Shortly after I completed First Report, I knew it was time for a holiday. After six months of intense research and writing, it was time for a reset! No sooner did a finish my last blog post than I found myself on Expedia booking a trip to Tampa, Florida. While I love the ocean, I’ve never been someone that can plant themselves on a beach all day looking longingly at the horizon for the answers to life. No, I need a holiday that inspires me (I also have family in the region that I was looking forward to visiting).
Suffice to say I found plenty of inspiration with my visit to the Salvador Dali Museum in St. Petersburg. This is a museum that I’ve been wanting to see for some time. When I visited the region last year, I simply couldn’t get tickets as they were sold out weeks in advance. But the wait was well worth it.
The surrealism around Dali’s work is nearly impossible to explain as each work yields numerous messages, meanings and emotions. They way he looked at life and transposed those thoughts to art is really something to see. While I’ve toured many museums, this is the first time that I made three trips around the galleries to take in the collection. One thing not to miss are the student artists that study surrealism at the museum. Their work is a must see and wonderfully on par with the world of Dali.
Whenever I travel to a new destination, I always look to see what museums might exist around World War II. The American Victory Ship and Museum answered that search. This was my second visit to this storied vessel that saw service in the Pacific Theater at the end of World War II along with the Korean and Vietnam war. What’s unique about the American Victory is that she is a fully operational seaworthy vessel that still sails a couple of times a year.
We’ve all heard about the famed Ringling Bros. and Barnum & Bailey Circus. But while the “Greatest Show on Earth” looks like it’s being retooled for a 2023 comeback, a visit to the John and Mable Ringling Museum of Art “The Ringling” is a must see if you are in the region. From the history of the circus world, to the galleries of European paintings, the Ca’ d’Zan (the winter residence of John Ringling), the grounds themselves and so much more – plan for a full and exciting day.
My final destination on this trip was something I was looking forward to since my first visit last year – Kennedy Space Center. The moment you walk onto the campus inspiration is everywhere. On arrival you’re greeted with a waterfall monument with words from President Kennedy – “For the eyes of the world look into space, to the moon and the planets beyond….” It’s fitting that such words are framed with the Space Shuttle external tank and solid rocket boosters in the distance.
Seeing the Space Shuttle Atlantis displayed as if she’s in orbit conducting a mission and then a complete Apollo/Saturn V rocket just reminds me of the wonders that NASA has brought to humanity over the decades. These are people that imagined the impossible and then made it possible. We can only imagine what wonders lie ahead.
But the highlight of my entire holiday was the add-on enhancement I purchased with my ticket – Chat with an Astronaut. This casual get-together consisted of approximately ten enthusiasts like me having a group conversation with an astronaut. It was truly an honor to meet Brian Duffy. A veteran of four space flights, he piloted STS-45 Atlantis and STS-57 Endeavour along with commanding STS-72 Endeavour and STS-92 Discovery. This opportunity to meet an astronaut that offered his insight, experience and enthusiasm for the space program, and all its benefits to Earth, is truly an experience I will never forget.
No the title of this week’s post doesn’t refer to a meeting hall, but the Vehicle Assembly Building (VAB) at NASA’s Kennedy Space Center. This famed building assembled the Saturn V and Space Shuttle vehicles and will be home to the Space Launch System in the future. Assembly building could also refer to the process of creating a film.
This past week I have been quietly talking to certain actors and crew about First Signal. While I mentioned last week the plan to produce this film in August, I’m purposely being quiet on who exactly is involved until after the fact. Yes, a few actors have already been cast and I started to reach out to crew. Of course it’s exciting to bring a project to light, but there is a method to this “secrecy”.
Those that follow me have probably noticed that I haven’t published one line of dialogue, mentioned a proposed location or stated who is already with the project. For First Signal this is all about building a comprehensive branding and marketing campaign around this “First World” universe. Much like the careful thought and preparation that goes into the assembly of a space vehicle, the same holds true for a film (but not nearly as complicated!).
With the number of films being created due to the democratization of the process of filmmaking, I believe it is imperative to have some sort of solid public relations and marketing campaign tied to your project. I did this with the magazines I published and have carried this discipline to my film projects. I say discipline because that’s what you need when making a movie. Yes, it’s all very exciting when you are on set and actually making a dream come to life, but the years, months, weeks and days leading up that moment is one of careful planning and execution. In particular, the genre of science fiction takes a certain amount of world building to make it original.
Of course what this also comes down to is making a project interesting for a consumer audience. This article in The Hollywood Reporter addressed the gamble films take with a box office release versus selling to Netflix. I firmly believe it was the limited theatrical release we had for Justice Is Mind that led to the majority of press reports and consumer awareness.
Honestly, unless a film has some sort of momentum owing to cast or concept, how do you differentiate one movie from another in the sea of video on demand? Do you hope it’s discovered on VOD or do you give it a consumer marketing push first with a theatrical release? I’ll always believe the latter makes the most sense.