In this industry there is always the word “next.” For us creative types we yearn for the next project to be better than the last. Whether it’s an acting performance or directing your next film to higher acclaim, it’s about exceeding things you’ve done not simply repeating yourself. Of course I speak for myself, not others. Some are content with just another gig. There’s nothing wrong with steadiness and consistency, but for me there needs to be an improvement.
Every year I seek to accomplish at least one project that I’ve never done before. On the acting front there was a PBS documentary that was shot entirely on green screen. That production recreates a post-civil war America. From the outtakes I’ve seen, the creative is simply stunning. That show will premiere next year.
On the filmmaker front, I continue to prepare to attend the American Film Market in November. As I’ve never attended a film market before, it will be an interesting experience and one that I’m looking forward to. For me, it’s about hearing new voices and expanding my network. While I’m most certainly a creative, my business side needs to know where an industry is trending.
I was reminded just yesterday of how far the industry has come over the last several years. In the morning I received my quarterly statement from Justice Is Mind’s distributor. There is that feeling of accomplishment when you know your film is being watched domestically and internationally. But resting on one’s laurels is never a good idea as this industry changes like New England weather.
When I pushed First Signal back to spring due to scheduling conflicts, it gave me some serious time to reflect. Justice Is Mind went so well on so many levels, my next film simply has to exceed it. If I’m going to invest my time, money and name it has to execute at a certain level. I haven’t invested what I have to date without being committed to the project, but I found myself settling on certain matters when the better part of me said, “Why are you doing that?” Thankfully, I listened to my other self to make changes going forward (it helps being a Gemini).
Yesterday, I attended the Ghost Ship Harbor event at the USS Salem. My friend Sheila and I had a great time at this well produced night of fright. Yes, I screamed more than she did! The production values alone are worth the trip…if you dare.
A few months ago I thought seriously about attending the American Film Market (AFM). Aside from the fact that I’m due for a visit to Los Angeles to catch up with friends and colleagues, there’s no question that networking opportunities at AFM are important to anyone in the industry.
Before I spend some thousands of dollars to attend (or on anything), one does have to be practical about it. Will there be a return? In my view, “Hollywood” is a year round industry and “pitching” isn’t married to a film market. But markets are something I’ve been tracking for several years and when The Hollywood Reporter starts its day 3 daily with the headline, “AFM Dealmakers in Revolt! ‘There’s Nothing for Us’”, I’m glad I didn’t make the trek.
I predicted that when Hulu came online that VOD would be the future for independent film. Now in 2017, Amazon and Netflix are the saviors of independent film. Television, whether terrestrial, cable or VOD, has taken so many A and B+ actors out of the independent film world to the more lucrative TV industry. So what’s left? Well, to quote from The Hollywood Reporter’s day 3 daily, “A lack of big-name, must-have projects is leading to plenty of grumbling at the market, with some buyers wondering if this year marks the ‘death knell’ for the indies. Says one frustrated insider: ‘It’s B-, C- and D-quality stuff’”.
If you read the dailies from the film markets you know the hundreds, if not thousands, of films that are looking for some sort of home. Something to recoup the investment that has been put up for someone’s dream. This is an industry of dreams envisioned and dreams realized. It’s important, for obvious reasons, that we keep the dream alive.
In my view the dream will be kept alive with a good story. Plain. Simple. To the point. Star driven independent films only do one thing, drive up the cost of the film with no guarantee of return at the box office. That’s fact, not fiction.
When I wrote Justice Is Mind my goal from day one was to produce it myself (with investors of course). Sure, I presented it to some production companies, but the feedback was unreal. There is this assumption that after you do all the hard work you somehow need their help. Here is a recent email I received from a production company, “I didn’t had the chance to look in details at the project as they seem to be in too early stage for us. Don’t hesitate to keep us posted when you will have a budget, cast, financial plan.” Putting aside the horrid grammar, the question begs to be asked, “And I need you why after I’ve done all this work?” The answer is simple, I don’t need you.
Producing a film is not rocket science. You just need a good script and capital. Done. Yes, it is that simple. The “rocket science” comes up if you’ve never produced because there are countless details you need to know, particularly when it comes to post-production (sound engineering anyone?). It also can get involved if you decide to use a named actor and have to deal with the myriad issues around that. Seriously, at the end of the day a filmmaker just wants to see their dream come to life. Having produced four films (3 shorts and 1 feature) and seeing them come to life on the silver screen is a feeling like none other.
Tomorrow I start to write this new feature with the same production aim as Justice Is Mind. The title of this new feature may have the word First in it, but thankfully it will be the fifth.