Marketing planet Earth one project at a time.

Posts tagged “Google

Market Forces

atranta

First World screened at over 20 science fiction conventions before going to Hulu. It’s now available on Amazon Prime.

Prior to writing First World back in 2006 I would follow the film industry like most of the free world. You would learn about an upcoming film from TV, print or radio and then you would go to the theater and watch the film. From what I can remember most films in the late 70s, 80s and 90s had pretty good attendance in their first few weeks of release. Of course, VHS and DVD added substantially to the coffers and was a welcome lifeline to films that underperformed at the box office.

As I did in publishing over two decades ago, it’s one thing reading a magazine, it’s another learning how that magazine arrived in your hands from an industry point of view. But like that industry’s transition from print to digital, the independent film industry is also going through this same painful process. This article in Variety pretty much summed up the latest Toronto International Film Festival.

Evidence - Henri and Margaret argue

Two theatrical screenings and a VOD deal for Evidence turned Justice Is Mind into a feature.

It’s one thing when you work in publishing and you’re managing a downturn in paid circulation (thankfully I never had to experience that), it’s entirely another when someone or some company has advanced seven to eight figures to produce a movie and is waiting for a distribution deal to materialize. The magazine has revenue, albeit less, the film has zero. Because there is so much misconception about the independent film industry, let me be clear—just because a film gets into a major film market/festival is no guarantee of distribution. There’s also nothing wrong and everything to gain win self-distribution.

What I firmly believe this all comes down to is budget and marketing. Of course everyone needs to make a living, but there needs to be a reality check on what can seriously be recouped domestically and internationally. It’s no longer about just getting the film produced, it’s about making an effort with a marketing plan to reach a target audience. Marketing takes time. Believe me when I tell you it takes longer to market a film than make it.

Justice Is Mind - The FVMRI process begins

After a limited theatrical run and international premiere, Justice Is Mind is now available on Amazon Prime and numerous other VOD outlets.

I don’t know. Call me old fashion or just a consummate planner. There are some solid lessons to be learned from the magazine industry.  I just couldn’t deliver my magazines to our distributor and wait for revenue to roll in, I had to market on a regular basis. I had to bring enough awareness to my magazines to either get a paid subscription or a single copy newsstand buy. This all has to sound familiar if you’re a filmmaker. How do you get people to watch your film or buy it?

Denise Marco and Isabella Ramirez in Serpentine

After Serpentine‘s theatrical premiere, the short is now available on Amazon Prime and the Ice Network.

Stacey Parks asked in one of her blogs “You Making Money on Amazon?” Every month I get paid from Amazon from my four films running on their platform. Yes, some do much better than others. But there are sales every month.  I post three times a week to their respective Facebook pages that auto post to their Twitter accounts and other broadcast functions I have set up.  Google Alerts notify me of an interesting article that may warrant a pitch to an editor or, yes, a film financing entity or producer.

This all being said, I strongly believe in the future of independent filmmaking. For me the glass is always half full not half empty. It’s about coming up with a solution to a problem and seeing it through. I always pity the naysayer that says to me, “You can’t do this or that because…” Those are the people you give a wide berth to as you have, a…

…theatrical run.

SlateofFilms

What project will be next?


Launch Plan

SS-United-States-bw

In SOS United States the ocean liner SS Leviathan is based on the SS United States. In 2015 the retired ocean liner was saved from scrapping.

Too often we read about the resolutions and promises people make as they enter a new year. The end of one year and the birth of another does seem like the time to reflect on the past and hope for the future. But there is one thing that needs to be the driving force – a plan.

In the entertainment industry planning is the foundation of everything. From the script to production to marketing, the only way to get things done is to make a plan and to stick with it. For me it starts with my weekly lists; the daily posts to the social media pages I manage, the Google alerts that assist in public relations/marketing, the pitches to investors, the plans for productions, etc.  Like NASA, I’ve always believed in shooting for the Moon (and beyond). But we all know that NASA’s plan wasn’t just a speech by President Kennedy at Rice University in 1962. It was long term planning that resulted in Apollo 11’s landing on the Moon in 1969.

Justice Is Mind - the trial begins

In an August post this still from Justice Is Mind reached 3,900+. For 2016 screening presentations continue.

Nothing is more disheartening when you ask someone about a project they were all excited about months ago with more social media posts than you can track, only to inquire and you get their stoic face of “how dare you ask.” When someone asks me “how are your projects coming along” my response is pretty standard “they’re moving along.” That means that I have been doing at least the following: writing/editing the script, pitching projects to investors, working on concept art, talking to agents/managers, etc. Sadly, people only think you’re doing something when you have a tripod set up with a camera. What they don’t know is that when you reach that point you have, hopefully, established a solid foundation because even more work is ahead after you wrap that last scene – post production, distribution and marketing. Believe me when I tell you that Justice Is Mind had a five year long plan of writing (2010), production (2012) and distribution/marketing (2013-present). Without a plan none of our achievements would have taken place.

United_States_Capitol_-_west_front

In Mind We Trust, SOS United States and First World center around Washington, D.C.

The one I always compete against is myself. I look at one project I accomplished and want to make the next one better.  I think they call that progress. Yes, the plans I have for SOS United States, In Mind We Trust and First World are ambitious. But there does reach a point with any given project when you can see it happening. I remember when this threshold started to approach with Justice Is Mind. Is it a culmination of planned and sustained efforts? Being in the right place at the right time? Or, to quote the late Maximilian Schell, “This an industry of chances and luck.” In my view it’s about being “present” and in the moment. In an industry filled with those looking for attention, you have to make a plan that calls for it.

As for attention, I want to take a moment to thank my readers. Every year I receive an audience report from WordPress. I’m pleased to announce that this blog is read in 92 countries.  Curiously, the most active post for 2015 was A Narrative. In that post I talk about writing the last pages of In Mind We Trust. Indeed they were written in 2015 for 2016 presentations.

New Audiences.

Your 2015 year in blogging

Thank you to my readers. This blog was read in 92 countries!