Marketing planet Earth one project at a time.

Posts tagged “filmmaking

Actors and Agencies

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Tomorrow I’ll be attending The Westfield International Airshow. Part of SOS United States takes place at an air force base in Massachusetts. In the film the Concorde is seen as the “Air Force One” of the Prime Minister of the U.K.

This past week served to be an interesting one not only working with a variety of actors on the set of a movie filming in Boston, but in the selection process for the third outing at the Naval Justice School in September.

When the inquiry came in from the casting company about background work, I was interested because they also wanted to use my car in the film. My first Pontiac Solstice appeared in Justice Is Mind. My second, if it makes the cut, will appear in I Feel Pretty. I particularly liked how they “dressed” my car with New York State tags.

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My first Pontiac Solstice in Justice Is Mind.

But like the first time I did background work, it’s an opportunity for me to meet new actors and crew. I also wanted to see how they staged and used cars in a large scale production. With the camera setup, it didn’t take long to figure out why the cars were parked across the street.

As a director of course I take this all in on numerous levels. For me it’s like a vacation. I don’t have to worry about anything except showing up and doing what I’m told. Sure I felt a bit like Captain Kirk in Star Trek: Generations, but this wasn’t my ship I was just part of the crew. I will say this, the catering was excellent. Yes, I will judge your production, film or whatever by the type of food you serve. And if it ends with a great cup of coffee, that’s another star in my book.

But booking is where things turned for the next class at the Naval Justice School.  As Site Supervisor, sort of like director, I don’t make the final casting decision but I do recommend. As I mentioned to an actor earlier this week, “Those decisions are made in Washington.” It wasn’t gravitas on my end, the agencies that book the actors are based in the D.C. area.

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My second Pontiac Solstice with “New York State” tags.

I am always happy to recommend talent for other productions. If I’ve worked with you and the relationship was a positive one, those recommendations come easy. But if someone I know recommends an actor I haven’t worked with, I’ll forward the information if I like what I see with the caveat that I’ve never worked with this person before. This entire industry is a network. You never know who knows who and it is a terribly small world. It is that small world of industry contacts that had me sign with a new talent agency in New York this week.

While I have representation in the Boston market, I’ve been looking for a national reach for a few months. Let’s just say that some of the conversations and meetings have been beyond interesting and make for great cocktail conversation. But in the case of this new agency, we knew the same talent from a show I worked on over ten years ago, FOX’s Skating with Celebrities.

My point is this. It’s important to be nice whenever you can. Yes, there are sometimes difficult if not impossible people in this industry, but no gig lasts forever. This is an industry of moments and you only get one chance to make a first impression.

Recommendation.

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When I was on Skating with Celebrities in 2006.


The Conversion

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Distributing magazines and films around the world.

There were many times when I was in the process of making Justice Is Mind I remarked that my experience running a company helped create my first feature film.  Producing a film is nothing more than project management and being able to compartmentalize numerous areas of a production. From personnel to the creative, it’s keeping everything in order, on schedule and on (or under) budget.

I can’t tell you how many times I come across filmmakers that are all excited to direct only to see a project fall off the radar in post-production or worse not promoted. When I think about it being a magazine publisher is just like being a filmmaker. Pre-production is the creation of the editorial, production is organizing the editorial around advertising with post-production creating the final product, distribution and promotion. Sounds like a familiar process doesn’t it?

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A behind the scenes shot from my latest film Serpentine: The Short Program.

When I was operating my publishing company we were financed on cash flow only after a brief round of investment capital in the first few years. I had to figure out ways to do things that saved money while producing a premium result. I’ve brought this experience to my film work. Back in the day publishing companies would over staff for even the most mundane type of work. No wonder when the financial bottom started to fall out in that industry their top heavy structure caused them to collapse. The same holds true for filmmaking.

Certainly for productions of a substantial budget (like a Star Wars), you need a sizable crew for obvious reasons. But honestly I was on a recent production and was astonished at the ridiculous number of crew they had to film a simple bar scene. First, it was clear that there was no rehearsal. Second, the production of the scene fell on its own weight when the moving of a camera position was a herculean time consuming task. This was not a science fiction production or one that was going to require any special effects in post. This was just a bar scene. I sometimes will go incognito to see how other productions execute. Sometimes I learn things that I take with me, but in the case of this production you learn what not to do (unless you don’t care about a budget).

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Directing Vernon Aldershoff in Justice Is Mind.

I think the understanding of small crews came from my experience on set during those early days of publishing when I was frequently interviewed. Sometimes they would come to my office, but I usually would go to a location. Generally, there was just a camera operator, producer/director (who conducted the interview), sound operator and sometimes a gaffer (lighting). On occasion a makeup artist would be present. If there’s anything I learned about being on TV was the importance of makeup. Believe me the horror of seeing yourself on TV without makeup is something you’ll never forget! And with today’s high definition it’s just that, a makeup-less face will overly define everything.

On Friday I picked up the first three VHS tapes I had converted to digital. I have to say I think they came out pretty good. Of course things like this bring back all kinds of memories. It was a different time back then when social media didn’t exist (that wasn’t a bad thing). But when I look back we were always pushing the envelope. Creating targeted direct response commercials that ran during figure skating broadcasts, producing one of a kind themed cruise events and distributing our enthusiast magazines internationally.

If all this sounds familiar with how I produce and market my films, this is where it came from. But one does not execute alone. In all cases it’s about working with a dedicated team that sees your vision.

Next Project.

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Even back in 2002 the Russians were protesting. A still shot from the VHS conversion project.