The Barnstable Patriot summed up Justice Is Mind nicely, “In the film, past life memory and future mind tapping by machines merge in a psychological thriller, which develops slowly and then grips you with its logical twists and mysteries, haunting you afterward.”
From September 11-25, Justice Is Mind will be part of Viewster’s Online Film Festival (#VOFF). Their theme for this festival is “Be Afraid. Be Very Afraid”. There have been several moments after our screenings when attendees have said they are “scared” for this technology. In fact, one attendee at a screening even said something along the lines they are “terrified “of what these “mind reading” machines could do.
Point in fact, maybe they should be scared or at least concerned. An article was published in the International Business Times this week titled, “Mind Reader: Meet The Man Who Records and Stores Your Thoughts, Dreams and Memories.” The subtitle “US startup MMT has become the first to commercialise the storing of memories.” Is the technology I postulate in Justice Is Mind here in 2014? I’m not sure. But one thing is certain from all the articles about mind-reading that have been published over the last year, this technology will be science fact in the future and it will be part of our everyday lives. I simply envision it to be as commonplace as checking a box before you have an MRI. Do you want an FVMRI?
For sure, Viewster will open up an international market for Justice Is Mind. Domestically, I could not be more excited for our Cape Cod Premiere on September 18 at the Chatham Orpheum Theater. With so many films looking for an audience, that’s exactly what theatrical screenings do – build audiences, awareness and, just as important, press. What better way to launch onto Viewster’s festival when you have over 100,000 Google entries along with audiences that have seen the film and journalists that have reported on it pushing awareness.
These September initiatives will push nicely into October when Justice Is Mind has its International Premiere on Cunard’s Queen Elizabeth ocean liner on October 29. Part of the onboard program will be a filmmaking seminar I’ll be presenting to guests a few days before. It’s a 45 minute PowerPoint presentation that will introduce attendees to the world of independent filmmaking. When one considers what goes into making a feature film, I think audiences will have a whole new appreciation on the process.
What Adrien Brody said in The Wrap really sums up the efforts of so many of us in this industry, “It is obviously a very competitive profession. It takes a tremendous amount of luck to be at the right place and the right time and to nail it when given the opportunity.” Having worked on both sides of the camera I could not agree more. To say this industry is competitive is an understatement. It takes tremendous will, determination and perseverance. In closing I am reminded about a quote from the character Paul McGill in Barbara Taylor Bradford’s A Women of Substance.
“We are each the authors of our own lives.”
This past week I was preparing a presentation for SOS United States and started to reflect on what I have produced and directed over the years. From plays, to commercials, to corporate videos, short films and feature films, it has been one hell of a journey so far. I remember back in the 1990s when I produced my first direct response commercial and being glued to the TV just waiting to see it air for the first time. The next day I went into my office (early) to look at the fax report from the call center to see how many placed an order for one of my magazines. I fondly remember my excitement then as I do now every time Justice Is Mind embarks on a new journey.
In a few months I’ll be on an ocean liner in the middle of the Mediterranean Ocean screening Justice Is Mind on the Queen Elizabeth. Yes, this is a tremendously exciting opportunity for the film and as cruise travel is my favorite way to travel, all the better! But in all honesty, it has always been about bringing Justice Is Mind to the widest possible audience.
Justice Is Mind was produced in Massachusetts and New Hampshire, and while local, regional and national audiences have been wonderfully supportive, the second phase of this four year project has been to present Justice Is Mind to an international audience. When I was publishing magazines I was always looking for new avenues to distribute, filmmaking is no different. Don’t let anyone tell you otherwise, filmmaking is a journey to new worlds and new audiences.
Of course the one constant, the one continuous journey in all of this, is capital. The capital to produce and the capital to pay back your investors from distribution. When you read the entertainment trades, blogs and related sites (Slated, etc.) they talk about the countless various structures of film finance. But there are a couple of constants in all this coverage, 1) everyone is looking for funding, and, 2) every deal is different. From the studios to the independent filmmaker, cash is king.
How many times do we read that such and such a film was financed by the most unlikely of investors? Trust me I had no idea that my best friend and her husband would be my investors in Justice Is Mind. Nor did I think that 20 years ago a figure skating coach would back my dream to launch a figure skating magazine. So what common thread did these financiers have? A passion for the intended product. Don’t get me wrong, they are business minded but at the end of the day they believed in the project and wanted to see it come to life.
On my quest to secure funding for SOS United States and First World I look for those that may have a passion for the subject matter and are entrepreneurs. There’s no question that filmmaking is a risky venture, but isn’t any business? Unlike a business that may not make it and has to close its doors (or shut down their website), a completed film is a product that can be marketed and sold.
Now boarding. The journey to new worlds.