Sorting through the numerous business cards and materials I gathered at AFM, I began my follow ups a few days after I arrived home. The return correspondence has been very encouraging. For obvious reasons I won’t publish the names of the companies I’m talking with, but suffice to say things are moving in a positive direction for two of my projects. The devil is in the details of course, but as filmmakers we are used to countless details.
As I begin to ramp up pre-production for First Signal with a May production start date, I was talking to a fellow filmmaker the other day about the importance of insuring there’s a market for our projects after we wrap production. There’s simply too much time and money involved to wind up on a shelf which translates to holding up a return on investment.
I’ve talked about this subject before when I was marketing Justice Is Mind. It was vital to me that Justice was introduced in a theatrical setting. While many submit to film festivals at considerable expense and wait for an acceptance (a practice that was frowned upon at AFM unless it’s an A level festival with potential buyers in attendance), I pushed for a theatrical run. The result was a limited run of 14 theatres, box office revenue, an international premiere on an ocean liner and substantive media placements. If I worked for years to get my film off the ground the last thing I’m going to do is pay $$$ to a second tier film festival. Then wait weeks (if not months) for a decision by a committee, then, if accepted, be at the mercy of a programmer to place my film in a time slot convenient to the festival, ceding box office revenue (filmmakers don’t receive a cut from festivals) and sharing in their public relations efforts with other films. As you can imagine, the public relations and release strategy for First Signal is already in the planning stages.
Speaking of planning stages, I had the opportunity today to visit the American Heritage Museum in Hudson, MA at the Collings Foundation. Some of you may remember my trips to the Collings Foundation for their World War II reenactment event “Battle for the Airfield” or their “Wings of Freedom Tour” around the country.
Although they are in “preview” until their Grand Opening in April of 2019, what I saw today was truly outstanding. The museum represents the history of war in America. Although it starts with the Revolutionary War all the way to the War on Terror, the primary focus is generally on World War I and World War II.
The tour starts in the orientation theatre and then proceeds to two immersive experiences before advancing to the main exhibit hall. The first is the World War I exhibit complete with a trench you can walk through. From there you proceed to the World War II exhibit which features a Mercedes-Benz W31 and Panzer 1A. Click this link to learn about all the tanks, vehicles and artifacts that will be part of the museum when it reopens in the spring. Of course, as a filmmaker, their use of archival film to enhance the static displays was brilliantly done.
This past week was another busy one as pre-production moves along for Serpentine. But today was a visit to The Collings Foundation production of “Battle for the Airfield”. To quote from their website, “There will be over 300 re-enactors representing several branches of Allied and Axis military participating in an amazing re-enactment.” The event did not disappoint.
Although it was raining, the announcer reminded us all that wars are not always fought on warm sunny days. Indeed, it was like watching a conflict in real time. Unlike a movie set with constant calls of “action” and “cut”, there was no stopping once the action did start. When the tanks started to roll the re-enactment was just as good if not better than any Hollywood production. The filmmaker in me wished I had cameras recording it for some upcoming production. All I could think of was the battle scene in 1953’s War of the Worlds!
Just prior to the start of the battle, the national anthem was played. I’ve heard our anthem played in many venues, but there’s something special to hear it against a military backdrop with veterans present. When I think of the tens of millions that have sacrificed themselves for this country, this American proudly stands and turns to honor our flag and all those that have defended it.
Speaking of old glory, the flag will be part of the set dressing for our FBI conference room scene at The Verve, Crowne Plaza. On Thursday I visited the hotel for a site visit. The room looked just as great in real life as it did in the pictures I saw prior to my visit.
A site visit is another one of the critical components to pre-production as there are usually things that need some sort of adjustment or that may have changed. In this case, a couple of posters to cover up artwork on the opposite wall and a movie screen has replaced the TV screen. Actually the movie screen is better as it gives us more room in post-production for images that our VFX specialist will put in. A special thank you to Lynne Luongo, The Verve’s General Manager, for the personal tour!
Earlier in the week I was reading the script again for other creative components. One scene has a character leaving in a car—a car that will be getting a fair amount of screen time. As this character comes forward to sponsor a skater in the story, I wanted something high end that said wealth.
Although there are countless dealerships in the area, there is only one luxury dealer I wanted to approach to see if they might be interested in working with us. When I visited Foley Motorsports website, I was thrilled to see that they have direct staff contacts, including owner RJ Foley. After his review of my presentation, I’m delighted to report that Foley Motorsports will be providing a luxury vehicle for Serpentine. Now, here’s fate for you, his daughter used to be a figure skater and will be appearing as an FBI Agent at The Verve!
As for figure skating I visited Northstar Ice Sports again this week to work out some additional details on our upcoming shoot and to skate again. Yes, I’m getting the skating legs back underneath me to assist in the production when we start to shoot the on ice scenes. It is interesting being back in a rink again and on the same ice as my first coach Denise Marco, who is not only the Executive Director of Northstar but will be playing Elizabeth Rogers in Serpentine.