The development of a film property isn’t just about the actual filming, it’s about creating imagery, branding and a marketing campaign. Long after you type the first word of your script, it’s the first image associated with the story that everyone remembers. How many times do we read about a project in development or one that has long ago been filmed, until we see an image associated with it? First Signal is much more to me than just another film project. It’s about setting the right tone and creating the “world” of First Signal.
Although I had a general idea of what I wanted to see in a promotional poster, I had no idea that Daniel Elek-Diamanta was thinking along the same lines. Daniel, as some of you know, is an accomplished composer. He brilliantly scored Justice Is Mind and Serpentine. Unless he’s not available, he knows he’s always my number one. Weeks ago he agreed to score First Signal. In addition to his talent scoring films, he’s also a brilliant graphic designer. When he sent me a surprise draft of a promotional poster for First Signal it’s like he read my mind (Justice Is Mind?).
I am therefore pleased to present the first promotional poster for First Signal by Daniel Elek-Diamanta! Inspired by the famed Earthrise photo from Apollo 8, with a star field created by Celestia an open source virtual 3D astronomy program, the poster was released today on IMDb and social media.
Also launching today is First Signal’s official url www.firstsignalmovie.com. The site presently points to First Signal’s Facebook page, but will soon be directed to a custom designed website. The footage has already been selected with Daniel working on an introductory score.
Standing out in this industry is a herculean task. Sure, I go to my social media feeds and I see what’s going on locally. But it truly comes down to making a national and international push for a project. I’ve never had any interest in being a “popular local.” For me, it’s about someone discovering my films who lives far away from where it was created.
When Justice Is Mind had its international premiere on Cunard Line’s Queen Elizabeth back in 2014, nobody on the ship, aside from my mother, knew me or anything about the film. All they knew what was in the daily communique. Those passengers were my most important audience. Thankfully the screening was, I’ll say it, smooth sailing.
I also received word this week that the Department of Defense is formally reviewing First Signal for possible cooperation. As some of you may know, the military has entertainment liaison offices that work with the industry. Although First Signal is science fiction, there are numerous elements to the story that are based in the real world. And like the legal aspects of Justice Is Mind, I think it’s important to insure the military and science aspects are properly vetted.
With First Signal’s table read set for June 16 at The Verve Crowne Plaza in Natick, MA, the priorities are now turning towards locations. Of course there are numerous other details to attend to, but locations are the top of my list. Once I have the locations secured, I build out the rest of the production from there.
The one thing I have learned over the years is you never know what type of locations are available until you start talking to people. This past week I introduced First Signal to someone who operates a website that chronicles former Cold War bunkers and installations in New England. Then there was the pitch to certain government agencies in Massachusetts. In both instances, the parties got back to me the same day to discuss the possibilities. I look forward to some interesting tours in the next couple of weeks!
When I start the search for locations, it’s not just about filming, but establishing a marketing partnership. As I’ve learned over the years, a location is either eager to work with you or doesn’t want anything to do with a film. That works just fine for me. The last thing you want is to film in a location that isn’t supportive.
But as a filmmaker I also have the responsibility to be forthcoming on what a location can expect when filming commences. There will be the actors, crew and equipment. To those not familiar with the process it will appear to be chaotic and disorganized. There will be no glamour. There is no red carpet. Even when “action” is called, it’s only for a limited time before you hear “cut”. Then the process is repeated for another angle, then repeated for another…and another. With everything I’ve produced I always have someone come up to me and say, “I had no idea so much was involved.”
One thing that can be assured is that First Signal will have an epic score. Last week Daniel Elek-Diamanta, who scored both Justice Is Mind and Serpentine: The Short Program, agreed to score First Signal! His work on my last two films was beyond brilliant. You can learn more about Daniel and listen to his work on his official website at this link.
Although fall doesn’t officially start until the 22nd, for most of us in New England, it starts after the Labor Day weekend. While I like the summer, I love the fall. It’s also the time of year when I tend to be the busiest.
This week starts another class at the Naval Justice School. In addition to falling back into my character as a Special Agent of NCIS, I’ll also be directing the mock-trial program on site for the agencies that retained us. I have to say this is one acting job I always look forward to. As the majority of the same actors have returned from the previous class, I think the same can be said for all involved.
What makes this a unique gig for actors is the ability to play a character for 11 days. As these are role-playing parts, once you have the situation memorized it makes for a great opportunity to really bring a character to life. The atmosphere of the school alone is what makes it engaging as a performer.
As for law and engagement, I learned this week that Kinonation, our distributor for Justice Is Mind, secured another outlet with Udu Digital. From their email to me, “Udu is an ad supported (AVOD) streaming service available on the Roku media player that’s used by over 13 million people every month in the US.” It’s always nice to see another outlet picking up my first feature film!
And feature film is what the fall is also about. With the Toronto International Film Festival in full swing it’s always interesting to see what deals are struck. One film that did great was Chappaquiddick with a $20 million commitment. As a Massachusetts resident most of us know of the story chronicled in this film. It will be interesting to see how this film does in the state versus the rest of the country. At the end of the day the Kennedy name is nationally known. So that alone will carry some of the marketing.
But name and marketing will be key with one other film that is gaining substantial traction at the festival. That would be I, Tonya starring Margot Robbie. While the film has been well reviewed, it has been reported that the film arrived to the festival without distribution. Of course that may have already changed, but the real question is this – what are the commercial aspects to one of the darkest moments in figure skating history?
In addition to being at the event in Detroit in 1994, I know some of the players involved (Nancy Kerrigan in particular). I was also interviewed for ESPN’s The Price of Gold documentary in 2014 about the incident. Part of me says this story has already been told…countless times. Is this the only story that figure skating can tell or could this mean a broader interest in movies around the sport? It’s impossible to tell at this point. And, you guessed it, I’m monitoring these developments because of Serpentine.
Finally, I wrap up this week’s post with a great piece of artwork from Daniel Elek-Diamanta. This is the sound wave from Justice Is Mind, Daniel’s first composing gig. He wanted a unique wallpaper for his computer. I’d say he struck the right chord!
Over the last couple of weeks I’ve been talking to my friends in the UK about the upcoming “Brexit” vote. They all had different points of view from those that wanted to stay in the European Union and those that wanted to leave. This post isn’t about one American’s position, but about my special relationship with our friends across the pond.
Putting aside what we learned in school, I was somehow introduced to Barbara Taylor Bradford’s masterpiece A Woman of Substance. The story is based in the UK and to quote “A Woman of Substance charts the life of Emma Harte, from kitchen maid at the beginning of the 20th Century, to respected business woman and Grandmother in the 1980’s.” The book was turned into a brilliant mini-series that saw such famous British landmarks as the storied Harrods turned into Harte’s. You can bet that one of my first destinations was tea at Harrods!
When I started a newsmagazine for the sport of figure skating in the early 1990s, I found myself again in the UK when I attended the 1995 World Figure Skating Championships which were held in Birmingham, UK. I soon found myself conducting business in the country from distributing our magazine to working with editors. At one point I had struck a deal with the national governing body to conduct an all too “United States” direct mail effort. I say United States, because I learned the biggest lesson at the time…I discovered that the English like to buy their magazines at kiosks (newsstands). Oh sure we had a nice amount of subscribers, but we also secured a pretty good newsstand contract in the country as well.
After publishing, my first screenplay First World was partially based in the UK. Part of the story has the Prime Minister calling for an emergency meeting with the President of the United States at a military base in the UK to reveal the actual mission of the Apollo space program. I filmed that segment actually down the street where I now live. To this day we were so fortunate to have a wonderful British actress who now resides in the States to play the Prime Minister.
I’ll never forget her audition. I was staying at a hotel with some of the cast filming another scene when Lindy Nettleton arrived along with Jeffrey Phillips (who played the President). Owing to scheduling and space limitations the audition took place in a hallway. They were both brilliant. After the film was released, we had a few screenings at science fiction conventions in the UK.
When I posted notices for cast and crew for my first feature film Justice Is Mind we received responses from literally all over the world. But there was one composer from England by the name of Daniel Elek-Diamanta. In today’s day and age of the internet it doesn’t matter where you live, talent is talent. To say he had talent would be an understatement. Instinctively, not only did we click, but he understood Justice Is Mind instantly. He scored the entire film to critical acclaim. When our original sound mixer dropped out, he found a terrific company in Visionary Sound headed up by Timothy McHugh. In the end, they both saved the day.
Of course, perhaps one of the highest tributes Justice Is Mind received was when we had our international premiere on Cunard Line’s Queen Elizabeth ocean liner in 2014. Suffice to say you can’t get any more British than Cunard!
My point to all of this is simple, no treaty keeps people from working together for the common good. Talent doesn’t know boundaries it simply wants to create. From magazines to film, those that I’ve worked with in the UK have brought something special to the projects I’ve worked on. That’s what the “special relationship’ between the United States and United Kingdom means to me.
“We make a living by what we get, but we make a life by what we give.” – Winston Churchill
Exactly one month from today Justice Is Mind will celebrate its Second Anniversary on August 18 at Cinemagic in Sturbridge, MA. Actors and crew continue to RSVP their attendance, traditional and social media is picking up, photographers are confirmed and the theater has the film. Believe me there’s still plenty to do with the media follow ups and general marketing push, but the event is tracking well. For me it comes down to planning and organization. Time moves quickly and before you know it you are seeing your event come up on the horizon.
When I was writing In Mind We Trust, the sequel to Justice Is Mind, there were a few things I wanted to make sure the sequel captured. First, the Miller family was still the nucleus of the primary story while key plot points from part one (Justice Is Mind) were expanded. In the case of In Mind We Trust it was the government’s involvement with mind reading and their partnership with Reincar Scientific. Also, when you consider TV shows like The Blacklist, Fringe, etc., audiences enjoy what I call “intelligent intrigue”.
I am pleased to present the concept trailer for In Mind We Trust. The trailer can be watched on Vimeo or YouTube. My aim with the concept trailer was to introduce elements from Justice Is Mind that carry forward into the sequel In Mind We Trust. From part one we know the United States government and intelligence agencies are, for some reason, involved with mind reading technology. The answers become clear in the sequel, thus the concept trailer sheds some light on where the story will go. And as the U.S. Supreme Court has now become the defacto policy maker in our government, the concept trailer, like the screenplay, ends at America’s highest court in the land.
Of course, I want to thank Daniel Elek-Diamanta for the tremendous score he wrote for the concept trailer. The gravitas of his score just brings the entire concept trailer to life. Those of you that have been following Justice Is Mind know that Daniel scored the entire film. Indeed, as one of our actors said recently, it’s worth the price of the ticket just to hear his score. For those of you that can’t make our screening on August 18, please visit www.justiceismind.com for VOD viewing options.
But the real new horizon this week was not a movie, it was the actual New Horizons interplanetary spacecraft and successful Pluto flyby on July 14. The word “stunning” doesn’t even begin to describe the quality of the images New Horizons set back to Earth.
I was a bit too young (4) to appreciate the Apollo 11 Moon landing, but the excitement shared around the world about New Horizons encounter with Pluto was truly one for the history books. From NASA’s scientific achievement to the sheer enthusiasm of audiences around the world waiting and watching for those early pictures. I can only imagine how the New Horizons team felt when they were waiting for the spacecraft to communicate after its closest flyby. Nearly ten years in space, and years of planning before that, and you are waiting for a signal, until…
New Horizons phoned home.
To learn more about New Horizons and its historic mission to Pluto, please click this link.