A year ago this week I was in the final days of preparing for the world premiere of Justice Is Mind on August 18, 2013 at the Palace Theatre in Albany, NY. The film itself was completed and pressed to our theatrical DVDs the week earlier. I knew the majority of the cast and crew would be coming and we were able to secure some local media.
After Justice Is Mind wrapped production on October 13, 2013 we entered the post-production phase. The film needed to be edited, scored, special FX needed to be built, sound mixed, color corrected and a variety of other post production matters. When I considered the number of locations (15), actors (over 120), special FX (170) and a host of other matters, Justice Is Mind was not a “small” feature by any standard. I’ve produced before, but Justice Is Mind was by far my most ambitious project to date. The journey from script to screen may simply result in a DVD or digital file, but for anyone wanting to make their own feature film the details are in the middle and beyond.
Since our world premiere on August 18, Justice Is Mind has had the good fortune to screen in theatres, at universities and science fiction conventions throughout North America. Ambition did not just exist in post-production nor end after our world premiere. The ambition and efforts of so many involved in the project resulted in an independent film that stood out from the crowd.
When you consider that over 50,000 films are produced in any given year, I can’t help but be proud of our results to date. According to IMDB Justice Is Mind was ranked as the 8th “Highest Independent Film Released in 2013”, 42nd “Top US Grossing Independent Film Feature Films Released in 2013” and 48th “Most Popular Independent Film Feature Films Released In 2013”. Over on Box Office Mojo, out of ALL films released in 2013 (including studios), our film finished 538 out of 687. Am I bragging? I’m doing what all major studios and the independents do, I’m promoting. I’m advertising our progress to date. If the majors do this so can the “true” independents that need all the social media and print space we can get. These efforts have resulted in the upcoming international premiere of Justice Is Mind on Cunard Line’s Queen Elizabeth on October 29. I’m also hoping to announce a domestic theatrical screening that’s scheduled for September.
Has this been an easy journey to date? Absolutely not. Even with these results, one still has to deal with a provincial attitude that permeates in an industry that is resistant to change. But there are the progressives. Those that understand about consumer demand. Those that look at the aforementioned results and simply conclude—audiences want to see this film. Consumer demand is front and center when it comes to Video on Demand.
With our Video on Demand launch on VHX in July, Justice Is Mind has just gone up on Reelhouse and will soon be available on other VOD platforms. Celebrating our anniversary week, Justice Is Mind can be streamed at $2.99 or purchased for $5.99 at Reelhouse. Over at VHX you can buy the feature film for $2.99 or our deluxe package of videos (including the feature) for $5.99. Enter the special coupon code ANNIVERSARY on the buy option at Reelhouse or deluxe option at VHX and save an additional $3 for a total purchase price of only $2.99.
Full steam ahead.