As post-production continues on First Signal (we are on target for an April completion), I’ve been developing the marketing plan for the film. With the majority of independent films there’s no studio marketing department, no retained agency or staff. Marketing is another skillset that filmmakers need to develop. Thankfully during my years of publishing magazines, and my own consulting business, marketing is something I’ve been doing for years. I had some excellent mentors in my early years.
I firmly believe that an independent film needs a central online destination. Building a website used to be a task that required a special set of design skills. Thankfully that is no longer the case. Wix is my preferred platform. If you know how to click a mouse, type copy and upload a video, you can have a website in no time. I no longer use their templates, but rather build my sites from scratch. Case in point my own personal website and First Signal’s.
While I was marketing First Signal through AFM’s platform, I came across one filmmaker who was promoting their project to attendees. This was not an inexpensive film. It had some known actors from the 80s and 90s. When they posted to check out the website, all the visitor found was the dreaded “under construction” notification. It was never fixed throughout the entire market. You spend all that time and money making a film, talk about a lost opportunity to introduce it. I can’t begin to tell you the thousands of films that are marketed through AFM—all looking for a home. As time is literally money at these film markets, you only really get one chance at a first impression. One critical component of first impressions is the trailer.
This past week I started to write the trailer. A trailer is perhaps the most important calling card of a film. Yes, a poster introduces the film, but a trailer brings it to life. As First Signal is what I hope to be a series of films in the “First World Universe,” getting it right is vital. In two minutes the goal is to condense the story, without giving it all away and to convince your audience to see more. There’s certainly no pressure to deliver!
While writing a trailer is challenging, it’s one that I do enjoy. It challenges me to look past the linear script and film and see how it can be presented to (hopefully) thrill audiences.
As screenwriters we all start with an idea. We look blankly at a white page on our monitors hoping it speaks to us. Our hands at the ready on the keyboard. Our notes, if any, to the side for glance. Then suddenly, the following happens:
Intro Logo/Intro Score: The Ashton Times
“This satellite intercepted a signal that originated from Lagrange Point Two.” VO General Reager over Milstar satellite.
July 20, 1969. The 49th anniversary of the Apollo 11 mission – “we came in peace for all mankind.”
Although at 4 years old, I was too young to remember the historic event of the Eagle landing on the Moon, I fondly recall the later Apollo missions in the early 1970s. Those grainy black and white pictures being transmitted from the Moon to our television sets was a remarkable achievement. Indeed, it truly was “one small step for man, one giant leap for mankind.” In those days the world watched in wonder as the impossible was achieved, not once, but several times.
When you think of the new technologies, sciences and discoveries that resulted from the space program of the 1960s and 70s, it’s clear that a giant leap was achieved on numerous levels. You can’t bring together that many scientists and engineers and focus them on a single end goal without achieving breakthroughs that were literally out of this world. Of course, another result of the space program was the motivation it gave to so many.
In my case, I developed an interest in astronomy which led to my passion for science fiction. When I combined these interests and wrote First World in 2006, I had no idea where that journey would take me. In the film world it led to the production of the short film version of First World in 2007, followed by Evidence and my first feature film Justice Is Mind. In the real world, I have been fortunate to see the space shuttle Atlantis land at Edwards Air Force Base, Discovery and components of the Apollo program at Steven F. Udvar-Hazy Center, the Enterprise at The Intrepid Sea, Air & Space Museum and Freedom 7 at John F. Kennedy Presidential Library and Museum.
In the world of entertainment, two of my favorite TV series that involved the Moon are UFO and Space: 1999 with my favorite sci-fi movie being War of the Worlds (1953). But over the last several years “Hollywood” has produced some excellent must see films. I could list many, but my two recent favorites have been Hidden Figures and Arrival. Two completely different films, but with compelling messages of the possible when faced with the impossible.
As for possible, progress continues on First Signal. With Daniel Elek-Diamanta designing our first promotional poster, the look of First Signal is beginning to take shape. With more location scouting planned over the next several days, I have no doubt that the right location will soon present itself. When a launch is planned, all the conditions need to be right. I don’t want to settle on a substandard location just for the sake of keeping a schedule. Not only do I need to be excited as a director, but I want the actors and crew to feel equally motivated with their surroundings.