As a filmmaker there’s nothing quite like seeing that first rough cut in post-production. You wonder what it will look like. You wonder if the years you’ve spent pulling it all together was worth it. A film is not a play where things can generally be adjusted because you change your mind about something. As Bill Sampson said in All About Eve, “There’s nothing you can do, you’re trapped, you’re in a tin can.” If the 18 minutes of the first rough cut are any indication, First Signal isn’t trapped!
Building a film in post-production is akin to the prefabrication we see today in the construction world. Have you ever seen how a ship is built? Sections are built elsewhere, shipped and then assembled in one location. That’s pretty much how a film is born. Shots are created offsite and assembled in one location according to the script (the blueprint). I have one cardinal rule in post-production, we don’t deviate from the script. The shots are created for the script, not the other way around.
When Justice Is Mind was in post-production, I remember receiving emails from some of the actors wondering if their scenes were being cut. My response was generally always the same, why would I cut something that I wrote in the first place? In the end, nothing was cut. The result was a complete story.
Some years ago I was cast in an independent film. The script was solid and all of us associated with it were looking forward to the end result. Well, the end result was an over-edited product that didn’t resemble the script we were handed a year earlier. A completed film is just that a product—one that must be promoted and marketed.
With the 6th anniversary of Justice Is Mind tomorrow, I can’t help but think of the promoting and marketing I did for that film. I still, whenever an opportunity presents itself, market that film wherever I can – why wouldn’t I? I see so many projects being hyped during the production process just to wither away in post-production. For me post is the most exciting. Not only are you building a product but you are laying the groundwork for its release.
For First Signal that groundwork includes the completion of the first 11 minutes of the film in the next few weeks. Why so quickly? Just over a month prior to AFM is when I start my pitch process for meetings. Although AFM is in November, time moves quickly in post-production and meetings are set about a month in advance. The idea with this footage is to show prospective buyers what the film will look like.
Although First Signal is in post-production, I still had some casting to do – a voice over artist for a newscast. There are so many services for voice over artists, but I found Fiverr to be the best. Although there is just one newscast in First Signal, it opens the film. I needed a voice that “broadcast” as a newscaster and sounded believable. Needless to say, we found that voice.
There is something to be said about arriving at a theater and seeing not one but two of your films on the marquee. Yes, it’s like being a kid in a candy store. Because it is in that moment that all the work that has gone in to making a film is celebrated.
And celebrate we did. One by one family, friends, actors and crew started to arrive. Some I saw as recently as a couple of weeks ago, others it’s been a few years. But in the moment it feels like it was just yesterday. And heavens knows there were many yesterdays to get to this point!
After a reception in the lobby of the Strand Theatre, I made my opening remarks and then Justice Is Mind began. I was sitting next to Vernon Aldershoff and he said to me, “It never gets old.” No it doesn’t. And seeing the film in its highest resolution in a DCP format was another highlight.
Of course the highlight of the evening was the world premiere of Serpentine: The Short Program. This is one project that was particularly close to me for a variety of reasons. The moment the film started I was reminded about my days as a skater, teacher, magazine publisher and the TV work I would do around the sport. But it’s not about me, it’s about the product. One that you want audiences to enjoy.
And it was the next day that audiences around the world were able to stream Serpentine: The Short Program on both Amazon and the Ice Network. So far the numbers look promising and early reviews have been encouraging. But like First World ten years ago, this is an industry of the long haul. Or as we say in figure skating, the long program.
While VOD is a savior to the independent filmmaker, there is nothing like the theater. Because there is that one moment you’re hoping for that can only happen in a theater. To again quote from All About Eve, it was Eve Harrington that said it best, “If nothing else, there’s applause.” And they did when Serpentine: The Short Program faded to black.