Marketing planet Earth one project at a time.

Posts tagged “filmmaking

Next Destination

As 2020 was drawing to a close I received word that First Signal won Best Screenplay at Indo-Global International Film Festival. With what 2020 brought to so many, this award was a welcome bit of good news to end the year. Despite everything, First Signal had a great 2020.

2021 will be ushering in changes on so many levels. Whether they be personal, professional or global, transition is in the air. We can either stand still to see what those changes are or ride the waves of trends and change to see what best suits us all. I can only speak for myself personally when I say that I now carefully plan and analyze before I make a decision. Despite what is thrown at us on a daily basis, I continue to believe that the world is filled with opportunity. For me, it’s about aligning myself in circles that I want to be part of. I can’t roll a square boulder up a hill, but I feel I can control the roll of such boulder on the other side with the right team of friends and colleagues. I’ve always believed in partnering with those that want to accomplish something—that want to go forward.  Nothing is worse than those that subscribe to the “Debbie Downer” mentality!

In SOS United States the SS Leviathan is modeled after the SS United States.

Of course, one decision I need to make soon is the company that will eventually distribute First Signal. As of today, I’ve narrowed it down to five. Last year was certainly the year of education when it came to sales agents and distributors. But as a fellow filmmaker said to me, “they all sell to the same outlets.” As there’s only one Amazon, Tubi, etc., what it comes down to is how they present the film to the outlets, how they market and what their terms are.  While the terms may differ in deal length, percentages and expenses, there is one deal point that I can’t agree to—a title change.

While I understand that films have a change in title depending on certain factors, changing the name of First Signal is a dealbreaker for me.  Over the last ten plus years I have developed the First World Universe. First Signal is the “first” entry in this new franchise to be followed by First Launch, First World and so on. There has been substantive branding over the last decade that has included everything from press to traditional and digital marketing along with numerous film festivals. Sales agent may view a title change as a way to optimize sales, but the casual disregard of years of branding seems callous to me.  However, one also needs to be flexible. Nobody gets everything they want in a negotiation. That’s not realistic. The key, I believe, is to strike a balance that works for both parties.

Next week will also start some promotion for SOS United States through FilmFreeway. I’m pretty excited to see where this new venture goes while I continue to market First Signal and the development of the First World Universe.

Many years ago, while I was in living in Los Angeles a friend in the industry gave me some solid advice–You need to have more than one project going at any time. And when I was working endlessly trying to get First World funded, another friend of mine said to me—Why don’t you try to write something else while developing this one? It was hard to hear advice that went against my steadfast one-track mentality, but taking that advise created Justice Is Mind, First Signal and hopefully soon SOS United States.

Projects.


Virtual Market

First Signal is complete! What started as an idea in 2017 is now a completed feature film. The satisfaction of completing a film is like none other. When you consider the number of people and technical matters that go into the process, it’s project management bar none. While there are always difficult moments to overcome, as filmmakers we always come out on the other end wanting to do the process all over again. For when a film is complete, it truly is a piece of art. Not one that you hang on the wall, but one that you project on it.

The completion of First Signal arrives with additional film festivals that have accepted the trailer. I’m delighted to report that the trailer has won Best Trailer at the Crown Wood International Film Festival and Tagore International Film Festival. The trailer was also a finalist in the Prague International Monthly Film Festival. These early accolades create a wonderful foundation as I submit the feature film for festival consideration and implement the marketing and distribution plan.

This all comes of course as the entertainment industry is trying to right the ship in a sea of unprecedented uncertainty. Theaters are just now announcing plans to reopen at reduced capacity, production is slowly restarting and film markets have gone temporarily virtual. As for the latter, I’m registered for the Marche du Film that’s starting on Monday. I was looking forward to attending my first Cannes in person, but virtual will be fine for this year’s market. As Scarlett O’Hara said, “After all tomorrow is another day.”

I count myself lucky that we have been able to successfully navigate the post-production process of First Signal given the present situation. Although we had already planned to be in post-production during this time, one doesn’t plan for a worldwide upheaval that literally shuts down the world. Throughout this vortex, it was the dedicated post-production team of Daniel Groom, Daniel Elek-Diamanta, Adam Starr and Tim Haggerty that made the completion of First Signal possible. One member of our team went through a multi-country ordeal to get home and literally sent the final files the day before he was leaving. During the actual production of First Signal a couple of members were going through some very trying personal matters. It’s those types of efforts that give credence to, the show must go on!

The entertainment industry is resilient. We always find a way to overcome obstacles. Because if there is one thing the public wants, it’s entertainment. They want to escape into a story, experience new characters and visit their worlds. Since the dawn of theater neither war, famine, plagues or “out of this world” experiences have brought an end to this industry. If anything, it makes us work harder to do that one thing we all enjoy doing…

…create.