Two days after the world premiere of First Signal, Daniel Groom and I taped interviews with some of the staring actors for up the upcoming VOD release. These videos will be published in increments as a series over a twelve-week period.
I have always enjoyed the interview process and talking about a variety of subjects. For me I don’t force ideas or new ventures, they just seem to present themselves. When I started a figure skating magazine back in the early 90s, it was because I wanted something to read about the news of the sport. Justice Is Mind came to being after writing the sequel to First World and seeing a show about mind-reading on 60 Minutes. First Signal was born out of sitting in a bunker-like room at the Naval Justice School and revisiting my notes from First World. Stay tuned for our first episode and announcement.
A few days prior to our world premiere, I pitched another theater about screening First Signal. As the details weren’t finalized at the time, I didn’t talk about it. But just days after the actor interviews, the New Hampshire premiere of First Signal at Smitty’s Cinema was confirmed. This past Thursday, Patience McStravick (Major Ellen Sampson), Paul Noonan (General John Reager) and I found ourselves in Tilton, NH at another premiere!
Smitty’s Cinema is a four-location chain based in New Hampshire. What’s great about these local theaters is their enthusiasm. From the moment the deal was confirmed, they went to work on marketing the premiere. Combing their efforts with ours, resulted in a successful screening. To support our efforts, The Concord Monitor ran a great story with The Laconia Daily News picking up our press release.
As I noted with our world premiere at Greenfield Garden Cinemas a few weeks earlier, I witnessed with Smitty’s Cinema—local communities supporting theater and independent films. The shared experience learning about a new film in the paper, to seeing the film in a theater to talking about the film after screening, theaters bring communities together.
Today, I am putting the final touches on a private screening for First Signal. Tomorrow will be a celebration of cast, crew and our guests before First Signal is released to the world. In some ways it feels like this journey is coming to end, but one thing I’ve learned over the years is nothing really ends in this industry, it’s always about new beginnings.
As a filmmaker there is nothing like seeing your film unfold on the silver screen. I will never forget when I first saw Justice Is Mind come to life at our world premiere back in 2013. It is that moment when all the hopes, dreams and work come to fruition. I am delighted to announce that the world premiere of First Signal will take place on March 26, 2021 for a one-week engagement at the Greenfield Garden Cinemas in Greenfield, MA!
Whenever I make a film, whether it be a short or a feature, I’m always looking for a theatrical premiere. When you premiere a film in a theater it signifies its arrival in the marketplace. It provides an opportunity for audiences and the media to see it as intended before it’s released into the digital world. It’s also economic. For the majority of films, the primary revenue driver is theatrical “box office” revenue. I have always been a proponent of theatrical screenings (particularly now as the exhibition sector has been decimated this past year and needs every ticket), for without that component, the majority of films will not recoup their production budget.
Seeing the name of your film on a marquee is a special experience all its own. When the Greenfield Garden Cinemas published the photo you see at the top of this blog it took me less than a minute to send it to the cast, crew and location partners. First Signal has formally arrived.
While we prepare for the world premiere of First Signal (and other screening events), we are finishing up the deliverables for Indie Rights. Part of our deliverables package is a new poster designed by Emmy Award winning Adam Starr. Partially inspired by Apollo 8’s Earthrise photo, this new poster is what you will see at all our screening events and on VOD platforms. As our marketing plans unfold, look for additional creative that builds off First Signal’s new poster.
As for marketing, SOS United States is moving along nicely through the festival circuit. Since my last post, the script has picked up some additional selections and wins. My goal with SOS United States is to promote the project through the festival circuit with the aim of raising the necessary production budget to produce the film in 2022 for a 2023 release. Yes, that’s the type of planning that goes into making a feature film.
I had lunch last week with one of the stars of First Signal. I remarked that this has been a four year project to date. From the original idea in March 2017 to script in early 2018, production in 2019, festival circuit in 2020 and wide release in 2021, producing a feature film is years in the making. Nothing in this industry happens overnight. It takes continued perseverance, patience and plans to see a project all the way to the end.
But the nice thing about First Signal is that it’s just the beginning. The beginning of what I hope to be a new sci-fi franchise.