A couple of weeks ago I sent an update to the actors and crew of First Signal about what our release strategy may look like. I believe, if all goes according to plan, our first theatrical screening will be sometime in October. I hope that follows with additional theatrical and festival screenings into the second quarter of 2021 with a VOD release around May.
As someone who reads the trade publications, I see how release dates and general overall strategy is changing on a daily basis. This article in The Hollywood Reporter today, pretty much summed up the current state of the industry. Fortunately for First Signal, the film itself wrapped principal photography last year and just finished post in early June. So, all things considered, our release strategy hasn’t changed all that much.
I do believe one of the real issues that’s going to face this industry next year is available inventory of new product. With very little being produced over the last several months, eventually this empty space will catch up to the industry. I believe this is why we are seeing studios and distributors stagger their releases from the 3rd quarter of this year into 2021. They need commercial films to bring audiences back to theaters. Honestly, who really wants to see a previously released movie in a theater when you can watch it from the comfort of your sofa for a fraction of the price? Of course, I would love to see classics return to the silver screen. Particularly those from the 1930s, 40s and 50s!
So far, the festival market is going well for First Signal. I was delighted to receive a Best Director win from the Eurasia International Monthly Film Festival last week. To receive an accolade of this stature from a festival is truly an honor. This is all about building a momentum so when First Signal goes to VOD, a hopeful following has built up for the film. From a media point of view, there is so much noise to cut through to get noticed.
The release strategy I’m looking to employ is the model I did with Justice Is Mind. It started with a world premiere followed by a limited theatrical and special event run before it went to VOD. My feeling with Justice, and now First Signal, was to follow the studio model. If it works for them, why try to reinvent the wheel? I just adapted it for the scale of my project. At the end of Justice Is Mind’s run, we had numerous media reports and reviews that helped propel the film when it was released on VOD.
Being a filmmaker, I’m an avid reader of the industry trades. From The Hollywood Reporter, Variety and IndieWire to several email newsletters (SSN Insider is my favorite). In general, I look to get a feel for the industry and where it may be going. As I’ve written about in earlier posts, navigating this industry is like being on the bridge of a ship and deciding what port to sail into. The choices are numerous and in some cases smartly promoted. One of these choices was a film festival.
I attended my first film festival back in 2007 when First World was nominated for best screenplay out of over 80 submissions at the California Independent Film Festival. Having placed in the top 5 for this contest it was a total thrill to attend, network and then hear the title of my first screenplay announced as a finalist in a theater. I didn’t win the Slate Award but it was honor enough to be nominated. It was at this festival that I realized I had developed a new trade.
In this industry it seems just natural that you start to pick up new trades. You may start as a writer or an actor and before you know it you may be producing and directing your first short film. You start to get into some festivals, perhaps some theatrical exhibition and then score some media. Soon thereafter you realize you want to make your first feature film. Every level of this industry takes time and patience and despite what one might read in the trades, none of this happens overnight.
One thing that never happens overnight is film financing. It doesn’t matter what your station is in the industry. Film financing, in particular, is very nuanced. As for my projects, I’ve fully funded some and have had investors (public and private) in others. In one case I used crowdfunding. Larger projects, if they can attract the right talent, can also achieve pre-sales. But that’s being challenged owing to certain bankable “A” list availability to commit to a project before one scene is even shot. But one area that I’m particularly excited about is equity crowdfunding. There have been numerous articles on the subject, so I would do your own searches. That being said, it offers filmmakers yet again another option–and port?
With First World, In Mind We Trust and SOS United States in various stages of review and development, the one thing I have committed to is producing the first ten pages of the political thriller I’m writing around the sport of figure skating as a promotional vehicle. As some may recall, I made a short film version of Justice Is Mind titled Evidence. The point of that short was to not only develop interest in the project but to bring together an initial cast and crew to insure that various aspects work.
What are the primary challenges with this new project? A figure skater that can do a couple of triple jumps and can act. No matter how it has been done before, using a double for either the extreme close ups of a jump or distance shots just doesn’t work. A skater has a particular way they stand on the ice along with body type. The other part of this short is developing some new techniques to film a skating program that truly captures the grace, style and power that a skater projects. In essence I want the audience to experience the program not just see it.
Perhaps the greatest challenge of course is developing an original story. As I enter the closing of the second act to this political thriller, I remember where I was at the time when writing Justice Is Mind. At this moment I’m literally living with the characters and all the plots and subplots. But rather than taking the easy way out on their resolution, I will let the story sit for a few days and let the story speak back to me.