film Festival. To date, this makes eleven festivals that have accepted either the trailer or feature. I have to say I’m very encouraged by these early results. While there’s no guarantee of acceptance to any festival, I remain hopeful that First Signal will continue to be discovered by film festivals around the world.
Although I had planned to start screening First Signal independently of film festivals in October, I have put that plan off until 2021 and will wait and see how the film does during its festival run. Since I’ve submitted to additional festivals over the last few weeks that have a United States or world premiere requirement, any independent screening would jeopardize acceptance.
The theatrical market is the lifeblood of the film industry. While PVOD has demonstrated great promise during the last few months, theatrical is the key to success. Without theatrical, certain types of films either simply won’t get made or will be done so with dramatically reduced budgets. Sadly, some states have enacted the most draconian and restrictive requirements for theatres I’ve ever seen, while some (Los Angeles and New York) aren’t open at all. These types of restrictions do nothing except ruin industries while promoting fear to keep people out of indoor gatherings. I’ve never subscribed to those narratives.
The bright side to all of this is that smart states and countries have very relaxed if not completely opened their economies. They smartly treat citizens like adults and not like children. What this means is the obvious, businesses and creative industries will flock to these destination points. We all know enough now to know what is reasonable about events from the last few months. But, sadly, there are those governments that, for some odd reason, what to keep control of their citizens. Those citizens will simply move as no reasonable person wants to live under any form of totalitarianism.
I continue to remain optimistic that 2021 will return the world to normalcy. Some say the world will never be the same again. Some live in a world of such pessimism that optimism is like a foreign language to them. There are those times you have to look far down the tunnel to see a glimmer of light. But when that light is found, I prefer to be with those that share that destination. Life is too short, to waste on those that want to hold you back in their world of darkness.
While I do some repositioning with First Signal’s marketing plan for the festival market, an idea came to mind the other day for an offshoot story that would focus on one of the characters that is introduced in First Launch. This is a character that I introduced in First World, but never fully explored. Between my archive and what I have of this character in First Launch, my aim would be to create a stand-alone story that would expand the “First World Universe” and compliment the sequel.