I cannot begin to thank the actors, crew and location partners enough for making First Signal possible. When I started to write the script a few years ago, I really had no idea that the story was actually going to be produced. Then moment by moment, meeting after meeting, First Signal became a reality.
There were so many fits and starts during the pre-production phase I wondered if we were ever going to lens those first scenes. But through patience, perseverance and planning, principal photography started last May and wrapped in July. The post-production team of Daniel Groom, Daniel Elek-Diamanta and Adam Starr have been working feverishly to bring First Signal to life.
While pre-production and principal photography are obviously important, the real magic happens in post. It’s in post that one takes the time to insure that quality is always top of mind. For it’s quality that distributors are looking for. When I was at AFM the discussion wasn’t so much about “stars” but about the on screen production value. In essence, how does the film look and sound.
Now that the trailer is out, marketing begins again in earnest. The months of planning for this day are now here. Marketing is something I truly enjoy. If you believe in what you’re selling you can pitch it to anyone. This is where the three P’s (patience, perseverance and planning) come into play. If someone you pitch your project to says no, you just keep moving down the line. For Justice Is Mind, I must have pitched over one hundred theatres, in the end twelve screened the film. Had I given up after I heard what seemed to be the endless “no”, the limited theatrical run never would have happened.
Given the challenges independent filmmakers face on a daily basis, the release of a trailer is another reason to celebrate. It proves that like-minded people, with very busy schedules, came together for a singular purpose – to create a motion picture – to create a piece of art. Over the next few months the final pieces to the feature film puzzle will be completed. In ocean liner parlance First Signal is being “fitted out.”
Welcome to the First World Universe!
Now that First Signal is well into post-production it’s about the marketing plan. Part of that plan is the launch of an “official” website. Unlike social media that gets your news out quickly, I view a website as the central source for a brand or in this case a film. For those of you that followed Justice Is Mind, you saw how the website started and then built out during the post-production and distribution phases. When you consider the number of films looking for attention during any given year, you really need all the tools you can to make yours known. I am therefore pleased to announce the launch of First Signal’s official website https://www.firstsignalmovie.com/ Enjoy!
As I was telling a fellow filmmaker yesterday, when it comes to marketing your film you need to be relatively relentless. Unless your distributor is going to launch an aggressive marketing communications campaign to support your vision that responsibility is on the filmmaker—as it should be. Sadly, I see so many projects get released only to fizzle on the launchpad.
The job of a filmmaker is an all-encompassing one. It generally involves writing the script in relative solitude, to directing the project with cast and crew, back to solitude for post-production, then managing the release, distribution and marketing. I firmly believe that when you put the word “filmmaker” on your resume you can list your responsibilities in one word – everything. Frankly, that’s why I love this process. It gives me the opportunity to wear many hats.
One of those hats will be pitchman when I travel to AFM in November to represent First Signal and my other projects. With the edit at the 30 minute mark, the opening credits sequence nearing the completion stage and scoring well underway, so far everything is proceeding on schedule. Unlike last year when I waited to book my trip three weeks before the market and almost had to pay a premium, I booked my trip last week to get a good rate. In the next two weeks I start presenting First Signal to a list of sales agents and distributors I curated from AFM.
As for agents, I informed my talent agent yesterday that I was leaving their representation. While there are numerous reasons why I left, I was first reminded that my contract passed the one year mark. In addition, I took a look at my full page resume, and with the exception of one gig, I secured the rest on my own. With my on camera work largely reflective of domestic and international TV, I need representation that aligns with my experience or do what I’ve generally always done – represent myself.
The one thing I have learned over the past twenty plus years, is you need to market yourself—continuously. If you don’t market yourself, never mind your films, you will either be forgotten or passed by. There is simply too much talent out there competing for the same thing. The chance of you being discovered on a roster of talent or your film in a catalog is slim to none. I’m not saying you have to hire a personal publicist, but social media marketing (without looking like a narcissist), a press release targeted to the media and a quality email newsletter, go a long way in recognition.
On those notes, I plan to release First Signal’s second still next week.