This past week was another exciting one for both space history and the space program. From the 46th anniversary of the Apollo 11 landing on the Moon on July 20, 1969, to new images from New Horizon’s flyby of Pluto and the discovery of ‘Earth’s cousin’ Kepler 452b , NASA continues to excite and motivate a new generation just as it did back during the days of Apollo.
I have always loved the space program and, of course, science fiction. From Destination Moon in 1950 to Apollo 11 in 1969, we see time and time again the influences movies have in the real world and visa-versa.
The same can hold true for the science fiction of mind reading I postulate in Justice Is Mind. Just this week, two articles came out that not only further the conversation of neuroscience in the courtroom, but the actual real world implications of the science of mind reading.
In fact, the origins for Justice Is Mind are in the space program of the 1960s. When I was writing the sequel to First World, the idea came to me that on return to the installation on the Moon, inhabitants had to pass through a “mind reading like” device to gain entry. Thus some simple research brought me to a “thought-identification” story on 60 Minutes. The rest, as they say, is history. Justice Is Mind was written, produced and released with our second anniversary screening coming up on August 18.
Regarding the promotional efforts I do for First World, Justice Is Mind and SOS United States, it is always interesting to me to see which one gains the most traction. This past week First World spiked sharply with my Apollo 11 posts, SOS United States saw its highest impressions ever with the U.S. Embassy opening in Cuba and Justice Is Mind increased dramatically with a story titled, “Scientists Say They Can Read Your Mind, And Prove It With Pictures“.
Marketing a film takes time, consistency of message and perseverance. The major studios have the benefits of seemingly endless marketing budgets and A list actors. For a truly independent film like Justice Is Mind, it’s important to have a hook and to see what resonates with audiences. For this project, I have always seen consistent engagement when it comes to media related articles that have to do with mind reading and their real world applications in court or the perceived abuse by government.
When doing my follow calls to the media this week, the one thing that has resonated well was that the sequel is in development and that a concept trailer exists. We shall see how this all pans out in the next couple of weeks as we lead up to the second anniversary screening of Justice Is Mind on August 18 at Cinemagic in Sturbridge, MA.
Today’s post will not be about anything marketing related in the world of independent film or the path to get there. This post may also be shorter than usual, but suffice to say I have something pretty important to announce:
TICKETS ARE NOW ON SALE FOR THE WORLD PREMIERE OF JUSTICE IS MIND! Click here for details.
On August 18, 2013, Justice Is Mind will have its world premiere at the beautiful Palace Theatre in Albany, NY. Ever a producer and director I traveled to Albany yesterday and met with representatives of the building along with Vernon Aldershoff (who plays Henri Miller in Justice Is Mind) for a site visit. The theatre is more beautiful than I could have ever expected. Trust me, the pictures don’t do the venue “justice”.
With Justice Is Mind at the tail end of post-production, we also cut a “work in progress” of the film to submit to film festivals that have deadlines next week. As you can well imagine, this has been a very busy week for the post-production team. For sure, there will be a special round of applause for them at the premiere!
So today I leave you with some wonderful photos of the Palace along with some additional details. As Justice Is Mind is part of the Capital District Film Festival our film is the last to screen and caps off the entire event known as Inspiration Week. Tickets are $18 for the day. The Justice Is Mind event starts at 5:30. But here’s another inside for you, our editor Jared Skolnick is also an accomplished filmmaker. His short horror film The Earth Rejects Him screens at 12 Noon.
Again, being a director, I suggest the following schedule for August 18. For those driving, arrive in Albany around 11 AM. Find a place to park (garages available) and then see The Earth Rejects Him from 12-1. Have a nice relaxing lunch (plenty of places to walk to) and then see the world premiere of Justice Is Mind starting at 5:30.
The action is about to begin.