Marketing planet Earth one project at a time.

Posts tagged “Greenfield

The World Premiere

At the world premiere of First Signal at the Greenfield Garden Cinemas

The forecast for First Signal’s world premiere on March 26 was for rain. One of the actors and I were actually tracking the weather during the day. Suddenly, as if instructed by Mother Nature, the sky cleared in the afternoon. While driving to the Greenfield Garden Cinemas to debut a film that I have arguably been working on in concept for over a decade, I was just slightly numb. While I was happy with the final result, I haven’t seen some of the actors and crew since we wrapped production in 2019. Naturally, I wanted them to be happy with it. But one thing was certain. After this past year, it was wonderful to be out socially. That was the overriding feeling of everyone—and having a world premiere was the icing on the cake.

Daniel Groom, the Director of Photography and Editor, arrived before I did. After a few moments of catching up we found ourselves in the theater for a few pictures. Then shortly thereafter, the actors started to arrive. In so many ways it was like I just saw them yesterday. After about an hour of pictures and catching up, First Signal was about to debut.

With my welcome speech concluded, I found myself in my seat with a bag of heavily buttered popcorn. My only worry was that the projection would stop or that there was some sort of error on the DVD. But before I knew it, I found myself actually being able to relax. The one hour and forty-two minutes went by pretty quickly. The moment First Signal cut to black the theater erupted in applause. I could not be more thankful to the cast, crew, theater and audience that made First Signal a reality.

One thing I realized this past week was the importance of a theatrical release. Whether it’s a one night, one week or one month engagement, the important thing for any film is to get “booked” by a theater. When your film is booked, it goes into a system that is linked to a variety of other sites. From IMDb to Rotten Tomatoes, it establishes the film from an industry point of view. I have to say I was pretty proud to report our box office revenue.  Call me old fashioned, call me an elitist, it doesn’t matter—I’m just pretty damn proud that I was able to report “box office revenue” yesterday.

Soon First Signal will be released digitally, and an entirely new audience will be introduced to the film. There will be those that love it, those that hate it and those that will simply discover it.  At that point, my director hat will hang on the wall, while I replace it with one that says marketing director. For the next several months it will be my job to promote the film across as many channels as I can. I do look forward to bringing First Signal to the world.

But putting aside accolades and achievements, there was something I noticed last Friday that needs to mentioned—support. There were some audience members that drove for hours to support either the theater, the film, the actors or all three. They were there because they knew the dedication, perseverance and drive that goes into this industry. Whether you own the theater, direct the movie, operate a camera or act in the film, this industry is about community. It’s about like-minded people coming together for a moment to provide that one thing that can unite us all – entertainment and an escape to an imaginary world.

The day after First Signal had its world premiere, I received an email from a woman who took her grandson and great grandson to see the film, “Your film was enjoyed by myself, 16 y.o. grandson, and 11 y.o. great grandson on Saturday at Garden Cinema. Congratulations, thank you for sharing your artistic creation of a fantastically believable story that was very interesting, well-acted and just plain fun. Stepping over the threshold of the theater was itself mesmerizing and just got better from there. My heart was warmed by the minutes the boys excitedly shared their particular thoughts and impressions about the intelligence-based film as we drove home.”

And that ladies and gentlemen is why we do what we do.

Thank You!

With my mother, Eleanor, and her great granddaughter, Julie

The Premiere

As a filmmaker there is nothing like seeing your film unfold on the silver screen. I will never forget when I first saw Justice Is Mind come to life at our world premiere back in 2013.  It is that moment when all the hopes, dreams and work come to fruition. I am delighted to announce that the world premiere of First Signal will take place on March 26, 2021 for a one-week engagement at the Greenfield Garden Cinemas in Greenfield, MA!

Whenever I make a film, whether it be a short or a feature, I’m always looking for a theatrical premiere. When you premiere a film in a theater it signifies its arrival in the marketplace. It provides an opportunity for audiences and the media to see it as intended before it’s released into the digital world. It’s also economic. For the majority of films, the primary revenue driver is theatrical “box office” revenue.  I have always been a proponent of theatrical screenings (particularly now as the exhibition sector has been decimated this past year and needs every ticket), for without that component, the majority of films will not recoup their production budget.

Seeing the name of your film on a marquee is a special experience all its own. When the Greenfield Garden Cinemas published the photo you see at the top of this blog it took me less than a minute to send it to the cast, crew and location partners. First Signal has formally arrived.

While we prepare for the world premiere of First Signal (and other screening events), we are finishing up the deliverables for Indie Rights. Part of our deliverables package is a new poster designed by Emmy Award winning Adam Starr. Partially inspired by Apollo 8’s Earthrise photo, this new poster is what you will see at all our screening events and on VOD platforms. As our marketing plans unfold, look for additional creative that builds off First Signal’s new poster.

As for marketing, SOS United States is moving along nicely through the festival circuit. Since my last post, the script has picked up some additional selections and wins.  My goal with SOS United States is to promote the project through the festival circuit with the aim of raising the necessary production budget to produce the film in 2022 for a 2023 release. Yes, that’s the type of planning that goes into making a feature film.

I had lunch last week with one of the stars of First Signal. I remarked that this has been a four year project to date. From the original idea in March 2017 to script in early 2018, production in 2019, festival circuit in 2020 and wide release in 2021, producing a feature film is years in the making. Nothing in this industry happens overnight. It takes continued perseverance, patience and plans to see a project all the way to the end.

But the nice thing about First Signal is that it’s just the beginning. The beginning of what I hope to be a new sci-fi franchise.

First World Universe