Marketing planet Earth one project at a time.

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The Mission

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The SS United States may soon return to New York City.

I remember the mission I was on when I wrote First World in 2006. It was a commitment and passion to learn the craft of screenwriting, research a project and then, to quote this recent article in Script magazine, “write the hell out” of it. Those early efforts resulted in three screenplay nominations and the production of a short film version that screened in several countries. Indeed, I was on a mission.

We live in a world of instant gratification.  But that world is a fantasy in the entertainment industry. Someone at some point at some place at some time dedicated years (or decades) to make their project a reality.

Just this week the tireless efforts of the SS United States Conservancy seems to have led to a deal to save the majestic and historic SS United States ocean liner. The redevelopment of the famed liner will be announced in New York City this week. Anyone that has been following their efforts knows this has not been smooth sailing. Thankfully an impassioned plea by the Conservancy to save the ship from the breakers a few months ago brought much needed worldwide attention and donations to the storied liner. The same passion and commitment holds true in the entertainment industry.

Justice the palace

At the time of its world premiere in Albany in 2013, Justice Is Mind was a four year mission.

After I wrote Justice Is Mind I remember the endless pitches, presentations, blind alleys, dubious investors and bad advice.  But it was at one point during the process that I remember going through the same thing in publishing a decade plus prior when trying to raise capital for that venture. That deal clicked at one point just like Justice Is Mind did. But in both cases there was a commonality – I produced these projects myself with investors. That’s the direction I now take.

Would it be grand if “Hollywood” wanted to take one of my projects and run with it? Of course. But Hollywood as we now know it, because the industry is fragmented and decentralized, is everywhere. Audiences don’t care where or how a film came together, they just want to be entertained. It’s really that simple. It was the same with magazines. I was told over and over again that nobody would take me seriously unless we published out of New York. I lived in New York and worked in publishing (TIME magazine). Sure, it was cool. But expensive. In the end, I published market leading magazines based in Worcester, Massachusetts. Readers and theater audiences don’t care where a project originates from.

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SOS United States will have the look and feel of Fail Safe (1964). Pictured: Strategic Air Command.

There was a certain sense of satisfaction when I returned to Los Angeles in 2013 for the West Coast Premiere of Justice Is Mind. A film, born out of Worcester and filmed primarily in central Massachusetts was screening in the entertainment capital of the world. “Hollywood” is as much an atmosphere as it is a corporate entity comprised of all manner of divisions. All “Hollywood” wants is the audience because the larger the audience the larger the revenue.

For those of you on a mission in this industry, I encourage you to read Jeanne Veillette Bowerman’s article in Script magazine. Above all else you need to be passionate about your work while keeping an open mind on collaboration.

Next pitch.

Justice is Mind-44

At the west coast premiere of Justice Is Mind in Beverly Hills, California.


Screen Test

From the screen test at Cinemagic last week.

From the screen test at Cinemagic last week.

There is nothing more exciting as a filmmaker than seeing your film come to life in a theatre. It is in that moment that the memories of its development and production come to light. The months you spent writing the script and the time it took to raise the funding to make the film. And just after you hear “that’s a wrap”, more work begins until you have a completed project. Oh yes, then there is marketing and distribution. Welcome to my world.

This past Thursday was the DCP screen test of Justice Is Mind at Cinemagic in Sturbridge, MA. Although I was more than pleased with our theatrical DVDs, the clarity and crispness of the DCP was incredible. We’ve screened at two of their theatres before, but this was the first time I saw a DCP of the film. Some of you may be asking, what the hell is a DCP?

Vernon Aldershoff as Henri Miller and Dmitri Aldershoff as Gary Miller in the opening scene.

Vernon Aldershoff as Henri Miller and Dmitri Aldershoff as Gary Miller in the opening scene.

A DCP is a Digital Cinema Package. It’s what theatres now generally receive from the studios, distributors and filmmakers. While I have yet to come across a theatre that cannot play a DVD, the default standard now is DCP. And my thanks again to the Chatham Orpheum theatre for making our DCP.

On August 18 Justice Is Mind will celebrate its 2nd Anniversary with a special event screening at Cinemagic. Although this will be our 21st screening, I treat each screening like it’s the first one.  I still feel like a kid in a candy store when I see Justice come to life on the big screen. The day I don’t feel that way is the day I set sail from this industry. I was particularly reflective when I was reviewing the last five minutes of the film and the credits started to roll. When you see over 200 names and companies, you quickly realize it takes a small army to make a film.

Kim Gordon as District Attorney Constance Smith.

Kim Gordon as District Attorney Constance Smith.

But this is an industry that never rests. Since the world premiere of Justice in 2013, I have written the political thriller SOS United States and In Mind We Trust, the sequel to Justice Is Mind.  The pitch process is just as much on the front lines now as it was when I was presenting Justice in 2011.  Just this week, I pitched First World to a producer that I thought for sure would have been interested (Chinese investor). It was a quick pass. Instead he asked what else I have in my slate and is now looking at SOS United States and In Mind We Trust.

Just as Justice Is Mind came together, the same formula and efforts apply to my other projects. At the end of the day, not only do you need to find the right producing partners, but almost literally the planets need to line up just right. It’s one thing to follow a film market like Cannes, AFM and Toronto and read about X projects that got picked up, funded or whatever. What is never talked about are the countless projects looking for some sort of home. Thankfully, Justice Is Mind has found a home.

So as I ramp up marketing plans for the 2nd Anniversary screening of Justice Is Mind, writing Winds of Fall continues while presentations move forward on SOS United States, First World and In Mind We Trust.

Next Move.

Justice Is Mind-2nd Anniversary-Social Media