I remember the mission I was on when I wrote First World in 2006. It was a commitment and passion to learn the craft of screenwriting, research a project and then, to quote this recent article in Script magazine, “write the hell out” of it. Those early efforts resulted in three screenplay nominations and the production of a short film version that screened in several countries. Indeed, I was on a mission.
We live in a world of instant gratification. But that world is a fantasy in the entertainment industry. Someone at some point at some place at some time dedicated years (or decades) to make their project a reality.
Just this week the tireless efforts of the SS United States Conservancy seems to have led to a deal to save the majestic and historic SS United States ocean liner. The redevelopment of the famed liner will be announced in New York City this week. Anyone that has been following their efforts knows this has not been smooth sailing. Thankfully an impassioned plea by the Conservancy to save the ship from the breakers a few months ago brought much needed worldwide attention and donations to the storied liner. The same passion and commitment holds true in the entertainment industry.
After I wrote Justice Is Mind I remember the endless pitches, presentations, blind alleys, dubious investors and bad advice. But it was at one point during the process that I remember going through the same thing in publishing a decade plus prior when trying to raise capital for that venture. That deal clicked at one point just like Justice Is Mind did. But in both cases there was a commonality – I produced these projects myself with investors. That’s the direction I now take.
Would it be grand if “Hollywood” wanted to take one of my projects and run with it? Of course. But Hollywood as we now know it, because the industry is fragmented and decentralized, is everywhere. Audiences don’t care where or how a film came together, they just want to be entertained. It’s really that simple. It was the same with magazines. I was told over and over again that nobody would take me seriously unless we published out of New York. I lived in New York and worked in publishing (TIME magazine). Sure, it was cool. But expensive. In the end, I published market leading magazines based in Worcester, Massachusetts. Readers and theater audiences don’t care where a project originates from.
There was a certain sense of satisfaction when I returned to Los Angeles in 2013 for the West Coast Premiere of Justice Is Mind. A film, born out of Worcester and filmed primarily in central Massachusetts was screening in the entertainment capital of the world. “Hollywood” is as much an atmosphere as it is a corporate entity comprised of all manner of divisions. All “Hollywood” wants is the audience because the larger the audience the larger the revenue.
For those of you on a mission in this industry, I encourage you to read Jeanne Veillette Bowerman’s article in Script magazine. Above all else you need to be passionate about your work while keeping an open mind on collaboration.
On Thursday Justice Is Mind arrived on BitTorrent Bundle! I largely learned about BitTorrent through the media around the film Hits and the journey that project took to reach that platform. Of sheer coincidence, Justice Is Mind and Hits share an actor by the name of Ken Holmes. Ken played Christopher Thomas in Justice Is Mind and is just amazing at promotion on social media. He does a masterful job of not only promoting himself but the films he’s involved in. Actors take note this is what a director looks for – a talented actor who also understands the world of social media.
On BitTorrent Bundle not only is the feature film available to both stream and download, but our bundle includes the trailer, short film, screenplay, press kit, interviews, Q&A and select stills. In essence, for $4.99 you have the whole Justice Is Mind experience from script to screen and beyond. I have to say working with BitTorrent has been great. Their customer service and attention to detail is first rate.
What I mentioned in my press release is that when I wrote the screenplay and business plan for Justice Is Mind these platforms didn’t even exist. Now, they command users in the millions. I revisited my business plan for First World and SOS United States this week as well. While First World did discuss VOD, it still incorporated DVD estimates. Let’s just say DVD has now been discarded as a revenue stream you can count on never mind estimate. As I just wrote SOS United States several months ago, largely and thankfully, not much had to be updated on that front. With some investor and production meetings coming up in April, I know I’m going to need updated versions of these plans. As I near the end of the business plan for In Mind We Trust, the one area of revenue that’s critical for distribution is theatrical as it develops media and creates the audience that drives initial VOD traffic.
This past week a good friend of mine mentioned that he wants to turn one of his books into a screenplay. Nothing is more exciting than seeing the words you have written come to life. I remember to this day being on the set of First World watching the actors breathe life into characters that only existed on paper. To see it accomplished in a feature film like Justice Is Mind is a whole other milestone. In addition to sending him the script to Justice Is Mind, I also sent him this wonderful article by Jeanne Veillette Bowerman the Editor of Script magazine. I had the great pleasure of meeting Jeanne at the premiere of Justice Is Mind’s trailer at an Upstate Independent event in 2013.
Her article is a must read for anyone involved in the industry but specifically those that are involved in the world of screenwriting. There are so many wonderful takeaways and quotable lines. From “When a great script is sitting in front of an executive, they don’t give a shit how much or how little money you spent learning how to write it. They only care that they are going to make money on your words.” To “There are indeed charlatans in this business, as there are in any business. Do your research.”
My advice is pretty simple for anyone that wants to get involved in the world of screenwriting. Remember, your writing is different than my writing. Watch films that you enjoy that have done well in the market and then hunt down their screenplays. Watch the film again and then read the screenplay. You’ll see how things are done in print and how they translate to the silver screen.
But do ask yourself the following before opening your wallet, “By paying this fee am I helping my career or theirs?” Remember it’s your career first.